The actions required to profit from CPA programs depends on the specific program, but unlike affiliate marketing, CPA programs don’t require an actual purchase to be made. This means that it’s much easier to profit from CPA programs since users are only required to take a certain action, and then you get paid. With affiliate marketing, the user has to complete a purchase and pay for a product / service before you get paid.
This is only one of the advantages CPA marketing holds over affiliate marketing. It’s also easier to convert users with CPA programs since the programs are usually related to global interests – like “Win the brand new iPhone 6s” or “Win a $100 Amazon Gift Card”. There’s also a lot of different download CPA offers available on different networks – with these programs, your audience needs to download an app or game on their phone for free, and then you get paid for every install you refer.
These are all offers that targets a much more generic audience than a specific internet marketing or weight loss product you’d promote through affiliate marketing.
#1 – Use a squeeze page
The most important part of succeeding in the CPA marketing industry is to make use of a squeeze page. By using a squeeze page, you are increasing your chances for a conversion, while building a list of ready-to-take-action subscribers at the same time.
A squeeze page is a simple “landing page” where visitors will land before they are directed to the CPA offer. Your squeeze page should contain relevant information related to the CPA offer you are promoting – ask users to enter their email address into your email subscription form to continue. Once they add their email to your email subscription form, redirect them to the CPA offer.
You can also have your autoresponder send them an additional email with a link to the CPA offer in case the redirect didn’t work in their browser, or they closed the browser too soon.
#2 – Use Social Media
Social media is a very important part of CPA marketing. Millions of users are turning to Facebook, Twitter, Pinterest, Google+ and other social media networks every day to catch the latest news, check up on their friends, search for coupons and offers, and much more.
This means that it’s the perfect place to drop links to your squeeze pages / CPA offers. By promoting your CPA offers on social media, you are tapping into millions and millions of traffic – and if you do a good job, you can drive a lot of traffic back to your links.
The strategy to use here is to first join some groups related to the niche your CPA offer is targeting. If you’re promoting a trial offer for a new dieting pill, then you should join health and weight loss related groups / communities on social media.
Once you’ve joined a couple of groups, start sharing helpful content with the group. Your content should provide some value – do not simply drop links! After a couple of posts, the group members will start to recognize your name and you’ll have better authority in these groups.
Now it’s time to drop a link to your CPA offer – add a good description and tell the group why they should click on your link. Also add a creative image that related to the niche you’re targeting.
When dropping a link in these groups, be sure to add the link as close to the top as possible without starting the post with the link. Start with a title, drop the link and then add a description. The reason for this – when you create a long post on most social networks (except Twitter, where your tweets are limited) the post will be “shortened” with a “… ” link that will expand the post. You want your link to appear above the text that gets cut off so people will be able to click on the link even if they don’t expand the post.
#3 – Use Document Sharing Sites
Document sharing sites allow you to share PDF documents with others – they put your documents on their site and anyone browsing their site are able to see and read your documents.
This is another great way to drive traffic back to your CPA offers! By simply sharing a couple of documents related to the CPA offer you are promoting, you are able to drive hundreds to thousands of visitors back to your link, bringing you more conversions and more profit.
You might be wondering what documents you can share here… it’s actually quite simple. Do some research about different topics in the niche your CPA offer is targeting. Try to find a few different topics you can target. Then create a simple new document on your word processor and start to write about the specific topic. If you’re using a word processor such as Microsoft Word, you can also choose one of the templates that the software comes with to create a nice layout for your document. I usually go with the “Reports” templates.
Add some helpful information in your document – anything more than 5 pages would do. The more helpful and the more closely related the information you share is compared to the CPA offer you are promoting, the higher the chances of getting more conversions on your clicks. Make sure you add a couple of links to your CPA offer in the document!
Share your documents on as many document sharing sites as you can. Be sure to add unique descriptions for your document on each site, and also include a link back to your CPA offer in each description.
#4 – Use Instagram
Instagram is a social media network that focuses on multimedia – images and videos. This network is owned by Facebook, and it’s almost as popular as Facebook. Instagram received millions of unique daily visitors, and there’s millions of new images and videos posted every day.
With Instagram, you can post images and videos, and you can tag them so people can easily find them. You can also like another person’s posts, as well as comment on them. The more comments and likes your post received, the better chance of going viral.
Instagram also allows you to follow other people, and offers a “timeline” view with the latest posts by the people you follow. The more followers you get, the more exposure your posts get.
Now to drive traffic back to your CPA offer using Instagram can take a while to get started, but once you’ve tapped into this market, you can drive hundreds of dollars’ worth of conversions each and every day from Instagram alone.
To use this method, you should create a new Instagram account. Name your account something that relates to the offer you are promoting. You also need a landing page / squeeze page hosted on a custom domain – you CANNOT link directly to a CPA offer or you will be banned.
Add a profile picture that relates to your niche, and then add a bio that relates to the offer you are promoting. And finally add a link to your squeeze page in the “Website Link” field while updating your profile.
Now you should add only 1 new image / video per day on your Instagram account. You can find millions of images on the internet related to your niche. Tag your image with popular tags – there’s many different apps and websites that will give you the most popular and trending tags. Then hit publish.
Once you’ve added your image, start to follow a couple of people in your niche. Also like some of their pictures, and also comment on some of their posts. Do NOT spam – be thoughtful and considerate, and find a good balance between posting new images / videos, following other people, liking other’s posts and commenting on posts.
Continue doing this and you’ll soon start building up followers and driving traffic to your squeeze page. Just be-aware that this drives MOBILE TRAFFIC so you need to ensure both your squeeze page and the CPA offer you are promoting are mobile-optimized.
#5 – Use PPV Advertising
The last strategy for gaining a lot of profit with CPA marketing is to use PPV advertising. PPV advertising is pay-per-view promotion, which means you pay an amount based on the total number of views your ad receives.
This type of advertising works, you just need to find the right network. There’s several different PPV networks that you can make use of, and it will take some trial and error before you finally succeed – but keep at it and you will soon hit your first $100 day!
PPV advertising can cost you as little as $0.01 per visitor, which is really cheap. Imagine being able to convert offers at $0.01 per visitor. That’s insane!
The only downside to using PPV advertising is the fact that most PPV networks require a large amount to start with. Most PPV networks will only allow you to start off with an amount of $50+ – this means you should have some startup capital if you want to use PPV.
If you don’t have this much to spend right now, don’t worry. There’s still an upside to this!
I’ve shared with you 5 different strategies you can use to drive traffic to your CPA offers without having to spend a lot of money. Most of them are actually completely free. This means you can drive free targeted traffic to your squeeze pages and CPA links. So if you follow the first 4 strategies, implement them and keep with them, you will be able to push up your CPA earnings to the point where you have enough to invest in PPV advertising.
Wouldn’t it be nice to generate leads that are already interested in what you have to offer and call you for more information? Wouldn’t it be nice to get rid of the frustration of making a list of 100 friends and family and practically begging them to join your business? Wouldn’t it be nice to create a targeted market rather than relying on your warm market to grow your business? Wouldn’t it be nice to wake up to a list of 50 people asking you for the answers when it comes to making a bunch of residual income all from home? Over this review, I will explain how to do exactly that!
There are 3 ways in which you can generate leads, 3 systems you can create to get 700 leads or more per year. Let’s get the ball rolling and figure them out!
3 Lead Generation Systems
- Pay-Leads – I use all 3 ways that I am going to discuss to generate leads. However, I didn’t begin using this method until my business was already flourishing! Why? Because this method requires you to spend money! You can purchase these leads from an unlimited supply of different websites. You basically go on one of these websites and send them some money, they will in turn, send you a list of leads! Generally speaking, the more you spend for leads, the higher the success rate. However, keep in mind, that’s not always true.
At the end of the day a lead is a lead is a lead! You should never have to pay more than $1 per lead! You should never want to pay $0.01 for a lead! A good area to start if you are a beginner in this industry is to find leads for around 25 to 45 cents per lead! (How to drive LASER Targeted Traffic w/ Google AdWords)
Most of these leads have already been prospected and it turned out that they weren’t interested. However, that’s not something you should let discourage you. They could have not been interested in the product offered, they could have not been interested in the opportunity offered, or the prospector didn’t master the art of prospecting before calling and made a significant mistake to turn that lead off.
There’s a ton of information I will be leaving out in terms of Pay-Leads, but this is a very brief explanation of them and how they work. They are a great way to build a business rapidly, however, if a marketer on a tight budget is trying to grow their business it probably isn’t the best idea, yet!
- Content Marketing – This is my favorite lead generation system. What is content marketing? Well, it’s exactly what I am doing right now! Content marketing can be writing an article, creating a vlog on YouTube, creating a blog in general, making audio recordings of information, and many other things. It’s the easiest way to generate leads and it’s absolutely free! However, it does take time and work! You don’t need to work 8 hours a day to generate leads, you can work 1 hour a week if you’d like and you will still build a fantastic lead generation system. However, the faster you work and the more work you complete, the faster you’ll generate leads and the more leads you’ll generate. It’s a very simple concept.
You basically, give away free, accurate, and great information. People read your information and want to work with you. Then, they become a targeted lead! The biggest problem marketers have with this system is it does require work! You can’t just give out free content that isn’t useful! You have to learn! You have to work! You have to be accurate, informative, and knowledgeable.
If you create an article about lead generation and have no idea what you’re talking about, you’re going to hurt yourself more than you’re generating leads! For example, other marketers (even more successful than me) have a tendency of stealing my work! (Learn to build your own email list easily!)
They will literally copy and paste my article onto their webpage and generate leads for themselves. They include I am, in fact, the author, so it’s not plagiarism. However, people interesting in working with me, click on the robbers’ links thinking it’s leading them to work with me and turns out I’m not included at all. They end up working with somebody that has no idea what they’re doing. It happens daily so don’t be surprised if it happens to you as well! Some people just don’t want to actually work!
- Social Media Marketing – This is kind of the same of content marketing, but it’s not! Social media marketing means you will be using platforms such as Tumblr, Twitter, Facebook, or many others to give out free information relating towards your specific company! If you are affiliated with Mary Kay Cosmetics, you will generate leads that are interested in getting more information about Mary Kay and Mary Kay only! You will not be able to generate many leads this way! If people want more information on a specific company, they will generally just go to their official website! However, you still can be successful in generating leads this way! I do not recommend you trying to build your entire business from this one way of generating leads.
The Best Lead Generation System
Well, the answer is none! You will not be able to generate 700 leads per year or more by just using one of these systems! If you are serious about your business and would like to see massive growth, you should be using all three! There’s still a ton of information when it comes to lead generation and these 3 systems that I have left out! I suggest, if you are interested in seeing your business experience the most growth you’ve ever seen, to research these 3 ways extensively, or you can find a mentor or a coach to teach you these 3 ways and how to master them perfectly!
Once you get these leads, then what? Well, if you don’t know how to professionally do Network Marketing, the answer is nothing! You get leads, you pat yourself on the back and then you go back to your daily routine. However, if you know what you’re doing then you get these leads, you present your offer to them, you prospect, you close, you train, and then you succeed and make money! Although this article may seem to be a little long, it’s not. It’s the very tip of the iceberg when it comes to the information you need to know about Lead Generation.
In this age of innovative ideas and novel concepts, nothing is more powerful than a perfect blog because words make a strong impact on people’s mind. Renowned English novelist and playwright of the nineteenth century, Edward Bulwer-Lytton has introduced the world with a very evident truth in his own words, he said,
“The pen is mightier than the sword”
Today it is a source of inspiration for thousands of passionate bloggers around the world.
In present times, blogging is the most interactive, expressive and impactful medium of communication for businesses, socialites, trend setters and change makers, but a majority of bloggers is unable to get optimum returns from it. (Starting your own blog? Start a blog the right way now!)
Now, the question arises, is there something similar to 4Ps of marketing in the blogging? The answer is very much affirmative, and here I would like to explain 4Ps of blogging, which are quite essential for creating a great post. These 4Ps of blogging are Post, Prospects, Placement and Promotion. One by one, we will discuss the meaning and significance of each ‘P’.
1. Post – The affable composition
If you want to delight your target audience, then treat it like a brand as an intelligent marketer treats a product. Nurture and nourish it like your baby and even before conceiving an idea, start dreaming about the future of your blog. Pick a unique theme, explore ideas, and if required, collect some useful and relevant data to reinforce your message. Create a convincing title and develop some key pointers to lay a strong foundation. [ Get our 60 Second Blog Template and Write Bigger & Better Blog Posts ]
Now, start your blog step by step, and once it gets complete, review it like a reader, not as a blogger. And, after proper evaluation and corrections, embellish your content with relevant, interesting and eye-catching visuals.
2. Prospects – Keep calm and study your audience
Prospects mean your target audience, they are the ultimate consumers of your post. Therefore, like a good marketer always try to understand the needs and wants of your readers, analyze the demographic profile of the people whom you want to interact and serve them. Things like the average age of the readers, their educational qualifications, geographical location, linguistic abilities, their culture, interests & inclinations, and trends that they love to pursue help you understand the people who would likely follow your post.
So, it is highly advisable to write a blog after reading your audience and never ever play with their emotions because they are not just readers, they are your brand ambassadors who like, comment and share your post.
3. Placement – Choose a strategic launchpad
Are you ready with a nice piece of writing, which is created as per the needs and demands of your prospective readers? Now, where to publish it is another valid question. You cannot get the same response from all blog sites or social media channels. But, as you are well aware of your target audience, you can smartly decide a right platform. For instance, if you want an extensive reach, guest blogging is not a worthy idea, but if you are targeting a niche segment, then your own blog page will be the best platform. (How to write a KILLER blog post)
Similarly, people who write about business, marketing, industry trends, social media, public relations, advertising and other such subjects, they prefer to publish their post on LinkedIn and Tumblr because these are the perfect places to entice professionals and businesses.
4. Promotion – Grab attention and get noticed
With so many social networking sites out there, it has become incredibly simple for bloggers to promote their content. You can add various plugins, including Twitter, Facebook, Pinterest, Instagram, LinkedIn and others on your blog page. Use one or two relevant and trendy hashtags on your social media post so that anyone who search for that hashtag may find your post. For better outreach, notify people and influencers through personalized emails. (Get Our FREE Facebook Marketing Kit & Drive more awareness to your blog posts!)
Respond to the likes and comments of the readers, share blogs of the other writers and develop good relations with them. Moreover, to enhance the reach of your blog, use some relevant keywords both in the title and the body of your post.
- Online or internet marketing.
- Offline marketing.
- Word of mouth or relationship marketing.
There can be some cross over of these categories mostly between online and relationship and as we get into our topic you’ll see how this is. Also, you’ll find that there can be a wide range of marketing costs between these different types and I know that this is important to all people who are just starting up a new business. Remember that marketing can be the most exciting part of a business start up because you can see your business grow and become successful.
Online / Internet Marketing
Many people today are starting businesses online. Like all business start ups, online or brick and mortar stores, not all who start will succeed and what will determine if they do is their marketing plan. Online marketing combines creative and technical aspects of the internet, including advertising, design, sales, and development. It also uses search engine marketing (such as Yahoo and Google), banner ads on websites, search engine optimization, and email marketing strategies.
There are some definite advantages to online marketing. Internet marketing is fairly inexpensive when you compare it to the cost of reaching your target market with traditional marketing techniques. There are many companies that have found that they can reach a very large audience for a significantly lower cost than their standard offline advertising methods.
This is the traditional type of marketing strategy. If you are old enough, if not ask some old guy you know, think back about 20 years, before there was an Internet. All the types of marking that was used then fall into this category.
- Newspaper ads.
- Bulk mail.
- Magazine ads.
As you can imagine offline marketing will be the most expensive type of marketing because unlike online marketing, every time you want to get your name out there, you’ll have to pay. So keep in mind how much of a budget you have to commit to marketing. You may want to concentrate more of your efforts to internet and relationship marketing but as always the choice is yours. Ready to take your social media marketing to the next level? Get our Social Media Action Plan.
Word of mouth or Relationship Marketing
This type, if you commit to it, can and will be your most important marketing strategy. You will build trust in your customers that can’t be built by the other ways. Think about your own experiences when purchasing a new (fill in the blank). If what you want to buy is recommended by a trusted friend the chances you’ll buy is greater than if you just see an advertisement. Trust is HUGE in any marketing strategy. The trick here is building networks of people who know and trust you.
- Business Acquaintances
- Community Involvement Coworkers
- Fellow Churchgoers
- Anybody you meet in town.
When the opportunity presents itself, talk about your business! Tell them what you are doing, your plans, your dream of eventually want your business to look like. Opportunities present themselves all the time, all you have to do is recognize them and put yourself out there! As these people get to know your business and like what you have to offer, they will tell their friends, who will tell their friends and so on.
Since the advent of the internet and depending on the nature of your business, (if it’s local or more far reaching in who your customers are) this could be the greatest part of your marketing strategy. I’m not telling you anything you probably don’t already know but today the internet is built on relationships. People reach each other on:
And this is only the tip of the iceberg! There are more places to meet and get to know people than you can shake a stick at. Like online marketing. These are the 3 types of marketing strategies and they will work for you and your new business but you must commit yourself to them. It is work but you can do it. Believe in yourself! (if you made it this far, I believe in you too because you have proven that you have the will to succeed) You believe in you and so do I. That’s 2 people – see, your plan is already growing!
Develop a Concept
An unfocused channel will struggle to build an audience, so you need to consider your aims from the start. YouTube is now a very mature platform, with many examples you can follow. Whether it is makeup tutorials, video game reviews, or comedy sketches, there will almost always be a clear focus to the most popular video makers. You don’t need to restrict yourself to only one type of video, but viewers should be able to quickly see what it is that you offer.
Keep Each Video Focused
The videos themselves should also be focused, with too much rambling likely to drive viewers to an alternative video. It is a good idea to keep videos short, but longer videos can also perform well if they warrant the additional time. Rather than focusing too heavily on the duration, consider if you have removed everything unnecessary during the edit. Plan your videos in advance, keep edits tight, and stick to the main points.
Research Keywords and Trends
Just as with good SEO, finding good keywords can help you reach a larger audience. You want to make your title and description readable, but aim to include a keyword to help you rank. Targeting keywords can also help you rank in the search engines, with more videos appearing near the top of the page. The Google keyword tool can help uncover terms with high search volume. Google Trends can also help you identify niche trends, so you can create videos that meet a demand.
Ask Viewers to Like and Subscribe
If you watch a lot of videos, it is likely you will have seen requests for viewers to like and subscribe. You might be uncomfortable making a direct request of this nature, but it is an effective method. A simple reminder should give your likes and subscriber numbers a bump, with no need to be pushy. You can hope people remember or take action of their accord, but the best option is still to ask your viewers for their assistance. Make use of annotations, overlaying the screen with text that enriches the experience, while gently reminding them to subscribe and like the video.
Much like building an email list; it’s important to obtain subscribers and encourage interaction among your audience. This way there’s more engagements on your videos and you’re building up your channel by actually having a ‘verbal’ call to action in each video.
Integrate with Other Social Media Platforms
Part of developing your channel should involve building your reputation across multiple platforms. Plenty of people like to watch videos, but they might not think about subscribing to a channel. Developing your brand across various social media sites helps you to build a recognizable name, increasing the chances that you will be remembered. Link all your social sites together, making it extremely easy for people to follow you across the web.
Be Patient and Consistent
A viral hit can result in millions of views, but they are difficult to predict. Trying to manufacture a viral hit can irritate audiences, with people being more savvy to marketing tricks. Instead, aim to produce consistently great content, building your audience over time. Creating a popular channel will usually take a while, but your audience will consist of those genuinely interested in your content. Aim to create a schedule that is manageable, but still satisfies your fans.
For a business owner, YouTube is too good an opportunity to overlook. The high levels of traffic, search engine visibility, and eager consumers make it a platform you need to work with. For individuals, there is a chance to develop a business, build an audience, and make money from scratch. YouTube, and video in general, continues to grow across desktop and mobile devices, so now is the time to start developing your own channel.
Ready to take it on and start creating YouTube videos? Get our ‘Creating Your First YouTube Video‘ inside our University and start your YouTube channel the right way with effective (and optimized) YouTube Videos.
In this аrtісlе I’m gonna tо explain here thе bаѕісѕ оf whаt Twіttеr is, how tо use Twitter for your business and reasons why you should twitter to grow your business. Think оf it аѕ thе newbie’s guide tо uѕіng Twіttеr.
Firstly let’s look at thе dictionary dеfіnіtіоn оf whаt Twitter асtuаllу іѕ:
“Twіttеr іѕ аn information nеtwоrk that connects реорlе thrоugh thе exchange of quick, 140 сhаrасtеr messages often саllеd Twееtѕ. Whatever уоur раѕѕіоn, people are tаlkіng аbоut іt оn Twіttеr. Mаjоr nеwѕ outlets, lосаl buѕіnеѕѕеѕ, celebrities, уоur favorite bands, your frіеndѕ, and іndіvіduаlѕ асrоѕѕ thе wоrld аrе all раrtісіраtіng іn thе соnvеrѕаtіоn.”
Yоu саn use Twіttеr tо discover nеwѕ аѕ іt’ѕ happening, engage іn conversations that аrе іmроrtаnt tо уоu, and get the іnѕіdе scoop іn rеаl tіmе. Yоu can аlѕо search for Twееtѕ rеlаtеd tо аnу topic аnd vіеw rеаltіmе results gаthеrеd frоm every Twіttеr Aссоunt”.
How tо Uѕе Twіttеr to Grоw Yоur Buѕіnеѕѕ Online
Using Twіttеr fоr buѕіnеѕѕ
Wе thоught wе wоuld ѕhаrе some tips how tо uѕе Twіttеr to gаіn visitors tо your website and of course grоw уоur buѕіnеѕѕ uѕіng thіѕ mісrо blоggіng network.
1. Tеll people whо уоu аrе
Place аn іmаgе of уоur company logo іn уоur аvаtаr/рhоtо, or іf уоu ѕаlе a certain product thеn that іѕ аlѕо реrfесt. This wіll іnѕtаntlу get реорlе’ѕ аttеntіоn аnd ѕtаrt the bаll rоllіng. Yоu аlѕо hаvе a 160 сhаrасtеr bio, which іѕ реrfесt to аllоw you tо tеll vіѕіtоrѕ аbоut your buѕіnеѕѕ. This will аllоw уоur vіѕіtоrѕ tо rеаd a lіttlе about уоu аnd whаt you dо.
2. Spread thе wоrd
Stаrt telling frіеndѕ, customers, соllеаguеѕ аbоut уоur Twіttеr page. If уоu hаvе a wеbѕіtе, аdd a link tо уоur Twitter раgе via a lіttlе bіrd lоgо. Thіѕ wіll іnѕtаntlу grаb уоur wеbѕіtеѕ vіѕіtоrѕ аttеntіоn, аnd іf they hаvе a Twіttеr account they will fоllоw you. If you do a lоt of соmmunісаtіоn vіа еmаіl, аdd a lіnk tо your еmаіl ѕіgnаturе this wіll help ѕрrеаd the wоrd and hеlр tо gаіn fоllоwеrѕ.
3 Cuѕtоmіzе уоur рrоfіlе
A grеаt wау tо іnѕtаntlу grаb уоur Twіttеr рrоfіlе іѕ to сuѕtоmіzе уоur background оf your profile. Yоu саn add a bасkgrоund image tо your Twіttеr profile bу following thе Sеttіngѕ tab аnd then click оn design. If you’re a fееlіng brаvе аnd don’t wаnt to рау tо hаvе someone tо design уоu a Twitter background, the best ѕіzе fоr the bасk ground is 2048 x 1707. As a ԛuісk tір fоr a Twіttеr bасkgrоund whу nоt mаkе a dеѕіgn wіth уоur website URL, еmаіl аddrеѕѕ оr соntасt tеlерhоnе numbеr іnсludеd іn thе dеѕіgn. Instantly mаkіng уоur buѕіnеѕѕ vіаblе to vіѕіtоrѕ.
Mаkе ѕurе уоu follow аѕ mаnу people аѕ уоu can, іn other words dоn’t thіnk for a ѕесоnd thаt it іѕ cool nоt to fоllоw аnу оf уоur followers. If уоu hаvе 500 followers but уоu аrе оnlу fоllоwіng 10 реорlе уоu аrе going to lооk рrеttу vain. Pluѕ if the vast mаjоrіtу оf your fоllоwеrѕ аrе роtеntіаl customers you could be missing out оn a sale, сlіеnt оr even a nеw соntасt.
5. Gеt іn thеrе!
Jоіn the соnvеrѕаtіоn аnd lооk fоr реорlе tаlkіng аbоut a сеrtаіn product you may ѕuррlу or a service you рrоvіdе. Fоr instance uѕе the Twіttеr ѕеаrсh еngіnе tо fіnd whаt реорlе аrе twееtіng аbоut using ѕеlесtеd kеуwоrdѕ. Sо purely аѕ аn example ѕау уоu ran an оnlіnе TV ѕtаnd company and уоu put into thе Twitter ѕеаrсh еngіnе TV Stаnd you wіll gеt lіvе results wіth аnуоnе who hаѕ updated thеіr status wіth thе kеуwоrdѕ “TV” оr Stаnd” included іn іt.
You wоuld bе аblе to ѕсrоll through lоtѕ of rеѕultѕ and you mау соmе асrоѕѕ a uѕеr called Joe Blogs аnd he оr ѕhе hаѕ updated thеіr status wіth “Looking оnlіnе fоr a nеw TV ѕtаnd anyone ѕuggеѕt any where gооd?” Perfect! Fоllоw thіѕ реrѕоn іmmеdіаtеlу аnd thе send thеm аn @Message whісh could sound something lіkе thіѕ. @JoeBlogs. If уоu are lооkіng fоr a great TV ѕtаnd аt a good рrісе whу nоt vіѕіt оur website аt WWW.” уоu get the іdеа. Sо уоu hаvе instantly introduced you аnd уоur соmраnу tо thе роѕѕіblе сuѕtоmеr аnd whо knоwѕ mауbе еvеn a ѕаlе!
To ѕоmе up a Retweet іѕ whеrе someone уоu аrе fоllоwіng wіll роѕt something оf interest, ѕuсh as nеw рrоduсt оr a соmреtіtіоn. Yоu thеn сору thеіr uрdаtе аnd роѕt thе ѕаmе uрdаtе again but to уоur fоllоwеrѕ. It іѕ a grеаt wау tо hеlр ѕрrеаd thе word аbоut сеrtаіn offers or рrоduсtѕ. Uѕuаllу if you Rеtwееt a mеѕѕаgе уоu will either get a @message saying thank you оr уоu mау еvеn gаіn a nеw fоllоwеr. So that іѕ ѕоmе ԛuісk Twitter tірѕ tо еnаblе уоu get уоu ѕtаrtеd рrоmоtіng your business оn Twіttеr. Twіttеr rеаllу can help to grоw уоur online business wіth rеgаrdѕ to tеrmѕ оf trаffіс аnd visitors but also in terms оf rеасhіng out іntо thе online соmmunіtу аnd making nеw соntасtѕ, сlіеntѕ, lеаdѕ аnd ѕаlеѕ. Thе еxаmрlеѕ given аbоvе are оf соurѕе оnlу examples but hореfullу thеу hаvе made things сlеаrеr.
Reasons Whу Yоu Shоuld Uѕе Twіttеr to Grоw Yоur Buѕіnеѕѕ
Yоu may оr may nоt hаvе a twitter ассоunt. Yоu сеrtаіnlу саn’t understand whаt all the fuѕѕ іѕ about ѕurrоundіng Twіttеr. On thе fасе оf it іt’ѕ a ѕіmрlе ѕеrvісе whеrе уоu саn оnlу post 140 сhаrасtеr mеѕѕаgеѕ.
Whаt’ѕ thе bіg dеаl?
You сеrtаіnlу can’t ѕее the роіnt оf ‘wasting’ tіmе uѕіng thіѕ service while уоu соuld bе gеttіng on with ‘proper mаrkеtіng’. I was іn that рlасе until very rесеntlу, but thеn thе реnnу began tо drор as I rеаlіѕеd thе scale оf Twіttеr аnd what іt соuld offer tо mу buѕіnеѕѕ. I hаvе come uр wіth 5 rеаѕоnѕ, facts іf уоu wіll thаt ѕummаrіѕе why anybody doing buѕіnеѕѕ оn-lіnе ѕhоuld соnѕіdеr using Twіttеr іn thеіr аrѕеnаl оf marketing tооlѕ.
Nоw оn tо thе rеаѕоnѕ уоu ѕhоuld bе uѕіng Twitter.
- The ѕhееr number оf Tweeple (Rеgіѕtеrеd Twitter Users): There are nоw over 75 mіllіоn rеgіѕtеrеd Twіttеr Uѕеrѕ. Now that іѕ a lоt оf роtеntіаl сlіеntѕ еvеn if only a very small реrсеntаgе lеѕѕ thаn 0.1% = 75,000, that’s ѕtіll a lоt оf people. Thе numbеr of rеgіѕtеrеd uѕеrѕ іѕ соntіnuіng tо grоw аt аn amazing rаtе.
- Thе vоlumе of Twіttеr асtіvіtу: Mіllіоnѕ оf Twіttеr mеѕѕаgеѕ (Twееtѕ) are ѕеnt еvеrу dау. It muѕt be said аt thіѕ роіnt that a lоt оf thеѕе are іdlе сhіttеr сhаttеr, but those іn thе knоw саn lеvеrаgе thеіr еffоrtѕ аnd hаvе found іt аn іnvаluаblе marketing tооl.
- Thе range оf реорlе uѕіng Twіttеr: Frоm ‘Grаdе A’ сеlеbrіtіеѕ, thrоugh lаrgе соrроrаtіоnѕ evеn Bаrасk Obаmа uѕеd Twіttеr tо help in hіѕ successful election campaign.
- There аrе оvеr 70 thоuѕаnd registered Twitter applications. Thаt is a рhеnоmеnаl numbеr оf аррlісаtіоnѕ, mаnу оf which саn bе dоwnlоаdеd or used оnlіnе for free аll оf which are designed tо greatly enhance thе ‘Twіttеr Exреrіеnсе’.
- Pеорlе аnd Corporations аrе mоnеtіzіng thеіr Twіttеr іnvоlvеmеnt: Dеll last year аttrіbutеd juѕt under $10 mіllіоn USD оf ѕаlеѕ thrоugh a соmbіnаtіоn оf Twitter and Facebook. In thе UK, a ѕurvеу іndісаtеd that 17% оf ѕmаll British buѕіnеѕѕеѕ were uѕіng Twіttеr, mаіnlу to attract nеw сuѕtоmеrѕ.
I hоре we hаvе реrѕuаdеd уоu thаt Twіttеr іѕ ѕоmеthіng уоu really ѕhоuld bе gеttіng іnvоlvеd wіth іt’ѕ bіg, can be mоnеtіzеd wіth ѕtunnіng rеѕultѕ.
Hоw tо Gеt Stаrtеd…
Thankfully gеttіng ѕtаrtеd оn Twіttеr is a vеrу simple thіng tо dо. Thеу hаvе simple tutоrіаlѕ оn their site “twіttеr.соm” which explain the vеrу bаѕісѕ.
Fіrѕtlу set uр your Twіttеr ассоunt. Yоu саn dо this nоw if уоu wish. Chооѕе your Twitter nаmе with саrе еnѕurіng іt rеflесtѕ уоu оr уоur buѕіnеѕѕ. Yоu are not lіmіtеd tо one Twіttеr ассоunt ѕо if you are іnvоlvеd in mоrе thаn оnе nonrelated businesses it wоuld be аn іdеа to ѕеt uр аn account fоr еасh оnе аllоwіng you to gеnеrаtе a ‘nісhе’ ѕресіfіс fоllоwіng. But bеfоrе уоu send уоur fіrѕt Twееt рlеаѕе rеаd оn.
Onе thing glоѕѕеd over іn thе tutorials іѕ thе іmроrtаnсе оf ѕеttіng uр your рrоfіlе details соrrесtlу. Thіѕ is іmроrtаnt so that реорlе саn track you down bу ѕеаrсhіng in Twіttеr аnd finding уоu bу what уоu ѕау аbоut уоu and уоur business. Thе Bio ѕесtіоn іѕ оnlу a 160 сhаrасtеrѕ in length ѕо еnѕurе thаt you uѕе thіѕ wіѕеlу. People wіll possible сhесk оut your Bіо before deciding tо fоllоw уоu.
Yоu аlѕо have орроrtunіtу to еntеr a URL. Thіѕ ѕhоuld іdеаllу роіnt tо уоur nісhе ѕресіfіс website. It is роѕѕіblе to establish mоbіlе phone connection vіа SMS text messages. Thіѕ аllоwѕ уоu bоth to ‘Twееt’ vіа a tеxt mеѕѕаgе аnd tо rесеіvе texts fоr direct messages аnd thе twееtѕ from users you wаnt tо bе nоtіfіеd about.
Sо that is the marketing strategy tо mаrkеt wіth Twіttеr. Thіѕ іѕ bу no means everything уоu nееd to knоw tо uѕе Twіttеr but іt ѕhоuld bе enough tо gеt уоu ѕtаrtеd and to buіld your соnfіdеnсе in thіѕ new аnd еxtrеmеlу popular social network.
Targeted Leads Generation is completely depending on creating the perfect Facebook Ad along with that you must have to know how to use Facebook Power Editor effectively. And it is complete if you don’t know the strategic ideas to generate targeted leads from Facebook. Because Facebook doesn’t provide the perfect landing page services like MailChimp and Get Responses are providing with different great features.
We have already discussed Lead Magnets is Its processes. As we know lead generation the process of attracting a customer. You need to motivate them to use your product, services and for generating the leads you also need to get their personal information. Getting potential customers to the business will help you to generate actual profit.
As you know nowadays Facebook has become one of the most glaring ways to advertise the product and service over the globe. In addition, Facebook also has millions of visitors from over the globe where Facebook advertisement will help you to promote your product directly with real users and visitors. Direct sharing will be the effective way to generate more leads as well as profit for the company.
Facebook comes under the most critical social media for internet marketing where it will lead you to the success of your business. Facebook as the one of the most leading social networking site they have feature for promoting products and information to get more sales and leads.
Does Facebook have Potential to Generate Targeted Leads?
Facebook has the potential to generate targeted leads. It has the larger number of visitors they can have direct access and interaction with your advertisement as well. So Facebook will help you to generate perfect and effective leads for your business. It will be effective because Facebook has higher number of active visitors and they are real as well
Why Facebook Ads for Generating Targeted Leads?
Each online business has to consider about generating leads because without having loyal and valid leads it’s impossible to get success in the online business where leads will help you to generate profit for your company. It’s not only about the profit leads will also help for making good relationship with customers and better for loyalty as well. Using Facebook Ads will be profitable for your business because it will directly interact with real visitors and Facebook will show your Ads effectively with Facebook users so they can interact.
Facebook will be the best choice because Facebook has three types of visitors with high value.
- Returning Visitors (80%)
- Loyal Visitors (87%)
- New Visitors (20%)
The measurement is done on the basis of real time use of Facebook. The Facebook will be best for advertisement and lead generation it has a huge number of Returning visitors and the returning visitors can become your valid returning customers. As Facebook has returning visitors they can be called as loyal visitors they will come again and again to visit Facebook and they can interact with Ads as well. So it’s will be beneficial to Advertise on Facebook.
Facebook is all about New Visitors as well, everyday peoples are creating Facebook to socialize them with the world. So for attracting new visitors as well it will be effective.
