In order to grow a business you will need tools and resources. You will also need to understand how to prospect, close, and present. You will need to master the art of writing good copy. Most importantly, you will need to learn how to generate leads and build a lead generation system that works for you!
Wouldn’t it be nice to generate leads that are already interested in what you have to offer and call you for more information? Wouldn’t it be nice to get rid of the frustration of making a list of 100 friends and family and practically begging them to join your business? Wouldn’t it be nice to create a targeted market rather than relying on your warm market to grow your business? Wouldn’t it be nice to wake up to a list of 50 people asking you for the answers when it comes to making a bunch of residual income all from home? Over this review, I will explain how to do exactly that!
There are 3 ways in which you can generate leads, 3 systems you can create to get 700 leads or more per year. Let’s get the ball rolling and figure them out!
3 Lead Generation Systems
- Pay-Leads – I use all 3 ways that I am going to discuss to generate leads. However, I didn’t begin using this method until my business was already flourishing! Why? Because this method requires you to spend money! You can purchase these leads from an unlimited supply of different websites. You basically go on one of these websites and send them some money, they will in turn, send you a list of leads! Generally speaking, the more you spend for leads, the higher the success rate. However, keep in mind, that’s not always true.
At the end of the day a lead is a lead is a lead! You should never have to pay more than $1 per lead! You should never want to pay $0.01 for a lead! A good area to start if you are a beginner in this industry is to find leads for around 25 to 45 cents per lead! (How to drive LASER Targeted Traffic w/ Google AdWords)
Most of these leads have already been prospected and it turned out that they weren’t interested. However, that’s not something you should let discourage you. They could have not been interested in the product offered, they could have not been interested in the opportunity offered, or the prospector didn’t master the art of prospecting before calling and made a significant mistake to turn that lead off.
There’s a ton of information I will be leaving out in terms of Pay-Leads, but this is a very brief explanation of them and how they work. They are a great way to build a business rapidly, however, if a marketer on a tight budget is trying to grow their business it probably isn’t the best idea, yet!
- Content Marketing – This is my favorite lead generation system. What is content marketing? Well, it’s exactly what I am doing right now! Content marketing can be writing an article, creating a vlog on YouTube, creating a blog in general, making audio recordings of information, and many other things. It’s the easiest way to generate leads and it’s absolutely free! However, it does take time and work! You don’t need to work 8 hours a day to generate leads, you can work 1 hour a week if you’d like and you will still build a fantastic lead generation system. However, the faster you work and the more work you complete, the faster you’ll generate leads and the more leads you’ll generate. It’s a very simple concept.
You basically, give away free, accurate, and great information. People read your information and want to work with you. Then, they become a targeted lead! The biggest problem marketers have with this system is it does require work! You can’t just give out free content that isn’t useful! You have to learn! You have to work! You have to be accurate, informative, and knowledgeable.
If you create an article about lead generation and have no idea what you’re talking about, you’re going to hurt yourself more than you’re generating leads! For example, other marketers (even more successful than me) have a tendency of stealing my work! (Learn to build your own email list easily!)
They will literally copy and paste my article onto their webpage and generate leads for themselves. They include I am, in fact, the author, so it’s not plagiarism. However, people interesting in working with me, click on the robbers’ links thinking it’s leading them to work with me and turns out I’m not included at all. They end up working with somebody that has no idea what they’re doing. It happens daily so don’t be surprised if it happens to you as well! Some people just don’t want to actually work!
- Social Media Marketing – This is kind of the same of content marketing, but it’s not! Social media marketing means you will be using platforms such as Tumblr, Twitter, Facebook, or many others to give out free information relating towards your specific company! If you are affiliated with Mary Kay Cosmetics, you will generate leads that are interested in getting more information about Mary Kay and Mary Kay only! You will not be able to generate many leads this way! If people want more information on a specific company, they will generally just go to their official website! However, you still can be successful in generating leads this way! I do not recommend you trying to build your entire business from this one way of generating leads.