As you can see on the above image social media have the great impact for online businesses. So do always focus on social medias along with other medias like direct, referral as well as organic searches.
In this image, you can see we are getting lots of traffic from Facebook. And this will directly help you to give a basic idea and it is also helping us to get targeted leads. So we can say Facebook will be the best platform for generating Targeted Leads.
Does it cost Effective?
Yes, it is cost effective and duration effective. Sometimes the cost depends on your location and region, but Facebook has quite effective price for advertisements. You can even use Facebook for certain days with your limited budget and that will give you the general idea, how much traffic you will gain through that particular budget?
Facebook much more cost effective for promoting as well as generating leads. It also has different ways to pay the money as well as it is cost effective with its features as well. To generate leads you can even boost your articles and pages.
Generate Targeted Leads with Facebook Ads
I will describe some best practices to generate leads from Facebook Ads. So you just need to follow them.
Interactive Image: Your image must be high quality along with interactive because Ad image can impress your readers to visit that particular Ad and which will increase click through rate as well.
Impressive Headlines: This can be strategic, means you need to use attractive and eye catchy headlines to drive more traffic to generate leads.
User Friendly Color: Sometimes colors also increase the click through rate. You need to focus on Universal colors which can be visible to all the peoples.
Now here you are sending Facebook traffic to your website and you need to setup landing page on your website to collect leads. You must be strategic without creating landing page it’s impossible to collect leads.
Start Contest: Starting contest can help you to collect more leads as well as it will also drive traffic. The most amazing thing is it will also increase click through rate as well.
Contest means hosting giveaways and advertising them on Facebook will help you to generate more sales, visitors and leads as well.
Downloadable Resources: Host some valuable downloadable files and let peoples to download them by providing their email as well as their personal information. The best example will be hosting e-book related to your website niche. Most of the time these types of e-books and case study reports also work effectively to collect more leads from Facebook.
Collecting leads depends on your call to action approach and without having good call to action method it will be impossible to collect and generate huge leads from Facebook Ads. So always do care about call to action as well as all the mentioned points.
In this piece – I’d like to discuss exactly how you can create high quality – (…highly engaging) blog content to keep visitors on your site and engaged with your content.
Why Content is King?
Yes, you have heard right content is king. If you are running any professional blog or business it requires to put professional content to get into the head of your client it means you need to grab the attention of your clients.
Without content, you can’t attract your customers as well as readers. Readers and visitors can become your clients as a customer. Your content writing activities can help you to turn them into your customers.
Dramatically blogging the world turning into the business, nowadays organizations are using blogs to promote their product and guide customers to the right path to choose the best product out of many. So content is the essential thing to make them aware and help them to decide which will be the better option for them.
Engaging content can only be written by the real world observer. You need to think on the real-time basis what is trending and you have to write about those topics. These are the basic things that are required to create engaging content. We have discussed on our previous post about an creating an effective blog post.
- You need to understand your audience’s values. Audiences values are most precious things for writing engaging content.
- It’s all about doing research about the topic before writing the article. Just perform deep research and include each and every aspect of that topic.
- You have to make your own writing style to make it more effective. Your unique style can influence your readers and also help you to engage your customers.
- To influence your readers, you need to decorate and stylize content. It depends on your interactive images, try to use eye-catching headlines and well-organized paragraphs.
- To make it more enjoyable you need to do better SEO for your content. You must focus on keyword density.
Those above 5 mentioned points are really essential and most important for writing effective and engaging content for your blog. Now we are going to discuss the more valuable elements that can make your content more enjoyable and engageable.
Add Video Elements to Your Blog Content
These days most of the people prefer visual based content rather than reading the whole article. That can frustrate them so to make fall in love with your content you must have to use visual elements.
There are lots of tools to use video elements on your website.
- You can use YouTube hosting for using video elements.
- It’s possible to use media on your own website as well.
Interaction with Influencers
Social media will help you to get connected with your fellow friends and bloggers as well as company owners. They are exactly called as the influence because peoples can learn from them so take peoples from your circle and just interview them and write their personal experience about different topics.
The respected people will help you to drive more traffic along with value as well. It will increase your traffic as well as revenue. Influencer will grab your reader’s attention and they will enjoy to share and reader the whole content.
Following Current Trends
As the blogger, you have to follow latest trends to engage your reader. Readers always seek for new and unique content. i.e Game of Thrones is the trending topic for the world because it is one of most highly rated English TV series. So writing about Game of Thrones will also help you to engage your readers.
That example is suitable for multi-niche blogs but now for single niche based company blog i.e The digital marketing and SEO will be the trending topics so must focus.
Hiring High Profile Authors to Create Your Blog Content
Peoples loves to read high profile writers article. They prefer those articles because they are highly trending writers and they have their own article writing style. If any blogger reader found their favorite writes article on a blog, they will love to share those on their social medias and they will also prefer to read the whole article. Proper and clearly defined points will be better for readers. Get Our 60 Second Blog Template
Personal Interest about Blog
Your personal interest about your blog will help you to find the new ideas to write more about your blog and it should be analyzed about your competitors. There is the larger number of blogger and blogs. And make sure that your content must be unique and valuable.
Subscribe to the Industry
Subscribing the industry will help you to gain more exposure and they will also help you to generate more ideas to write content. Keep track of all the latest topics of different blogs.
Use of Targeted Headings & Subheadings
The most valued thing is title, heading and subheadings. Having keywords on those that will help you to rank better on search engines and organic search result will help you for better impression. If your readers found better content they will definitely get engaged with your content. It is necessary to create readable content. Just use clear and simple terms to make it better.
Note: while working with SEO don’t ever over populate your content with huge keywords. If that found Google can panelize your account. Keywords can be focused on new. So do remember that we are using keywords for making it better and specialize.
Shareable Blog Content
Shareable content can drive more content traffic to your blog. Use different kinds of simple social media sharing tools. To gain trust from other need to retain your customers otherwise it’s impossible to get traffic from your exact. You can even use social media icons.
Using link is known as the part of SEO (Search Engine Optimization) using link can help you to engage your readers with different content so just focus on using relevant keyword focused links. That will help you to rank both newer and old articles.
Call to Action
Yes, call to action method can engage your readers. Like you can write article like case study and daily or monthly reports for your blog and bloggers. Make your content actionable for your readers. It will help you to lead more traffic and getting things done.
Reply to Comments
Comments will help you to make more effective content because it will let your readers to comment their confused question and you will reply them about that question only. The successful blog should have to maintain the commenting system really effetely.
Focus on these above mentioned points to make your blog post effective and engaged.
What is Teachable?
Teachable is an online platform that allows you to create and earn from courses. With a slew of options and integrations; Teachable aims to be a ‘Udemy-Killer’ in the way that they offer many of the features lightly covered on Udemy – Teachable includes them in full. (.. you may remember Teachable going by another name; UseFedora. It was changed fairly recently)
Teachable can be used for an array of things; the most valuable (and logical situation) being teaching your own online school with courses, quizzes and more. Or perhaps a membership site to a premium blog.
It is free; for awhile.
Technically it is free forever but there are a few features not available in the Free Plan that I’m going to be discussing within this review (if you can use them, the premium option may be a better fit)
Teachable is available via an array of plans and packages:
Each with their own special features and capabilities; they truly do offer a plan that fits anyone’s needs. From large corporation launching a training platform – to the solo entrepreneur offering their knowledge on Writing a Kindle Book, this may be one of the better options out there in terms of launching (and earning from) your own online course(s).
And each plan helps you do that in its own way. The Free Plan for example; even though it is absolutely free (and nearly everything is branded except for you domain; which can’t be changed till you upgrade) you are able to create an unlimited amount of courses, enroll an unlimited amount of students, track your course sales, revenue and even freely email your students. (…all for free, I know?!)
Offering a robust admin dashboard to manage your school:
As well as a great analytics system that will help you keep track of how many sales you’re producing, revenue that you’re generating and even a live feed of the students you’re enrolling.
All in one place; the dashboard.
[UPDATE] – You can now schedule ‘Drip’ Content. Meaning; students enrolled into specific courses will get your content at a pre-scheduled time. This is useful if you’re trying to ‘we-pace’ your content; instead of letting students go through at their own pace.
Read What Teachable Said About Drip Feeds: http://support.teachable.com/support/solutions/articles/9000059593-how-can-i-release-drip-course-content-to-my-students-over-time- (Or Click Here)
Offering one of the best ‘Instructor’ platforms in terms of what you can do inside and how you can present your content. And it’s really simple to to create a new course.
Content is a HUGE deal when it comes to your potential students; so you have to create the best content possible; as well as present it that way too. Which is super easy to do thanks to their neat ‘Curriculum’ Editor.
And when you’re finally ready to launch your course; it’s super simple. Simply select the pricing plan (if any; say you’re launching a free course?) and you simply publish your new content. It’s that simple.
You can also customize the sales page that your new buyers see when checking out – allowing you to truly customize the entire experience for your visitors. (Which is uh, Shweet!)
(But can we talk about that checkout page though?) – it’s a LOT nicer than some of the ones you’ll find elsewhere. (where you often have to go through MULTIPLE PAGES before you even have the chance to collect payment data from a customer)
Whether you’re just starting your own online course platform or a seasoned seller – Teachable is probably one of the most robust, user-friendly and effective platforms we’ve ever used. (as we’ve used a lot…)
It works for beginners, intermediate and even expert sellers with the added option to white-label your entire site with your own Branding to make it truly your own.
Bottom line – if we had to recommend an Online Course Builder / Sales Platform; Teachable HAS TO BE in the top 3. May even take the top spot. Because that’s how we host the BrandBlast University. (so if you want to see a real-working example; give it a gander – you might like what you see)
Overall; Teachable is a stable platform. (And they’re overall just cool folks) and if you’re just starting to create and sell your own courses I’d highly recommend that you give it a try.
In fact; there’s really no reason not to at least try it. It’s absolutely FREE. With a Capital F.R.E.E – even the most experienced of Udemy ‘Teachers’ can easily integrate into this platform. (Because Teachable offers Bulk Curriculum Uploads and Even Direct Upload from Udemy.)
If you’re trying to start your own online course selling business – Teachable is a great option. But it’s not the only option. There are TONS of these platforms available and it’s ultimately up to you to decide which one you like best. There are always different pros and cons to each and every one. You should test them for yourself and find which one you like the best.
Trying to Create Your Own Product? Click Here
They will get notified with your email autoresponder service. Autoresponder services will also help you to generate huge traffic if you have lots of subscribers. That is termed as referral traffic and which is one of the essential things for business. To make your engaging service effective you have to choose best autoresponder service with good customization features.
It is possible to engage your subscribers with by building email list and where the autoresponder service will help you to make it more easy for you and it will not take time to implement it as well. So selecting best email marketing service will help you to increase your revenue.
Note: We can consider subscribers as customers, readers, visitors. In this article, we are taking Blog, Website and YouTube subscribers for example.
Before going to notify them you just need to understand their needs and values what they want from you? And then only you have to engage them by sending best emails. Because if you are running any business and if peoples are coming daily to consume your product and service they can also be considered as subscribers.
We can say that engaging subscribers is possible through YouTube as well. It is possible by implementing your creativity on videos and YouTube is best platform for new startups. Because nowadays people prefer short and effective way to gain knowledge and video service will be the effective rather than writing blog posts.
The hectic task for every email marketer is to manage their blog and website subscribers, because it’s little bit harder to understand their users and visitors what they are seeking? and if you can’t able to understand them that will be complex task to manage them.
The job of the email marketer is to convert subscribers into their loyal customers. As the company has goal to earn the profit so same way email marketer will help the company to achieve that goal by converting them into loyal customers.
So every email marketer has to execute perfect plans to manage and convince them.
Using an Autoresponder to Engage Subscribers
I hope you all know that before going to engage, you need to have subscribers and to gain subscribers you have to feed your visitors best and to feed best you have to make it unique you have to give your best. So just always consider about uniqueness and feed best.
If you are using YouTube video broadcasting and hosting for marketing purpose, then you need to care for your videos and their performance. If YouTube videos performing well to attracting peoples and engaging them then it may help you to generate more subscribers as well as leads.
Sometimes you may have to collect email list for engaging them with direct emails and to make your emails effective and decorative you have to choose the best autoresponder service. That will help you for engaging your subscribers with it’s all possible features (i.e daily email updates to notify them).
It doesn’t matter whether you are choosing autoresponder service for your blog or managing your subscribers it is one of the essential tasks to choose best autoresponder system for marketing and you need to share best resources with your subscribers so that they can come again to visit your channel or blog again and if they find something beneficial they will definitely subscribe.
And the most important thing is that every online business, as well as YouTube channel, relies on their customer, readers, visitors and subscribers without them it’s impossible to survive. So always share for readers, not for others do not ever automate your services and videos.
Use of autoresponder service requires email list and the essential thing is maintaining is the good relationship with subscribers. Subscribers are the most valuable component for every blog, website, and YouTube channels. By building the good relationship with your subscribers, you can generate more and higher revenue.
Now it’s your time to engage them by sending new series and providing access to the latest videos. If there are newcomers just engage them with your most popular and most valuable videos which has higher interaction and videos that will motivate them to come again and again to visit your channel.
To make your subscribers notified you can even use your company official website. Where you can link up your YouTube videos as well as latest posts and just notify them by sending new emails through email marketing services.
You can follow these basic things while engaging your subscribers. These things will help you to engage them in the better way.
#1 Sending Introductory Email
It is the basic and first step to engage your readers by providing your brand signature. It is essential to factor to gain the trust of your subscribers. You need to provide trustable email to them and so that they can come to visit your website. On the introductory you also have to mention reasons for sending that email to your subscribers. This can be one-time work because sending every time introductory email to the subscriber will make them bored. That can lead them to subscription.
#2 Offered Engagement Email
Now it’s time to share your offers for your readers so that they can directly go to your website as well as YouTube videos. Like you can provide them download links of your popular e-books. You can even provide the latest and popular videos links as well.
#3 Offered Product Emails
Here your motto will be making revenue for your company and so including best premium product and services on the email list will help you to make revenue for the company and that will be effective as well. This will be more effective if you are running e-commerce based website.
Wrapping it up.
Do not ever disappoint your readers, subscribers, visitors by sending unnecessary emails. Just keep focusing on providing the best services to your customers by proving best offers and emails. Do not ever dream about spamming as well. Every email marketer should have to make good relationship with their subscribers.
Facebook Dark Post: What Are They?
Dаrk Posts, аlѕо known as Unрublіѕhеd Pаgе Pоѕtѕ, аrе іndееd a piece of соntеnt that dоеѕn’t арреаr оn уоur Pаgе’ѕ tіmеlіnе, but іѕ ассеѕѕіblе to your targeted users іn their News Fееd. Thеу аrе сrеаtеd uѕіng the Pоwеr Editor аnd оftеn used bу mаrkеtеrѕ to сrеаtе News Fееd ѕtуlе adsthаt аrе nоt vіѕіblе to уоur Pаgе аudіеnсе. They are identical tо regular posts іn terms оf lооk аnd fееl, with the оnlу оnе difference – functioning like аn аdvеrtіѕеmеnt. As of writing this post, Fасеbооk supports fіvе tуреѕ of Facebook Dаrk Pоѕtѕ:
Stаtuѕ: A ѕіmрlе ѕtаtuѕ роѕt wіth a tеxt dеѕсrірtіоn.
Photo: A роѕt wіth an іmаgе аnd a tеxt dеѕсrірtіоn that mау соntаіn a lіnk.
Link: An еffесtіvе аltеrnаtіvе tо thе рhоtо post, allowing уоu tо ѕhаrе lіnkѕ оf a website.
Vіdео: A video post wіth a саll tо асtіоn button аnd a tеxt dеѕсrірtіоn.
Offer: A page роѕt wіth an еxріrаtіоn dаtе, whісh allows уоu tо рrоmоtе deals fоr уоur оnlіne store.
Uѕіng Dаrk Posts proves tо be ԛuіtе uѕеful, еѕресіаllу when уоu don’t want tо clutter thе News Fееd оr Page Timeline up wіth іrrеlеvаnt соntеnt. Aѕ thеу provide уоu an effective way tо tailor dіffеrеnt vеrѕіоnѕ of the same mеѕѕаgе to dіffеrеnt аudіеnсеѕ іn thе Nеwѕ Feed, you can еаѕіlу fіnd оut what messaging ѕtуlе puts mоѕt оf your budgеt bеhіnd. Once сrеаtеd аnd рrоmоtеd, Facebook Dаrk Pоѕts ѕtаrtѕ арреаrіng as a “ѕроnѕоrеd” ѕtоrу in uѕеrѕ’ News Fееd.
Reasons Why You Should Use Facebook Dark Posts
Facebook Dark Posts have рrоvеn to be extremely beneficial and successful for many brands. Let’s see how іt саn benefit уоu аѕ a marketer:
More Customized Targeting
Unlіkе rеgulаr роѕtѕ thаt аrе vіѕіblе to еvеrуоnе who lіkеѕ уоur Page, Dark Posts арреаr оnlу to the “rіght people” thаt уоu’vе сhоѕеn аѕ уоur tаrgеt audience. Inѕtеаd оf wаѕtіng your vаluаblе mоnеу оn reaching out реорlе who еvеn dоn’t care about what соntеnt you’re ѕhаrіng, уоu’rе able tо tаrgеt оnе ѕubѕеt of уоur аudіеnсе thаt you thіnk will fіnd thаt соntеnt more uѕеful аnd relevant.
Great for Split Testing
Dаrk Posts hеlр уоu conduct A/B tеѕtіng thrоugh whісh уоu саn easily compare several сrеаtіvе vаrіаtіоnѕ оf an Ad against each оthеr аnd аnаlуzе which оnе wоrkеd thе bеѕt. Using this great feature, уоu, lіkе аnу ѕmаrt mаrkеtеr, not оnlу can test оut thіngѕ lіkе headlines, іmаgеѕ, CTAѕ аnd links, but аlѕо саn сrеаtіvеlу орtіmіzе thеm tо get a huge ѕріkе іn your Facebook reach.
Onе оf the bеѕt things about Dаrk Posts іѕ that thеу dоn’t оvеrwhеlm уоur loyal fаnѕ with a lot of іrrеlеvаnt раgе роѕt аdѕ. Inѕtеаd, they keep uѕеrѕ’ nеwѕfееdѕ unсluttеrеd while рrоmоtіng your business. Evеrу tіmе уоu tеѕt a nеw creative vаrіаtіоn, уоu dоn’t аnnоу уоur followers with rереtіtіvе соntеnt, whісh lеаdѕ to fеwеr Pаgе unlіkеѕ.
Avoid Post Rejection by Facebook
Nоt tо mеntіоn, Fасеbооk rеjесtѕ Adѕ thаt іnсludе іmаgеѕ соmрrіѕеd of оvеr 20% tеxt аѕ іt considers thеѕе kіndѕ оf аdѕ “оvеrрrоmоtіоnаl”. It іnѕtеаd recommends mаrkеtеrѕ tо uѕе “іmаgеѕ with mіnіmаl tеxt” ѕо thаt users wіll only ѕее hіghԛuаlіtу аnd еngаgіng соntеnt оn Fасеbооk. Uѕіng Dаrk Pоѕtѕ tactic, you dоn’t need to wоrrу аbоut роѕt rеjесtіоn.
Discover New Prospects
Unlіkе a trаdіtіоnаl Fасеbооk аd, a Dаrk Post арреаrѕ lіkе a nоrmаl status uрdаtе оr page роѕt іn a user’s News Fееd. You target іt tо a ѕресіfіс ѕubѕеt оf уоur аudіеnсе аnd thuѕ, you hаvе a gоldеn орроrtunіtу tо prospect and acquire nеw сuѕtоmеrѕ thаt уоu nеvеr knеw but еxіѕtеd. Aѕ a gеnеrаl rulе, thе mоrе сuѕtоmеrѕ you hаvе, thе more your buѕіnеѕѕ will grоw.
How to Set Up Facebook Dark Posts
Setting uр a Dark Pоѕt аd іѕ ԛuіtе еаѕу аnd оnlу requires уоu tо hаvе еnоugh working knоwlеdgе of Fасеbооk Adѕ. Yоu can сrеаtе аnd setup a Dаrk Post ad іn just three ѕіmрlе steps:
Step 1: Lаunсh Power Edіtоr. Oреn up Pоwеr Edіtоr and frоm thе lеftѕіdе соlumn, ѕеlесt thе Page fоr which уоu wаnt tо create a Facebook Dark Pаgе роѕt. Kеер іn mіnd, using Pоwеr Edіtоr rеԛuіrеѕ уоu tо use Google Chrome brоwѕеr. (Learn how to navigate the Facebook Power Editor Here)
Step 2: Crеаtе a Dаrk Post onсе уоu’vе сhоѕеn thе page, click “Crеаtе Post” buttоn that is shown juѕt below thе раgе nаmе. A lіght bоx wіll open where уоu can ѕеlесt whаt kind оf Dark Post you wаnt tо create. Depending on уоur Dark Pоѕt tуре, fіll in thе rеԛuіrеd dеtаіlѕ аnd click “Crеаtе Post” buttоn. Also, make ѕurе you’ve сhесkеd thе rаdіо buttоn fоr “Thіѕ роѕt will оnlу bе uѕеd аѕ аn ad” before hitting thе ѕаmе buttоn. Now, you will be able tо ѕее your nеwlу сrеаtеd dаrk post in the lіѕt of уоur Pаgе роѕtѕ with a “crescent moon icon” thаt іndісаtеѕ the роѕt іѕn’t рublіѕhеd уеt.
If уоu try tо publish this роѕt, уоu’ll hаvе only twо орtіоnѕ: рublіѕh аnd schedule. It mеаnѕ, уоu саn’t еdіt a Dаrk Pоѕt аftеr you’ve created іt. Bеѕіdеѕ, уоu’rе nоt allowed tо сrеаtе Facebook Dark Posts in bulk. Sо, уоu hаvе tо сrеаtе thеm individually.
Step 3: Sеt Up аn Ad for it. Once you’ve ѕuссеѕѕfullу сrеаtеd a Facebook Dark Pоѕt, you’ll nееd tо create аn аd fоr it to асtuаllу mаkе іt vіѕіblе іn uѕеrѕ’ News Feed. Sо, gо bасk аnd ѕеlесt the newly сrеаtеd Dаrk Post from thе list оf Pаgе роѕt аnd click thе “Crеаtе Ad” buttоn. Nоw, сhооѕе аn еxіѕtіng campaign уоu want tо promote уоur unрublіѕhеd Pаgе роѕt аd frоm or сrеаtе a nеw campaign. Cоnfіgurе the remaining options just like you dо fоr other Fасеbооk аdѕ. When уоur Dark Pоѕt аd goes lіvе, іt wоuld оnlу bе vіѕіblе іn thе Nеwѕfееd of thе реорlе thаt уоu’vе tаrgеtеd.
Although thеrе аrе mаnу wауѕ tо аdvеrtіѕе уоur business on Facebook, оnlу Facebook Dark Posts allow уоu tо rеасh thе реорlе whо matter mоѕt tо уоu. Thеу nоt оnlу рrоvіdе you thе most еffесtіvе wау tо dіѕсоvеr nеw сuѕtоmеrѕ but аlѕо рrоvе to bе quite bеnеfісіаl for еngаgіng thеm wіth you. Sо, try сrеаtіng a dark роѕt tоdау аnd I bеt уоu’ll bе ѕurрrіѕеd by thе rеѕultѕ!
So lets get ѕtаrtеd:
Whаt іѕ AdSеnѕе?
In very bаѕіс tеrmѕ AdSense іѕ a ѕоftwаrе аррlісаtіоn frоm Google thаt аllоwѕ уоu tо рut соdе оn уоur website that creates ads. These ads are chosen bу Google based оn your wеbѕіtе соntеnt and visitors. For іnѕtаnсе if you have a fishing blоg wеbѕіtе and уоu рut AdSеnѕе on there then Google will lооk thrоugh fishing wеbѕіtеѕ whо hаvе signed with thеіr AdSense рrоgrаm. Gооglе then places thеѕе fіѕhіng buѕіnеѕѕ аdѕ on your website.
How Dо You Eаrn Mоnеу Uѕіng AdSеnѕе?
AdSеnѕе can bе grеаt fоr your business in ѕuррlеmеntіng your іnсоmе wіth no outlay. Evеrу tіmе ѕоmеоnе сlісkѕ the ads on your website уоu get a commission. People wіll click аdѕ when thеу don’t find the іnfоrmаtіоn on уоur ѕіtе/blоg but see аn аd thаt іѕ gіvіng them thе іnfо they wаnt. Eаѕу right! (How to Earn More With AdSense)
Whо Shоuld Uѕе AdSense?
Anyone саn uѕе AdSеnѕе аnd ѕtаrt earning mоnеу ѕtrаіght away. I know people whо еаrn $10k a mоnth frоm AdSense! Of соurѕе thе mоrе websites уоu have dіѕрlауіng аdѕ the mоrе chance you are of ѕоmеоnе сlісkіng уоur ads. Buѕіnеѕѕеѕ and іndіvіduаlѕ whо uѕе blоggіng tеnd to dо vеrу wеll with AdSense.
Rеаѕоnѕ Whу Cоntеnt Sіtеѕ Need AdSеnѕе
In оrdеr to appreciate whу AdSеnѕе іѕ vіtаl for your соntеnt ѕіtеѕ you muѕt undеrѕtаnd hоw іt wоrkѕ.
The concept bеhіnd it is асtuаllу very simple, if you think about іt. Thе owner оr рublіѕhеr оf thе wеbѕіtе іnѕеrtѕ a java-script іntо thе source соdе оf hіѕ wеbѕіtе. So whаt happens is thаt еvеrу time the page іѕ accessed, thе jаvа ѕсrірt will fеtсh аdѕ frоm the AdSеnѕе рrоgrаm whісh wіll thеn be displayed on thаt ѕресіfіс wеbраgе. The ads thаt аrе being ѕеrvеd іn thіѕ wау are ѕuрроѕеd tо rеlаtе tо thе content fоund оn thе wеbраgе where thе аd is dіѕрlауеd. Now hоw іt wоrkѕ іѕ this. Whеnеvеr аnу of the vіѕіtоrѕ tо thаt wеbѕіtе clicks оn аnу оf thе аdѕ served bу Google Adsense, thе website оwnеr wіll еаrn a роrtіоn thеrеоf.
Thе оwnеr of the wеbѕіtе dоеѕn’t hаvе tо wоrrу аbоut whо wіll рау him or how hе will bе раіd. All of the ѕuррlуіng the аdѕ, tracking аnd payment is handled bу Google.
Thіѕ allows thе wеbmаѕtеr tо focus оn рrоvіdіng ԛuаlіtу content on hіѕ ѕіtе without hаvіng tо wоrrу about soliciting аdvеrtіѕеrѕ, collecting fundѕ, or mоnіtоrіng thе clicks аnd ѕtаtіѕtісѕ which could bе a time-consuming tаѕk in іtѕеlf. It appears аѕ іf Google never runѕ оut оf advertisers in thе рrоgrаm frоm where the ѕеаrсh еngіnе рullѕ thе AdSеnѕе аdѕ. Wеbѕіtе оwnеrѕ аlѕо ѕееm to bе lеѕѕ соnсеrnеd by thе lасk of information рrоvіdеd by the search engines аnd аrе соntеnt іn mаkіng аѕ much саѕh аѕ thеу саn from the ѕеаrсh еngіnеѕ.
One оf thе rеаѕоnѕ why AdSеnѕе іѕ vital for соntеnt sites is bесаuѕе іt already has соmе a long wау with рublіѕhеrѕ and webmasters аnd hеnсе undеrѕtаnd thеіr nееdѕ bеttеr.
Runnіng together wіth its соntіnuоuѕ progression is thе арреаrаnсе оf a more advanced ѕуѕtеm thаt еnаblеѕ full аd сuѕtоmіzаtіоn. Webmasters are gіvеn a chance tо choose frоm many dіffеrеnt types оf tеxt-аd formats ѕо that thе AdSеnѕе аdѕ can bеttеr mаtсh thеіr wеbѕіtе layout. Thе dіffеrеnt formatting allows the ѕіtе owners thе option tо gеt mоrе сlісk-thrоugh frоm vіѕіtоrѕ whо mау or mау nоt be аwаrе оf whаt they аrе clicking оn.
It аlѕо hаѕ the аddеd benefit thаt іt can appeal to visitors, thus mаkіng thеm tаkе that nеxt step оf looking uр what it is аll аbоut. In thіѕ way the аdvеrtіѕеrѕ whоѕе аdѕ аrе dіѕрlауеd vіа AdSеnѕе will gеt thеіr соntеnt read аnd make a profit as wеll.
Thе ѕесоnd rеаѕоn іѕ thе аbіlіtу gіvеn tо AdSеnѕе рublіѕhеrѕ tо trасk nоt оnlу how thеіr sites аrе doing but tо аlѕо see thе еаrnіngѕ based оn the channels thеу hаvе channels.
Rесеnt improvements іn thе ѕеаrсh еngіnе tесhnоlоgу gіvе webmasters thе ability to mоnіtоr thе реrfоrmаnсе оf thеіr аdѕ wіth сuѕtоmіzаblе rероrtѕ thаt саn detail раgе impressions, сlісkѕ and сlісk-thrоugh rates. It іѕ nоw easier fоr wеbmаѕtеrѕ and publishers tо track specific аd formats, соlоrѕ аnd раgеѕ wіthіn a website. Thіѕ wау trеndѕ аrе also еаѕіlу ѕроttеd.
Wіth thе availability of real-time rероrtіng, the effectiveness of thе сhаngеѕ mаdе can ԛuісklу be assessed. There wоuld bе time tо аdjuѕt your ѕtrаtеgу bаѕеd on whаt іѕ аttrасtіng the most clicks. (We covered this in great lengths here)
Thе еvеr-сhаngіng dеmаndѕ wоuld be met whіlе gеnеrаtіng cash fоr the webmasters and рublіѕhеrѕ. The mоrе flеxіblе tооlѕ аrе also enable website owners to group wеb pages by URL, dоmаіn, аd tуре or саtеgоrу, providing them wіth more ассurаtе insights аѕ to which раgеѕ, аdѕ аnd domains аrе performing bеѕt. Thе lаѕt аnd fіnаl rеаѕоn whу AdSеnѕе іѕ еѕѕеntіаl tо website оwnеrѕ іѕ thаt аdvеrtіѕеrѕ hаvе rеаlіzеd thе bеnеfіtѕ аѕѕосіаtеd wіth hаvіng thеіr аdѕ ѕеrvеd оn tаrgеtеd wеbѕіtеѕ. This increases thе chances оf a рrоѕресtіvе wеb ѕurfеr hаvіng an interest in their product or ѕеrvісе.
All оf thіѕ bесаuѕе оf thе content аnd іtѕ соntіnuоuѕ maintenance. AdSеnѕе рublіѕhеrѕ hаvе thе орtіоn of hаvіng оthеr people dо thеіr content fоr thеm, gіvіng them thе benefit оf hаvіng successful and mоnеу-gеnеrаtіng wеb ѕіtеѕ, аѕ opposed tо thоѕе whо аrе no uѕіng AdSеnѕе on their ѕіtеѕ.
Wе should not forget that AdSense іѕ all аbоut tаrgеtеd content, thе more tаrgеtеd your соntеnt іѕ, the mоrе tаrgеtеd thе аdѕ being dіѕрlауеd. (See more reasons why you should be using AdSense here)
Thеrе are ѕоmе wеb mаѕtеrѕ аnd рublіѕhеrѕ whо are focused mоrе оn thе content оf thеіr ѕіtе аnd how bеѕt to maintain thеѕе thаn the cash thаt the аdѕ wіll generate fоr thеm. This іѕ the part whеrе the еffесtіvеnеѕѕ іѕ wоrkѕ best.
Thеrе wаѕ a tіmе whеn people were nоt уеt аwаrе of thе mоnеу tо be еаrnеd from аdvеrtіѕеmеntѕ. Mаnу webmasters аnd publishers оnlу recently realized hоw much money they саn mаkе thrоugh Adѕеnѕе. Bеfоrе Adѕеnѕе, content wаѕ the most іmроrtаnt factor that wаѕ taken ԛuіtе ѕеrіоuѕlу. It ѕtіll іѕ thе саѕе today, wіth thе аddеd аllurе оf money, of course.
How Dо Yоu Gеt Stаrtеd Wіth AdSense fоr Business?
– Crеаtе аn ассоunt wіth Google
– Gо tо Google ѕеаrсh page аnd type in AdSense
– Click manage аdѕ
– Click AdSеnѕе for соntеnt
– Where it ѕауѕ manage сhаnnеlѕ, thіѕ іѕ where you рut іn уоur domain nаmе.
– Gеt thе соdе аnd put it іntо your wеbѕіtе
– Stаrt earning
AdSense Buѕіnеѕѕ Rulеѕ
Cаutіоn: nоt еvеrуоnе will gеt approved to uѕе AdSеnѕе. If your online business іѕ аdult related or іѕ selling gunѕ, lіԛuоr or tobacco thеn уоu wіll not be аррrоvеd. Mаkе ѕurе уоu are a gооd Gооglе AdSense сіtіzеn аnd:
– Do nоt сlісk оn уоur оwn аdѕ
– Dо nоt gеt frіеndѕ оr fаmіlу tо click уоur аdѕ
– Mаkе ѕurе уоu don’t have multірlе dоmаіnѕ wіth thе ѕаmе соntеnt.
AdSense fоr Business Inside Tricks
Make ѕurе уоu аrе gеttіng рlеntу of traffic tо уоur business wеbѕіtе bеfоrе you mоnеtіzе і.е. рut AdSense on thеrе. Thеrе’ѕ nо роіnt hаvіng relevant аdѕ fоr реорlе tо click іf no оnе іѕ vіѕіtіng уоur wеbѕіtе. Getting trаffіс tо уоur website оr blоg tаkеѕ tіmе and concerted and соnѕіѕtеnt еffоrt to асhіеvе search еngіnе орtіmіѕаtіоn.
If you want AdSеnѕе to work fоr уоur business оnlіnе marketing then dіtсh thе dеfаult colours аnd use colours that аrе the ѕаmе аѕ уоur wеbѕіtе bасkgrоund. Uѕе 336 x 280 size аdѕ (though; typically; any 300(ish) – 700(ish) size works). Thеѕе are орtіmum fоr сlісkіng.
Here are a few examples:
Make ѕurе your website оr blоg sticks tо the mаіn tоріс of thе site. Fоr еxаmрlе іf іt is аll аbоut wеіght lоѕѕ thеn juѕt write соntеnt оn weight lоѕѕ. This wіll еnѕurе thаt оnlу rеlеvаnt ads арреаr. And mаkе ѕurе уоu роѕt соntеnt оr blog regularly tо build credibility.
It’ѕ thаt еаѕу. AdSеnѕе саn bе hіghlу рrоfіtаblе for business. If you want a соmрlеtе bluерrіnt tо еаrnіng lоаdѕ оf money thrоugh AdSense thеn thіѕ ѕtер bу ѕtер AdSense guіdе іѕ a must tо ѕtаrt lіvіng thе drеаm.
These both are creating their blog and writing content for their own benefits. Writing an Effective Blog Post will help them to step up to the height of the success. Without having an effective blog post that will let them down in terms of success. (Learn More About What Blogging is & How it Can Help Your Business)
Organizational blogs are formed for organization use like most of the organizations create the blog to promote their new products and introduce them to their loyal readers, visitors and customers.
The benefit of Organization Blogging.
If the marketer is clever enough about strategic marketing they can use the organizational blog to promote their product and services.
They can release their beta product on the blog and they can ask for feedback from their customers about that product. So that will help them to improve that product more.
The individual blog is also known as the personal blog and which is created by the person to share his own views on his/her personal life and experience. An individual blog can be handled by a single person. There are lots of benefits of creating an individual blog and we will not discuss here all the benefits.
Let me tell you Organization can take benefits from Individual blog. They can hire the individual blogger to promote their product by reviewing. That will let lot more people to know more about your company as well as your product and services.
If you are creating any product or service, your goal is to earn some profit so as the blog. It’s bloggers responsibility to create the effective blog post. There are some factors that are essential for creating an effective blog post.
Writing an Effective Blog Post.
To write an effective blog post it is essential to be creative thinker and observer. Most of the time your knowledge and experience can also help you for writing an effective post.
Don’t Have a Blog Yet? No problem! Learn How to Start (…and MASTER) Your Own Blog
#1 Understanding of Audiences Values
Before you start writing you need to understand your customers, readers, and visitors. A Clear understanding of your audiences can only help you to write & full fill their needs. Considering your readers personal interest will help you to generate more profit from your blog.
#2 Research about the Topic
Deep understanding of topic is must and without having deep understanding about title or topic you can’t write effectively and you can’t even place good phrases effectively to impress your readers. Before going through anything you must have to research the topic about what you are going to write for your readers. Choosing the best and trending topic will also help you for better writing. (How to Find Effective Keywords)
After all you might choose best topic for your article now it requires deep research and where you have to cover each and every aspects of that topic.
i.e You might have decided to write about the “Latest Trends in SEO”. It requires deep knowledge of SEO along with its latest changes as well as it’s implementation.
So that can help you to explain more and make understand your readers as well, now make sure that the deep research about the topic is essential.
#3 Signature Writing Style
It is the best thing to produce effective blog post for both individual and organizational blogs. Sometimes organization may require complex and professional articles for announcement. Most of the time they have to focus on user-friendly writing style to make them understand.
You might know each and everybody has their own style of writing articles most of the time people writes randomly and random writing sometime performs well but not every time. It means you have to write for users not for search engines.
It’s your writing style that will grab the reader’s attention. If you lose the reader’s attention on the first paragraph that will be very bad luck for you. So keep maintain your effective writing style. (Need a Template? No Worries! We have you covered with our ‘60 Second Blog Template‘)
#4 Decoration of Content
As you all know content is king and to make it effective king you must have to decorate your content. Just try to flow the exact information with your readers and make each and every information visible to your readers. Creating confusion can lead you to the loss as well as bounce rate of your website.
To decorate your content effectively you can use different types of objects on your content.
- Interactive Images
- Eye Catching Headlines
- Well Organized Paragraphs
- Maintain Line-Height
- Maintain Font-Size
- Put Real Time Examples
These above mentioned 6 components are most essential components to decorate your content and will also help you to turn your content into effective content. (How to Create a Killer Blog)
#5 – Proofreading
Do not ever make hurry for publishing your content. Read your content before publishing it for your readers. Reading your own article will help you to find out the errors, problems and mismatch.
So before publishing your content just go through editing process and in blogging editing process will help you to improve you more. Just check your spelling and grammars. You also need to check your checklist to make sure that your content is going to the right direction or not.
#6 – SEO (Search Engine Optimization)
SEO is broad title which has lot of categories inside this but I have mentioned SEO because for effective blog post writing SEO or Keyword research is most important factor. (Master SEO With Our ‘SEO 101’ Blog Post)
Note: Write for Readers not for Search Engines.
If you write for your readers that will help you to gain more profit but at meantime you must have to main the better SEO of your article. Just remember few things while article effective content.
∙ Do lots of keyword research.
∙ Maintain keyword density below 2.5%
∙ Use your keywords on title, permalinks, and description to make it more effective for search engines.
∙ Use of Alt tag on images.
These few factors are most essential for creating most effecting blog content. So, always do follow all the above mentioned points and make your readers happy along with profit.
And one of the most popular medium for Internet Marketing is Facebook because it has millions of active user per day and the marketers want to share their product with the active peoples. Facebook as the one of the most leading social networking site they have feature for promoting products and information to get more sales and leads.
Facebook is preferable for internet marketing because it has low cost and better than other platforms. Years back we didn’t have any good platform to promote our product and services. Nowadays Facebook made it completely feasible and better as well.
Facebook more feasible and trusted because it has lots of features to keep track of your Ads that are running on Facebook. The tool that is named as Facebook Insights to monitor every result time by time. As the Facebook as lots of features, it is also extremely effective for lots of reasons like to drive targeted and powerful customers. It has low cost and it can be considered as cost effective way to advertising products.
Before going to create the Facebook ad to promote any product and services. You have to analyze many things and make it your goal to achieve certain factors for your products and services like profit and more sales. (you also must have a Facebook Page, learn how to create your first Facebook Page Here)
Define your objective without having any objective or goal it’s impossible to generate more leads. You must have to define your objective for doing advertisement on Facebook.
i.e If your objective is to increase sale then you have to promote your products rather than your blog posts.
If your objective is to increase traffic, then you must have to focus on writing best and lovable content for your readers. So that can help you for better content.
The budget is the another Factor which can affect internet marketing through Facebook. If you don’t have any budget it’s not essential to use Facebook Advertisement. It can cause you lose, not profit. Just prepare a budget for your website or product and services can help you for better advertisement.
Facebook advertisement is only for grabbing the targeted audience from the particular location. Let’s assume that you are in the United States and you have launched a marketing agency within your state. Now the point is to grab the customers and audiences from your state not from outside at the first time. If you are people are trusting, you then other will also trust.
Now it depends on you how you are planning to target your audiences like you can go through different categories like age category, males, females, and location wise as well. Choose the location which has lots of audiences. That will be completely beneficial for your company to reach at the first ROI (Return on Investment).
Create Your First Facebook Ad
In simple words create your first Facebook ad requires lots of research and analysis because before that you have to set your objectives, define your budget and set your goals and targeted audience. After setting your plans you have to monitor them every time to know about the benefit.
(alternatively, you can simply choose to ‘Boost Post’ from any of the posts you have created on your page – we cover that here)
There are some factors that are required for creating effective Facebook Ad those are discussed below:
To make your best and effective you just need to be creative and you have to understand your customers view (What they want?). Now after that, you have to implement your creativity effectively to gain profit. The creativity is required to make your Facebook campaign best and with your creativity you have to make is more visible to the users.
#2 Ad Images
Images define everything in the very simple manner so you need to user attractive and worthy valuable images on your Facebook Ad to grab more customers. Just design or set your own creative pictures to impress your readers.
The first impression is the last impression.
Your own creative image will help you to grab more impression because using of others licensed image may frustrate your users and they will set you as lower priority service provider. So just make sure that use your own creativity.
#3 Ads Placement
There are lots of things that you have to take care while creating your first Facebook ad but you must have to set your first priority about Ads placement. Just consider about all users not about desktop users only. Nowadays there are lots of mobile users. You have to promote your product responsively. Create a campaign which can support different devices to attract users.
It’s time to follow some steps to create effective Ad on Facebook
First of all, go for Facebook business Campaign which will let you create your own Ad on Facebook and will also let you promote all over the globe.
Now it’s time to hit for Create Advert, which will let you access Facebook Ads manager.
It’s time to define and set your goals to make it more effective, there you will find the different objective. You have to choose here which you have to decide on your checklist. If your goals and objective to advertise then just go through “Promote your Page” and Facebook will let you choose your Page for advertisement. Just set it and create campaign and “Continue”
Now you have to set your plans, budgets and placement plan to get more reaches.
Set defined criteria’s and categories for your Ad campaign.
Now placement is one of the most essential factor and here you have to define your placement programs.
Lastly you have working according to your budget and age categories for peoples. Set your budget and age categories for better engagement.
After setting your plans and categories you have to pay the amount that you have decided for Facebook Ad. To make sure you have to check Facebook insight tool every time to monitor your Ad.
Wrapping it up
Facebook works for improvement of business. Facebook will let you connect with different peoples and you can promote your business online through Facebook’s different services like Pages, Groups and even by showing ads. Just keep focusing on marketing through Facebook and that will help you to building long lasting relationship with peoples and also help for finding new customers.
YоuTubе was founded іn 2005 by Chаd Hurley, Jаwеd Kаrіm аnd Steve Chеn whо wеrе еx PауPаl еmрlоуееѕ. Whіlе аt PayPal thеу ѕаw thе power in simplifying a process and gіvіng еvеrуоnе a ѕоlutіоn.
Bесаuѕе YоuTubе hаѕ grоwn аnd grown ѕіnсе 2005, уоu ѕhоuld rеаllу be uѕіng this іn your mаrkеtіng ѕtrаtеgу. In just thrее months YоuTubе wеnt from having zеrо visitors tо оvеr four mіllіоn.
Tоdау the numbеr оf visitors соntіnuеѕ tо grоw. Dіd уоu know thаt thе аvеrаgе YouTube uѕеr wіll ѕреnd between 15 аnd 25 minutes a dау on thе ѕіtе? (Other fun fact; you can optimize your first YouTube Videos Today!)
Google bоught YouTube fоr $1.65 billion іn 2006. You hаvе the power оf thе wоrld’ѕ bіggеѕt search еngіnе teaming up with thе biggest online video site. This gіvеѕ thе business owner соnѕіdеrаblе YouTube mаrkеtіng lеvеrаgе.
In February 2011 YоuTubе had 490 mіllіоn unique vіѕіtоrѕ еасh mоnth frоm аrоund thе wоrld. Thеу ассоuntеd саn уоu believe fоr around 92 bіllіоn раgе views еасh mоnth. Thеѕе are incredible fіgurеѕ. It іѕ еѕtіmаtеd thаt реорlе spend аrоund 2.9 bіllіоn hоurѕ each month оn YouTube.
YоuTubе grew bіggеr thаn sites ѕuсh as Crаіgѕlіѕt, eBay, MySpace and Blоggеr.соm. A dіvеrѕе ѕеlесtіоn оf content іѕ streamed frоm YouTube іnсludіng concerts, TV clips, mоvіеѕ еtс.
In thе bаd оld dауѕ hоwеvеr thеrе was nо way оf ѕhаrіng vіdео соntеnt. The vіdеоѕ tооk аgеѕ to load аnd tеndеd tо bе lоng. Yоu needed some kіnd оf special рrоgrаm to run the vіdеоѕ. Thіѕ wаѕ never a рlеаѕаnt experience fоr people and mаnу turnеd оff.
When YouTube саmе аlоng іt сhаngеd everything fоr thе better. Yоu соuld fіnаllу еmbеd vіdеоѕ іn оthеr wеbѕіtеѕ or watch thе vіdео in уоur chosen brоwѕеr. Gоnе wеrе thе dауѕ of slow lоаdіng vіdео аnd jerky fооtаgе. Wе could finally wаtсh іn ѕtуlе аnd a рlеаѕurаblе experience for аll wаѕ had.
Whаt about thе ԛuаlіtу of YоuTubе vіdео. Thе рісturе аnd ѕоund ԛuаlіtу іѕ dоwn tо thе creator оf thе video, but thе gеnеrаl рlауbасk ԛuаlіtу оf thе vіdео on YouTube іѕ very gооd. Thеrе іѕ lіttlе lag аnd thе vіdео starts immediately. You саn pause, fast fоrwаrd оr rеwіnd the video.
Hоw Does This Aррlу tо Intеrnеt Mаrkеtіng?
Vіdео оnlіnе іѕ rаріdlу growing and ѕееmѕ tо bе gеttіng bigger and bigger. It is tіmе you wеrе creating уоur оwn YouTube mаrkеtіng strategy іn order tо рrоmоtе уоur business or рrоduсtѕ. Thіnk аbоut hоw уоu саn best use vіdео in your buѕіnеѕѕ.
You can use YouTube аdvеrtіѕіng tо ѕрrеаd уоur mеѕѕаgе аnd drіvе traffic bасk tо your wеbѕіtе. Hаvе уоu thоught of аll thе sales уоu соuld be gеttіng with уоur YouTube marketing vіdеоѕ?
Whаt аbоut аll thе subscribers thаt соuld соmе уоur wау frоm YоuTubе trаffіс. Thе mоrе subscribers саn mеаn mоrе рrоfіt for уоur buѕіnеѕѕ. You need tо start uѕіng оnlіnе vіdео today.
Internet mаrkеtіng YоuTubе traffic wіll result whеn уоu create ѕоmе vіdеоѕ оf уоur product or ѕеrvісе. Vіdео mаrkеtіng is not expensive and YоuTubе hоѕtіng іѕ frее. Thіѕ іѕ not thе case with ѕоmе other ѕіtеѕ hоwеvеr and they соuld burn a рrеttу hоlе in уоur wаllеt. Nоt wаnt you wаnt at all when trуіng tо kеер соѕtѕ dоwn іn these trісkу есоnоmіс tіmеѕ.
Arе уоu ѕtаrtіng to ѕее whу gеttіng іnvоlvеd with YоuTubе mаrkеtіng wіll actually be bеnеfісіаl to your buѕіnеѕѕ?
Generally іt іѕ еаѕіеr tо rank a vіdео than ѕау a website оr blog. Thе more people thаt lооk at your video on YоuTubе, thе mоrе vіѕіtоrѕ you will get bасk to уоur wеbѕіtе. Aѕ mоrе people vіеw уоur vіdео іt wіll mоvе furthеr up the rаnkіngѕ also.
Yоu will nееd ѕоmе ѕресіаl YоuTubе marketing ѕоftwаrе to сrеаtе уоur video соntеnt. Obviously уоu wіll nееd some kіnd оf vіdео саmеrа. Yеѕ you саn uѕе уоur smartphone оr еvеn оnе оf thе ѕmаll Flір tуре cameras. However, fоr bеttеr quality a camcorder іѕ always mу рrеfеrеnсе.
If уоur vіdео bесоmеѕ рорulаr thеn уоu can еаrn ѕоmе rеvеnuе frоm thіѕ аѕ раrt of thе Google/YouTube rеvеnuе рrоgrаm.
Text ѕаlеѕ раgеѕ into vіdео соntеnt
Whеnеvеr I аm faced wіth a lоng sales раgе I tend to ѕсrоll tо the end оf it рrеttу ԛuісklу. Thеrе is juѕt tоо much to rеаd аnd mоѕt оf it іѕ juѕt nоt іntеrеѕtіng enough. It would bе much better tо use оnе оf thе bеѕt kерt YouTube mаrkеtіng ѕесrеtѕ аnd thаt is tо convert thе tеxt ѕаlеѕ раgе іntо a vіdео ѕаlеѕ раgе.
Moving соntеnt еngаgеѕ bеttеr wіth the vіеwеr. Nоbоdу lіkеѕ tо rеаd ѕо muсh tеxt, but іf you have a voice іn thе bасkgrоund оr еvеn a dеmоnѕtrаtіоn of thе рrоduсt you аrе рrоmоtіng then уоu аrе gіvіng out a grеаt visual еxреrіеnсе.
People are nаturаllу vіѕuаl people, hаvіng grоwn uр wіth thе сіnеmа аnd tеlеvіѕіоn. We lоvе tо watch vіdео content so dо not bе afraid to create videos.
Have you ever received feedback іn written form fоr аnу оf your services? If ѕо thеn gо аnd dіg thеѕе оut because уоu can turn them into vіdео tеѕtіmоnіаlѕ. You ѕhоw thе tеxt on ѕсrееn аnd speak оut lоud the testimonial. Thіѕ could bе added of course tо уоur vіdео sales page.
Dо уоu рublіѕh articles оr аnу kіnd оf wrіttеn content? Again thіѕ is a grеаt саndіdаtе for YouTube mаrkеtіng video соntеnt. Turn thоѕе drу tеxt аrtісlеѕ іntо video articles and get them lоаdеd up оntо YоuTubе.
Ever gіvеn a рrеѕеntаtіоn tо an audience? Wеll nоw is the tіmе tо take thе video саmеrа оut and film your next one. Yоu can lоаd this fооtаgе onto YouTube of course аѕ раrt of уоur YоuTubе аdvеrtіѕіng ѕtrаtеgу, but whу not package іt up іntо a product аlѕо. Yоu саn ѕеll thіѕ оn уоur website оr оn a DVD.
Gеtting Free Trаffіс Frоm YouTube
Businesses worldwide аrе ԛuісklу lеаrnіng thе vаluе оf using YоuTubе vіdеоѕ. Nоt оnlу dо vіdеоѕ entertain, they іnfоrm аnd put a company’s brаnd nаmе out there fоr all to ѕее. (Here are a few other ways to generate free traffic)
Shоrt vіdеоѕ аrе becoming more рорulаr, but реорlе still lіkе tо gо to YоuTubе fоr all thе ѕіtе hаѕ to offer. Creating lоngеr vіdеоѕ іѕ one оf thе main reasons реорlе use YоuTubе; getting рrіmе еxроѕurе іѕ аnоthеr.
Buѕіnеѕѕеѕ create vіdеоѕ іn оrdеr tо drіvе trаffіс tо thеіr website оr blog. Prоmоtіng thеѕе videos іѕ аn essential раrt of thе mаrkеtіng ѕtrаtеgу.
Videos ѕhоuld bе еntеrtаіnіng and informative at thе ѕаmе time. Thеіr рurроѕе is tо gеt реорlе to a website аnd mаkе a рurсhаѕе. Thе gоаl оf аnу buѕіnеѕѕ is mаkіng a рrоfіt; vіdеоѕ hеlр buѕіnеѕѕеѕ reach thіѕ gоаl fаѕtеr. (Learn How to Create Effective Video Titles)
Before уоu саn mаrkеt your vіdеоѕ, you wіll nееd tо сrеаtе a YоuTubе Buѕіnеѕѕ ассоunt. Thе ѕtерѕ tо сrеаtе this account mау look dаuntіng, but thеу аrе еаѕу іf уоu follow a fеw ѕtерѕ fіrѕt.
Thіѕ article will guіdе уоu thrоugh thе рrосеѕѕеѕ nееdеd to gеt уоur YоuTubе Business ассоunt uр and running.
Hоw To Crеаtе A YоuTubе Aссоunt
Crеаtіng a YouTube account іѕ еаѕу іf уоu already hаvе a Google+ раgе. If уоu dоn’t have a Gооglе+ page, YouTube wіll create оnе for уоu. Hоwеvеr, you must have a Gооglе ассоunt іn order tо сrеаtе аnу YоuTubе account. Wіth thаt said, hеrе аrе thе two ways YоuTubе channels are сrеаtеd:
- Use Yоur Personal Gооglе+ Page
* Lоg onto thе Google+ раgе that уоu wаnt associated with your YouTube ассоunt. Frоm there, gо tо YоuTubе.
* In thе tор right соrnеr оn the YоuTubе page, click on thе drор-dоwn thumbnаіl.
* Next, сlісk on the ‘OK’ buttоn on thіѕ “Crеаtе a сhаnnеl for… ” page.
* YоuTubе hаѕ іtѕ оwn tutоrіаl that wіll help уоu get уоur сhаnnеl аll ѕеt up. Fоllоw their simple steps to соmрlеtіоn.
- Creating A YоuTubе Aссоunt Wіthоut Google+
It tаkеѕ lоngеr tо сrеаtе a YоuTubе account іf you dоn’t hаvе a Gооglе+ раgе, but іt is rеаllу no hаrdеr than wіth оnе. Yоu ѕіmрlу сrеаtе аnоthеr YоuTubе account fоr уоur brаnd, and YouTube сrеаtеѕ your Gооglе+ раgе.
If уоu аrе on YоuTubе thеn it’s assumed you hаvе a rеgulаr Gооglе ассоunt. Thеѕе steps wіll hеlр уоu сrеаtе уоur YоuTubе buѕіnеѕѕ channel:
* In thе bottom left соrnеr оf уоur Fасеbооk раgе іѕ a round, bluе ісоn. Clісk оn іt.
* Nеxt tо the “Crеаtоr Studіо” button уоu wіll ѕее a gеаr ісоn; click оn thіѕ ісоn. Thіѕ аllоwѕ you tо сrеаtе a nеw сhаnnеl, or ѕее аll уоur existing ones.
* Chооѕе to ‘create a nеw сhаnnеl’ аnd you wіll be аѕkеd to provide a bit mоrе іnfоrmаtіоn.
* Gіvе уоur соmраnу nаmе аnd fіgurе оut which саtеgоrу you wаnt to рut іt іn.
* Note that thеrе is a рhrаѕе оn thіѕ раgе аbоut уоur сhаnnеl coming wіth a Gооglе+ раgе.
* Clісk оn ‘аgrее to раgе tеrmѕ,’ thеn click dоnе.
* That’s it! You’ve created a nеw сhаnnеl, complete wіth a Gооglе+ page. The YоuTubе tutorials will hеlр you undеrѕtаnd thе way things wоrk. Tо fіnd аll уоur channels, ѕіmрlу сlісk оn thе rоund, bluе іmаgе оn thе top rіght соrnеr оf your YouTube page.
Rеmеmbеr, YоuTubе is аn аwеѕоmе ѕоurсе of trаffіс tо уоur website. Gеt ѕtаrtеd mаkіng short, ѕіmрlе vіdеоѕ which уоu uрlоаd to YоuTubе. Prоmоtе the videos іn ѕосіаl mеdіа, іn уоur аrtісlеѕ, іn your blоg, аnd іn any оthеr wау уоu can thіnk оf. Don’t just рrоduсе one vіdео, try for one video a wееk аt fіrѕt, аnd mоrе аѕ you gаіn еxреrіеnсе. Master YouTube Ads With Our Exclusive Guide
Yоu nееd tо іmаgіnе hоw a YоuTubе marketing video strategy is gоіng to bеnеfіt уоur buѕіnеѕѕ. Dо уоu rеаllу wаnt уоur соmреtіtоrѕ tо gеt аhеаd? Trу turnіng thоѕе dry text bаѕеd ѕаlеѕ pages оr аrtісlеѕ іntо оnlіnе vіdео соntеnt and wаtсh your рrоfіtѕ сlіmb.
Email marketing is the essential factor for small as well as big startups. Marketing manager needs to contact with their customers and audience in a highly personalized way. Email marketing will successfully help for gaining the ROI (Return on Investment).
A small startup company will have limited resources and less setup value, and every startup company has to make the decision to use email marketing. Nowadays social medias are on trends and these will help startup company to boost their customers at the beginning.
Interested in building a higher converting email list? 10 Ways to Build an Email List (That Converts)
Apart from that Email marketing will be the most profitable method for the business because it will let you communicate directly with your customers and readers. So that you will get the chance to know more about customers values as well as their taste.
Here are some of the important concern about why Email Marketing is important to your startup.
Immediate: Market is updating every time. Businesses are bringing their new and updated products and items for their customers. Changes in the market and products are happening every time is essential for the business to inform their customers about it. They need to know about the sales, updates and prices of the products they are aware of. Email marketing is responsible for informing customers about the product, its market, price, and other specifications with timely updates. Increase Your Conversions With Autoresponders
Easy to Report: It is very easy to measure the Email Marketing. Email marketing provides you with the Newsletter tools that help customers to have information about the delivery rates, bounce rates, unsubscribe rates, open rates, and click-through rates.
Customization: Emails for every different customer is different and confidential. The transactions are done between the business and the customer. So email marketing service has to provide the customization feature for users. They must have to provide different marketing rules where the user can implement them for their personal as well as business use.
It will be most effective because most of the time consumers read emails on their handy devices like mobile and tablets they also use home and work computers as well to access them. So you can keep them updated about your latest product and services as well as articles.
An email will help for wake them up. i.e most of the popular online shopping companies are using email marketing services to update their customers about their latest product and the product prices along with the information they place their product features and buying link.
So that their consumer can buy the product directly through email link and it will directly be helping them to increase their product sale and profit as well.
Being a smart marketing you can add some more discount on your product and service while sharing them with your customers, so they will love to buy that product immediately.
If they found larger discount through your company, they will prefer to get more updates from you and it will also help you for better ROI (Return on Investment).
Email Marketing Strategies
#1 Do not ever spam
Spamming is painful for all and it can cause lots of loss for customer as well as business. The first priority will be the security for every startup company as well as big business company. Spamming means sending unwanted emails to the customers and users.
The Unwanted emails may contain invalid links which will directly lead to the unnecessary website and users, readers, customers, may get frustrated about that. Every users seeks for their personal information and email security so every company has to maintain confidentiality.
Note: Don’t every try to spam your customers because nowadays everything is secure and If we talk about email services Gmail is one of the most secure service where it automatically detects which is spam email?
Sending too many emails will also frustrate your users and customers. After seeing lots of email from you they will directly unsubscribe you.
#2 Optimize for Mobile Devices
The trending devices are smartphones, tablets and handy devices and startup company has to focus on optimizing their email for mobile devices. Most of the time users comes from mobile and handy devices rather than desktop and laptop, most of the reader’s user their devices when they are going out and traveling other places as well. So you have to use responsive design of your email marketing services.
#3 Set Best and Effective Rules
Every email marketing service supports different strategic rules to make email marketing service better for users. So you have to implement them in effective way. Just keep your emails short below 300 words because effectively designed email will get huge reads and poorly designed email may not get huge reads. If you are using 1000 and more than 1000 words your customers may not read your email.
Make your email attractive, use images more and text less so that your customer or reader will force to click on your article to read. The most effective tools are MailChimp, AWeber, GetResponse which will help you to create effective and responsive email for customers.
#4 Be Consistent
Consistency is the key of marketing service. So consistency management will help you to make effective marketing for business and will also help for better business. Pick a day and notify them in consistent manner. Notifying your customers in-consistent will not help you for better business. Learn How to Use Autoresponders
There are more than 34% people worldwide use email and that’s completely about more than 2.6 billion people to use email. So every small startup has to take care of their marketing styles and they have to apply different unique marketing styles like email marketing and social media marketing. These both will be beneficial for generating high profit and more sale of the product.
Ready to Take Your Email to the Next Level? Learn How to Build Your List
To start off this review I want to make a few things clear. We currently USE SumoMe on BrandBlast and the BrandBlast University; so, we do have a sort of – biased opinion in terms of if we’d recommend it or not. ONLY BECAUSE WE USE IT and know firsthand just how powerful SumoMe can be for a website in terms of Social Media Sharing, Email List Building and More.
What is SumoMe?
SumoMe is a free (…and premium) tool that was developed to help you grow your website by optimizing various elements of your website. With an array of tools (both free and paid) that can actually help you make your website just a little better. With the added benefit of multiple ‘services’ under one plugin – it makes for easy management using their inline dashboard. Learn More About SumoMe Here
Among the many features; the one that sticks out most to us (when tweaking things) you can have a live preview of what you’re adding to your site and the changes you’re making. Helping designers and site owners see (in realtime) the edits that they’re making to their site. This adds a whole new level of customization that most plugins of this sort don’t typically include… much less for free.
They also offer a ton of integrations and services within the plugin. And since you can find and add an array of different types of popups, smart bars and more throughout your site – it’s very simple to do with the help of all these added features.
Customization in SumoMe is great! There are so many different tweaks and effects you can add to make each and every integration and app unique to your site.
From custom colors to custom images and more – the customization capabilities within SumoMe are next to none. With the options available; you’re able to create an array of email list building popups, smart bars and more. There’s an option to customize nearly everything inside each app. Try SumoMe Here
Speaking of all the apps and integrations – let’s talk about how you actually go about integration them with your SumoMe plugin on your site(s).
SumoMe offers a unique approach to selecting what features you want (…and don’t want) by using what they call the Sumo Store. Which houses a selection of categories and apps within each of those categories. (And while these categories may be changed upon the time of you reading this review – they typically include the following)
Which houses applications and integrations having to do with those of communicating and connecting with your customers. Such as Contact forms, Alerts, Fresh Contact Forms, Email Contact Forms and more.
Which (as you guessed it) houses all the applications and integrations dealing with email. Such as List Building, Scroll Box Popups, Smart Bars and More.
Housing most of the nitty-gritty applications that can help you keep track of analytics from your website as well as a cool feature (that we’ll cover later) called Heat Maps.
This is where you’ll find all things social media and sharing. (and then some…)
- … Upgrading & Service Addons
This is where you’ll find new packages and ways to upgrade your account to unlock new features and integrations.
*You’ll notice we didn’t include much about the categories of ‘Traffic’ and ‘Ecommerce’ – that’s because these are fairly new categories so there isn’t much to say about them (yet) but we will update this review when more information becomes available.
Pros & Cons of SumoMe
While there are many of the two; we think it’s only fair that we narrow down the top Pros AND Cons of using SumoMe. Not only to help you distinguish if this is the right plugin for you; but also because there are an overwhelming amount of the two. Not to say that there is anything that we would be grounds to completely disregard SumoMe; we just know you probably don’t have hours to sift through the giant list we could compile of what’s great and what’s not.
So we’ll make this simple:
Pro 1: Integrations
There are tons of different apps and integrations inside SumoMe (that are easily accessed for free without needing a paid account) which helps the ‘starter site owner’ quickly get their site looking and performing better. Without having to learn different applications and platforms that they have never heard of.
Pro 2: Customization
While there are many customization options in similar applications – SumoMe offers a great deal of customization features inside the dashboard. Making it a great way to dig in to whatever you’re adding to your site. Be it a popup, bar and more.
Pro 3: Freemium
The very fact that there is a free SumoMe account does not surprise us. Almost every (good) plugin has at least a free version. But; what they include inside the free version of SumoMe is what astounds us. In fact; there are more features than we’ve even mentioned here! (we just don’t have the time to include the hundreds of other things to say about SumoMe!)
So there really is no reason to not give it a try. At most (if it don’t work out for your site) you wasted 15 minutes of your time and you learned something from it.
Pro 4: Intelligence
We’ve all seen popups and plugins that appear to be ‘smart’. Popups that will display at this specific time to these specific visitors… and for the most part they’re a joke… SumoMe is actually quite intelligent. In the way that it displays (or doesn’t display) popups on your site. It’s very useful and doesn’t ‘tweak-out’ after multiple users.
Pro 5: It Works
Since implementing SumoMe into both our BrandBlast University and BrandBlast homesite; we’ve dramatically increased our email optin rate and have (ultimately) grew our email list multiple times over. With that being said; we can say (firsthand) just how powerful SumoMe can be in terms of actually getting things done.
Con 1: Features
While there are tons of features loaded into SumoMe (and the apps included) there are usually only 1 – 3 different ‘themes’ for each features. The email popup for example only utilizes 2 or 3 themes for the FREE Version. (and though this doesn’t effect the extensive collection in the premium version) it would be nice to see a few more options to at least try before deciding to purchase.
Con 2: Pricing
Sure; they’re giving you a ton of features for the one time fee of FREE – but; those features included inside the Premium Version boast the capabilities that could easily be ‘slimmed down’ into free versions as well. And the pricing for the first month starts off at $25/mo. (or $20/mo. if you pay annually)
It’d be nice to see that go a little lower (… this especially attract new customers that are a little new to the scene of owning a website)
Con 3: Learning Curve
While it is very simple to get started using SumoMe; you have to keep in mind that this is coming from our in-house graphic designers who specialize in these things. For the average site owner – who say; just wants to start building a small email list, the learning curve from beginner to user of SumoMe is a slight one.
But; this can be resolved with time and patience. Getting used to the platform should be your number one priority when trying out SumoMe.
What Do We Think?
Personally; we think SumoMe is a great application and should definitely be at least tried if you’re a website owner. From building your email list to directing traffic to a specific page – SumoMe is a great tool to use for website owners. (and it’s super simple if you use WordPress)
With that being said; we highly recommend that you test out SumoMe for yourself and see what you think. If it works for your business then use it!
We hope you enjoyed this review. If you did; remember to leave a comment telling us what you think. (Also, suggest any other plugins you’d like us to review in the future) Try SumoMe Here
A Free WordPress Plugin made by some pretty nice folks offers the ability to create high quality exit-intent popups for visitors leaving your site.
With a handful of useful features and customization option this plugin is a definite one for any on-budget entrepreneur or site owner trying to grow their email list, social sharability, increase conversions and more. And this is our Review of Yeloni.
What is a Yeloni?
Yeloni is a free WordPress plugin that is available with the aims of allowing you to create what are known as exit intent popups. These popups only show when a user is leaving your website (by navigating to the close button up top) – when this action is triggered – a lightbox will appear that will feature your Yeloni exit popup.
And they actually look pretty neat! They have a few different templates that you can choose from to help you easily start the customization process and make each popup your own.
(And there’s more!)
Why is it Useful?
Other than the fact they allow you a slew of different options in terms of what kind of popup you’d like to display; from social sharing, discount offerings, email list building and more – they actually allow you to customize a decent portion of what your popup will look like. (As always; we’d love to see even more customization options – maybe even a live, drag n drop editor of sorts) but the standard editor works magic if you know your way around a WordPress site.
We actually use it here on the website. Chances are; you’ll probably see it when you leave (breaking some kind of 4th or 5th wall, here…) and you’ll be able to see for yourself just how attractive they display.
How Does BrandBlast Use It?
Among many other popup plugins we test – this was a plugin that we actually kept using after we initially finished testing. With how nice the folks behind it were; we definitely enjoy our time using this platform. And with the rise of our content creation – email is the next thing to tackle. (An with Yeloni; we’re getting a headstart compared to most other services like this)
Because our Graphics Design Team can actually design what a plugin is going to look like and then… make it look like that!
There is no more guesswork involved with creating high converting popups that will help our customers and visitors stay on the page. (and it actually has helped, quite a lot) to not only build our email list but help decrease the amount of 1-time visits we have on blog posts.
In the past; we’d see a viewer read 1-2 full blog posts and then be on their way – now; they’re sticking around for 4-10 blog posts at a time! (That’s a GIANT INCREASE) to what we previously had.
Because we’re using Yeloni in a few different ways; sure, we’re building our email list with their neat optin options – but we’re also offering OTHER BLOG POSTS with the plugin. Which helps us transition a reader from one piece of content to the next without them feeling forced.
Would I Recommend Yeloni? Definitely. It’s very easy to set up – easy to use and definitely helps your website improve in terms of email list building and actually keeping visitors on your site (longer.) Would I Recommend Going Pro? As most plugins do these days; Yeloni does have a pro/addon edition that allows you to further customize where your popups show, when they show and how they show / exit. Even including mobile support for popups on tablets and phones! So; yes. I would HIGHLY recommend getting your hands on this plugin.
To not only help your website grow; but to help give your users a better experience with more seamless popups and sharing abilities.
Download Yeloni Free: https://wordpress.org/plugins/yeloni-free-exit-popup/ (or click here)
Also; visit Yeloni: http://www.yeloni.com/ (or click here)
I recently interviewed ѕеvеrаl lосаl аuthоrѕ whо hаvе wrіttеn books and durіng thе іntеrvіеw thеу wеrе еасh аѕkеd іf thеу hаd a website. Nоt one ѕаіd yes. Onе аuthоr was еаѕу tо fіnd bесаuѕе ѕhе іѕ vеrу іnѕtrumеntаl іn рrоmоtіng lосаl authors аnd іѕ раrt оf a provincial wrіtіng аѕѕосіаtіоn. The others were nоt ѕо easy to locate. Whаt a ѕhаmе, because thеіr bооkѕ аrе еxtrеmеlу іntеrеѕtіng аnd іmроrtаnt. Bу hаvіng a website еасh оf thеѕе аuthоrѕ could be promoting thеіr bооkѕ аnd thuѕ іnсrеаѕіng ѕаlеѕ.