The Best Lead Generation System
Well, the answer is none! You will not be able to generate 700 leads per year or more by just using one of these systems! If you are serious about your business and would like to see massive growth, you should be using all three! There’s still a ton of information when it comes to lead generation and these 3 systems that I have left out! I suggest, if you are interested in seeing your business experience the most growth you’ve ever seen, to research these 3 ways extensively, or you can find a mentor or a coach to teach you these 3 ways and how to master them perfectly!
Once you get these leads, then what? Well, if you don’t know how to professionally do Network Marketing, the answer is nothing! You get leads, you pat yourself on the back and then you go back to your daily routine. However, if you know what you’re doing then you get these leads, you present your offer to them, you prospect, you close, you train, and then you succeed and make money! Although this article may seem to be a little long, it’s not. It’s the very tip of the iceberg when it comes to the information you need to know about Lead Generation.
Creating a High Converting Sales Funnel may seem like an insanely tough task to accomplish. Where to start? What tools to use… does this ring a bell? Creating Sales Funnels isn’t nearly as difficult as we make it seem (most of the time) – that’s because a sales funnel is only meant to do one thing. Create a sale. Right? Maybe there’s more to this puzzle than you might think.
And this wonderful guestpost by our friends over at Yeloni – creating a high converting sales funnel has never been easier.
How do we convert visitor on our website into a customer and then into raving fan?
As online business owners I bet we have pondered about this question a lot of times. The simple answer to that is to establish a powerful sales funnel. This post will help you create one.
The truth is, very rarely does a customer make purchase at the first contact with our brand. Unless he knows the brand well or the product cost is so low that he wouldn’t care, it rarely happens. Research shows that at least 6-8 customer contacts are required before our customer is ready to make a purchase.
At Yeloni, we have observed that the customers we engage with – be it during support or over welcome emails are the ones that convert into paying customers and leave awesome reviews.
So you would ask – what do those 6-8 contacts comprise of?
Anything that is scalable and can be delegated needs a solid process in place, and establishing this “communication” process that converts a lead into a paying customer is what we call the Sales Funnel or the Sales Process. Simple isn’t it. It is!
The sales process is an ideal step by step process that we lead our customers through – starting from finding a lead to converting them into a paying customer.
Some more reasons why a business needs a sales funnel:
- Easy Visualization
For any given customer, it is easy to visualize which stage of the sales funnel they are on. If you have a sales team working for you, it is easier for them to customize their interaction with the customers based on the stage they are in. Maybe even have a different set of people specialized to interact with customers on each stage.
- Efficient Planning
Having each of the stage clearly mapped out gives the business owner a clear view of what tasks are to be accomplished at each of these stages. All the different strategies, marketing efforts and content can be customized to each stage so that every customer receives only what is relevant to them.
So what’s AIDA all about?
AIDA is an acronym for “Attention – Interest – Desire – Action”. It is a very old strategy used to create verbiage for sales copies. In a nutshell, here is how it works:
First, we get a clear idea of who our target audience is – by creating a customer persona. We would already have an idea about who they are, because our products are built solely to solve problems they face. Through our copy, we aim to get their “Attention” by engaging them, addressing a current problem they have (to which our product is the solution for).
We then create an “Interest” in our product by gently suggesting the benefits of the product and how it can help them. This finally leads to their “Desire” to try out the product and finally the “Action” – the Sale.
How to use AIDA as a framework to design the funnel
AIDA is not only does an awesome job at inspiring the verbiage of a sales copy, but AIDA’s core principles can also be applied to build an effective sales funnel.
At any given point of time, each of our customers’ is in one of the 5 funnel stages. As a business, it is up to us to move the customer further down the funnel.
Each stage of the funnel is an opportunity for us to prepare the customer to make the purchase. Shell out some bucks! At each stage we get to educate and inspire our lead about the product / services we are offering and to make them believe that our product is the perfect solution to their problem.
Let’s get to it yo! The Funnel Stages:
Primary function: Gather leads who are facing a problem our product/service can address.
This stage is akin to the Attention in AIDA.
This is the first stage of the funnel and is the widest. Our main intention as a business owner is to identify as many people as we possibly can that match the customer persona we created earlier. You do have a customer persona. Don’t you? Study where they hangout, which social channels they use, which blogs they read – in a nutshell stalk them. Kidding!