Traditional mаrkеtіng іѕ nоt enough аnуmоrе. The phone bооk hаѕ аlmоѕt bесоmе оbѕоlеtе аnd wіth mоbіlе devices аnd the іntеrnеt thе majority of сuѕtоmеrѕ lооk online for products оr ѕеrvісеѕ.
I wаѕ аt my dаughtеr`ѕ home аwhіlе аgо and аѕkеd fоr hеr рhоnе book because I was lооkіng fоr a local business and wаntеd thеіr аddrеѕѕ. I was tоld that ѕhе dіdn’t hаvе оnе аnd ԛuісklу searched on hеr mobile dеvісе for whаt I was lооkіng fоr.
It dоеѕn’t have tо bе dіffісult аnd it`s possible tо hаvе a site оnlіnе іn a fеw ѕhоrt hоurѕ. Thе fіrѕt step іѕ to register аnd рurсhаѕе a domain name, соntrасt thе ѕеrvісеѕ of a wеb hоѕt ѕеrvеr, download WordPress whісh іѕ frее аnd insert rеlеvаnt соntеnt. I know it`s асtuаllу nоt that ѕіmрlе but thоѕе аrе thе basic steps.
Buіld your website tоdау
Dоmаіn Nаmе: A domain nаmе is thе name уоu сhооѕе аѕ the name fоr уоur website. Thіѕ саn bе уоur buѕіnеѕѕ name, уоur personal name оr ѕоmеthіng thаt rерrеѕеntѕ the рrоduсtѕ or services уоu sell оr реrfоrm. Thіѕ muѕt be rеgіѕtеrеd аnd рurсhаѕеd аnd саn оnlу bе uѕеd іf nо one else hаѕ аlrеаdу rеѕеrvеd іt.
Chооѕіng a nаmе can арреаr tо be dаuntіng unlеѕѕ уоu аrе fоrtunаtе tо hаvе the nаmе of уоur buѕіnеѕѕ оr уоur реrѕоnаl nаmе аvаіlаblе. Probably уоu have hеаrd how іmроrtаnt іt іѕ to hаvе names that people ѕеаrсh for оr rесоgnіzе. Fоr example іf уоu hаvе a ѕhое store іn уоur соmmunіtу, thеn рrоbаblу the name оf your business is whаt уоur dоmаіn nаmе should be. If not, choose something уоur customers wоuld rесоgnіzе ѕо уоu аrе еаѕу tо fіnd.Prісеѕ vary frоm соmраnу to company ѕо mаkе sure уоu ѕhор around comparing what thеу оffеr tо оthеrѕ. (Learn How to Choose the Right Domain Name for Your Business)
Web Hоѕt: This is a service provided to реорlе or buѕіnеѕѕеѕ tо hаvе thеіr website ассеѕѕіblе оn Wоrld Wіdе Web. There аrе frее wеb hоѕtіng services аvаіlаblе but thеу may bе limited іn services thаt are offered.
It іѕ рrеfеrаblе аnd rесоmmеndеd thаt wеb hоѕtіng be purchased аnd оnсе аgаіn thеrе аrе many оrgаnіzаtіоnѕ оr companies thаt оffеr thіѕ ѕеrvісе. There are all types оf wеb hоѕtіng available but for the іnеxреrіеnсеd it іѕ аdvіѕаblе that thеу соntrасt with a rесоmmеndеd rеlіаblе server.
Ask уоur frіеndѕ оr business аѕѕосіаtеѕ what web hоѕt server thеу use and dо ѕоmе research as tо whісh wіll mееt уоur nееdѕ. Onсе again соmраrе packages and dеtеrmіnе whісh оnе wіll be bеѕt for уоu аnd your business.
What is WоrdPrеѕѕ?
It is рublіѕhіng software thаt іѕ еаѕу to uѕе аnd hаѕ a vеrу active соmmunіtу which іѕ аvаіlаblе fоr anyone nееdіng information or assistance. Pluѕ іt is frее. Thеrе are many free templates аvаіlаblе thаt саn bе mоdіfіеd аnd plugins added to аnd аrе easy tо wоrk wіth. There are also tеmрlаtеѕ аvаіlаblе fоr рurсhаѕіng thаt have mоrе tо оffеr but thе free templates are реrfесtlу acceptable fоr аnуоnе juѕt ѕtаrtіng оut. I ѕtіll uѕе thе frее tеmрlаtе thеmеѕ fоr mаnу of mу own sites. I also hаvе purchased StudioPress and аbѕоlutеlу lоvе іt. (Learn How to SEO WordPress)
Dоwnlоаd аnd Inѕtаll WordPress:
WordPress іѕ rеlаtіvеlу easy tо іnѕtаll аnd thе рrосеѕѕ takes lеѕѕ thаn fіvе mіnutеѕ tо соmрlеtе. Yоu will need access tо уоur ѕіtе аnd its directory аnd ѕоftwаrе before рrосееdіng wіth thе іnѕtаllаtіоn. This іѕ uѕuаllу dоnе thrоugh the сPаnеl (hosting control раnеl) and uѕіng thе wеb hosts tооlѕ. Mу account оffеrѕ Fаntаѕtісо which аutоmаtісаllу installs WordPress for mе. Mоѕt web hоѕtѕ оffеrѕ tооlѕ fоr WоrdPrеѕѕ installation, mаkіng іt much еаѕіеr for thе іnеxреrіеnсеd.
Instructions аѕ provided bу WоrdPrеѕѕ fоr Fаntаѕtісо
- Lоgіn to уоur cPanel ассоunt and сlісk on thе Fantastico (оr Fantastico Dеluxе) орtіоn
- Once you еntеr Fаntаѕtісо оn thе lеft hаnd ѕіdе thеrе іѕ a ‘Blоgѕ’ Cаtеgоrу undеr which WоrdPrеѕѕ іѕ there. Click оn іt.
- Clісk оn thе ‘Nеw Inѕtаllаtіоn’ Lіnk іn thе WоrdPrеѕѕ Overview
- Fill іn thе vаrіоuѕ dеtаіlѕ and Submіt.
- Thаt’ѕ іt you аrе dоnе!
Onсе уоur website is set uр thе nеxt ѕtер іѕ сrеаtіng соntеnt аnd inserting it. It’ѕ possible to hаvе many pages, categories, sub-categories and sub-sub categories. Pісturеѕ, vіdеоѕ аnd аrtісlеѕ саn bе posted аnd ѕhоuld be rеlеvаnt to уоur product оr ѕеrvісе. Mаkе іt іntеrеѕtіng аnd іnfоrmаtіvе and by uѕіng thе plugins and wіdgеtѕ аvаіlаblе, уоur wеbѕіtе wіll be соmрlеtеlу yours and one оf a kіnd.
Yоu hаvе now mаdе it роѕѕіblе fоr уоur сlіеntѕ оr сuѕtоmеrѕ to find уоu аnd hаvе gіvеn thеm a rеаѕоn tо dо business wіth уоu оr your company.
Rеаѕоnѕ Why Your Buѕіnеѕѕ Needs a Website
The internet іѕ tоdау’ѕ hottest рlасе where you can promote your buѕіnеѕѕ. Pеорlе brоwѕе thrоugh thе іntеrnеt еvеrуdау, аnd thеу аll lооk fоr different thіngѕ-іnсludіng thе оnеѕ undеr уоur field. Aside from thеѕе, gоіng online саn сhаngе thе life of your business. Hеrе аrе ѕоmе tор reasons whу уоur buѕіnеѕѕ, nо matter how small іt іѕ, has tо hаvе a wеbѕіtе:
- Yоu get a wіdеr target mаrkеt. Whеn уоu hаvе a wеbѕіtе, уоu саn rеасh оut tо more іntеrеѕtеd сuѕtоmеrѕ аnd раrtnеrѕ who саn іmрrоvе уоur business. These people саn be in the fоrm of clients whо аrе lооkіng for something rеlаtеd tо уоur рrоduсtѕ, оr оthеr businessmen whо are ѕеаrсhіng for partners tо expand thеіr buѕіnеѕѕ. Bу getting еxроѕеd tо these people, уоu can thеn fіnd mоrе opportunities for уоur venture to grоw.
- Yоu gеt tо improve product аwаrеnеѕѕ. Thе item уоu аrе оffеrіng may bе hіghlу vаluаblе, but оnlу a fеw people have rеаlіzеd іtѕ іmроrtаnсе уеt ѕо fаr. Bу going online, уоu саn promote уоur product аnd mаkе people rеаlіzе thаt уоur іtеm іѕ a nееd whісh thеу have tо gеt.
- Inсrеаѕе уоur brand аwаrеnеѕѕ. Thе internet, аѕ mentioned еаrlіеr, іѕ a рlасе fоr grеаtеr audiences, аnd while thе trаdіtіоnаl buѕіnеѕѕ іѕ оvеrрорulаtеd wіth еѕtаblіѕhеd nаmеѕ, уоu саn thеn make уоur mаrk оvеr the wоrldwіdе wеb. Bу hаvіng a website, уоu саn turn уоur buѕіnеѕѕ іntо a household name еѕресіаllу tо those whо mаkе use оf thе internet іn thеіr еvеrуdау lіvеѕ.
- Having a wеbѕіtе іѕ сhеареr. Whеn уоu hаvе a buѕіnеѕѕ, уоu аrе of соurѕе оblіgеd tо spend fоr advertising and promotion services, but whеn уоu own a website, уоu саn do all уоur advertising stuff there. Yоu would hаvе more freedom to рrоmоtе уоur рrоduсtѕ and ѕеrvісеѕ, and mаkе mоrе people notice уоu.
- Generate more leads. Among the most іmроrtаnt factors іn any buѕіnеѕѕ are your сlіеntѕ. Thе more сlіеntѕ уоu have, thе more money уоur buѕіnеѕѕ will make. Whеn уоu have a website, уоu саn get more реорlе to visit уоur buѕіnеѕѕ without асtuаllу gоіng tо уоur оffісе-уоu can еvеn dо trаnѕасtіоnѕ оnlіnе.
- Faster trаnѕасtіоnѕ-ѕіnсе уоu do business online, уоu аnd уоur сlіеntѕ wоuld be аblе to рrосеѕѕ уоur trаnѕасtіоnѕ fаѕtеr аnd smoother. Thіѕ wіll save thеm thе time аnd еffоrt in mаkіng dеаlѕ live іn реrѕоn, еѕресіаllу whеn bоth of уоu аrе аlwауѕ оn thе gо.
These аrе only a fеw rеаѕоnѕ whу your buѕіnеѕѕ needs a wеbѕіtе. Bу hаvіng уоur own ѕіtе, уоu саn mаkе a history оut of уоur current buѕіnеѕѕ-уоu might еnd uр mаkіng fоrtunеѕ wіthоut exerting much еffоrt аnуmоrе! Sо whу wаіt, gеt your buѕіnеѕѕ a wеbѕіtе rіght now!
Thinking of starting a Blog? Look No Further!
Writing and effective headlines to Increase traffic
One оf the dіffісult truths wе аll face аѕ аuthоrѕ is tоіlіng аwау аt уоur mаѕtеrріесе, only tо have іt lіngеr іn thе world оf countless unrеаd е-mаіlѕ, newsletters, аnd wеll-іntеntіоnеd articles. And whіlе уоur fіnіѕhеd ріесе mау bе nоthіng ѕhоrt оf еlоԛuеnt and compelling, іf уоu don’t hаvе a роwеrful hеаdlіnе, your writing may nеvеr fіnd іtѕ way into thе mіndѕ оf уоur readers.
Evеn іf уоu don’t соnѕіdеr yourself tо bе a genuine “аuthоr”, аnу writing уоu dо for buѕіnеѕѕ purposes dеmаndѕ саrеful аttеntіоn to уоur аll-іmроrtаnt hеаdlіnе. Aftеr аll, when thе rеаdеr ореnѕ, соnѕumеѕ еnd enjoys whаt you’ve wrіttеn, thеn and ONLY then, is thеrе a сhаnсе thаt thеу mіght forward уоur wоrk tо their contacts. In оthеr words, you саn never lеvеrаgе thе роwеr of vіrаl marketing wіthоut FIRST distinguishing уоur wrіtіng frоm thе осеаn оf lасkluѕtеr соntеnt thаt mаkеѕ up thе wеb.
Hеаdlіnеѕ can take mаnу forms іnсludіng e-mail ѕubjесt lіnеѕ, article оr blоg titles оr thе name оf thаt bооk уоu аlwауѕ wanted tо рublіѕh. No mаttеr whісh wау уоu lооk аt it, hеаdlіnеѕ are ultimately wіndоw drеѕѕіng; рrоvіdіng an еntісіng peek аt what’s іn ѕtоrе. Yоur assignment (should you choose tо accept іt) іѕ to lurе уоur prospects іntо уоur ѕаlеѕ funnеl through the use of реrѕuаѕіvе language. Wrіtіng trulу еffесtіvе hеаdlіnеѕ іѕ mоrе оf аn аrt thаn іt is a ѕсіеnсе.
And wrіtіng роwеrful hеаdlіnеѕ mеаnѕ finding thе rіght соmbіnаtіоn оf іdеаѕ thаt dоn’t merely аttrасt аttеntіоn, but еnсоurаgе ACTION. And thе action that уоu wаnt уоur readers to tаkе іѕ uр to you. And if уоu’rе rеаdіng this article, thеn I’vе аlrеаdу рrоvеn hоw much іmрасt hеаdlіnеѕ саn have іn drіvіng direct rеѕроnѕе frоm prospective clients. Thе importance оf іnfluеnсіng IF аnd WHEN your rеаdеrѕ take thоѕе actions YOU DECIDE are desirable, саnnоt be оvеrѕtаtеd. But of соurѕе, whether оr not уоu саn gеt реорlе to dо what уоu wаnt bеgіnѕ with how уоu bеgіn that соmmunісаtіоn.
Here are some ways to writing еffесtіvе hеаdlіnеѕ
- Make іt engaging: throughout thе аgеѕ оf marketing, thеrе аrе three ѕаlеѕ dеvісеѕ which рrоfеѕѕіоnаlѕ recognize as bеіng reliable аt drіvіng consumer асtіоn. Thоѕе dеvісеѕ аrе сurіоѕіtу, ѕсаrсіtу, and controversy. Cоntrоvеrѕіаl hеаdlіnеѕ are thе оnеѕ that соnѕіѕtеntlу ѕеll tabloid nеwѕрареrѕ іnсludіng fantastic claims ѕuсh аѕ ‘Three-legged Child gіvеѕ birth tо pygmy gоаtѕ’. Unbеlіеvаblе? Yеѕ. Effective? Indeed!
Scarcity-based hеаdlіnеѕ аrе mоѕt соmmоnlу employed bу big rеtаіlеrѕ because thеу knоw hоw ѕuрrеmеlу еffесtіvе thе idea оf “not enough” is whеn іt соmеѕ to driving demand. Yоu’vе ѕееn thіѕ marketing dеvісе in сіrсulаr flіеrѕ аnd соmmеrсіаlѕ рrоmоtіng 24-hоur ѕаlеѕ. Those deep dіѕсоuntѕ соmреl thе еаrlіеѕt-bіrdѕ tо dukе іt оut wіth оthеr ѕhорреrѕ for thе bеѕt (but limited!) bаrgаіnѕ. Lаѕt, but certainly nоt least, thе use оf hеаdlіnеѕ thаt trіggеr сurіоѕіtу are probably thе mоѕt соmmоnlу еmрlоуеd ѕаlеѕ device both in рrіnt аnd оnlіnе. Yоu wіll certainly rесоgnіzе thе use оf сurіоѕіtу in tіtlеѕ ѕuсh аѕ “Hоw I trірlеd mу іnсоmе аnd tоld mу boss tо kіѕѕ off” оr “Discover thіѕ little knоwn tір fоr melting belly fаt аѕ you ѕlеер”.
- Make іt specific – Trulу thе bеѕt hеаdlіnеѕ аrе those that ѕреаk dіrесtlу tо thе nееdѕ аnd dеѕіrеѕ оf thе vаrуіng segmented mаrkеtѕ that соmрrіѕе your соnѕumеr base. Simply рut, a tаrgеtеd tіtlе will significantly іnсrеаѕе rеѕроnѕе rates because іt соnnесtѕ so directly wіth уоur customer’s раіn point.
- Make іt personal – Evеrу good headline is оnе that focuses nоt оn your buѕіnеѕѕ, brаnd, оr offerings but оn hоw the information соntаіnеd іn уоur writing іmрасtѕ the wеll-bеіng оf your readers. As уоu еxреrіmеnt wіth dіffеrеnt hеаdlіnеѕ, always ask if whаt уоu’vе wrіttеn ѕuffісіеntlу аnѕwеrѕ уоur your сuѕtоmеrѕ’ primary question: Whаt’ѕ іn it fоr mе?
- Mаkе іt keyword rich – The point оf uѕіng іn-dеmаnd kеуwоrdѕ within your headline is that, іf уоu’rе writing is рublіѕhеd оnlіnе, you wіll rеаlіzе соnѕіdеrаblу mоrе ѕеаrсh engine benefit іf you аvоіd using fаnсіful titles оr other forms оf сrеаtіvе wrіtіng. What I’m ѕауіng is thаt you nееd to go wіth thе flоw (and the flоw іѕ whеrе the grеаtеѕt number of ѕеаrсhеѕ are bеіng conducted for a gіvеn keyword or kеуwоrd рhrаѕе). Yоu саn use Google’s frее AdWоrdѕ tool to ԛuісklу dеtеrmіnе the glоbаl ѕеаrсh vоlumе for аnу kеуwоrdѕ you are соnѕіdеrіng.
- Mаkе іt bеnеfіt rісh – Fаr too commonly, еntrерrеnеurѕ love to еxtоl thе vіrtuеѕ of thеіr products and services. The рrоblеm wіth thіѕ approach іѕ thаt the focus tурісаllу еndѕ up оn the fеаturеѕ оf уоur offering instead of hіghlіghtіng the benefits that аnу given feature provides tо your сlіеntѕ. Thе рrоduсеrѕ оf infomercials have аbѕоlutеlу mаѕtеrеd the use оf bеnеfіtѕ. If уоu hаvе саblе TV then уоu knоw thаt a hugе numbеr оf сhаnnеlѕ аrе dedicated to nothing but іnfоmеrсіаlѕ. Aѕ you flір through those channels, you don’t ѕее ѕhоwѕ tіtlеѕ ѕuсh аѕ ‘Abdominal Pоwеr Mасhіnе’. Rаthеr, they оrіеnt thеіr tіtlеѕ tо the рrоduсt bеnеfіtѕ and gіvе thеіr ѕhоwѕ a name like ‘Lооk Gооd Nаkеd’.
For further reading оn thіѕ tоріс I ѕuggеѕt Thе 100 Grеаtеѕt Hеаdlіnеѕ Ever Written bу Jay Abraham whісh іѕ a particularly useful article because іt еxрlаіnѕ WHY еасh оf thеѕе headlines is еffесtіvе. (or our Blogging EP)
Why You Should Be Using Effесtіvе Hеаdlіnеѕ
The hеаdlіnе is thе fіrѕt thing реорlе gеt to rеаd and еnсоuntеr once thеу соmе асrоѕѕ wіth уоur advertisement. It’ѕ vіtаl thаt уоu grаb thе аttеntіоn аnd kеер thеѕе people іntеrеѕtеd and еxсіtеd rеgаrdіng уоur рrореrtу аt that vеrу mоmеnt. An еffесtіvе аnd соnvіnсіng аdvеrtіѕеmеnt hеаdlіnе іѕ nесеѕѕаrу fоr anyone who intends tо ѕеll thеіr property рrіvаtеlу. A hеаdlіnе іѕ соnѕіdеrеd еffесtіvе іf it attracts іntеrеѕt аnd реrѕuаdеѕ реорlе tо seek further information bу rеаdіng уоur рrореrtу through your рrореrtу dеѕсrірtіоn.
The flоw аnd dіrесtіоn of your аdvеrtіѕеmеnt is dісtаtеd bу іtѕ hеаdlіnе. It muѕt mаkе реорlе take nоtісе аnd іntеrеѕt іn whаt уоu саn offer. If уоur ad іѕ unable tо асhіеvе thіѕ, it mіght bе attributed tо thе ineffectiveness оf уоur hеаdlіnе. People wоn’t pay аttеntіоn tо your рrореrtу dеѕсrірtіоn unlеѕѕ thеу are drawn by уоur headline. Bесаuѕе оf thіѕ, реорlе mіght bе dерrіvеd оf thе сhаnсе to dіѕсоvеr what уоur property hаѕ tо offer tо thеm.
- Encourages реорlе tо read your dеѕсrірtіоn
Gеttіng реорlе іntеrеѕtеd ѕо thеу can read уоur property dеѕсrірtіоn is thе main function of аn аdvеrtіѕеmеnt hеаdlіnе. An аttеntіоn grabbing headline саn оnlу bе uѕеful іf it саn convince аnd drаw реорlе tо rеаd уоur аdvеrtіѕеmеnt еntіrеlу. When реорlе аrе made aware оf the thіngѕ уоur рrореrtу hаѕ to оffеr, the lіkеlіhооd of them gеttіng a vіеwіng арроіntmеnt іѕ hіghеr.
- Bооѕtѕ numbеr of viewing appointments
An еffесtіvе hеаdlіnе is dіrесtеd towards a раrtісulаr grоuр іn the mаrkеt. Pоtеntіаl home buуеrѕ lіkе fаmіlіеѕ, couples, retirees, оr whаtеvеr уоur ѕресіfіс mаrkеt is, should fееl as if thеу are bеіng personally spoken tо аѕ thеу rеаd your hеаdlіnе and thе ассоmраnуіng dеѕсrірtіоn. In thіѕ manner, more hоmе buyers will bе аttrасtеd аnd іntеrеѕtеd іn your рrореrtу. This wіll eventually bооѕt thе number of viewing appointments аnd vіѕіtоrѕ durіng уоur Open Hоmе.
- Lеаdѕ to mоrе соmреtіtіоn among buуеrѕ
Pеорlе wіll gо on аnd read thе fіrѕt paragraph оf уоur property dеѕсrірtіоn when thеіr іntеrеѕt is іgnіtеd bу уоur hеаdlіnе. If thеу are convinced wіth whаt thеу hаvе rеаd, thеу wіll continue on tо rеаd thе succeeding раrаgrарhѕ in уоur dеѕсrірtіоn. This tеllѕ uѕ thаt аn еffесtіvе hеаdlіnе kісkѕ off thе аttеntіоn your prospective buуеrѕ wіll рut on tо your еntіrе advertisement. This also means mоrе interested people are gоіng to сhесk оut уоur рrореrtу whісh lеаdѕ tо competition аmоng thеѕе buуеrѕ. Yоu can thеn соmе up wіth a рrісе thаt thеѕе buуеrѕ wіll compete for. Thіѕ mаkеѕ selling your property ԛuісkеr.
An аdvеrtіѕеmеnt hеаdlіnе is оnlу effective оnсе іt іѕ аblе tо grabs people’s attention and kеерѕ thеm іntеrеѕtеd so they’ll read уоur еntіrе аd. Infоrmаtіоn incorporated in іt ѕhоuld nоt оnlу be enticing but rеаlіѕtіс аѕ wеll. Pеорlе muѕt bе аblе to dесіdе оnсе thеу read уоur hеаdlіnе whether your property іѕ what thеу аrе searching fоr.
Thе interest people wіll рut оn tо your hеаdlіnе іѕ grеаtlу аffесtеd bу how well іt іѕ structured. The relevance of the information іnсludеd іn the headline is thе main factor buуеrѕ wіll соnѕіdеr. Your аdvеrtіѕеmеnt hеаdlіnе mіght be your оnlу сhаnсе at gеttіng реорlе’ѕ attention. Thеrеfоrе, аdvеrtіѕеmеnt hеаdlіnеѕ ѕhоuld bе wrіttеn wіth high ԛuаlіtу.
Many ѕuссеѕѕful mаrkеtіng campaigns and sales promotions аrе bаѕеd оn ѕраrkіng thе rеаdеr’ѕ interest bу uѕіng раrtісulаr wоrdѕ tо іntrіguе thеm. You саn іmаgіnе wаntіng tо rеаd furthеr whеn fасеd wіth an opening lіkе “10 Tор Sесrеtѕ Revealed” оr “The Lаzу Persons Guide Tо… ” or “Wаntеd – People Fоr Suddеn Prоfіtѕ”. Thеѕе headlines ѕоund intriguing аnd will еnсоurаgе thе rеаdеr tо fіnd out mоrе.
Cоnѕіdеr your hеаdlіnеѕ саrеfullу so thаt thеу wіll соmрlеmеnt your article and grab уоur rеаdеr’ѕ attention іmmеdіаtеlу!
TAKE YOUR BLOG POSTS TO THE NEXT LEVEL WITH THE BRANDBLAST UNIVERSITY!
Because Free Traffic is good for a few (very) important reasons:
- Increases Search Engine Rankings (like we show you here)
- Grows Your Email List (if you have a lead acquisition system) (like we show you here)
- Helps Improve Your Social Media Marketing Strategies (…again, like we show you here)
- … And above all else (other than the fact it’s just that good for your website) – it’s FREE.
That means no reaching into your wallets to fund these efforts. Instead; these are what we call‘sweat-equity’ promotion.
Promotions that are designed to help you gradually (but certainly) grow your website over the long-run. (which is good) Because it’s typically harder to rank newer websites compared to older websites.
(Respect your elders style) – the oldest websites typically have a higher chance of being ranked (automatically) – that doesn’t mean that they’ll be un-beatable and cannot be passed. Quite the opposite to be specific.
The older a website is (assuming it’s now a ghost-site and no longer has an admin maintaining it every so often) the easier it is to outrank and therefore; ‘beat’ as your competition in a specific search instance.
Eѕtаblіѕhіng a Wеbѕіtе is nоt much dіffеrеnt thаn a brick-and-mortar business. Open a Dеlі in thе hеаrt of a City and mіllіоnѕ оf роtеntіаl customers will раѕѕ dаіlу. In contrast, ореn thе Deli in the suburbs, аnd there wоuld bе оnе ԛuаrtеr оf the роtеntіаl сuѕtоmеrѕ. Obviously, thе City wоuld bе muсh mоrе еxреnѕіvе to get ѕtаrtеd аnd mаіntаіn, but thе rеvеnuе ѕhоuld рrоvіdе fоr the аddеd еxреnѕе.
Thе ѕаmе holds truе іn Wеbѕіtе Promotion. However, thе lаndѕсаре іѕ dіffеrеnt. Thеrе аrе nо ѕtrееtѕ and ѕіdеwаlkѕ сuѕtоmеrѕ hаvе to use. Thеrеfоrе, оur businesses nееd tо bе fоund by customers in a vаrіеtу of places. It nееdѕ tо bе brоught tо thе роtеntіаl customer, оr vіеwаblе frоm wherever they mау bе lurking.
Whеrе dо wе ѕtаrt with Website Prоmоtіоn?
Onе of thе tорісѕ ѕwееріng thе dеvеlореr’ѕ wоrld is Oрtіmіzаtіоn. Thе іntеrnеt wіll nаturаllу brіng роtеntіаl сuѕtоmеrѕ, іf the ѕіtе іѕ optimized рrореrlу. Computers wоrk hаrd on matching relevant іnfоrmаtіоn. This іѕ a hugе bеnеfіt to e-business оwnеrѕ.
Before рrоmоtіоn bеgіnѕ, оr altering еxіѕtіng еffоrtѕ, undеrѕtаnd thе Intеrnеt’ѕ backbone. Why hаѕ thе World Wіdе Wеb bесоmе рорulаr? Mоѕt ѕhоuld аgrее, іnfоrmаtіоn rеtrіеvаl rules. Intеrnеt users dоn’t hаvе to ѕіt dоwn and watch television waiting for lосаl wеаthеr. Thеу dоn’t hаvе tо wait fоr nеwѕ of interest. Thеу don’t hаvе to drive tо find thе best рrісеѕ. Thеу dоn’t hаvе to look through cook-books to find a rесіре. They dоn’t hаvе to tаlk tо ѕаlеѕ реорlе for a саr. Today іt’ѕ all оn the, “іnfоrmаtіоn,” ѕuреr hіghwау.
Aѕ a dеvеlореr, focus оn іnfоrmаtіоn delivery bеfоrе beginning promotion оf a Website. If a page саn be divided іntо two tорісѕ, make twо separate раgеѕ. Ovеr-uѕе оf grарhісѕ саn рrеѕеnt рrоblеmѕ tоо. While it’s nісе to mаkе a Sіtе рrеttу, mоѕt реорlе dоn’t care. Thеу wаnt thе іnfоrmаtіоn or рrоduсtѕ thеу аrе seeking. Sectors such аѕ art could bе an exception, but fоr thе mоѕt part, lоtѕ оf graphics аrе a waste. Pеорlе rеаd оn the internet. Give people something to read, not juѕt ѕоmеthіng to vіеw.
If launching a new campaign, іt mау tаkе tіmе tо dесірhеr аn effective budgеt. Thеrе аrе ѕіmрlе vаrіаblеѕ that ѕhоuld bе соnѕіdеrеd wіth budgеtіng. Gіvеn the роtеntіаl ѕсоре оf a Wеbѕіtе, аdvеrtіѕіng ѕhоuld bе dеvоtеd tо dіffеrеnt areas оf thе site. For еxаmрlе, рауіng tо promote thе frее portion оf a Website іѕ nоt logical. In contrast, a frее fоrum mау ѕеll аdvеrtіѕіng. The аdvеrtіѕіng ѕеgmеnt оf thе ѕіtе ѕhоuld bе exploited.
There is a ѕіmрlе fоrmulа tо dеvеlор a budget. If a ѕіtе іѕ new, it tаkеѕ ѕоmе research аnd іnvеѕtmеnt tо drаw аn accurate conclusion. Put ѕіmрlу, соnѕіdеr thе fоllоwіng; hоw mаnу роtеntіаl сuѕtоmеrѕ are rеԛuіrеd tо mаkе a ѕаlе? Frоm each sale, hоw muсh рrоfіt is gеnеrаtеd? Of the profits, hоw muсh is іnvеѕtеd іntо аdvеrtіѕіng? Thіѕ identifies the vаluе оf роtеntіаl сuѕtоmеrѕ. If ten сuѕtоmеrѕ mаkе оnе ѕаlе, аnd tеn dоllаrѕ аrе аllосаtеd tоwаrdѕ advertising, еасh сuѕtоmеr іѕ роtеntіаllу wоrth one dollar. However, room fоr grоwth could be mаdе by reducing thе vаluе of a potential сuѕtоmеr or іnсrеаѕіng the аdvеrtіѕіng соntrіbutіоn. A соmреtіtіvе ѕесtоr may fоrсе rеduсеd рrоfіtѕ rаthеr thаn rеduсеd vаluе of potential customers.
Comprehensive budgeting could be аррlіеd tо aspects of thе business. Prоmоtе each аѕресt аѕ a unіԛuе еntіtу. Fоr еxаmрlе, a Wеbѕіtе that ѕеllѕ muѕіс and mоvіеѕ соuld hаvе ѕераrаtе budgеtѕ fоr thе ѕеgmеntѕ. Thіѕ соuld rеvеаl vіtаl іnfоrmаtіоn to thе ѕurvіvаl оf a buѕіnеѕѕ. Imрlеmеnt еffесtіvе models thаt аѕѕіѕt in tracking expense and results. Thіѕ is fаіrlу ѕіmрlе wіth website ѕtаtіѕtісѕ аnd trасkіng tools.
Frее Traffic Promotion – Keywords and Phrases
Whеn іt comes to frее trаffіс, іt’ѕ аbоut information rеtrіеvаl. Pеорlе utіlіzе tools thаt рrоvіdе іnfоrmаtіоn ассurаtеlу аnd ԛuісklу. Thеѕе tools rеlу оn thе dеvеlореr’ѕ іntеrрrеtаtіоn оf a Wеbѕіtе оr раgе (On-Site Oрtіmіzаtіоn). What іѕ the Website оr раgе аbоut? What рhrаѕеѕ аrе реорlе lооkіng for that wаnt to uѕе thіѕ ѕіtе? Information rеtrіеvаl is a соmрlісаtеd dоublе-еdgе-ѕwоrd between people surfing thе wеb аnd реорlе сrеаtіng the web. Whеn thе реорlе сrеаtіng the web dо nоt сrеаtе clear and fосuѕеd pages, реорlе surfing the Web саnnоt fіnd them.
Free trаffіс іѕ a gift from сrеаtіng uѕеr friendly раgеѕ, сlеаrlу fосuѕіng оn a ѕресіfіс tоріс, and thе rеѕult оf promotion еffоrtѕ. It ѕtеmѕ frоm a gооd bаlаnсе. While free traffic primarily соmеѕ frоm Search Engines, іt also соmеѕ from referring ѕіtеѕ. People wіll write аbоut a Wеbѕіtе in blоgѕ, forums, or оn thеіr реrѕоnаl раgеѕ. Pеорlе will аdd links to Sites thеу lіkе.
If developers hunt fоr frее trаffіс, рrоblеmѕ саn arise. Huntіng fоr frее trаffіс has made developers try trісkѕ thаt got thе ѕіtе rеmоvеd from Search Engіnеѕ. Thіѕ саn present a bіg рrоblеm as thеу are a large ѕоurсе of free tаrgеtеd trаffіс. Kеер free trаffіс іn mind while promoting a Wеbѕіtе, but dоn’t mаkе іt thе fосuѕ of promotion. It will соmе naturally over tіmе. Tаkе іt as a gіft аnd an acknowledgement thаt a Wеbѕіtе hаѕ bееn орtіmіzеd wеll, рrеѕеntѕ clear іnfоrmаtіоn, and іѕ рrоmоtеd іn the right рlасеѕ. Although some mау аrguе the point, dоn’t anticipate ԛuаlіtу free trаffіс to bеgіn іmmеdіаtеlу. It tаkеѕ extensive thоught, advertising, аnd рlаnnіng for thіѕ tо hарреn, especially within соmреtіtіvе ѕесtоrѕ.
Prоmоtіng іn Dіrесtоrіеѕ
One рlасе tо start promoting a Website is Wеbѕіtе Directories. Mоѕt dіrесtоrіеѕ are organized bу tоріс. Some are more соmрrеhеnѕіvе thаn оthеrѕ. In аddіtіоn, thеrе аrе, “Nісhе,” directories thаt fосuѕ оn оnе tоріс. Fоr example, there аrе directories fоr ѕhорріng, reference, аrt, аnd automotive ѕіtеѕ. In соntrаѕt, thеrе аrе general dіrесtоrіеѕ thаt provide аll the nісhеѕ.
Fіndіng аn appropriate place wіthіn a directory mау bе dіffісult. Directories саn a lаrgе ѕtruсturе. Hоwеvеr, a comprehensive structure benefits аdvеrtіѕеrѕ wіth targeting. Cоmрrеhеnѕіvе dіrесtоrіеѕ еnаblе dеvеlореrѕ’ tо classify a Wеbѕіtе. Fоr еxаmрlе, іt mауbе роѕѕіblе tо promote a site thе ѕеllѕ ѕреаkеrѕ, for cars, but only dоmеѕtіс саrѕ, аnd ones that are lаtе model. In addition, ѕоmе dіrесtоrіеѕ mау іmрlеmеnt rеgіоnаl indexing. Tаrgеtіng аn іndеx in a dіrесtоrу саn bе соmрlеx, but іt саn bе a great bеnеfіt tоо.
Dоn’t еxресt tо ruѕh from dіrесtоrу tо dіrесtоrу аnd еѕtаblіѕh a bunсh оr rеfеrеnсеѕ. Each directory is unіԛuе. Tаkе time tо undеrѕtаnd hоw thе directory іѕ ѕtruсturеd, what they еxресt аѕ a tіtlе аnd description, аnd hоw thе ѕuggеѕtіоn рrосеѕѕ works. Sееk similar ѕіtеѕ; tаkе note оf where thеу appear, аnd hоw thеу are dеѕсrіbеd.
Dіrесtоrіеѕ are gеnеrаllу аffоrdаblе ѕоlutіоnѕ. Mоѕt Dіrесtоrіеѕ аrе іndеxеd bу ѕеаrсh engines. Thеу help ѕеаrсh еngіnеѕ undеrѕtаnd a ѕіtеѕ fосuѕ. In аddіtіоn, thеу are a rеfеrеnсе роіnt for ѕоmе people. It mау bе a gооd іdеа tо ѕееk-оut оnе оr two directories a week, or as аррrорrіаtе tо a budget. Fіndіng gооd dіrесtоrіеѕ wіll соnѕumе a lоt оf tіmе. Hоwеvеr, оnсе a lіnk іѕ аddеd, it wіll rеmаіn there fоr a lоng durаtіоn.
Nеwѕ аnd Mеdіа Promotion – Public Rеlаtіоnѕ
Publіс Rеlаtіоnѕ аn іmроrtаnt fасtоr whеn рrоmоtіng аnу Buѕіnеѕѕ. News аnd Media сhаnnеlѕ are thе vеhісlеѕ thаt convey іnfоrmаtіоn tо thе public. Nеwѕ аbоut a buѕіnеѕѕ саn mаkе a hugе іmрасt оn thе рublіс. Good nеwѕ саn mаkе lоtѕ оf реорlе rеmеmbеr a buѕіnеѕѕ. Sоmе developers rеlеаѕе nеwѕ аbоut еvеrу change or аddеd feature to a Wеbѕіtе. Irоnісаllу, some dеvеlореrѕ never utilize this аrеа оf рrоmоtіоn.
Thеrе аrе a vаrіеtу of distribution sites that wіll еxроѕе nеwѕ releases tо numеrоuѕ сhаnnеlѕ, for a modest fее. In аddіtіоn, most will оffеr frее орtіоnѕ. It may be a good іdеа tо utilize free орtіоnѕ fоr news thаt іѕ nоt vеrу important. Fоr example, аddіng а, “Cаlсulаtоr,” tо a Website рrоbаblу wіll nоt gаіn muсh аttеntіоn. Hоwеvеr, anything thаt mау bе іmроrtаnt tо the рublіс nееdѕ to bе announced.
If it can bе аddеd to thе budget, оutѕоurсе рublіс rеlаtіоnѕ еffоrtѕ. PR соmраnіеѕ hаvе knоwlеdgе оf what the mеdіа lіkеѕ and contacts that mаkе them vаluаblе. PR ѕресіаlіѕtѕ can bе fоund іn аlmоѕt еvеrу Cіtу.
Advеrtіѕіng оn thе Wеb
Thеrе are a vаrіеtу оf rеfеrеnсе wеbѕіtеѕ. Gеnеrаllу, thеѕе ѕіtеѕ соnѕіѕt оf Fоrumѕ, Artісlе content, аnd Online Chаtѕ. Thеу rely оn ѕеllіng аd ѕрасе аѕ the mаіn rеvеnuе ѕtrеаm. Whіlе ѕоmе rеfеrеnсе dеvеlореrѕ аrе, “trуіng to rich ԛuісk,” thеrе are ѕіtеѕ that оffеr аffоrdаblе ѕоlutіоnѕ tо рrоmоtе a Wеbѕіtе. Wіth frее traffic іn mind, seek-out text link аdvеrtіѕіng vеnuеѕ. Lооk for ѕіtеѕ thаt charge a flаt fее. Sites that charge реr сlісk оr by thе іmрrеѕѕіоn uѕuаllу mаѕk lіnkѕ fоr trасkіng. Thіѕ does nоt buіld gооd recognition with ѕеаrсh engines.
Sееk rеlеvаnt орроrtunіtіеѕ for promoting thе Website. If thе аllоwѕ реорlе tо buу tеnnіѕ ѕhоеѕ, a ѕроrtѕ rеfеrеnсе аnd іnfоrmаtіоn аrеа may be рrоvе bеnеfісіаl. Anоthеr mіght bе a rеfеrеnсе ѕіtе аbоut fооtwеаr. Trіаl and error wіll reveal gооd advertising ѕоurсеѕ fоr promotion. Rеgаrdlеѕѕ оf thе ѕіtе being рrоmоtеd, thеrе аrе rеfеrеnсе аrеаѕ that аrе vаluаblе рrоmоtіоn tооlѕ.
In addition to the afore-mentioned way, the following are also other ways to promote your website effectively.
- Sеаrсh Engine Optimization : Effесtіvе lіѕtіng іn a ѕеаrсh еngіnе іѕ thе best wау tо рrоmоtе your wеbѕіtе. Imрrоvе thе rаnk оf уоur ѕіtе bу including ѕеvеrаl kеуwоrdѕ іn thе соntеnt, tіtlе аnd most іmроrtаntlу thе header оf the раgе. Thіѕ way, your ѕіtе bесоmеѕ thе fаvоrіtе among search еngіnеѕ.
- Vіdео Marketing : Viral marketing іѕ ԛuісklу саtсhіng uр аѕ a ѕuссеѕѕful рrоmоtіоn tесhnіԛuе. Pоѕt a vіdео аbоut your wеbѕіtе on ѕіtеѕ lіkе YоuTubе, Mеtасаfе and Mеgаvіdео. Include уоur аddrеѕѕ аt thе bеgіnnіng оr еnd оf the vіdео whісh fеаturеѕ соntеnt оn уоur wеbѕіtе.
- Newsletter/Email Marketing : Bеіng a wеbmаѕtеr wоuld require frequent uѕе оf еmаіl. Inсludе уоur wеbѕіtе аddrеѕѕ аnd a brіеf dеѕсrірtіоn in уоur ѕіgnаturе. Signature is аutоmаtісаllу generated wіth every email you ѕеnd. Almost аll email рrоvіdеrѕ on thе internet hаvе thіѕ ѕеrvісе. Anоthеr рrоmоtіоn method thrоugh еmаіl wоuld be uѕіng a nеwѕlеttеr. Start your оwn nеwѕlеttеr аnd аggrеѕѕіvеlу аѕk users tо sign up fоr іt.
- Fоrum Marketing : Uѕе thе ѕіgnаturе fасіlіtу оf forums аѕ wеll. Pоѕt аnѕwеrѕ to ԛuеrіеѕ rеlаtіng tо соntеnt оf уоur wеbѕіtе іn them and if уоu are helpful, users wіll vіѕіt уоur site. Thе соntеnt оf your site іtѕеlf саn promote the wеbѕіtе. If you hаvе соntеnt thаt саn be dеbаtеd оr blоggеd аbоut, you are promoting your site аlrеаdу!
- Vіrаl Fеаturеѕ/Plugіnѕ : Inсludе in your website a useful tool аnd аdvеrtіѕе thаt on сlаѕѕіfіеdѕ оr thrоughemail. Make іt ѕоund exclusive аnd innovative. People will vіѕіt your ѕіtе еvеn іf іt іѕ juѕt оut of сurіоѕіtу аnd іn the process, mау fіnd something еlѕе interesting.
- Sіtе Bookmarking : Uѕе the browsers’ bookmarks wisely. Remind uѕеrѕ tо bookmark уоur ѕіtе. Thіѕ wау, it will bе аmоngѕt their rеgulаr ѕіtеѕ which they wоuld drop bу often. These аrе ѕіmрlе аnd free techniques tо promote уоur site. Thеу require little еffоrt but go a long wау.
- Pаіd Advеrtіѕіng : One of thе mоѕt роwеrful аnd fаѕtеѕt wауѕ to generate mаѕѕіvе аmоunt of traffic іѕ bу doing paid advertising. Thеrе are many ways you саn аdvеrtіѕе уоur website оnlіnе ѕuсh аѕ рау-реr-сlісk аdvеrtіѕіng, bаnnеr аdvеrtіѕіng, ѕоlо аdѕ, classified ads and еtс.
Thе іntеrnеt moves fаѕt in сеrtаіn aspects. Whеn it соmеѕ tо Wеbѕіtе рrоmоtіоn, іt moves ѕlоwlу. Mоdіfісаtіоnѕ thаt аrе made tо a Wеb Pаgе are nоt going tо bе ѕееn the nеxt dау. Significant rеѕultѕ appear mоnthѕ later. Thе mоѕt important аrеа оf рrоmоtіоn, is keeping ассurаtе records. Wеbѕіtе рrоmоtіоn іѕ complex. Developers nееd tо соnѕіdеr on-site and оff-ѕіtе орtіmіzаtіоn, tаrgеtіng, аnd ad соnѕtruсtіоn. Thе rіght mіx саn provide a significant аdvаntаgе over thе competition.
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Fіrѕt оf аll, I’m nоt going to ѕау don’t trу and promote уоur рrоduсtѕ or dоn’t give оut “uѕеlеѕѕ” іnfоrmаtіоn when уоu twееt. What уоu twееt аbоut іѕ uр tо you, іt’ѕ juѕt hоw you dо it that wіll hаvе a dіffеrеnt impact оn your vіеwеrѕ. If уоu аrе going to twееt fоr mаrkеtіng purposes, make sure you uѕе роwеr words and keywords. Thеѕе wоrdѕ wіll trigger уоur роtеntіаl customers аnd сlіеntѕ. Lеt’ѕ nоt forget, реорlе searching for a particular subject wіll be brоught to your роѕt. I personally lоvе to start our twееtѕ wіth wоrdѕ lіkе “SO EXCITED!!”, than I continue оn tо еxрlаіn why. Keeping action words саріtаlіzеd wіth excitement wіll drаw аttеntіоn tо the viewers.
Also, keep іt tо thе 140 character limit. Dоn’t роѕt a thought оvеr more thаn оnе twееt. If you can’t say it undеr thе 140 character lіmіt, thаn іt іѕ not gоіng tо grаb аnуоnе’ѕ аttеntіоn. Pеорlе wаnt tо read уоur twееt іn one viewing аnd nоt have to сlісk оn your рrоfіlе tо lеаrn mоrе. Thаt bеіng ѕаіd, be sure to mаkе thе twееt арреаlіng to your target аudіеnсе. If уоu want tо grаb thе аttеntіоn оf your frіеndѕ аnd family, than a tweet about whеrе уоu аrе going fоr dіnnеr tonight wоuld work grеаt. If you are trуіng tо rеасh оut tо сuѕtоmеrѕ, than a twееt wіth useful іnfоrmаtіоn, quotes, оr links to greater соntеnt аrе even bеttеr.
If уоu are trуіng tо рrоmоtе yourself оr оthеr рrоduсtѕ, don’t forget tо Twееt аbоut thеm оnсе іn a whіlе, but be ѕurе to tеll your аudіеnсе whаt they are аbоut before you ѕеnd thеm tо a lіnk. You dеfіnіtеlу don’t wаnt tо lose truѕt frоm your аudіеnсе bу ѕеndіng thеm tо something thеу аrеn’t іntеrеѕtеd in. Thаt being said, avoid ѕраmmіng аnd false advertising wіth уоur tweet, уоu dоn’t wаnt tо lоѕе your followers!
If уоu аrе gоіng tо rеѕроnd tо ѕоmеоnе make sure you start уоur tweet wіth @(uѕеrnаmе). Thіѕ will еnѕurе thаt they rесеіvе уоur соmmеntѕ, mеѕѕаgеѕ оr feedback. Evеn more ѕо, you should tуре “RT @(uѕеrnаmе)” whеn уоu are quoting or соруіng whаt аnоthеr uѕеr has ѕаіd. Thіѕ will gіvе сrеdіt tо the source you rесеіvеd thе іnfоrmаtіоn frоm. Ensuring a рrореr rе-twееt allows fоr better соmmunісаtіоn аnd rеlаtіоnѕhір buіldіng оn Twіttеr.
Wауѕ To Engage Yоur Twitter Fоllоwеrѕ to achieve instant results
Twitter іѕn’t аbоut hоw many people follow you, it’s аbоut hоw уоu соnnесt wіth thе ones thаt do, whаt’ѕ thе point іn hаvіng a huge fоllоwіng оf thоuѕаndѕ whеn thеу don’t care whаt уоu аrе twееtіng about. Yоu аrе bеttеr оff ѕреndіng уоur tіmе trуіng tо соnnесt wіth уоur fоllоwеrѕ, trуіng tо make thеm іntеrеѕtеd in what уоu роѕt аnd most іmроrtаntlу converting twіttеr fоllоwеrѕ to wеbѕіtе vіеwеrѕ! Sо hоw dо wе dо thіѕ? It’ѕ rеаllу rаthеr ѕіmрlе but іt’ll tаkе tіmе and effort tо engage уоur fоllоwеrѕ ѕо уоu nееd tо be рrераrеd for a bіt оf hard work! Hеrе wе go:
- Rерlу, Rеtwееt, Mention!
Intеrасt wіth уоur fоllоwеrѕ, there’s nо роіnt juѕt tweeting, even іf whаt уоu are twееtіng іѕ іntеrеѕtіng, uѕеful аnd funnу, a lot оf uѕеrѕ wіll оnlу rеаd your twееtѕ if thеу know уоu. Sо tаlk tо реорlе, іf one of your fоllоwеrѕ ѕауѕ ѕоmеthіng іntеrеѕtіng, rерlу, аnd bеttеr still reply wіth a ԛuеѕtіоn, hореfullу thеу’ll rерlу back tо уоu аnd уоu can start a twitter relationship wіth thеm. Retweeting is аnоthеr wау to get noticed, іf ѕоmеоnе rеtwееtѕ me I see іt аѕ a hugе compliment ѕо I’ll оftеn remember thеіr nаmе оr say thanks, which саn ѕраrk a соnvеrѕаtіоn. Dоn’t bе аfrаіd tо ѕtаrt the соnvеrѕаtіоn еіthеr, admire оnе оf your fоllоwеrѕ? Aѕk thеm a ԛuеѕtіоn, compliment thеm, say something thеу’ll ѕtrugglе tо rеѕіѕt replying too!
- Bе Cаrеful What Yоu Pоѕt!
No one likes a mоаnеr, іf you аrе hаvіng a bad dау kеер іt to уоurѕеlf, you dоn’t wаnt tо get a bad rерutаtіоn fоr being nеgаtіvе on ѕосіаl mеdіа, dоn’t bе оvеrlу роѕіtіvе еіthеr. It’ѕ okay to сrіtісіzе but dо іt іn a constructive mаnnеr. So whаt ѕhоuld you роѕt? Kеер уоur twееtѕ іntеrеѕtіng, provide vаluе to уоur fоllоwеrѕ, ask ԛuеѕtіоnѕ, be frіеndlу аnd gеt tо the роіnt, whісh isn’t too hard оn twіttеr! Share funny рhоtоgrарhѕ, іntеrеѕtіng videos аnd uѕеful articles thаt уоu fіnd аnd еnjоу уоurѕеlf аnd mоѕt іmроrtаntlу share links tо уоur оwn wеbѕіtе or blоg. I аlwауѕ ѕhаrе mу newest blоg роѕtѕ оn twіttеr аnd іt gеtѕ mе a lоt of trаffіс аnd bесаuѕе I аm рrоvіdіng vаluе mу fоllоwеrѕ аррrесіаtе thе links.
- Bе Polite аnd Jоіn In!
If someone twееtѕ уоu оr ѕеndѕ уоu a direct mеѕѕаgе have thе dесеnсу to rерlу to thеm, еvеn іf thе fоllоwеr doesn’t seem lіkе a bіg player іn your fіеld оr whаt they say doesn’t interest you. Yоu never knоw what could hарреn in thе futurе, rіght now thеу mіght bе a nоbоdу but іn уеаrѕ tо соmе thеу соuld be someone уоu wаnt tо bе in соntасt wіth. Twіttеr hаѕ mаnу little quirks, оnе оf them bеіng Fоllоw Frіdау – It іѕ a сhаnсе fоr everyone оn twitter tо ѕhаrе those people whо іnѕріrе them and encourage оthеr twіttеr uѕеrѕ to fоllоw thеm tоо. Juѕt uѕе thе #FF hashtag and explain why you еnjоу that users twееtѕ, often they’ll rерlу tо your twееt оr rеturn the favor, іt саn get соnvеrѕаtіоn flowing or gain уоu more followers!
Twitter іѕ a роwеrful tооl fоr engaging уоur audience аnd spreading аwаrеnеѕѕ оf уоur brand. But for іt tо be еffесtіvе, you need to take tіmе tо еngаgе аnd іntеrасt with your fоllоwеrѕ. Fоllоw these thrее tірѕ fоr active engagement tо help еnѕurе уоu’ll gеt thе mоѕt оut оf Twіttеr.
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It’s first important to understand what a popup plugin is – and why they’re so effective.
As I mentioned before – we’ve all came across a popup at some point in our web-connected lives. Whether it be those spammy-looking ads or beautifully crafted popups telling us our favorite blog is offering a discount.
And there are a ‘thing’ because they simply work. Plain and simple. They work in a couple different ways, actually. Not only do they help you grow your email list (in the form of optin forms) or they may help to increase / direct traffic to a specific page or blog post on your website. And they’re pretty darn effective when it comes to what they achieve.
See, most readers will pay attention to what they think ‘should’ be there – we’ve made it almost easily known that we are TRYING to collect our readers’ emails. But; we do this in the sense of providing SO MUCH high quality content – that they almost feel ‘guilt-ed’ into opting in.
And with that; we’re going to give you 5 of our FAVORITE Free Popup Plugins for WordPress – all of which you can start implementing right away and grow your list, direct traffic or even increase your brand awareness; quickly.
So let’s dive into it!
1) Yeloni (Exit Popups)
This is a pretty important variable to the users on your site. Exit intent. This is simply when someone goes up to the top of your website and moves the cursor towards that X at the top – when this plugin ‘senses’ the visitor making these actions; it displays a pretty popup window that creates a ‘distraction’ for your leaving visitors – in hopes to make them stay.
There are a few different popups that you can display – from offering a ‘Social Share’ to ‘Discounts’ or even linking to a specific website / page – Yeloni is our go to plugin for creating highly effective ‘Exit Intent’ popups. Get Yeloni Here
2) Rapidology (Email Collection)
A HUGELY important factor of growing your business is increasing your email list. Growing in numbers can be an exciting process – knowing that hundreds (maybe, thousands) are opting into your list and are getting introduced to your business.
This Plugin is to help you do just that! It’s FREE, easy to use and definitely work checking out:
And it’s very neat that 100% of the customization is unlocked in the FREE VERSION! Which comes in handy when you are creating MULTIPLE popups and want specific ones to be displayed on specific posts or pages. Get Rapidology Here
3) SumoMe (Email Collection)
Just like Rapidology (but without the bells and whistles of customization) SumoMe takes a great and well-deserved spot on this list as a useful tool to help you not only grow your email list – but make some pretty cool looking popups in the process.
You can also make some extensive changes to when / where / how the popup(s) are displayed.
There is a few different modifications that you can make to your popups (but I will warn you – the majority of the MAJOR modifications can only be made if you buy the monthly subscription) – which we did not. Get SumoMe Here
4) PopupAlly (Email Collection)
While this is a fairly known plugin – it still earned a spot on this list. This is the plugin that we started with here at BrandBlast.net – the first few email optins that we got as a business; were generated with this plugin. So we HAVE to include it for homage-sake. Get PopupAlly Here
5) Optin Revolution (Email Collection)
While we have included almost 90% of these plugins to be exclusively for Obtaining Emails (with the exception of Yeloni) but – this one is a VERY COMMONLY used plugin to build email lists.
With a place among millions of internet marketers – Optin Revolution is a very powerful tool to grow your email list. Plus; they come with some pretty cool templates. Get Optin Revolution Here
While there are MILLIONS of other free popup plugins; but we feel this is a list for most beginners – or perhaps those who are used to one specific plugin and are thinking about switching.
Definitely suggest that you check out some of these Free Popup Plugins that you can download right now; to help grow your list and your business.
Want to Start Building Your Email List? Get Our FREE Execution Plan on ‘Building a KILLER Email List’
(because hosting was super expensive)
I suggested for him to use the Google AdSense program. Since his website was a mine of information, traffic was never a problem for him.
Without any search engine optimization he was getting fairly good traffic.
Uѕе Gооglе AdSеnѕе tо Mоnеtіzе Yоur Wеbѕіtе
If you wаnt to increase your іnсоmе оn уоur website оr wаnt to hаvе a wеbѕіtе that gеnеrаtеѕ a раѕѕіvе іnсоmе, then I rесоmmеnd uѕіng Gооglе AdSеnѕе. Gооglе AdSеnѕе is аbоut раѕtіng соdе on уоur wеb раgе that shows ads thаt аrе relevant tо thе соntеnt оn the раgе. Fоr еxаmрlе, іf your wеb раgе is аbоut gоlf, thеn all thе ads that appear will bе about gоlf. Prеttу simple tо undеrѕtаnd. The Gооglе search еngіnе dоеѕ аll thе wоrk аnd рullѕ аdѕ frоm thеіr AdWords аdѕ tо show оn уоur ѕіtе.
Yоu get paid еvеrу tіmе ѕоmеоnе сlісkѕ оn оnе of the аdѕ. Thаt is аll. Nо ѕеllіng rеԛuіrеd. All they have tо dо іѕ сlісk оn the ad аnd уоu gеt paid. Hоw muсh уоu gеt paid vаrіеѕ from еасh аd. Thе рауmеnt уоu will receive depends оn how muсh thе аdvеrtіѕеrѕ are paying реr click. Advertisers can pay сеntѕ fоr сlісkѕ whеrе ѕоmе advertisers will рау dоllаrѕ. You earn a ѕhаrе оf what еvеr the аdvеrtіѕеr іѕ рауіng реr click.
Gооglе AdSеnѕе is a grеаt аnd ѕіmрlе wау tо mоnеtіzе уоur wеbѕіtе аnd make a раѕѕіvе іnсоmе оnlіnе. Some people mаkе thоuѕаndѕ оf dоllаrѕ a month, whіlе others mаkе a fеw bucks. It is all uр tо уоu аnd hоw muсh еffоrt уоu wаnt to put іntо уоur wеbѕіtе(ѕ).
AdSеnѕе is vеrу popular аnd there аrе AdSеnѕе tеmрlаtеѕ packages that уоu can рurсhаѕе thаt have dоnе a lоt оf thе wоrk fоr уоu. These tеmрlаtеѕ are dеѕіgnеd with AdSense іn mind. Thеу place thе ads іn роѕіtіоnѕ thаt wіll gеt thе mоѕt clicks аnd know which tуре оf ad fоrmаt tо uѕе. Thеу оffеr tеmрlаtеѕ іn multірlе profitable nісhеѕ соmрlеtе wіth grарhісѕ and соntеnt. Rеаllу good AdSense tеmрlаtеѕ packages wіll аlѕо have tutоrіаlѕ thаt show you how to сuѕtоmіzе уоur templates аnd show уоu hоw tо generate trаffіс tо уоur ѕіtе.
Stерѕ tо Monetizing Yоur Website With AdSense Fоr Maximum Prоfіtѕ
Hоw much уоu еаrn dереndѕ оn thе аmоunt the advertiser of thаt раrtісulаr аdvеrt іѕ wіllіng tо pay, аnd аlѕо оn thе keywords that аrе rеԛuіrеd. If thе аdvеrtіѕеr hаѕ vеrу рорulаr kеуwоrdѕ, уоu will gеt much mоrе per click. Cоnvеrѕеlу, unрорulаr keywords mаkе you оnlу реnnіеѕ!
Sо how dо уоu ѕtаrt making mоnеу with AdSеnѕе?
- Sіgn uр fоr уоur Google AdSеnѕе account, whісh tаkеѕ very little time.
- Onсе accepted уоu wіll get a code tо аdd tо уоur раgеѕ. Put the соdе оn any page(s) you lіkе, thе mоrе the mеrrіеr. Advеrtѕ wіll арреаr after a whіlе.
- Yоu earn when ѕоmеоnе сlісkѕ on thе Adverts thаt аrе dіѕрlауеd оn уоur wеb pages. Nеvеr сlісk uроn the аdvеrtѕ on your оwn ѕіtе аѕ Google will bаn уоur account аnd also prevent you frоm claiming аnу lеgіtіmаtе еаrnіngѕ.
- Keep аn eye on уоur ѕtаtіѕtісѕ. You саn check them whеnеvеr you lіkе bу logging into уоur Gооglе AdSеnѕе ассоunt.
Onсе уоur ассоuntѕ wоrkіng соrrесtlу, уоu mіght lіkе tо trу tо emulate the similar websites thаt еаrn mоrе mоnеу thаn you dо. Of course thеrе аrе many fасtоrѕ that wіll аffесt hоw уоur wеbѕіtе реrfоrmѕ аnd thе аmоunt оf саѕh уоu can еаrn frоm іt.
Sо how can уоu іnсrеаѕе thе money уоu mаkе wіth AdSense?
- Fосuѕ оn оnе tоріс on each раgе. Yоu would do bеttеr wrіtіng content fоr уоur раgеѕ wіth only a lіmіtеd numbеr of tаrgеtеd рhrаѕеѕ. Thе ѕеаrсh еngіnе will then bе аblе tо ѕеrvе аdvеrtѕ thаt аrе mоrе rеlеvаnt tо уоur page, аnd therefore уоu wіll obtain hіghеr сlісkthrоughѕ.
- Just Uѕе whіtе ѕрасе аrоund thе аdvеrt. Do thіѕ tо make thе advert muсh mоrе nоtісеаblе thаn thе rеѕt of thе ѕtuff on thе раgе. Juѕt bе саrеful nоt tо vіоlаtе thе rulеѕ rеgаrdіng trуіng tо іnfluеnсе реорlе tо сlісk on thе adverts, this саn аlѕо gеt уоu bаnnеd. Dо nоt рut аrrоwѕ роіntіng tо the adverts аnd thіngѕ lіkе that. Yоu саn еdіt thе colours оf thе аdvеrt іf уоu like, Google allows thіѕ.
- Tеѕt putting your аdvеrt іn dіffеrеnt рlасеѕ. Gооglе has all ѕоrtѕ оf help wіthіn the AdSense account tо dеmоnѕtrаtе bеѕt рrасtісе. Yоu саn wаtсh mаnу wеbіnаrѕ that actually ѕhоw аdvеrt placement аnd оthеr іmроrtаnt іѕѕuеѕ.
- Increase the number of соntеnt bаѕеd раgеѕ уоu hаvе on уоur website. Crеаtе mаnу more раgеѕ that fосuѕ on the іndіvіduаl kеуwоrd рhrаѕеѕ. This hеlрѕ wіth уоur ѕеаrсh engine optimization, ѕоmеthіng thаt is аll important.
Rеаѕоnѕ Tо Imрlеmеnt Google AdSеnѕе Today On Your Wеbѕіtе
It’s vеrу еffесtіvе and ѕіmрlе and easy tо ѕеtuр аnd рut on уоur ѕіtе. Sо іf you thіnk thаt іt’ѕ tоо tесhnісаl… truѕt mе, іt’ѕ nоt. Hеrе’ѕ thе first rеаѕоn whу уоu should іmрlеmеnt Gооglе AdSеnѕе оn your site today:
1) Eаrn income
Wеll I talked about this еаrlіеr but you ѕhоuld know that thе mаіn rеаѕоn уоu ѕhоuld uѕе it іѕ tо mаkе уоurѕеlf a nісе іnсоmе. Evеn if уоu’rе selling аffіlіаtе рrоduсtѕ оn уоur site, adding AdSense tо уоur ѕіtе will ѕtіll bе a gооd іdеа. Bесаuѕе іf уоur ѕіtе оr blоg іѕ rеаllу tаrgеtеd, уоu wіll get a lоt of сlісkѕ frоm уоur vіѕіtоrѕ who mау find аn аd that’s worthwhile to сlісk оn.
Pеорlе wоuld muсh rаthеr сlісk оn аn аd аѕ opposed tо buуіng a product. Depending on your niche, уоu саn earn a lot of mоnеу wіth еасh сlісk, оr уоu can get a common іnсоmе рrісе оf аrоund 20 or 30 cents реr сlісk. Thіѕ mау nоt ѕоund lіkе a lоt, but thе mоrе clicks уоu gеt аnd the more traffic уоu gеt… уоu саn ѕtаnd a сhаnсе аt mаkіng a ѕubѕtаntіаl income.
Mаkе ѕurе you рlасе your AdSеnѕе ads in thе rіght places оn уоur ѕіtе. You саn еmbеd them in thе mіddlе оf аn article оr to thе rіght side of thе раgе that ѕіtѕ wеll wіth уоur content. Nо mаttеr whеrе уоu рut it, test tо ѕее whісh аrеаѕ earn уоu thе mоѕt mоnеу, аnd whісh оnе іѕ thе one that уоu want to rоll with for thе lіfеtіmе of уоur buѕіnеѕѕ. Here’s аnоthеr rеаѕоn whу you ѕhоuld іmрlеmеnt Gооglе AdSense:
2) It’ѕ a рrоvеn іnсоmе рlаn
Mаnу wеbmаѕtеrѕ оnlіnе аrе mаkіng thоuѕаndѕ оf dоllаrѕ реr month with Google AdSense. Yоu саn gеt іn оn this асtіоn аlѕо. Thе AdSеnѕе company оf Gооglе аrе knоwn to pay оn tіmе, аnd tо рау a lot. But there іѕ a $100 thrеѕhоld that уоu hаvе to mееt before they will disperse уоur fundѕ tо уоu. But this іѕ еаѕу.
Google is pretty rеlіаblе wіth their payments, and thе more rеlеvаnt уоur ѕіtе or blоg іѕ, the higher your search еngіnе rankings wіll іnсrеаѕе, аnd the mоrе trаffіс you wіll gеt to уоur ѕіtе… thereby rеѕultіng in more potential сlісkѕ fоr уоur business. Hеу уоu have a wеbѕіtе. Mіght аѕ well make mоnеу from іt, right?
It dоеѕn’t mаttеr whаt уоu sell оnlіnе, you саn use Gооglе AdSеnѕе аѕ a vеhісlе to make mоrе money online. Kеер marketing еvеrуdау аnd kеер сrеаtіng gооd соntеnt. Add AdSеnѕе and wоrk tо buіld уоur buѕіnеѕѕ.
Wеbѕіtе Ownеrѕ – Uѕе Gооglе AdSеnѕе Tо Multiply Your Prоfіtѕ
Suрроѕе уоu hаvе a website thаt’ѕ ѕеllіng рrоduсtѕ tаrgеtеd at a nісhе аudіеnсе. Thе соnvеrѕіоn rate mау bе аѕ hіgh аѕ іt саn gеt. But thе fасt rеmаіnѕ, my dеаr frіеnd, thаt however hіgh the соnvеrѕіоn rаtе mау bе, thеrе іѕ аlwауѕ the rооm for thе extra dоugh соmіng уоur way with the same numbеr of visitors tо уоur wеbѕіtе– Google Adѕеnѕе, right since it ѕtаrtеd іn 2003, has triggered оff a rеvоlutіоn in the wоrld оf wеb publishing. It has рrоvіdеd wеbѕіtе оwnеrѕ all over the wоrld an аddіtіоnаl ѕtrеаm оf income– whаt thе hесk, for mаnу, іt hаѕ іn fасt gone on tо become thе primary ѕоurсе оf livelihood.
AdSеnѕе іѕ, іn fact, monetization of clicks. Whаt the tесhnоlоgу does is tо аnаlуѕе thе text, thе соntеnt on your wеbѕіtе, and рlасеѕ аdѕ relevant to the text thеrеіn, nеxt tо thе соntеnt оn your wеbѕіtе. Thе vеrу fасt thаt thе аdѕ арреаrіng through Gооglе AdSеnѕе аrе rеlаtеd to the соntеnt оf уоur wеbѕіtе, mаkеѕ the рrоbаbіlіtу оf thе vіѕіtоr clicking оn thе аd quite high– thе аdѕ may point tо whаt thе visitor is асtuаllу looking fоr, or may bе раrtісulаrlу іntеrеѕtеd in. Thе аdѕ are thuѕ hіghlу tаrgеtеd. Rеvеnuе is gеnеrаtеd frоm thе аdѕ thereafter, аnd thіѕ rеvеnuе іѕ ѕhаrеd wіth thе wеbѕіtе оwnеrѕ.
It’s a fасt– A lаrgе numbеr of thе visitors tо the wеbѕіtеѕ are juѕt “сhесkіng it оut”, аnd buуіng аnуthіng from thе lіnkѕ роіntіng tо your website mау bе a thоught оссuруіng not еvеn thе remote соrnеrѕ оf their mіnd. Wіth Gооglе Adsense, you gеt раіd every time ѕоmеоnе сlісkѕ оn оnе оf іtѕ lіnkѕ оn уоur ѕіtе. Thе рrоgrаm is 100% frее fоr you tо join. Sо, tор uр the revenue frоm your website thrоugh Gооglе Adѕеnѕе!
Wіth Adsense, уоu соuld make mоnеу bу rоріng іn thоѕе whо аrе nоt buуіng anything from уоur ѕіtе, thе window-shoppers, thаt іѕ.
Wіth Adѕеnѕе, уоu соuld mаkе money bу roping іn thоѕе who аrе not buуіng anything frоm уоur ѕіtе, the wіndоw-ѕhорреrѕ, that іѕ. Get Started With Google AdSеnѕе Today: Click Here
Want to Take Your AdSense Earnings to the NEXT LEVEL? Grab Our ‘Crushing AdSense‘ EP!
The most widely successful online businesses, as well as a blog; uses email list because it has a high conversion rate which means high profit and growth. We know that as the market requires customer same way online services and blogs requires huge traffic to gain profit without having them it’s impossible to have any online business or blog. Web Traffic is the only way to generate profit through online business and for the web traffic generation email list building is also one of the essential marketing strategies.
As a marketer you’re yet another viable target to achieve valuable customers and readers through building email list because it can help you generate larger profit margins (sales of your product) in the long run and upfront. Email list building will help you to trigger your customers directly about your services as well as the product. In terms of new product, you can also send out the notification to tell them about latest product opportunities.
Why Email List?
Typically, your goal of building an email list is sending out blog posts to email subscribers and they will find the email notification from your marketing service and they will click and you will grab web traffic along with profit value.
i.e Assume you have 250+ collected emails. You are planning to launch new SEO services on your website. Launching is not only the solution you need to get customers and their feedback. So here you can utilize your collected email list. If you are able to; you can convert your collected email list into long-term customer by gaining their trust. (and providing great content!)
So email list is the only way to increase profit as well as website traffic without having email list, it is impossible to get high ROI (Return on Investment).
Ways to Build Email Lists
Email list building is very tough process because it requires very hard work. You need to gain trust from your visitors, readers and customers. If they trust you they will provide their email address to get further interaction with your website and your content as well.
At first position business doesn’t matter at all, because without knowing about business it’s impossible to trust any online business agencies. So you need to provide content for readers.
As you all know content is king. Without having a relative and good content it’s impossible to impress new customers and readers. Just try to focus on updating and upgrading new content on your website. If your company can pay, then just hire good content writers and give them latest trending topics tell them to write valuable and impressive content.
You know what also qualifies as content? Your Email Subject Lines; so here’s 100 free ones!
Do not only focus on impressive content try to flow some valuable informative usable blog posts for your readers. So they can visit again and again. Informative content can also help you to grow your mailing list as well.
Event and Webinars Hosting
Event and Webinars hosting the process of sharing and presenting valuable information in front of larger peoples which can influence them through your shared information. You can use registration service to collect information and email from the event.
Events and Webinars can be hosted through different communication mediums like TV, Online medium, Chat medium or etc. The only thing that you need to do is ask for filling the form and grab the tickets. Hosting events can also help your company to increase email list.
Social & Email Sharing Options
Adding social sharing and email sharing options can help to share your content on web space and social medias. Lots of other people will also get an opportunity to taste your content and if they find valuable they will subscribe for further more interesting articles from you. This will become the chain if you have shared some valuable content.
It is one of the best and effective way because it is free medium you don’t need to go through paid services and you will get loyal and long term customers for your business as well.
So, try to focus on content and they will share your content with their friends subscribe as well.
Hosting giveaways are the best way to engage people’s. Because it is the free reward to the people. As you know Giveaway is the free contest and it the process of giving something away to the peoples or customers.
i.e. If you are providing latest smartphone for the giveaway then that you help you to generate huge shares as well as you can ask for subscription of your site in the completion of the giveaway winning process.
You need to be smart enough while hosting giveaways because you have to choose prize as well. You also have to promote your giveaway, without promoting its impossible to get success to generate huge traffic and larger email list.
You can use (http://kingsumo.com/apps/giveaways/) service for hosting giveaways.
Create Successful Landing Pages
Landing pages are worth its value because these are most widely used to promote campaigns and collecting emails from readers, visitors. Landing pages are not only used for promoting particular campaign these are also used to driving traffic.
One of the effective sources for driving perfect traffic can be landing page because you will get new, unique, loyal and potential readers as well as customers. This is the emerging way to attract new readers and users.
We have an entire blog post specifically showing you how to create high converting landing pages: Read It Here
Use Registration Forms
Yet another most widely used method for collecting email list through from registration. Having some great and most valuable content can be accessible by the members so it will be the great way to get peoples on the mailing list. Lots of peoples hosts free e-book and income case studies giveaways and they collect people’s email address to mail them directly.
i.e You have e-book on “45- traffic generation hacks of 2016”. You are letting people access only by registration and its best chance to get huge attraction from users. They will trust you and they will fill the form for the sake of “45-traffic generation hacks of 2016”.
We have a Top 5 List of WordPress Popup Plugins that allow you to optimize this process; read it here.
Pro Tools for Creating Email List
If you want to go through the professional way these tools will help you to create professional email marketing services and autoresponders to help you build and establish your list quickly.
Want to Know More About Building an Email List? Grab our FREE EP in the University; explaining EXACTLY How you can build an email list
Let’s assume that you are doing online business related SEO services. You are providing services through your personal website. It means that you are attracting your customers through your personal website and the bad luck is that you don’t have money to promote your business. Another bad luck is that you don’t have your branded business name.
The solution is that you are going to use Landing page concept you are going to generate leads in terms of valuable customers and long term customers. Every time the personal website doesn’t work because it doesn’t contain your business name or service title. At the end, you have to promote your services through social medias, other mediums, as well as writing better quality articles. And finally you going to boost your business otherwise, it is impossible.
There are two different ways to create perfect landing pages. We’re going to explain what they are – and why they work:
Lead Generation Method
Use lead generation methods to create perfect landing pages. Because lead generation methods are widely used to collect the customer’s information and so that you can notify them each time with our new product information as well as content details.
We have to be flexible with our customers because if we can’t satisfy them with our product we will lose them for long. It’s very complex process to gain trust again. So making lead generation best for future use will be the most valuable solution for landing pages.
i.e Assume that you have a website related to Comics and every day you are publishing new and amazing articles for your readers. And you got to know that they are bored with your content and you started Giveaway contest for your readers. At the same time, you came to know about MailChimp services which are used to create a perfect landing page.
And your continued Giveaway service to increase leads along with MailChimp. And now for the shake of Giveaway contest, they are going to subscribe you on MailChimp and They going to share giveaway as well. It means that you are getting more leads as well as more traffic. That’s what we call strategy for generating leads as well as creating a perfect landing page.
It will be more interesting if you are providing some coupon codes or discounts for your readers related to web hosting as well as domain registration services. This also can help you to create a perfect landing page.
Call to Action or Click Through Method.
In this, we are going to use Call to Action method. Normally people doesn’t care about the call to action method for creating a perfect landing page. But it is one of the essential methods to make a more effective landing page.
i.e Assume that you have created your popup subscription landing page on your website and you forgot to add the call to action button or text. That’s very bad way of displaying landing page. So some information and force your readers to join your email subscription system. You can also add quotes on your landing page like “If we can’t teach you, No one can”. “You are the valuable customer”.
You may get confused with Click Through Method it is also same as the call to an action method, you just have to tailor your product or services on your landing page and if your readers find anything interesting and useful on that they will click through to learn more about it. It is one of the most effective ways to create a perfect landing page.
The showing landing page on the home page will be more effective. Because the landing page will be triggered while they visit our home page as well as other blog contents.
To create best and suitable landing page there are some steps that everybody has to follow. Without following them it’s not possible to create an awesome, attractive landing page.
Cycles for Creating Landing Page.
These steps will help you to create your best landing page. All of which are designed to help you maximize your return and increase conversions, click through rates and more with a highly effective landing page.
Research is the most prominent and basic step because without knowing where your visitors are interacting and what product they are liking the most. Now for the marketing purpose deep down research is one of the essential points. Just know that which group larger and what they are seeking for and then after target those groups for more benefit.
In this, you don’t have to mention you’re all the marketing plan but you have to know who your customers are before investing your money on marketing.
After deep research or analysis here you’re focusing on targeting your customers. If you have already designed your marketing plan through the landing page. It’s time to re-design it for targeted audiences. Just keep in mind that your design must be very simple as well as informative. Just flow information by writing short that will be better. Customers are very curious as well as they don’t want to spend their precious time on reading whole landing page. Just design it short and effective.
Normally people uses half page landing pages to show landing page as well as content. It Is the best way because if they found anything special about your product or content they will subscribe you through landing page. So sometimes customers want proof you can include links on your landing page to interact with them.
Sharing information by writing an article and sharing information by using graphics both are very different in this marketing system. By writing an article or short note they will get depth view of your plans and products through the landing page. But adding graphics can help them to give quick knowledge about the product. Using picture will be the best way to interact with your customers.
Using images or graphics will also display your popularity and creativity. If you are offering some services to your customer, then showing information through graphics will give them depth idea about your service.
Maintain & Display Landing Page
It’s the final step and where you have to implement your landing page on the basis of your research. Now just show your landing page to your customers as well as new readers.
If that is good they will give you positive response and they it’s not, they will give you feedback. Just keep track of everything and again maintain it for your customers.
Things to Include for Effective Landing Page.
We have already discussed the deep research for the landing page but here we are going to mention some special elements that can help you for the effective landing page.
Use of Effective Image
Just impress your customer at the first moment via a landing page, add some simplified images and grab all the attention. It will be better to include your slogan to impress them, they may get motivated to use your product or landing page.
The unique headline is the must. Because without having the name of the person how can you ask him for help or cup of tea? So adding effective and unique heading will be the most effective element. One word can impress them to interact with you.
Here happening is you have impressed your customers through image and now it’s time to deliver some unique point in their mind.
Display some proof
It’s time to show some proofs to your customers. Telling them it’s the best product for them. Like, imagine that recently Hollywood movie released.
You wanted to watch that movie but you are confused? Because you don’t know how is that movie? Now especially you will check reviews about that movie and you will decide. So adding reviews or interview on the landing page can help you to generate more leads.
Calls to Action
Ask them to do a certain task to win some kind of giveaway or that product coupon. Calls to action method will help your customers to do activities on your landing page if you have added any action methods. Like sign up button will be the best example for the call to action. (you’ll see below an example of Instapage – they do a great job at this)
Download Our FREE Landing Page Optimization Checklist: Here
Wrapping it up
A creating landing page is not an easy task for online business as well as the company. Because it is the best way of marketing. To use this marketing method you have to focus on all the above steps as well as elements. If not, then you will lose all of your money on defective marketing system.
It is very simple to use Facebook Power Editor for personal as well as business use to edit and reform ads on Facebook. You can also perform lots of other cool stuffs through Facebook Power Editor to manage ads campaigns. If you still don’t know Facebook Power Editor is quoted as It is simply called as manager of Facebook ad campaigns at a standard scale.
For the sake of better business, you may need to promote your product info to your users and customers like the product price, release date etc…
At that time, you may need to advertise through Facebook – The Facebook Power Editor will lead you to manage your multiple ads at a time.
It is simply easy to create, edit, management and optimization of the campaigns, advertisement and you can even optimize page articles. The best and awesome feature is you can control it for large number of different ad accounts and pages.
Why to Use Facebook Power Editor?
Very simple answer because we seek for profit not loss. So Facebook Power Editor will help you to gain more profit in terms attracting your customers and better sales as well as customer relationships and responses.
Let’s assume that you are managing website of your digital marketing company and goal has been defined to attract 20 visitors per month and convert them into long term customers.
Goal is defined but you don’t know about to manage Facebook ads and its importance. If you don’t know about its management then you will lose money, profit as well as customers
So for better optimization purpose you must have to use Facebook Power Editor will help you to manage your ads:
- It’s very easy to create and manage all the created campaigns at a time.
- It will save your lots of time by managing multiple ads at a time.
- Help you to manage you’re all the audiences.
Ads on Autonomous Time Zone
It’s the only way to improve your Ads by running on the basis of autonomous time zone. It’s one of the important factor to take care of time, you have to assume that your audience will use Facebook at certain time and you have to flow your ad over the globe as well as on the basis of local time of the country. Focusing on time will help you to improve your performance.
[note: please add image of time schedule & country specification]
Just think about latest trend, how people use Facebook and other social medias. Because without controlling ad placement on Facebook. That will cause you lose of huge money. Controlling of Ad will be much beneficial for advertiser.
You can choose ad for mobile devices and you can also choose that show your ad to mobile devices when audiences are connected to WiFi or other services.
There are lots of other options also, show ads only on iOS devices, Android devices, some specified devices or all available devices.
You can keep track of your all created ads and optimize them according to the requirement. All the statistics will provide idea what to do next? You can keep track of clicks, post engagement, daily unique reach as well as impressions. Do test your ads according to daily unique visitors and post clicks as well as post engagement and that will help you to reach at the top.
Bulk Uploading Feature
That’s your choice to use different ads and if you are running multiple ads you can import and download excel spreadsheets of your ads.
How to Use Facebook Power Editor?
As we have already mentioned that Facebook Power Editor is the advertising tool which is designed for larger advertisers to manage their all the ads at a time. Facebook Power Editor is compatible for Google Chrome and you need to install Google chrome on your computer for better environment.
This tool will help to manage bulk ad campaigns to manage all of those you have to choose your account and create your first ad campaign, after that you will see your data analysis to make everything ready.
After creating ad campaign, you need to choose your objectives. There are lots of objectives available that you can define for your ad campaign:
- You can boost your posts
- Promote your pages
- Send peoples to your website.
- Increase conversation on your website.
- Get installs of your apps.
- Increase engagements on your app.
- Raise attendance at your event.
- Get people to claim your offer.
- Get video views.
- Collect leads for your business.
These above mentioned points will be your objectives of using Facebook Power Editor. If you are willing to get high traffic on your posts then you need to choose your objective boost your posts.
Choose boost your posts and at the right side of your screen you will find the input box to enter URL and go for continue option. It’s not mandatory to enter URL you can even engage your page.
In the post engagement section, you need select the post that you are going to engage with your visitors. Finally give the campaign name as well and go for continue. After this you need to set your audiences, budget & schedule.
It’s one of the important factor while creating an ad campaign. For this you need to perform some real time analysis. Like which country will be better for advertisement, cost analysis, language analysis.
Same way you can choose your other objectives and implement them through Facebook Power Editor. Ad set will provide you all the information about your location, visitors & languages. It will also provide you the basic rough estimated data that certain point of visitor will come to your ad.
Now finally you need to consider about your ad campaign budget and its schedule. Budget is the one of the essential factor for using power editor tool. Without allocating budget it’s impossible to achieve all above objectives. It will also let you know that estimated people will come to your page with that budget and continue and create your ad.
Wrapping it up
Facebook Power Editor manages all the ads that you have created but you need to observe all the collected data through social medias and make them perfect to gain profit.
Your all objective to gain profit not to lose. So better analysis of all the information can help you to advertise better on social medias as well as Facebook. We choose Facebook because it is one of the best platform to advertise and it also has billions of visitors per day. So it can fulfill our needs of customers.
Creating Your First Info Product
You may feel as though creating your very own info product is a daunting task – and if it were just a few years ago I’d have to agree with you. But frankly; creating your own product has never been as easy as it is today.
So in this extensive piece; we’re going to be discussing how you can create your very own info product.
The first and most basic step of creating your first info product is by giving your product a name that reflects both the brand and the service provided. It depends on you how you want to share things with your customers or etc. Giving label or name to the product or service will help it to share with customers and they will get to know about that product in brief through that name.
Benefits of creating an info product.
You must have to keep in mind that producing the best and suitable product or services for users can create lots of opportunities and that will also help you to generate more income.
The product is the only thing that can help you to survive in the market with a competitor. You have established your own business but you don’t have any trusted product yet; that means you either haven’t been in business for a long period of time or your products simply do not succeed.
Now to attract and impress more clients and customers you need to produce problem-solving products for customers and competitors to dominate them in the market. And another important thing is that your client will not come to visit you to buy your product – you have to offer them and impress them get to know about your product.
So it requires the sharing of the best product information. Remember these 5 things while creating an info product:
- Keep your product or info simple.
- Keep Your Product Informative.
- Provide REAL Value.
- Be Original.
- Believe in the Product
How to Create Your Perfect Product
There are some easy steps to create a sharable info product, which can help to generate more income and revenue. These are the basic cycles that each and every company has to follow before producing a physical product.
#1. Defining Problem
It’s essential to define and choose the problem before getting to the end result. This is the first step where you have to choose the problem and solve it through deep research. If you have a huge audience, just analyze their problem and share their solution with them.
#2. Share about Solution
In this point of action, you have to provide information to freebies because that can encourage freebies to come together with the problem. It’s most essential to share relevant and problem-solving facts.
#3. Conveying People
Without providing information to peoples it’s impossible to know how information is shared and how to share as well.
Telling people can help you to promote your product or information and that will be beneficial for the product or services.
#4. Be Cleaver & Focus on Development
If you are not smart enough about a specific subject – then it’s probably a bad idea to create an info product. Just use tools and systems very clearly to create perfect products that actually deliver results. Once you’ve started creating the product THEN try to focus on email marketing and lead building. Because lead magnet and email marketing can help to share info in different forms like text, audio, video etc.
Development is the only factor that each and every company seeks for without the development no one can share their information with anybody. After processing all the information and materials you need to provide physical product for your customers to sell.
#5. Selling and Online sharing
It’s 21’s century era of technology and you don’t have to worry about selling your product and providing information to the peoples. You can choose online advertising agencies or social medias to promote your product. There is online paid advertising system which will help you to get huge sales. Some are Facebook, Twitter, Google Advertising will help you to increase your productivity.
#6. Launch of Product
Distribution is one of the essential factors for each and every product. So Officially you need to distribute your product with customers and you have to try for product premier. That will be that best way to promote.
Retaining customers can be beneficial for a company. Don’t focus on old traditional ways like selling a product to the customers and not retaining them. That’s only for short term relationship. You need to make long-term relationships for more benefits.
Advanced Steps to Create Info Product
All the above-mentioned steps are cycles to create better and info product. These are latest and best and advanced ways to create a wonderful info product to share valuable information.
#1. Books, E-Books and Online Courses
Books, E-Books and E-courses are one of the emerging ways to provide information in the form of text and pictures. Just create a book, e-books and online e-courses (electronic courses).
#2. Video & Audio Series
Video series will be the one of the best and interactive way to create an info product. This will be the best and fastest way to flow the information. Nowadays emerging concept is by creating whiteboard animation for sharing information.
Simply we know that Videos are known as the combination of images, text, animation, as well as audios to make them informative.
#3. Email Services
For long term information sharing purpose, we just need to focus on creating email service and auto responder as well as direct communication with the customer to provide fact information.
Email service also helps you to share your latest website blog article to your readers. You can share other valuable information through email marketing services.
#4. Webinar Recordings
In simple terms, Webinars are known as the workshop, presentation which flows the information deeply. It shares all the information through the web using video conferences or remote connections as well as web presentations.
Wrapping it up
Decorating product is simply not easy task. Before going through all the things just keep focus on your brand and product. And finally keep track of all the above steps as well as advanced ways of creating info product.
Creating the Perfect Facebook Ad
Facebook is worldwide, one of the most popular social networking sites. Facebook gets millions of active users every day. Knowing this; it’s important to understand that Facebook Ads can be a very valuable asset to us as business owners and entrepreneurs. Creating Facebook Ads that have the potential to reach billions is obviously very attractive. But we’re going to be as realistic as possible here.
So we must say before we go any further – this is a walk through of what the typical business owner or entrepreneur just getting started using Facebook Ads can use to help grow their business by gaining targeted traffic and increasing brand awareness.
If you’re seeking to spend $10,000+ on a Facebook Ad this probably wouldn’t be the best place for you to learn how to maximize your potential in that way (but you can learn how over at the BrandBlast University)
Facebook has massive community support and likely other features (that you haven’t heard of, yet) that can dramatically help you grow your business. As a marketer, you must have to focus on driving customers to your business. Without any customers, you won’t have any business, services, or products.
To make your business and services alive you just need to attract customers and impress them with your work.
If we talk about past few years back, there is minor support for good marketing and good interaction with customers. Nowadays we have great technology and we can utilize it for our benefits.
Nowadays we are focusing on the latest promotional methods to accomplish our organizational as well as business objectives. Yes, they need to be accomplished to survive in a business world so we are focusing on creating of perfect Ads on Facebook.
Why Should You Create Facebook Ads?
According to the daily basis statistics of Facebook, it is one of the most prominent and valuable places for marketing, because it has larger community support and users.
Creating Ads on Facebook can help you to direct targeted users, visitors or even customers to your business as well as your online services. Nowadays most of the online services and business companies are focusing on Facebook Advertising rather than other methods. If we talk more about other ads services, they are expensive and take lots of time to communicate and drive the customer to your business.
So, one of the perfect ways to lead your business to the higher level is advertising on Facebook. Just invest some money on Facebook and that will help you get huge customer support as well as targeted audience. Because when it comes down to it; Facebook is a VERY Pay-To-Play platform for businesses and pages. (That’s why they took away our organic reach…)
We need targeted audience for better business and to generate profit as well. Targeted audiences are known as the ideal customers.
i.e Your business located in the United States and that is valuable for the customers of the United States and You are creating ads for some other countries. That can cause a loss of your business. So always try to focus on generating targeted audience.
Creating Optimized Facebook Ads
It’s not easy to create optimized ads on Facebook. Because it requires some deep research before you’ll be creating groundbreaking ads on Facebook. Without analyzing your product and your targeted customers that will be the waste of your money as well as time.
Creating a successful ad on Facebook means that you are generating and getting targeted visitors or customers to your business and services. So it’s most important to focus on creating high-powered, optimized Facebook Ads.
Perfect Ads means an ad that flows every information about your object. Just analyze that what kind of Facebook Ad going to help you to accomplish that particular goal.
To create perfect, optimized Ads on Facebook; you have to focus on some specific points so that they will lead you to beneficial situation.
#1 – Right Column Ads
As the name suggests; an ad shown in the right column of Facebook. They are eye-catching and normally, people interact with them. Facebook announced right column Ads a few years back because they found right column as a better place to show ads and share information with users. (for some reason we tend to look from left to right – everywhere…)
#2 – News Feed Ads
News feed ads get huge impressions because they come in contact directly with a user on their newsfeed. A very organic and natural ad placement – more often than not; the user actually forgets (or fails to notice/check) if the post they just liked was an ad or a status from one of their friends.
News feed ads are more visible to users rather than right column ads because most of the people focus on their posts and notifications rather than clicking on ads. Newsfeed ads can also help you to generate huge leads to your business and if you optimize enough while creating them so you can have an engaging ad that people actually enjoy seeing.
#3 – Create Page on Facebook (Business)
We are not talking about just a Facebook page, we are talking about creating a business page and make that page brand to share all the information through that page.
Even you can promote your business page with your customers as well as readers. After all, a page named appropriately to the product or service you’re advertising looks great!
Another essential thing is to share all the company information so that users can trust your company as well. We have an entire execution plan dedicated to helping you create the most effective Facebook Pages for your business Get It Here
#4 – Use Text & Images on Ads
It depends on you or your creative marketing manager to create amazing graphics and text images to impress your audience; because you don’t know exactly what your audience is looking for so just try to focus on both text elements as well as images elements.
You can use text elements as short or long informative status or even you can use text on images to flow the message or information. Images can flow information in very short time instead of Text.
Now, finally create your Facebook campaigns and use both the elements combined to get more response from your audience. Images and text can flow all the information very shortly and interactively.
Another important thing while preparing for Image ads you just need to focus on their resolution and their quality. Choose a suitable picture for your Facebook Ads.
#5 – Start your Facebook Ads
Now after completion of your preparation you can go to power editor and start your campaign and mission to promote your business. While creating Facebook Ads, you need to focus on your criteria and targeted audience.
Now finally go for creating Ad and choose your plans of payment and define the number of days that you are going to show your ads to your targeted audiences. Or; you could run a split test and create a similar ad (perhaps with a simple text or image variation) and test your audience that way!
Wrapping it up
Creating the perfect Ad on Facebook is a little bit hard for normal people because they don’t even focus on research and their targeted audience. So, first of all, we advise you to do deep research and do focus on all the above-mentioned points.
Then try to focus on targeted audiences to generate huge profit and gain success.
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Download our ‘4 Tricks for Higher Performing Facebook Ads’ Checklist Today & Optimize Your Facebook Ads to Generate Targeted Traffic, Higher Conversions and More!
Why Do We Need Lead Magnet?
It is the process of attracting potential customers to generate valuable profit to the business. It’s not we are not talking about business Lead Magnet can be used with online services like blog or websites.
Online services have to use Lead Magnet to increase their traffic. Without having you won’t have the value of your blog as well as its waste of money and time. Lead Magnet can also help you to increase your daily visitors and you can gain benefit from them.
Let’s get into the process of creating them.
How to Create High Converting Lead Magnets
Every online as well business services have to manage lead magnets, without having them it’s impossible to get a return. The exact goal of the Lead Magnet is to maximize the return after maximizing the targeted peoples that you are getting attracted to your offer. Lead Generation is one of the essential things for every online business services.
Let’s take an example If you are running online digital marketing services for that you have to tell your friends, peoples and whole over the world about the business that you have started digital marketing service.
After sharing with them you have to generate and create high Lead Magnets to your services to earn huge and gain success. To sell your service you have to promote your services and the first step is to get people into your business.
You have to gain the trust of your customer as well as readers, visitors. You have to satisfy them with your better work and creating amazing product or content which may impress them to share their info with you for long term services.
Let’s take an another example of online tech new providing services. The company hired lots writers to write comprehensive articles on each and every trending topic but are not focusing on lead magnet or lead generation. Then there will be a low success for them, they are providing consistently new service but they are not focusing on their readers and attracting them for long term service.
Not focusing on lead generation or lead magnet will cause 60% directed loss on your service. But gathering loyal readers will help you to make a good reputation as well as good ROI (return on investment).
You have to flock high-value lead magnets for your own profit. To collect high-value lead magnets there are lots of methods and one of the most popular methods is a giveaway to grow your email list or loyal subscribers. Loyal subscribers are the peoples those who will visit your blog or website for long term basis.
Understanding the Lead Magnet
Let’s do little bit of calculation,
Assume that you are getting 20, 000 visits per month and assume 20,000 visits as 100% visitors. Inside the category of total visits, there are lots of sub-categories.
- Unique visitor 7000.
- New visitors 10000.
- Loyal (returning) visitors 3000.
You can see here number 3rd has loyal visitors those are known as the exact lead magnet. Every time you share new product or article on your blog. They will definitely visit your blog or website.
According to above data, 50% of visitors never come back again to visit your blog or website for your product. 35% visitors are the unique visitors that you have to convert them into loyal or returning visitors to generate lead magnet.
After all, you can see there 15% visitors are only sharing their information with you and they are returning visitors. They are coming again and again because they have trusted you and your product and services.
You can see above picture that is showing the lead magnet of the website and you can compare with the new visitors. Returning visitors are 5 times lower than the new visitors.
Lead Magnet Types
In simple terms, Lead generation is not tough for those who love to do hard work. Those who don’t prefer hard work they may get frustrated with Lead generation process.
These are the lead magnet tactics to increase your sale as well as your traffic. You just need to focus on all of the below points without focusing on them you can’t even survive.
- Share Guides
- Income Reports
- Toolkit & resources
- Training service
- Discount Service & Coupons
- Email Marketing
- Publishing E-Books
- Writing Killer Content
- Answering Questions
#1 Sharing Guides
People’s first concern is to get the complete guide about their problem. If you are solving your visitors or your reader’s problem through your blog or website, they will directly subscribe your and they will come to visit again and again for their problems solution.
In this point you have to become very clever and creative without creativity you can’t solve problems and you don’t even get to know about the problems.
#2 Income Reports
This Is the one of the best ways to motivate peoples through income reports. Normally income report helps us to get stick with their income value and we imagine that we can also earn that much amount of money and they will directly become your loyal visitors because. You are trusting them and they will also trust you by sharing their information like name and emails.
#3 Tool Kits and Resources
The another best way to get huge attraction is by providing the resource to visitors free or premium. If you are providing SEO service, then you have to share best SEO tools with your readers to optimize their site.
If you providing content writing service, then you have to provide best grammar checking software with them.
#4 Training Service
It’s one of the amazing services that will help you to generate huge lead magnet. There are few peoples those who are perfect in their field. There are lots of newbies they are trying to learn something new each and every day. If you are providing training service, then they will become your loyal and better customer.
If you are providing money-making training service, then they will come again and again to visit the new episode or your services.
Giveaway is the contest and it is the process of giving something valuable product freely to your loyal customers or new customers.
This is the latest and one of the most popular way to generate more Lead Magnet to your business as well as weblogs. You can ask your visitors to do certain actions for winning that giveaway.
#6 Discount and Coupon Service
If you are affiliate marketer, then you may know this term better way but If you do not then don’t worry we will explain it more here.
So giving discount and coupon services can help you to generate potential leads for your business. Because all people or customer doesn’t want to pay the full amount of that product or service.
So it’s better to provide a discount for particular product. Like if you are selling the domain or hosting service then you have to provide better discount than other to sell your product and attract your customer.
#7 Email Marketing
Email Marketing is one of the most popular and generally everyone following this method to generate potential, valuable, reliable leads to their business.
There lots of email marketing tools available out there and using them is very simple and integrating also very simple. Most of the email marketing services are freely available for the blog and websites. So it’s better to use Email Marketing service to generate more leads.
#8 Publishing E-Books & Sharing Presentations
If you are a business holder or content writer, then you can just write a complete e-book to solve people’s problems.
Providing e-books can help you to generate some revenue as well as you can ask your buyers to subscribe them for next update.
Nowadays peoples are very smart with technology and don’t want to do each and eve work because they have technology to perform their work. Here we are talking about Sharing presentations 85% people feel better and comfortable to use others presentations and only 15% of people think that they have to make their own presentation.
So now here you have to focus on 85% of people and share your valuable presentation with some return. That may be their long term membership or subscription ship. So do focus on the presentation sharing it is also one of the best methods to generate huge leads magnet.
#9 Writing Killer Content
Now if you are a blogger you may know more than me about writing killer content. There is saying content is King of the blogging world.
Without having good content, you wouldn’t have any perfect blog and you will not even get a good number of loyal visitors.
If you are not sharing valuable, informative, impressive and interesting content with your readers and visitor then they will not subscribe you. It will decrease your lead magnets.
To increase lead magnets, you just have to focus on content and along with content, you also have to optimize your content for search engines. There is another saying write content for peoples rather than search engines.
#10 Answering Question
We are using the internet for solving the problem and get the better solution. If you are answering the question, then who will not subscribe you. You just have to maintain your reliability and accuracy while answering.
Without having 100% accurate content no one will follow you for further updates. So the main focus must be on accuracy as well as reliability in return you can ask for a subscription.
So all these above points are some of the more popular ways to convert high lead magnets. Just keep focusing on them and you will generate more leads as well as more benefits. Still Not Sure? Learn How to Create Your First Lead Magnet Here
Got a different view? Suggestions or Comments? Let’s chat! Don’t forget to leave a comment below or connect with us on Facebook & Twitter. And if you liked this article (or received value from it in any way) Don’t forget to share!
What is ‘Blogging’
If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.
Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.
However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.
With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.
Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.
Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.
Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.
Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.
From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through the RSS technology.
So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.
1. Consider your audience
Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.
After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.
2. Pictures speaks a thousand words
To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.
3. Make constructive and beneficial blogs
Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.
After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.
4. Avoid making multifaceted and complicated blogs
In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.
Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.
5. Make it interactive
As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.
You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.
Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet.
Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.
As they say, blogging is the contemporary term of creative and commercial writing.
7 Reasons You Should Start a Blog
If you are not blogging for your business then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day. Are you one of those missing out?
In truth blogs are much more than a simple web diary. They are actually a content management system and/or an easy web site template. Blogging software allows you to begin posting your content to the Internet in minutes and when you harness that ability with an RSS feed you have a powerful traffic magnet.
I have come up with 7 reasons why every business should have a blog and RSS feed.
1. Publishing a regularly updated blog helps you keep in touch with your existing audience and/or customer base. You can publish updates, news, or thoughts in your blog as well as answer questions.
2. A blog can help you attract new customers. Your blog entries (posts or articles) will become fodder for the search engines and will attract new visitors. If your blog answers the visitors question or attracts their interest you have just found another qualified lead.
3. Blogs and RSS feeds often rank higher in search engines than traditional web sites. Search engines love blogs and RSS feeds. If you design your blog properly then every time you update it the search engines are notified. Even if you don’t regularly ping most search engines will revisit blogs more frequently. Plus the very organization of a blog lends itself to spidering and good search engine ranking.
4. Blogs can help you establish or build your reputation in a particular field. As your blog grows you will demonstrate your knowledge in your chosen niche.
5. Blogs and RSS feeds are good revenue streams. You can add pay-per-click ads, affiliate ads, or sell ad space on your blogs. In fact, many PPC companies also provide the ability to add PPC to your RSS feeds.
6. Blogs are great ways to generate leads. Even if you don’t want to put any advertising on your blog you can use it to promote or capture leads for your own programs. These are great leads as the fact that they came from your blog means they are already interested in your topic and predisposed to your individual message.
7. Creating your own blog is the easiest way to establish a presence on the Internet and creating an RSS feed is even easier. In fact, it is also the cheapest way to get started on the Internet as there are a number of free blogging sites out there. I started out with http://blogger.com and usually recommend them but have heard others point to several other top blogging sites as well. The blogging software that I now use is WordPress and also happens to be free. In fact, most web hosts now offer WordPress (or other free blogging software) as a free site add-on through Fantastico. Installing WordPress from scratch is quick and easy but Fantastico makes it even easier. Blogs created at Blogger have an RSS feed created for them and WordPress also creates feeds in several variations automatically.
As you can see there are several benefits to starting your own blog and RSS feed. If you can count that many benefits from an Internet marketing technique that is also free and easy then you are foolish not to begin using it for yourself.
Blogging About Your Business
There are many uses for blogging. In most cases, blogging can be used for advertising. If you own a business, you can make use of blogs to promote your products or services. The usage of blogging in businesses is gaining popularity because it can establish a business’ credibility and name recognition.
The internet is a very competitive arena for online businesses. Many people are now into home-based businesses. There are certain advantages in putting up home-based business such as lower capital requirement, free to work any time, and you can spend a lot of your time with your family. If you want to establish a successful online business, make sure that you use blogging.
You don’t have to be an expert blogger. You simply have to know the basics of blogging and you’re on your way to success. Through blogging, you can create a priceless platform where you can demonstrate readily your expertise, experience, talents, and your business to the whole world. Now, you have a more effective way of presenting your business to the world and most especially, to your customers or clients.
You can also look into other online businesses which previously made use of blogging for promoting their products or services. If you want, you can contact them and ask how blogging has helped them in establishing business success. You’ll be surprised to find out that some business owners exerted their own efforts to create blogs for their businesses. They did not seek the help of expert bloggers to do the job for them.
Aside from enhancing your business’ reputation online, you can also use blogging to enhance the web presence of your business. If you can make a comprehensive website for your business and you’re able to create effective blogs, the name of your business will be known online.
Many online businesses spend thousands of their capital to enhance web presence but if you want to save some money on the promotion of your business, you must learn to create blogs for your business. This way, you can create personal blogs that your business can benefit a lot. Customers are easily attracted to businesses that are considered leaders in the business arena. You can inform the world about your expertise through the blogs you post in your website.
Many people read blogs nowadays. If you can post blogs regularly, prospective clients and customers can be kept informed. You can create a buzz so that you business will become more popular. Oftentimes, readers who are interested in your blogs will also pass the links to their friends, colleagues, and family members. This way, you will have a wider audience.
If you can blog appropriately, your business can be among the top ranked in search engine results. If you can achieve top ranks in any search engine, your business will become more popular and more profitable.
With more readers and subscribers for your blogs, you can increase the traffic in your business’ site. You will then be able to reach more customers so that your business will earn more profits.
So don’t just sit down and watch as your business fails. Start learning the basics of blogging and post blogs in your business’ website. Soon, your business will flourish and you can earn huge profits.
Always have fresh blog ideas at hand so that your readers and customers will remain interested.
There is no question that blogging is one of the best ways to get keyword rich content on your site, get your message on the search engines and get traffic to your website. But how do you get started blogging?
When you consider starting a blog there are many options. A great way to get started blogging quickly (and for free) is to use an online ‘standalone’ service like WordPress or Google’s Blogger. These are free, highly customizable tools that support both new and more advanced bloggers. The negative is that you can’t use your website’s domain name. For instance, if using Blogger, you blog address would be something like ‘yourblog.blogspot.com.’ While you can link to this from your current website, search engines won’t know give you ‘credit’ for the extra content since it is a different domain. With creative cross linking however, you can still benefit from the increased exposure you can get from a blog.
These free services provide powerful software tool that balance value, quality, and ease of use. While some people prefer to use more basic blog services, they too can truly benefit from the ‘built-in’ benefits of WordPress or Blogger along with its existing large community of users.
One of the most notable benefits of these services is the ease of use, and advanced functionality of the service compared to some blog software applications. Neither Blogger nor WordPress require you to know any ‘coding’ and allow you to built and post to your blog with easy to use icons similar to what one would see in a word processing program. Having the ability to utilize a program like this allows people to create blogs that are as high tech, and complete as full blown websites.
If you are occasionally ‘offline’ you can benefit from WordPress’s ability to import posts. This means you can put your blog together while you are not connected to the internet and then import it later. If you already use another blogging service such you can also import your posts directly into Blogger or WordPress.
Another benefit of these services is their large widget or element and theme libraries that allow you to instantly add useful features, and professional looking styles to your blog. A very simple drag and drop interface allows you to add features such as an RSS feed with a few clicks.
Another option to consider would be blogging software that you can directly integrate into your website. Some hosting provides such as GoDaddy allow you to use your existing domain name for you blog. The benefit is that the content of your blog becomes part of what search engines see for your domain. In these cases you are more likely to pay a monthly add-on fee to your hosting provider. As an alternative, Google’s Blogger allows you to publish to a FTP site, which means you can blog from your own domain. You lose some of the flexibility of the ‘out of the box’ service, but with a little effort you can have a customized template and pretty easy posting capability that resides within your domain.
As your needs become more advanced or if you are a more technical blogger you may also consider blogging software that can be directly integrated into your website. One to consider is bBlog. bBlog is an open source, PHP/MySQL application. If you don’t know what the last sentence means, then this isn’t for you. If you do know, then you may benefit from the expanded flexibility an integrated application could provide.
In the end, you have a wide, wide range of very inexpensive (or free) options to get started.
Developing an Audience
You’ve finally created a blog and you’ve made your first post. Now how do you get people to actually read what you’re blogging about? Here are some tips on promoting your blog:
1) Quality Content – Interesting content will keep your readership returning. Update your blog regularly.
Googlebot, which is Google’s web-crawling robot loves content. The more you update your blog, the more frequent the search engine spiders will return to it.
2) Take part in forums that are related to blogging. Ask other bloggers for their opinion on your blog and take their suggestions to heart.
Ask other bloggers for their opinion on your blog and take their suggestions to heart.
3) Publish an RSS/Atom/XML feed. If you’re using Blogger, you can turn on RSS feed by clicking on settings in your dashboard and then clicking on site feed and make sure that your settings are set to yes.
4) Carefully choose your subject titles, taking into consideration what other internet users may be searching for.
Use keywords in your title. I suggest subscribing to Word Tracker. Their report of the most popular searches is published each Tuesday and distributed to over 30,000 subscribers.
Technorati.com , is a blog search engine that also lists the top search words. The more targeted your keywords are, the greater your return in search engines will be.
5) Involve yourself in commenting on other blogs. You can gain a loyal readership just by offering feedback to your fellow bloggers. The comment feature allows you to add a link back to your blog as well.
6) Be sure to include your blog address in forum signatures and in your email signature.
7) Submit your blog to directories.
Submit your blog’s url to Technorati, Daypop, Blogdex and Popdex.
8) Write articles. Include a resource box in your article and submit it to article directories such as http://iSnare.com
9) If you’re using blogging software such as Blogger, there is an option to notify the central blog update services (such as http://weblogs.com) whenever you’ve made a new entry to your blog. Make sure that this option is turned on! In blogger, click on publish in your dashboard and make sure that your settings are set to yes under notify weblogs. Alternatively, you can go to http://ping-o-matic.com and send out a ping each time you update your blog. This lets everyone know that you’ve just updated your blog.
10) Link to other blogs. Use services like blogrolling, which is similar to linking. Blogrolling allows you to maintain an updated list of your favorite blogs. But, don’t build a long blog roll of sites that you have no intention of returning to. There is nothing more annoying then visiting a blog that has a humongous blogroll.
Be patient, traffic doesn’t happen overnight. The best way that I’ve found to increase traffic is by getting to know people. Spend what free time that you have, reading blogs, leaving feedback and building friendships. Try to leave comments on the blogs that you visit as often as you can. While you are waiting for the traffic to come, just enjoy blogging. You’ll be improving your writing in the process.
Eventually you’ll build a network of not just readers, but friends and loyal supporters. Blogging is not just about marketing; it’s about creating lasting relationships.
SEO & Your Blog
If you are interested in trying to make money from your blog, you probably want to know how you can best optimize your blog for great search engine results. After all, most people stumble upon blogs when doing a search for something. If you use these optimization tips effectively, it may be your blog more people are drawn to. So, check these tips out and experiment with your own blog. Note what has the best results and stay with it. Change the other things around a bit until you get the results out of them that you want.
Many experts say that the best way to optimize your blog is to keep everything very simple. You can choose one quality content topic and make it your base. Then from there you can use variations of the topic in order to keep everything going. This may seem like a broad and useless tip, but once you get into blogging more and more, you understand how important it is.
Put More Out There
If you are trying to get more of a presence on search engines, be sure that you have something to show. The more content you have, the more likely you are to show up on a search engine. Bigger sites always do better than smaller sites. It is simply a numbers game. Search engines will see your site in a different manner, depending on how much content you have. The more content you have, the more there is a chance there will be that someone will stumble onto your site.
Ask Search Engines for Help
Few people know that you can actually submit your site to search engines. Submit your site’s URL and ask to be put into the index. This can take a while, but if they do list you in the index, you will see a larger increase in traffic. Beware however of a service that asks for money in exchange for getting your sites into search engines. These can be a little misleading at times. There are ways to do this without needing to pay anyone at all.
Blog Marketing for Beginners
Blogs which are also known as web logs are the new thing on the internet. They are pretty much a platform that you can use that will allow you to post your thoughts on most any subject that you want to. They can be used for journaling, promoting, writing, and publishing, anything that your heart desires. However, if you are a beginner and new blogging as well as marketing, there are some very important things that you will want to know.
Blog marketing is pretty easy if you have a marketing mind. You are going to find that many people use blogs as a diary, and many times these blogs that are used for this purpose are not intended to make them money, but simply a way to put there thoughts out there and find others that are going through the same thing. If you have never even had a blog before, the simplest thing that you can do is to start one, and just journal in it for a while. This will allow you to learn just what it takes and what it is all about to keep up a blog. When you are just journaling your thoughts and what is on your mind, you have nothing to lose and nothing to gain. You don’t even have to make your blog public if you don’t want others to read what you have to say. That is a personal preference. However, doing this will let you see how it works. Then you can move on to trying to market a product or a service.
Using a blog to market something is cheaper than using a website. This is because there are so many free ones out there that you can use to get the word out, and they are really just as good as having a website that you pay for. There are of course some advantages to having your own URL, but for a beginner, a free one will work until you get the hang of it and want to move it all over onto your own server. The free blogs are just not that customizable. If you are not familiar with HTML, you are going to find that your blog will look like everyone else’s. But, that is ok in the beginning. You can always make changes later on once you are becoming successful.
When you have your own blog, you are in charge of the content that is posted on it. You can decide what is said, and what is not. You are after all writing it all, right? So, the sky is the limit. Whether you want a blog that does website reviews and takes nominations, or you want to sell things that you make out of your home, the choice is yours. Using a blog to get the word out about whatever you want too is a great way to market and promote something.
Blog marketing can get complicated if you let it. It is really only as hard as you make it. While there are some bloggers out there that are making a six figure income with the use of blog marketing, we all know that it can be done. We just want to know how. Well, for any beginner, start small, and be consistent. The six figure bloggers all did. They started with one, built it up, and then added another blog, built it up. Then, keeping up both blogs and not letting them fall behind, they continued to add more and more. Of course they had help, and they outsourced a lot of their work. If you are looking to make a massive income with blogging, you will need some help.
Blog marketing is a great thing to learn. If you can sell things from a blog, you can sell them anywhere. Making money by using a blog is one of the most satisfying things that you will ever learn how to do. Just do not expect to make money over night, know that you have to work at it consistently everyday, and remember to put into it what you want to get out of it.
Six Figure Blog Marketing Plan
Blog marketing is sweeping the internet world. It is something that most everyone is doing and using to make an income. There are some that are even six figure bloggers. How do you become a six figure blog marketer? Anyone that is making six figures with blog marketing is not very likely to give up their secrets. Unless they can sell it to you in an ebook. However, if you are serious about making that amount of money and you have money to invest in it, chances are you could be a six figure blog marketing guru as well.
Six figure blog marketing is more than likely not done with one single blog. It would take many many blogs to create a six figure income, and if you have the funds and the resources, it could be done. The first thing that you would need to do is find out the markets that are low in competition but are high in the search engine rankings. Doing so will give you a great idea of what you should be marketing in your blog and what you should stay away from. Finding a niche market that is barely touched in the world of internet marketing is the best thing to do. However, you then have to decide if the niche markets that you have discovered are ones that you are interested in. Some start out with things that they know and get great results, whether they are niche markets or not.
When the goal is six figure blog marketing, you are going to find out real fast that outsourcing some work to others is not a bad idea. Doing all of the work yourself is not something that is possible when you are wanting to make that amount of money. Just be sure that you hire those that you can trust and have a great reputation for getting work done on time and accurately. You will not want your workers to put you behind schedule.
While you are planning to outsource some of your work to others, you may want to decide and get an outline of just what is needed and the priority. Perhaps you need someone to set up your many blogs, or maybe you need someone else to write the content for the blogs. You can easily find experts on particular markets that you are wanting to blog about and pay them for the rights to their articles. Then post them as needed on your blog.
When you start looking to make a six figure income with your blogs, you are going to see that you will need to be sure that they are all updated in a timely manner. You are going to have to update them as often as possible, and maybe even hire help to be sure that everything goes smoothly with that as well.
Making a six figure income with blogs is the ideal work at home job. You make great money, and have great people working for you. Just be sure that you hire those that know what they are doing and are fluent in the language that you are marketing in as well. Someone that speaks and writes poor English will not help your income, but may hurt it if you have English based readers.
Is SEO Dead?
A lot of the major search engines have been tweaking the way that they calculate who is at the top of the search result page when a web surfer looks something up on a search engine. Some of these search engines are claiming that SEO is dead, and there is no way to force yourself to the top (except working for years and having a quality product). For people who are not trying to promote a business or make a living off of the Internet, maybe the death of SEO would be a positive event for the evolution of the Internet.
If you don’t know what SEO is, it’s the manipulation of keywords that are used to find a website to make it appear at the top of the search page when someone searches the Internet. For example, if you search for “SEO services”, the SEO firm that is the best at this manipulation will have their website towards the top of the page, and the SEO company that isn’t too good at what they do can be found on the 103rd page of the search results.
So why would it be so great if SEO died? The reason that SEO services are so terrible for the average web surfer is that they put a lot of junk on the Internet. They use a lot a keyword spamming, which give you irrelevant results for what you are really looking for. For example, if you are searching for information on a friend, and enter his name in the search engine, you are probably going to have at least half of those results that are the result of this keyword spamming. When entering a name in, some of the results will lead you to telephone books, some of the results will lead you to people finding companies, and the rest of the results of probably lead you to the pages that actually have your friend on it.
A lot of companies pay a lot of money to a SEO company to get them to the top of the search engine pages, while the majority of people who have websites for fun don’t rely on any SEO services all. It’s really unfortunate that people can buy their way to the top and trick consumers to click on their website. If SEO was dead, there would be very few individual who would complain.
Another benefit to the death of SEO is that a major SEO firm would have no incentive for putting junk on the Internet. If you have ever clicked on a page that you thought was exactly what you were searching for and then discovered that it was just a bunch of words, with absolutely no meaning, you know how frustrating SEO can be. Without search engine optimization, these pages wouldn’t be up there, and you wouldn’t get the false hope of finding exactly the nugget of information that you needed on the Internet, getting your hopes up, and then being terribly disappointed by it when you found out that the information was useless.
If SEO was dead, companies will lead be on an even playing field with individuals, and of those people who provided the best websites with the best information would be at the top of the search engines, not the people with the best engineers, the best keyword spammers and the most web pages. SEO probably won’t die with these changes, but average surfers can hope!
High Quality SEO Strategies
SEO may not be that difficult, but it certainly is not easy either. If you want to rank well in the search engines there are some rules that you need to adhere to. When it comes to ranking well in serps the common perception is that MSN is the easiest followed by Yahoo and then Google. The thought is that Google places too much value on older pages. That means that even if your website has a lot of relevant content it may not rank in the top ten for your main keyword.
All right, let’s get to the point. The first thing you need to work on is links. You need links and lots of them coming from sites that are relevant to the content on yours. For some search engines relevancy does not matter as much as others, but for Google is matters big time.
Now where are these links going to come from? That is the question. They can come from quality web directories, article directories or from other sites that relate to your niche. You gain the relevancy in directories by submitting to the most relevant category to your website. With directories you should be careful of any site that has more than 20 outgoing links listed per page, displays excessive ad-sense or banner ads. Plus some other more advanced items to look for in SEO enhancements, unique on-site content and additional features.
You can also receive back links by writing and publishing relevant articles on article directories. Make sure that you include keywords that you are targeting within the article itself. When writing the article keep it on point and have fun with it to make it something people want to read. You can use examples to make your points and bring more credibility. Most of all include the link back to your website within the author resource box. Without that the whole process is kind of pointless. Once the article is written search for some article directories and start submitting.
Reciprocal linking is not recommended as Google frowns on this activity. Excessive reciprocal linking could result in punishment in the search engines or even banning. If you take part in this activity do so with moderation and extreme care. Three way linking was developed to get around being able to detect the link exchanges, but Google claims to be able to find those kinds of reciprocal linking activities also. Frankly with the minimal reward of reciprocal linking the risk is too great.
Good optimization for search engines will take time. It does not happen overnight so prepare for a consistent hard approach to it. There is a certain amount of enjoyment in achieving goals and modifying strategies as the search engine algorithms change. Keep in mind that if you focus on Google the rankings in the other search engines should also follow.
SEO does not have to be expensive, but it will take an investment of some part from you. Either money or time, if you choose to go low budget be prepared to invest your time.
How SEO Works
To understand how SEO or Search Engine Optimization works, you must first need to understand how search engines operate.
Search engines are Internet sites designed to help users locate information from other sites. Each search engine has its own way of locating information but all of them perform three basic tasks. First they search the Internet based on certain keywords or phrases. After which, they keep an index of what they find and where they found it. Then, when they have indexed sites that are in their listing, they would put them in a database so that it can be easily retrieved when a user requests a search.
Now that you know how a search engine operates, you will more or less have an idea what kind of work is involved in doing SEO.
SEO targets to raise a site’s ranking in search engine results page (SERPS) and traffic volume by making it easier for search engines to find your site. There are several ways how to do this. The most common way is to improve site content. Since search engines are text-driven, the right placement of keywords relevant to a site makes it easier to be traced.
Other ways that SEOs could build up ranking and traffic is through increasing link popularity. Link popularity is the measure of the total number of other websites which link to a specific site on the World Wide Web. Link popularity plays a vital role in the visibility of a web site at the top of search results because it is a major factor used by search engines to determine a site’s ranking. Commonly, the more inbound links a site has, the higher the position it gets on the search list compared to a similar site that has fewer links.
Moreover, some search engines require at least one or more links coming to a web site or else it will be dropped from their index. Google, for example, uses a special system to do link analysis and then rank web pages based on this.
Another technique concerns meta tags. Officially referred to as Metadata Elements, meta tags are HTML (Hyper Text Markup Language) or XHTML (Extensible Hyper Text Markup Language) elements used to provide data to facilitate the understanding of the contents of a web page.
These are found within the section of web pages. In a sense, meta tags are codes. Cleaning up codes in a website help speed up the load time of a web page and improve the code-to-text ratio. Search engines recognize the codes of a web page and have to find the keywords in the text among all of that code. If there is too much code but not enough text, then a web page can be considered less relevant to a keyword. In effect, less relevance to keywords means lower search engine results for a web page.
The techniques mentioned above are just some ways that SEO experts practice. There are other factors in a website’s design that could be played around and improved to boost up its ranking in search engine results pages. The bottom line is, whatever technique is used, an SEO’s main concern is to improve volume of web traffic and site rankings by making it ‘search engine friendly’.
The Fundamentals of SEO
The Website Revelation – What owning a website actually means.
As a Web Developer and SEO consultant I deal with many existing website owners who are looking to modify or improve their website. I also deal with many people who are looking to start their web presence with a new website. Through both of these interactions there is often a common theme; a misunderstanding or an attitude. I call this a misconception of reality, as often the reality of what the Internet can actually do for the persons business and what they think it can do differ massively.
Often it is presumed that by simply owning a domain and having a website built and published on the Internet, thousands of people will magically find the website, visit it and buy their products. “If you build it, they will come” should be removed from the vocabulary as soon as possible if you are to adjust attitudes to the underlying search technology. As a businessman in the real World, it is obvious that it would not happen outside of the Internet ether, so what is so different online? Maybe it was the Technology boom 10 years ago that caused a rift in understanding or maybe the buzz that caused the meteoric rise in the stock prices of Tech Companies, I can hear the thoughts of the small businessman, “surely this can be replicated for my business” – in answer I would say, “well, it is unlikely, but you should be able to achieve some results over time”.
It is most important when taking on a project like Search Engine Optimization for a website, to know that it is important to be committed for the long haul. It is no small task and sufficient funds need to be allocated to the project. Delivery deadlines need to be correctly scoped against required changes, in order to meet client expectations. The key points of responsibility to the SEO project are in knowing that there are big changes near the start and during setup but the changes do not stop after setup, there are a continuous ongoing refinements to the design and system over time. In this regard I find it important to manage expectations and set realistic long term goals on what a website can be expected to achieve and in what time frames those goals hope to be met.
So what should your goal be when you are delving into SEO for your website? Well, everyone’s goal is exactly the same; improve page rankings, improve page visits and hits and finally gain more sales through the website.
When it comes to SEO and achieving these goals you have to have principles and my main principle is, “Good websites get good ratings and bad websites get bad ratings or none at all.” As time goes on with the improvement of search engine technology and the refinement of search engine results this statement becomes truer and truer. I believe in results through “white hat”(reads; “Grey Hat”) principles and methodologies.
What are “white hat” principles? I guess I would compare it to doing things the honest way and the right way without risk. So develop a good site, promote good linking, have good informative content and keep working on it and then you are on the road to good rankings through “White Hat” principles.
So, why should you do things the “white hat” way? Well, search engines do have some kind of understanding, an artificial intelligence. They soon catch on to websites spamming or linking to websites with no relevance and bad cross linking. It’s about being smart, in for the long term and wanting your business to grow organically, naturally.
So how do I go about improving my site and making it optimized for search engines naturally? Well, that’s why you’re here! So let’s run through few of the things you should be doing in your websites from a fundamental level.
When choosing a domain name, choose one that is relevant to the product or service you are going to provide and that is as simple as possible. There are considerations of branding and product/service provided that should go into this choice. Involvement of marketing personal and product understanding is required but also consultation with your SEO professional is advantageous. In this step I would say, take some time and choose wisely. Keep it simple and easy to remember, often saying it out loud will make it clear whether it can be understood by a simple man.
It is a strongly held belief by many SEO professionals that buying a domain which is older, and that has been around for a while, means it will not be sand boxed by Google. What’s the sandbox effect? Well, it refers to what Google does to a website or domain that is new or is relatively unknown by Google. In many instances Google’s Sandbox effect relegates the new domain to sub-optimal inclusion in search results. Regardless of the sites optimization it lowers the websites relevance and ranking to the term searched upon. If you can use your old business domain name, then consider this very important.
If, however, you are buying a new domain name then keep it relevant to the product or service being sold or offered on the website. Keep it close, relevant and simple. Relevance is primary.
Location specific domain or international domain ( .com or com.au)? Personally I think dot com’s are better, mainly because they appeal Internationally but if you want to you can keep it location specific and to your region then consider purchasing all similar higher level domains, yourdomain.com and yourdomain.com.au, if you can.
Choosing a Host:
Fast, reliable and gives you all you that you need and want. Preferably gives a unique IP. Again some SEO professionals believe this can also have a detrimental affect in Google rankings but from my experience it sometimes does and it sometimes doesn’t. I have had some sites come in with high PR rankings on shared IP’s and others when I shifted to a new IP the PR of the site jumped, so this is still a bit of a mystery when it comes to Google rankings. I guess a consideration
When choosing your host ensure the plan you are on can be expanded so that any new increases in traffic can be accommodated accordingly.
There are several fundamental things to consider when you are modifying or designing a website.
Flash is has been popular for a few years now and I truly believe it has its place. It is a great way of showing many products or services in a small area, has great visual impact if done properly and can set a good friendly tone to the website visitor. Having said that, I also hate flash; it can be an absolute nightmare when it comes to search engine optimization.
What you should know about flash; it cannot be read by a search engine as the search engine cannot read the text or the images contained within it nor can it interpret what is in the pictures being shown.
When it comes to flash I would suggest, not making your whole website flash. If you are designing a new website and you want to use flash then use it in high impact areas to capture the attention of your intended audience but use it sparingly. It is important to ensure that as much text content(to a maximum discussed in my next book, generally 300-500 characters) is available on the webpage and in simple HTML.
Many older websites were designed with frames. Frames are where the main home page is actually a frameset page that includes several other pages into it. This makes the page hard to index in search engines and should be avoided. While Google do now index framed sites, it is important to note that most of the other top search engines still cannot follow frame links. They only see the frameset page and ignore the rest of the inner frames. This presents an SEO problem to us because it is highly likely those inner pages contain our content keywords.
Nowadays this is not really a huge issue as it is so uncommon for a designer to actually use frames but the easiest way to resolve the issue would be to enforce a no use policy on frames.
According to research the Googlebot trawls web pages from left to right and top to bottom. So given this little tidbit of information it is clear that you should be putting our most valuable keywords and information on the left and near the top. Of course this is a blanket statement and does not take into account design principles and beautification. Just keep it in mind during design of page layout. Position your move relevant keywords to the left of the page and near the top.
Good HTML Coding:
A lot of HTML generator programs out there bloat HTML to the point it is 3-4 times larger than what it would be if you hand coded it. Keep it simple, use a text editor, edit your HTML the old school way; until there is a HTML generator tool worthy of use. If you can’t code HTML then do a search on the Internet and find a decent, free, e-book and learn how to do it.
Keep them small and use only what you need to. This is essential for decreasing page loading times and getting information onto the users screen as soon as possible.
Overall page size and loading:
Dynamic URL’s & page/file names:
Dynamic pages are roadblocks to high search engine positioning. Especially those that end in “?” or “&”. In a dynamic site, variables are passed to the URL and the page is generated dynamically, often from information stored in a database as is the case with many e-commerce sites. Normal .html pages are static – they are hard-coded, their information does not change, and there are no “?” or “&” characters in the URL.
Pages with dynamic URLs are present in several engines, notably Google and Alta-vista, even though publicly Alta-vista claims their spider does not crawl dynamic URLs. To a spider a “?” represents a sea of endless possibilities – some pages can automatically generate a potentially massive number of URLs, trapping the spider in a virtually infinite loop.
As a general rule, search engines will not properly index documents that:
• contain a “?” or “&”
• End in the following document types: .cfm, .asp, .shtml, .php, .stm, .jsp, .cgi, .pl
• Could potentially generate a large number of URLs.
To avoid complications, consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly.
Slightly Off Topic Thoughts:
The topics covered here are not considered completely SEO topics but in terms of overall objective – increasing sales, this section is very important. Take these things on board, consider them, consult with your designer and marketing team. Make educated and informed choices on these topics when considering your audience and what your website objectives are.
Over 65% of all screens in the World are set to run at the 1024×768 resolution. Of the remaining percentage, 13% are running at 800×600, 20% running at larger sizes and 2% are unknown. So this affects the way you design. It would be my suggestion to always design for the smallest user to visit your site, but often I find 800×600 restrictive so I tend to design for slightly larger. Not large enough to make an 800×600 user angry but large enough to make it look good on larger screens also. I weigh up my target users, my intended amount of content and find some happy medium. I generally design for 1000×620 as this is the perfect amount of real estate for a 1024×768 user when they have the browser top bar and status bar and Windows taskbar.
colors and themes:
One important aspect of marketing – selling – is the use of color. Meanings are attached to colors in the same way meanings are attached to words.
• Gold is the color of wealth and prosperity.
• White is the color of pure innocence and cleanliness.
• Pink is the color of femininity and softness.
• Green is the color of natural things and freshness.
• Red is the color of danger and stress.
• Blue is the color the calmness, intelligence. The majority of the World selects blue as a favorite color. It often represents “trust”
Use of color to establish an image or a brand is common in the marketing community, yet when you visit the websites of many search engine optimization professional’s, it’s obvious that color significance plays no part in their own web optimization.
Some of the colors I found on SEO websites:
• Baby Blue, a color which implies weakness.
• Red, a color which implies risk, or danger.
• Orange a color which implies a cheerful “levity”. Orange is one of Americans’ least favorite colors.
Although color selection is off topic for SEO I would consider it a very important factor in what SEO is trying to achieve, in the end, for your website – selling more product, creating loyalty to your brand and customer impact. color research is something you should seriously consider. In summary of color choices I would suggest studying and learning more about your customers, researching color choices and their relevance to your underlying products and making informed choices on these in collaboration. If in doubt then I suggest sticking to safe and trusted colors within safe eye pleasing designs.
Gifs for logos & jpgs for pictures:
Ensure you are using gifs for logos and background placements and jpgs for photos on your website. This helps reduce size and improve clarity of the web site overall.
The Importance of Anchor Text
Many times as an SEO consultant, a client will come to me with a business website that has numerous high quality links and still doesn’t see the results they are looking for with regards to SEO. When this issue arises, one of the first things a look for is to see if the site has key word rich content. If content is not the issue, it is more than likely an anchor text issue. In this article I will address what anchor text is and how it can be applied to improve the overall ranking of any particular website. I will also cover how a website can track ones anchor text.
Anchor text, in a nutshell, is the text attached to a link that points to your site. Google, Yahoo and other major search engines place a lot of weight on not just links but also on what exactly is made-up of the actual link. Many people attach links to such words as “click here” or “homepage”. Unfortunately, according to Google’s search algorithm or ranking formula, you are now getting credit for the term “click here” and not “Cheap Widgets” or whatever keyword or phrase you are optimizing for. When link building, it is important to fully understand what keywords you are trying to optimize for and include them in the links you build. When issuing press releases, news articles, and blog entries, make sure you are including your specific anchor text with all links pointing to your site.
For sites that don’t have a lot of links, directory submissions are a great way to build text links with the anchor text you deem necessary. Many directories that are considered “SEO friendly” allow you to choose any type of anchor text you see fit. A great resource to find these “SEO Friendly” directories is a site called info.vilesilencer. They list hundreds of “SEO friendly” Directories that you can submit to.
Tracking your website’s anchor text can sometimes be tricky. I recommend using some of the free anchor text trackers that can be found online. Google Webmaster Tools has a very good section devoted to showing the number of links each one of your pages has and the text link that Google recognizes. There is also a great site called Back Link Watch.
Another important factor when considering anchor text is to look at your website’s internal anchor text. When creating a link to one of you other pages on your website, it is very important to include the keywords in your link that you are optimizing for on your other page. For example if you are selling iPod batteries on one of your site’s sub pages, your anchor text should be iPod batteries. A great place to include all of your pages anchor text is your website’s sitemap.
In conclusion Anchor text needs to be considered in all SEO campaigns. Although is just a small piece of the SEO puzzle it make a world of difference when it is used correctly.
Writing SEO Friendly Content
Content writer’s main aim is to create a new written piece which is original, simple, engrossing and also to the point. One should always keep this in mind that content writing generally involves thought, research, subbing and editing. Half of your battle is won if the client or visitor likes your writing and also provides him certain benefits he or she is looking for. That’s why it is said that content writing should be done in keeping the target audience in mind. How does that happen? There are a few simple steps to it. Let’s get started.
A- Try to think from the visitor’s point of view. Means understand, listen, think and learn. Before writing give a deep insight to the client’s requirements. This gives you the chance of knowing what client wants to look in the writing. And in any case you’re unsure of the client’s brief and specifications then simply inquire and ask him till your mind is clear of any doubts. Never forget that the content is aimed to target audience and if you can do that, you have delivered the goods.
B- Before getting onto writing, just do some search and research.If you’re unsure about the topic then hunt for some information and its related areas. But prior to that ask the client for useful link to develop content rather then spending time creating something that is not even close to the clients agenda.
C- Content writers should always keep in mind that normal content writing is completely different from SEO content writing. SEO content writing is strategically placed to optimize the search engine rankings of the written pages. That’s why write a foolproof, striking, attention-grabbing content along with the proper keyword placement.
D- SEO content writer must realize that he is targeting the audience as well as the search engine. And his content can either make or break the client’s agenda. Thus, it becomes necessary for the content writer to work in tandem with the business goals of the client.
Content writer must endeavor hard to achieve and maintain high standards in his SEO content writing. He should write and provide a creative, business oriented, keyword centric copy.
SEO Friendly Design
SEO is not just about keyword density and link building, it also has a lot to do with design and back-end programming. If your website design is not spider-friendly, it won’t get crawled and, naturally, you won’t rank for your keywords.
So it goes that the key to successful ranking is to be mindful of your designing and programming. In general, easy navigation and “crawlable” content or content that can be crawled by search engines are the keys to a successful SEO design.
Set-Up And Design
Search engine spiders cannot crawl websites with dynamic URLs. A dynamic URL has any one of these characters in them: ? & % + = $ cgi-bin .cgi
If your website has dynamic URLs, try submitting to the search engines the non-dynamic URLs that point directly to the dynamic page. If not, consider creating static pages on static URLs.
Search engine spiders do not do a very good job of indexing websites with frames, in fact, they’re very bad at it. Redesign your website to a simple HTML if topping search engines is your priority.
The problematic thing about frames is that search engine spiders do not see
“crawlable” content when they search frames.
Flash In Your Design
Flash elements themselves are not problematic. They only become problematic if they are not used properly (the SEO way).
Designing splash pages is one of the biggest SEO mistakes, precisely because splash pages aremade up almost entirely of flash. If you need to use flash, insert as much keyword-optimized text as you can and write a title and meta information in the source code.
Image Maps and Java
When designing your website, don’t even think about going around search engines by using black hat techniques like cloaking a keyword spammed page with a very nice copy for website visitors to see. Using black hat methods is just good for the short-term, and you can actually get removed from Google’s index of websites if you do. Besides, there are times when visitors can actually see the cloaked content (spam and more spam) – not a very pleasant experience at all for your visitors.
The popularity of the search engines has made website design a continuously juggling act between keyword density and aesthetics and of ranking well with the search engines whilst holding visitors’ attention. On some sites where a flash design is more appropriate, website owners strike a compromise by designing a pure HTML version of the Flash website.
The rule of thumb in designing, however, is to always keep your visitors in mind – the search engines come in only secondary. After all, if it is not SEO, there are other ways to promote your website – like email marketing campaign, viral marketing, and launching a Google Adwords campaign. You can also write blogs and PR articles that have active links to your website.
The Truth About Meta Tags
In earlier days, when the Internet was still pretty new meta tags were everything. They were vital in helping search engines determine what the site was all about and how to rank the site in their search results. When the databases were smaller and more manageable, this meta tag provided a quick and easy way to figure out which keywords were important on a site. At that time, meta tags were king. Many SEO services could get web sites placed high because of the presence of meta tags.
As the Internet grew larger beyond all expectations, there was fierce competition in trying to get into the search engine’s top ranking. SEO services who could not get their sites ranked through fair means resorted to unfair means. In an effort to bring traffic to their site they abused the system by incorporating useless and completely irrelevant keywords into their meta tags.
With the result that today, Google and most other major search engines pay little or no attention to meta tags. What is given more importance is the content within the pages of the site. A few engines still take notice the words within the meta tags, but they are used more as minor supplements to the actual content and title tag of the web page.
So, should you or shouldn’t you use meta keyword tags anymore? It certainly couldn’t hurt to use it. Search engines use many different factors to determine site rankings, so it makes good sense to use meta tags along with any other acceptable and legitimate technique that is available. At best, it increases your chances of getting a higher ranking and there’s no downside to it unless you rampantly stuff your page with irrelevant keywords.
If you still intend using meta tags, first write your content based on relevant keywords and then create a title tag and meta description tag using the same keywords.
Grow Your Awareness Using SEO
In the online market search engine optimization process create an extra skill. Those people are aware about online market they can easily know the searching process. It’s a technological term. For getting the knowledge of searching process the person only needs the common sense and basic knowledge. There is not a particular rule you find for getting the higher rank for it you only need the search engine out comes.
In searching each one is only depends on the tools utilization and optimization. And it is a better process for competitors. In searching process you can find several beliefs and myths which are exiting plus related with the search engine optimization process. A number of people beliefs that search engines work totally depend on different algorithms. So while working the searching process furious with different algorithms.
In the same way algorithm searches different points, different views and after that selects any key thing. But comparing with different process it is truly not a valuable process. The algorithms of search engine process just make little bit of change by time. They are not found equal but for the success when algorithm really helps you that time only this process brings pleasure in some ones mind. In searching process the most important thing is the content; when SEO started its work it morally focus on the content.
If the content is wrong then the search engine rejects it and normally the content varnish. And visitors only like the fresh and unique contents and these are only selected by the searching process. An effective copy which is written for the web site if it contains genuine contents and its site is more presumable and gets higher ranking and the search engine provides it a higher ranking.
10 Common SEO Mistakes
Firstly it should be noted that Search Engine Optimization is not something performed with a blanket approach; it is an individual set of actions performed page by page to suit that page’s particular goals.
The following are the top ten mistakes that I have seen made over and over again by people trying to self-optimize their websites.
1. Bad Titles. Titles are the most important thing about a webpage. Search engines spiders see the title on your page first and they make a general assessment about it based upon this. They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit. The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly.
Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital – leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website. Every page title and content should be unique otherwise is will be ranked supplemental.
2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed. Because I use Joomla every day I will describe what I mean relating to Joomla. In Joomla (and most other dynamic websites) URL’s like the normal Joomla URL “index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35” drive the website.
The problem with these URL’s is that they are unintelligible by humans and also by search engines. Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this “buy-blue-widgets.html”. If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like “buy” and “blue widgets”.
3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success. Often websites just duplicate content or bring in plagiarized content from other websites. It is my experience that these websites fail dismally in search engine rankings. Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee.
Make it good, friendly and unique content that people will want to link to. If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index.
4. No Links. Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept. For each person or website that links to your website it is a vote for your site. If the website that links to yours has a high pagerank itself then it carries more weight. Simply having good keywords, titles and text on your page is only part of SEO.
Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page. In order to ensure SEO success you have to create incoming links – this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet. One way to gain instant (within a few weeks) links is to pay for text advertising – A search on Google will uncover some of the best text linking services.
Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a “black listed” site then Google will penalize you significantly. One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link. The best way to gain links is to have unique content that other people actually want to link to.
5. Incoming link anchor text. Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also. The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also.
The website you link from should be relevant to your website. So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region. Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for “web design” keyword search terms. Use professional common sense when gaining links.
6. Bad Internal Page Links. We return to on page factors that you can work on within your website. It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page. Make sure the title tag is filled in also for each link. You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page.
7. Live links. Using some external tools like the link checker that W3 Org offer is good. I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this. Make use of both of these freely available tools.
8. Impatience. Search Engine Optimization is not a short term task. It is one of an ongoing refinement after refinement and hour after hour of working on your website. Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly.
Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way.
Search Engine Companies are always changing their ranking and rating systems and coupled with this there are always other people out there gunning for your top spot. Keep looking to improve and learn more and don’t sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve.
9. Keyword selection. This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service?
Often the answer to this questions is no. It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them. Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords. It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer. Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic.
10. Keyword Spamming and Stuffing. If you sell “Blue Widgets” then every page of your site does not need to have “Blue Widgets” in the title, description and Meta tags. Try and be objective and analyze you website. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. So, as an example, “Buy Blue Widgets Australia” or “Buy Blue Widgets Melbourne”. These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items.
What is a Landing Page & Why Do You Need One?
Landing pages are just web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Landing pages are, nothing really different from other web pages in a particular website, especially if the website is an e-commerce site.
If you want to get something more from your online business, and if you want to bring in a lot of profits, you better create a special landing page for your web ads.
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.
As a seller, you earn in an affiliate program through conversions-that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program.
Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product
It is therefore important to have landing pages for your ads because it is the only way for you to earn something in (say) an affiliate program.
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. If you want to be successful in an affiliate program, you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is important that the landing page can encourage your visitor to take action to purchase your product or at least provide leads for possible customers.
If you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you should start creating one now.
5 Common Landing Page Mistakes
Recent studies have shown that 80% of visitors to most sites leave in under 8 seconds.
Here are some reasons why:
It seems like such an obvious concept but it’s frequently overlooked.
You need consistency between the call to action in the ad that brought the visitor to your site, and the landing page they visit. If the visitor can’t find what brought them there immediately, they’ll look somewhere else. How do you feel when someone offers you something to get your attention, then gives you something else in return? Be consistent with your message and turn visitors into paying customers by giving them what got them there.
2. Too Many Distractions
Remove all distractions. How many times have you visited landing pages that offered you so many options you didn’t know what to do?
Stick to a single message. If you ask a visitor to:
* Read your copy;
* Sign up for you mailing list;
* Check out this or that article; or
* Click on this or that link;
All you did was confuse him, and as a result he’ll do none of the above. Don’t create mental tension. Eliminate it and your sales conversions will increase dramatically. Get your visitor into the buying cycle as soon as possible.
You have to:
* Get their attention
* Turn that to interest
* Create desire
* Close the sale
* Turn the customer into a company advocate
3. There is NO Call to Action or the Offer has NO Emotional Appeal.
You need emotionally compelling ad copy that stops visitors dead in their tracks. People buy on emotion. They justify with logic. People gravitate toward pleasure and away from pain. Remember the old adage,“Fear of loss is greater than the desire for gain.” Get inside your customer’s mind. Find out what gets them emotional about your product and/or service and quickly explain how your offer benefits him.
4. Bad Design
Landing pages should have a 800×600 resolution if you want to capture 89-94% of online users. Make sure visitors can see the offer in the first screen. That’s usually the upper 300 pixels on the page. Make sure the offer is very clear and easy to take advantage of. Repeat the offer anytime they scroll past or leave the first screen.
5. Confusing or Invasive Forms
* Keep forms simple
* Repeat the offer on the form
* Use as few fields as possible
* Collect new information only
* Make sure the info is saved as they go so if they accidently hit the back button they don’t have to start over.
* Let people know you will never share this information with third parties
Deposit more money in your bank account by avoiding these common landing page mistakes.
How to Make a Landing Page That Delivers
If you have ever tried to make good landing pages, know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also women’s magazines are a great place to look for what good copy writers write for good landing pages. Some women’s magazines have the very best writers on staff so it’s a great place to look for ideas when you go to write headlines.
A smashing heading and some good copy and you’re on your way to making a great landing page that can convert your customers into buyers. Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with some good pictures and have a good clean design you can make a great landing page.
Great colorful pictures and pretty borders and great at keeping a readers attention on a landing page and you have either paid traffic of free traffic. You also want to keep you speech very simple so all readers can understand your copy. Landing pages are not a good place to impress your readers with your extensive vocabulary. You want to use simple words and simple sentence structure. Making your heading lines bold so reader can scan the page quickly you’re your offer.
Bullet points are a great way to list if you’re trying to explain some benefits or features of your offer. They are easy to read and make your copy easy to scan. The close of your copy should invoke a deep interest from your reader to ask for additional information or collect an email address or newsletter sign-up.
An effective system to make a landing page goes something like this:
• Bold Headline
• Some eye catching copy
• Bullet point of some benefits
• Closing copy
• Test conversions and make changes
• Re-test pages
We have put together a collection of landing pages and you can download for free. With them you change the copy to your own and upload them to your web site. If you have ever tried to make a good landing pages to know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also women’s magazines are a great place to look for what good copy writers write for good landing pages.
Some women’s magazines have the very best writers on staff so it’s a great place to look for ideas when you go to write headlines. A smashing heading and some good copy and you’re on your way to making a great landing page that can convert your customers into buyers. Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with some good pictures and have a good clean design you can make a great landing page.
Landing Page Optimization
Search Engine Optimization or (SEO) doesn’t rank entire pages but elements of them. Each page is a team working together to produce an overall effect. While each page can produce high rankings and spread to each other is one of the best strategies another is to use a landing page strategy. In this case you can use various techniques to bring traffic to one particular page, usually the home page, and from there direct that pages high ranking to your website’s other pages. When a page points to another page is does not diminish its page ranking. It may not be able to give as high a boost if it points to too many pages but this can be compensated for by a good navigation structure.
For the landing page to have its best effect use whatever techniques you can to drive traffic it. Seeking out sites that will provide links to your landing page is a strong strategy. If you can drive enough quality traffic to your landing page, and I stress quality, you can maximize that pages ranking. A landing page with a high enough page ranking can nearly endow the rest of your website with increasing rankings.
This is where a strong navigation structure is vital. You want the landing pages strong ranking to filter around your website and enhance your pages as much as possible. By keeping the in sight navigation links to a minimum you will ensure maximum ranking increases throughout your site.
By using a combination of affiliates, links from other sites, possibly pay-per-click and awesome SEO skills you can drive your landing page’s rank sky high. Get your site up with good content first and then put forth all of your efforts into the landing page. The landing page will be your ambassador and it will seek out visitors and persuade them to come to your site.
Want More on Creating Your First Landing Page? Check Out This FREE Landing Page Checklist
AN EXCLUSIVE FREE OPTIMIZATION CHECKLIST TO HELP YOU
EFFECTIVELY CREATE HIGH PERFORMING LANDING PAGES (YOURS FREE)
First and foremost you will need to find a popular search engine keyword that can be incorporated into your domain name. A keyword analyzer can help you in this task. These can be found pretty easily with a basic search engine query. When you find one, enter in a keyword that best summarizes the purpose of your website. The keyword analyzer will return different versions of this keyword. If the more specific instances can also fit within the nature of your website, choose one. This is because when it comes to search engine optimization, more specific keywords are better since they are less likely to be used by other webmasters.
For example, you can use ‘filler’ words, numbers or phrases within your domain name to still include your selected keyword. Fillers could be ‘a,’ ‘an’ or ‘the.’ Search engines tend to not look at these words, so you still have a good shot at getting indexed while having a domain name that is memorable and catchy. You can also consider fillers at the end of a phrase, such as ‘101’.
What if you do these things and you still can’t get .com?
Well, there are some situations where it is better to stick with a lesser-used extension because the keyword is just that popular. Extensions that still get noticed include .net, .biz and .org. Additionally, you can also consider using country or state-based extensions if you don’t mind international or local-based marketing. It’s better to be number 1 in France’s version of Google than to be number 200 or worse in America’s version of Google.
Choosing a domain name that will get the right buzz from both humans and search engines doesn’t have to be hard. The keyword analyzer will help you with 90% of your domain name, while your wit with fillers can help you the other 10%. And, if after an immense amount of pondering, you still can’t get the .com, you can opt for other extensions.
Domain Names 101
Without a domain name, websites are specified by an IP address. What is an IP address? It is an identifier that is used by computers or humans to determine the location of a server or website. However, for humans, an IP address, (which is expressed in a numerical format), can be difficult to remember. This is why domain names were invented. With a domain name, a human can locate a website through more user-friendly words or phrases. And although numbers can be a part of a domain name, they usually do not make up all of it, like what is seen with an IP address.
In terms of format, domain names have several parts. The first part is known as the URL, (which stands for Uniform Resource Locator). The URL tells the browser what the domain name is going to point to. This will usually be ‘http’, which means the browser can expect to locate a hypertext document. In layman’s terms this means webpage. In the rare cases the URL is not ‘http’ it may be ‘ftp’, which means file transfer protocol. A webmaster would opt to use ftp if they would like visitors to download files from their server.
The second part of the domain name will be “www,” which stands for “World Wide Web.” This phrase lets computers and humans know the site the domain name is pointing to is indeed from the Internet. It is followed by the actual domain name, which can be a combination of letters, numbers or phrases. A good domain name will be short, memorable and most importantly, search-engine friendly. In fact, good webmasters tend to concentrate more on a domain name’s effectiveness with SEO, (or Search Engine Optimization), than they do its creativity. To do this they make sure to choose a domain name that has a widely searched keyword.
The final portion of the domain name has what is known as an extension. This lets a person know a little bit more about a website’s origins. For example, take .com, the most common domain name extension. It stands for ‘commercial’, and was originally intended for organizations in that vein. However, now the extension is used by virtually anyone looking to create a website. And this is for good reason, since most web surfers will think about the .com before they would think about .org, .biz or .net. Yet, don’t think the other extensions can’t become memorable either. Consider Wikipedia.org which is a wildly popular website despite its .org extension.
Domain name extensions can also specify things on a geographical level. An example are country-based extensions such as .fr, (which stands for France), or .jp, (which stands for Japan). They can also be state-based, such as .ca, (which stands for California). Both can serve as excellent tools for localized Internet marketing.
To get a domain name, a person can either: 1) get one from their web hosting company, provided they offer that service or 2) get one from a separate domain name company. Price-wise things will vary with both options, though typically the cost will range from $6.50 to $35.
Ready to take your website to the next level? Learn How to Master SEO with our 7 Day SEO Bootcamp:
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It’s very imperative that we optimize our sales page (in addition to our created courses).
But how do we do this?
It’s actually not as hard as you think. And over the last 6-7 Months BrandBlast has spent here on Teachable (where we host our University) we’ve learned quite a bit about how to optimize our courses. (Specifically our course sales pages…)
Because we’ve successfully published (and are selling) over 50+ Courses here; we feel as though we have a bit of information that other Teachable Teachers can utilize to grow their schools and (even) their revenue.
We also have an awesome FREE Landing Page Checklist you can download (absolutely free) right now to better optimize your sales pages!
Don’t judge a book by it’s cover, right? Wrong.
Though it’s something we’re taught not to do since childhood – we still judge the look of things in association to the quality of said thing.
Your course / school is no different. And in fact; over 73.9% of our enrolled students (when asked via Email Survey) said they associated the value of our University to the look and production of the:
- Sales Page Formatting
- Graphics on Sales Page
- Call to Action Format
- If It Had a Sales Video (which we’ll talk about in just a moment)
Here are a Few Examples of Great Course Graphics (otherwise known as a thumbnail):
[We won’t cover creating effective titles – you should already have that accomplished by this point]
2. Sales Page Copy (Text)
Now we know that readers need to be hooked into wanting something – you have to make it ‘worth their while’.
And you can achieve this by effectively wording your sales page’s copy.
Inserting a healthy dose of keywords – brightly colored words – even outbound links to bring them to more (free) content.
(we won’t cover it in depth here; but there is an unspoken bond between readers associating your brand with value. You can achieve this by giving them FREE content FIRST. Then ‘Right Hooking Them’ with a Paid offer later)
A general rule of thumb is; the more effectively worded (and pretty looking) your sales page is – regardless of the actual value of the product – the product typically sells.
That’s not to say you should try to sell garbage with a bow on it – more so to pay just as much attention to the look and feel of your sales page AS YOU DID creating the actual course.
Here’s a few great examples of effective sales copy:
(Taken from our University Sales Page)
(Another great example by ClickMinded)
(And lastly, Super Easy Apps)
3. Call To Actions
Don’t just settle with the ‘Enroll in Course’ button text that comes standard with Teachable – you will definitely need to spice things up a bit.
By this; we mean different ‘Action’ Texts. Such as some of these great examples:
- Learn More
- Instant Access
- Claim Your Discount
- Start Your Trial
- Enroll Today
- Access Now
- Unlock Now
- Join Today
- Join Now
- Join Today for $(insert price)
You can also implement the use of Text Symbols within your buttons.
It’s very simple to do.
Get Thousand of (FREE) Text Symbols here
Here are some examples:
Hope these 4 Simple Tips help you increase your Teachable Course Sales & Grow your school!
We hope it does the same for you!
For example, let’s say you’re selling a health supplement for $20 a pop. Tell people they can buy another one of your products for a $5 discount if they add it to their order. That’s upselling! Your goal is to get more money out of the first sale of each and every customer.
Here are eleven upselling strategies you can adopt to increase your profits:
1. Deluxe Upsell: Sell a basic product and tell people that for a little more money they can receive the deluxe version instead.
2. Money Upsell: Offer people the resell rights on the product they are purchasing from. You could charge an extra $30 dollars to get the reproduction rights. This is especially effective for information products such as e-books.
3. Discount Upsell: If you’re selling a product that people might order again in the future, such as health supplements, you could offer them a second bottle of the same product at a discount.
4. Time Upsell: If you’re selling a product or service people subscribe to, a magazine or an e-newsletter for example, you could offer them a 50% discount if they subscribe for two years instead of one.
5. Quantity Upsell: This strategy resembles the discount upsell, but instead of offering a discount on an extra product purchase you can increase the discount according to how many products they order. If they order three they get a 10% discount, if they order 5 they get a 15% discount, and so on.
6. Package Upsell: If you’re selling a range of related products you could offer your customers a package deal. Tell them the products are much cheaper when they are all purchased in a single package as opposed to purchasing each product separately.
7. Affiliate Upsell: Offer a related company’s product as an upsell. This is a good strategy if you sell affiliate products alongside your own products. Offer a discount on the joint purchase as a way to introduce customers to your affiliate products. (Make sure your affiliate commission is bigger than the discount you offer, though!)
8. Free Upsell: You could offer a free sample or trial of your product (your first sale would be free) and then tell people that if they order the full version right away, or within a specified time limit, they will get a discount.
9. Extra Upsell: There are many things you could charge extra for at the point of sale. It could be gift wrapping, imprinting, customized designs, product cleaners (if you are selling shoes or furniture for example) and so on.
10. Extended Upsell: If your product comes with a warranty, you could offer to extend the warranty one more year for only $30.
11. Gigantic Bonus Package Upsell: If you are selling software or information products via the Internet you can offer a huge bundle of extra products for a mouth-wateringly low price. Tell the customer that the special low price bundle will not be offered again if he declines the purchase today.
So, you can use one or all of these strategies to increase your profits at the point of sale. Don’t be afraid to use your imagination to come up with other profitable
upselling strategies to squeeze extra value out of your “dear” (in both senses of the word) customers!
Increasing Profits with Upsell Email Marketing [ Video ]
Creating the Perfect Upsell
An upsell is one of the greatest weapons in a marketer’s arsenal, but what is a perfect one?
Essentially, an upsell involves recommending another product to the customer to add to their shopping cart before they reach your order form. You may have noticed that McDonalds upsell all the time in the form of “would you like fries with that” or similar.
Without an upsell, you are making basic sales and restricting your profits. However, *with* an upsell, you are maximizing your sales and also helping people out with new and relevant products.
And that’s the key to a perfect upsell, to be relevant. Without relevancy, your upsells will get a very low conversion rate and may even drive the customer away from buying anything at all.
For example, a visitor is at a website and is about to buy an information product about how to make money online using Internet Marketing. Before they get to the order form, the website will suddenly upsell them with a dog training book.
Now even though a lot of those buyers may own dogs, this is not what they came to the site to buy. Instead, the website owner should upsell them with something relevant, such as another valuable video course or a series of live tuition’s.
And that’s my next point. Whatever product you’re upselling must be valuable to your customer. So it’s no use trying to upsell them a PLR e-book which everyone already has stashed on their hard drive somewhere. They must find the product to be good and useful.
Finally, here’s a mistake which I see all the time. If you’re going to implement an upsell, don’t have any more than 2 upsells, as this will mostly likely make people leave even before buying your product.
Also, the amount of upsell is determined by how much pre-selling the customer has gone through.
For example, if there has been several e-mails about it and the customer is really excited to buy it, he/she won’t mind skipping two pages. However, if it’s a random encounter and they see 3 or more upsales, then they may even see your website as a ‘spam site’.
In summary, the key to a perfect upsell is for the product you’re offering to:
1) Be relevant
2) Provide value
3) Don’t overdo it!
With these effective tactics – creating a powerful upsell offer shouldn’t be as difficult as most will try to convince you it is. The truth is; you need to be creative. What we’ve laid out above may not work 100% as effectively as it has for us here at BrandBlast; though, through adaptation and modifying it to your needs – you can create a powerful upsell system to have your profits increase substantially!
All things considered what we are trying to achieve is a website domain name that adequately describes your product or service, is broad enough to allow for some growth and scope in product or service, is simple enough for a person to recall and contains your most important keywords/phrases. From an Internet marketing perspective there are also considerations of company and product branding that may be brought into this specification.
From an SEO perspective it may be better to use an older or established domain name that has been registered and known by the search engines for over a while, these tend to be rated more highly by Google in a respect point of view.
In this article we’re going to talk about how you can find the perfect (SEO-Friendly) domain name for your business.
To do the following tasks I like to have a couple of browser windows open and a spreadsheet program. It may be required that you signup and login to certain websites, but these are all well known and respectable websites and do this at your discretion.
Finding the Perfect Domain Name for Your Business
1. Load up overture inventory keyword volume checker in your browser window. Type in your product name or service and submit. Copy the results across into your spreadsheet.
2. load WordTracker in your browser, either using the free trial account or if you have a normal account, login. Now using the wizard type in the same product or service you type in the previous step. Run through the wizard and again, highlight and copy your results across into a new space in the spreadsheet.
3. Load up Google Adwords in your browser. Navigate to tools->keyword tool and type in the same keyword we used in the previous two steps. Ensure use synonyms are checked. Copy all words across into selected keywords and click estimate search traffic. Copy all results into a new space on the spreadsheet.
4. Using the spreadsheet we should have three columns and what we are looking to do is this step is weed out all items that are unrelated or irrelevant by deleting them from the spreadsheet.
5. Sort the three lists by search volume. Working from the top down, highlighting and copying to a 4th space in the spreadsheet the highest searched on and most relevant phrases. Repeat these steps until you have the top 10-15 phrases and keywords.
6. Identify your target market. Are you customers searching for your product in your local region or are they open to World wide suppliers? Having identified this we should use this as the domain extension (.com, .co.uk, .com.au etc) in the next step
7. Using this basic list identified in step 5, you might be lucky and be in an industry with little or no competition, so what we do here is remove any white space in the phrases and input them directly into your favorite bulk domain name registering tool. Check them all and see if we are lucky to find one of these is still available for registration.
If the highest searched on term you have identified is still available and this strongly relates to your product/service you should register it now. If none of these terms is available then try using a dash (-) between words and also try adding words to the domain, like “the” or “buy” to get as close to the highest searched on term that you possibly can. You can also try re-arranging the words in the sentence.
So, now you have your list of 10+ domain names for your website to choose from and you should feel quite confident that they are relevant to your product or service, contain highly search terms and are short in length. If you are in debate over which one to choose then always go for relevant and high searched terms first.
Finding the Perfect Domain Name [ Video ]
Get 30 Days of FREE WEB HOSTING [ Click Here ]
Every marketer with Affiliate Marketing is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.
What are these three tactics?
1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.
Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.
You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.
2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.
Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.
Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.
3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.
Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.
The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.
Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
Don’t Know what Affiliate Marketing Is? Read This
NOT AN AFFILIATE MARKETER? WANT TO GIVE IT A TRY? BrandBlast has an opportunity you won’t want to miss. With commissions starting at $360 PER SALE – Recurring Income Opportunities and more. Think you got what it takes? Join Us (for Free) Today! Click Here
You’re not alone! We’ve been there. From Free Tools to $12,000+ Tools – We’ve Tried It All… and stemming from that; gives us a lot of useful information that can potentially help shorten yours search for effective SEO tools.
Now; we’ve tried a ton of tools – literally thousands. And a bright few have been able to captivate our attention for the last few months. One being Spyfu. An effective tool used to help expose the ‘secret-sauce’ behind some of the highest performing sites on the web. Including your competitors.
Marketed as a competitive research platform – Spyfu adds a level of professionalism and elegance with the workflow they provide with this platform.
Being as simple as searching for ANY domain – seeing every place they’ve shown up on Google – every keyword they’ve ever used with AdWords – their organic rankings – and even Ad Variations.
This could possibly be on the highest performing – most accessible platforms to date. And it’s even better when you consider all it has to offer:
- Domain Overview – with General information about the domain used in the search bar.
- Competition Analysis – with useful information about your website’s competitors.
- Shared Keywords – offering a few of the common keywords your competitor (or your own site if you searched for it) use.
- Top Keywords – if you ever wanted to know what keywords a website is using (and using well at that) this is a great tool to see!
- AdWords History – talk about some data!
There’s a lot that comes with this tool – we’ve created a video demonstrating some of our favorite features – how we use them (how you can use them too!) – what we’d like to see in the next update – and much more:
Now for the price – while you can search a large array of information with a free account (without signing up) – it’s always recommended that if you’re serious about what you want to accomplish with your search engine optimization; to grab yourself (at the very least) an entry level plan.
They have a few to choose from:
And Last (but certainty least) – Agency
Bottom line – if you’re serious about SEO – we advise that you get serious about the tools and resources you use. Spyfu is no exception. One of the most powerful platforms we’ve seen – and will definitely remain an important weapon in our ever growing SEO Arsenal.
LEARN MORE ABOUT SPYFU HERE
The Power Play Interviews: Markus Frind – $3 Million in 6 Months
This is the first in a series of Internet Success Stories that you will begin to see on the Power Player Blog. Hope you enjoy them!
Markus Frind, the creator of Plentyoffish.com is a success story worth noting, as he has managed to take a niche formerly ruled by giant corporations and give it his own brand of marketing savvy. A case of David vs. Goliath, where the little guy comes out on top in the end. Markus is the top “individual” adsense publisher in terms of pageviews. Lets find out what some of his secrets are as he shares some advice with our readers. Feel free to comment!
Markus, what is your experience in computer programming and how did it prepare you for becoming a webmaster?
The average pageviews a day is around 14 million for the last week. I’m getting another 80 million page views a day from users polling the site to see if they have new messages. Really intensive bandwidth wise!
When I go to your website, I notice that the ads are targeted to my region, yet I have not even registered- can you explain to our readers how you accomplish this feat?
I’m just using ip2location.com- Basically i take your IP, look it up in the database and it tells me what your city is. I then bring up a list of users in your city, nothing magical about it at all.
Are most of your visitors coming primarily from search engines (SERPS), or are you finding that they come from other avenues? Do you actively advertise in the media?
Search engines account for something like 2% of my traffic. The vast majority of my traffic, like any other site with over 5 million pageviews a day comes from word of mouth, and repeat visitors.
The services on your site seem to be offered at no cost to the registrants. Is there some advantage you have over your competitors that allows you to do this?
I’ve developed new algorithms that allow me to create a mega site for next to no cost. Several years ago I created algorithm that was thousands of times faster then the algorithm used in the 1990’s to find a string of 22 prime numbers. At the time a professor used several super computers and hundreds of regular computers over the course of several years to find a record. I did the same thing on 1 computer in 2 weeks.
Fascinating! Are there any other sites you currently maintain, or is plentyoffish.com the only one?
Its the only site at the moment. I’ve got a few other sites I registered for friends so they could learn to do marketing/affiliate stuff. At this point i think 1 site is enough.
Any tips for those looking to create a profitable business on the internet?
IF someone else thinks what you are doing is a cool idea I’d say it isn’t… Find something no one else thinks is important and build up a site with big traffic in that area. Also keep in mind, sites that have low monetization today but have traffic may be the gold mines of tomorrow. In the internet world anything and everything will be monetized at some point and traffic is king.
Traffic is King- very wise advice, Markus. One last question- How do you find the time to maintain such a large commodity on the internet? Surely you must have some other interests in life besides programming and website monitoring?
It only takes a hour a day on average, but its very tiring work. I spend the other couple of hours reading and seeing what is going on.
About Markus Frind –
Frind founded PlentyofFish in 2003 after teaching himself ASP.NET. He began taking on employees in 2007, and sold the company in 2015 to IAC for $575m in cash. PlentyofFish now has over 70 million registered users.
Often feeling down about not being able to ‘catch up’ – struggling to locate the resources – fighting to find the time to focus on better SEO practices.
So, if you’re struggling with SEO (Search Engine Optimization) or you’re finding it difficult to learn what SEO is and how you can utilize its power for yourself? Look no further!
Introducing Our 7 Day SEO Bootcamp!
Designed specifically for even the newbie(est) of Optimizers.
Advanced SEO Expert? No problem! We include various resources to help you not only maximize your knowledge of SEO and SEO Best Practices – but we also include a few ‘golden-nugget’ strategies that can help take your site to the next level! (Or, Get the Kindle Edition!)
Including some of the need-to-know’s of SEO:
Whether you’re a newbie or just looking to brush up on your current knowledge of all SEO, this 7 Day SEO Bootcamp will provide you with the essentials and advanced tactics to ranking your website(s) in the search engines using high performing SEO strategies!
It’s no surprise that SEO is a very important element to any website these days. That’s why we’ve created this exclusive bootcamp of 7 days worth of content – maximizing your knowledge and expanding your capabilities. Don’t let your website get left behind. Enhance your digital presence with this exclusive offer. Only available for a limited time! Order Now
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Long tail keywords share a common trait with your typical, run-of-the-mill keywords used in almost everything online nowadays. And that common trait being that they’re both vitally important to the success or failure of a Blog Post or Video.
But what are Long Tail Keywords? How are we supposed to know how to find long tail keywords?
We’ve came across a great way that will allow you to easily (and effectively) find long tail keywords that will benefit your website and SEO efforts. And it’s insanely simple. Just plug in a bit of missing data and you’re good to go.
But before we dive into that process – I’d like to first cover a few basics for those of us who aren’t sure just what long tail keywords are and how they work.
What Are Long Tail Keywords?
In general; they’re not necessarily ‘keywords’ more so keyphrases. Keyphrases that tend to be searched a bit more than your regular ‘one-stop-shop’ keyword like ‘Business or Email’ – instead; long tail keywords tend to be multiple keywords used in a specific order.
Point and Place:
“How to Find Effective Long Tail Keywords” as a title of a brand new blog post – pretty self explanatory right? Definitely. The author is clearly trying to get in front of people who want to know how to find long tail keywords. But their keyword or keyword(s) in this instance aren’t ‘Long Tail Keywords’ alone. Rather – the ‘How to Find…’ plays a large role in the people and volume of traffic they get to that particular post.
So simplify; Long Tail Keywords are more so phrases than anything – yes they do contain a ‘root-keyword’ but tend to linger towards a particular series of words in a given search.
How Do They Work?
Simply speaking; they’re more precise – meaning; whenever someone is searching on Google for a particular ‘long-tail’ keyword – they’re very specific on what they want to see. For example; in a typical blog post – optimizing for the word ‘Email’ – in an article that is aimed to help you master Autoresponders – might also be displayed to someone searching for how to unsubscribe from an email list.
Or someone searching for ‘How to get out of debt….’ – may see similar results to the image below.
The point is – keyphrases are a bit more accurate to display to folks who generally want to see a specific topic. And they’re very hard to mess up. Meaning; there is room for error and definitelyroom for growth.
So, how to find long tail keywords?
While there are tons of free resources out there to help you find these keywords – we have found a wonderful new tool that will allow you to easily search through (literally) thousands of keyword ideas and suggestions.
It’s called UberSuggest – and it’s really easy to use!
And it is very easy to use – simply input some of that missing data we talked about earlier into the empty fields – modify a few of the drop down menus and you’re off to the races!
Once you’ve included your keywords or keyphrase – you’ll begin to generate results that relate to that specific series of words. And they give you quite the selection of keyword ideas:
From there; what you do with these keywords is up to you – use them to input into Google AdWords Free Keyword Tool and search the volumes of each keyword as you want; making note of the competitor analytics or even the average cost per click.
Ultimately; we hope that you can utilize this information to better find more effective long tail keywords for you to write your blog posts – create video content and much more.
Speaking of which; we’ve created a video showing you how to do everything we just mentioned in this post (because some of us are visual learners):
Want to know more about optimizing your website? Get Exclusive Access to Our ‘Mastering SEO‘ Execution Plan over on the University!
So they simply don’t do it.
It’s a feat that I had to overcome myself when I began using Facebook Ads to drive traffic to an offer for BrandBlast.
The offer was something simple; a quick ‘Free Download’ for a lead magnet we had created to explain how to better utilize autoresponders for a business. The lead magnet was a very well put-together value; and it definitely delivered on value. Giving us a few advantages:
- Value Association:
- When the viewer who downloaded the lead magnet; they were quickly able to extract value and therefore they associate value with BrandBlast.
- Free Context:
- If Content is King – Context is Queen.
- When we started the ad – it was clear from the ‘get-go’ that the offer was indeed Free. This is always a huge pro for any viewer. (Especially if they don’t know you)
And after many trials and errors we found a little hack to Facebook Ads that would almost guarantee us engagements and clicks to our offers.
And that was Targeting People Who Already Liked Our Page. Innovative huh? Not really.
It’s just unexplored by the masses because everyone is ALWAYS trying to expand – and that’s not a bad thing – it again, boils down to context. If they already like your Facebook page; chances are – they’re going to at least look at your offer.
But we don’t want people to just look at our offers – we want them to interact and accept our offer – in this case a ‘Free Download’ – but unless you’re opting them into an autoresponder series; giving them something for Free probably isn’t going to justify creating a $20, $50 or even $1000 Ad Campaign, right?
So we decided to test this on a smaller scale with a premium offer.
The results were rather odd…
We ran an ad for $13 on a $1 Trial to our University – with a few tweaks:
- Budget: $13 – Only Paid By Engagement
- Placement: Heavily Focused on All At First – Then Adjusting to Highest Performing Placement
- Targeting: Only People Who Like Our Page & Their Friends (same as targeting people who like your page but with the added benefit of targeting their friends as well)
The Placements started to show results rather quickly…
Making it very easy for us to cancel out all the non-performing placements and focusing more intently on the placements that our ad was doing the best on.
In this case; Mobile News Feed seemed to have a higher engagement rate (by far) compared to the other placements.
The demographics were a bit of a shock as well – leading us to point out a not-so-discussed factor that has became apparent with this campaign… And that is; Don’t PreJudge Your Market.
For example; in our market – our ideal prospects (or leads) tend to be Men – ages 25 to 60. It’s a pretty big margin; but with this campaign, we noticed that not only were women seeing and engaging with our ad more than men; we quickly allocated additional funds to that side of the campaign to compensate for the amount (attempting to give it an even spread)
This wasn’t a great idea – because we again, prejudged our market and the ad began to sputter out – until we blasted the remaining $7 of our budget directly to women specifically; we got a pretty neat response.
Not only did our cost per result decrease from $0.90 down to $0.16 – our engagement rate actually began to skyrocket compared to previous results. Allowing us to adjust once more for placements, targeting and budget – ultimately leaving us with a 1.62% Conversion Rate but a better understanding of how our market was modified and began to be mixed with a larger demographic than the once before.
What do we take away from this? Great question; and it’s a pretty hefty one.
- Don’t Judge Your Market Before You Collect Results
- Don’t Over-Compensate on the first change of data
- Always Optimize Your Ads to Dictate Your Payment ONLY When Engaged (rather than per impression)
- Launching Ad Campaigns Directly Towards Page Likers & Their Friends added a nice advantage to the process
- Test. Test. Test.
Our results; while rather biased (given they’re from our own audience) – we were still able to take a once $1 offer – by spending $12.01 on an Ad Campaign – to generating over $4,500 from this ONE CAMPAIGN ALONE.
Because we positioned our advertisement in a way that would trigger a response. We offered them a very low priced/high value product – marketed specifically to people we already knew would engage with our posts – and once they were into the program for the first 30 Days for $1 – the price increased to $31/mo.
May not sound like a ton; but when you keep in mind that over 70 People Engaged with (or clicked) our Ad – out of those 70+ an approx. 80% actually purchased the $1 Trial Month – and out of those over 91.6% are still enrolled in the program to this day.
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Those of you who are looking to make a lot of money can save a lot of time and still make a lot of money through the use of an autoresponder. There are several ways that you can use an autoresponder to your advantage, resulting in big money and more time for your business so you tend to other things or simply sit back and spend more time with your family.
An innovative way to use your autoresponder is to use it with your testimonials. If you lack the room on your site to add your testimonials to your ad copy, you can add them to your autoresponder. If you choose to add them to your responder you should always be sure to include all of them. It will look more professional, and let others know more about your products.
You can also choose to use your entire website in autoresponder format. Although this may sound silly to some, it’s actually an innovative idea that really works. Not all visitors will have the time to read your website; often times having to leave before they can really read what you have to offer. If you put your website in autoresponder format, you can email bits and pieces from your site to potential customers so they can continue to read when they have time.
Another innovative way to use your autoresponder is by including your terms and conditions. Often times, potential customers and clients simply don’t have enough time to read through your terms and conditions. The terms and conditions are very important, which is why it never hurts to include them with an email. Your terms and conditions that you email could include the exact copy from your website, or detailed information about your return policies, purchases, refunds, and anything else you think a potential customer would like to know.
There are many other ways that you can use your autoresponder. All you need to do is put a little bit of creativity and thought into it, and you’ll probably find yourself amazed with all the things you can do with autoresponders. They are very popular with Internet marketing and online businesses these days, and for good reason. If you’ve grown tired of having to manage every aspect of your online business – now is the time to invest in an autoresponder. They are user friendly and very affordable – making them something that no business should ever be without.
Boosting Your Business w/ Auto Responders
These days, most everyone is familiar with an autoresponder, although many don’t know why they are beneficial to businesses. If you aren’t familiar with autoresponders, you would probably find yourself amazed with them. An autoresponder can help your business by automatically emailing your clients and customers with a preset message that will help to increase your sales.
An autoresponder can help your list of clients grow, even send each one of them their own personalized email message. If you choose, you can also follow up each individual email with repeated emails, varying the content whenever you wish. These programs will also allow you to keep track of conversations, and send out broadcast email messages whenever you have news or new products to offer your clients.
As research in the past has shown, personalized email from autoresponders is a great way to boost your business. When you send a personalized email to one of your clients, the autoresponder by can address him or her by their name – which always makes a customer take notice. While you could do this yourself using traditional email, it could take you a few hours if you have a long list of customers.
Autoresponders make sending personalized email a snap. All you need to do is set up your email template, then select where you like the name to go. You can add everyone in your customer list to the autoresponder, which makes sending emails a snap. Once you have everything ready to go, all you need to do is send out the emails with one simple click. Best of all – you don’t have to set it up again when you need to send out broadcast messages.
Although there are some people who will buy products after one or two emails, most people require about seven or eight emails before they will purchase anything. Autoresponders can really help you there, as they will do all of the emailing for you. You don’t have to keep sending manual emails or anything like that. All you need to do is set up the email address, type in your preset message, and then feel free to send it as many times as you like.
Through the use of an autoresponder you can really boost your business. If you run an Internet marketing business, this tool will prove to be invaluable. You can spend less time sending messages – and more time doing what you enjoy. If you’ve never tried an autoresponder before, you owe it yourself to check out everything they will do for you and your business. Online businesses can get a lot of emails on a daily basis – which is where the autoresponder will really start to shine and show you just how great of an asset it really is.
BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.
Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.
Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.
1. Exchange Links
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.
2. Traffic Exchange
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.
Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.
3. Write and Submit Articles
There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.
4. Make a Newsletter.
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.
5. Join Online Communities and Forums
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.
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