According to eMarketer, the sheer size of ecommerce market is plenty enough for you to cut your share of this pie. And it’s not planning to shrink any time soon.
Still, great many ventures fail each year for reasons so basic and easy to avert.
If you’re thinking to engage yourself in selling online, or already have an ecommerce running, this post will be of great use for you.
I’ll show you how you can assess the market share for keywords and effectively track your positions and that of your competitors.
How to Track your Positions Properly
Whenever an ecommerce owners start ranking for their carefully selected keywords – that would usually take them more time and efforts to research than it ought to, – they become completely oblivious to start tracking them. Big mistake.
Tracking your keywords and your domain position for them is mainly done not just to see your progress but to understand where to move next. If you started your rank tracker and now monitoring your site’s position for keyword, you’re doing only half the job. And sadly that’s what most of small ecommerce owners
I oblige you to start monitoring not just your positions, but all top 100 domains for keywords and start saving data on all of them. Have you already guessed why? It will enable you to see the whole picture and react timely on position changes.
Most of the tracking tools aren’t good enough to save that kind of data. I’m using Serpstatbecause it’s one of the few tools with such thorough rank tracking abilities. Plus it has 4 other modules I use everyday all for one price.
You can have a go with much pricier SEMRush though, but I honestly see no point.
Here’s how you do it:
- Go to Serpstat. Click on “List of Projects” and “Create New Project”:
- Add all keywords for which you are now currently ranking. Tag your grouped keywords if you have groups to easily access their rankings:
- After you set a periodicity of tracker (the tool can check positions daily, once every 3 days or weekly depending from your settings) you can see results: click on “Rank Tracker” then ”History”:
This is by far the most accurate method to assess your positions as the tool also saves data on all SERPs for each keyword:
You will see immediately if your positions decline and react accordingly. You’ll be able to see your and competitors’s domain’s progression. This tracker is an absolute must when you start your ad campaign for a set of keywords.
How to Analyze your Share on Keyword Market
If you’re not currently ranking for any keywords, it’s best for you to assess the keyword market first. If you are ranking, still you should analyze how the shares are distributed among which major players. Such intel will help you reach sustainability along with actionable insight on where to grow further.
- If you don’t have your project in Serpstat get one using instruction above. If you do, enter it and in “Rank Tracker” module click “Competitors” then “History” tab to see how the market shares were changing among the competing domains over time:
What we did here, is we set position tracking for our site and for our direct competing sites. Having all the data, we will perform a comparative analytics and locate what sites achieve good results and why. This insight will allow us to take congruent counteraction and make forecasts on the market.
Quick Tips Worth Mentioning
Instead of a summary reiterating what new cool things we have learnt from this article, I decided to remind you that setting up your SEO audit automation is an absolute must. In 10 years, I have curated and SEOed ecommerces that will last me a lifetime and looked into the dark side of SEO… ha-ha, joking. Still you’d be surprised how many well-established online businesses lack an elementary automated report on their SEO errors. Don’t bother with complex audit. Load speed, missing H1s, duplicated meta tags, properly set up Robot.txt is all you need to fix and maintain in order to see great results.
Best audit tools like Screaming Frog, Netpeak Spider, Moz tools scan deep, yes, but most of the errors they find aren’t worth fixing money- and time-wise.
Still, whatever tool you chose, make sure to set up a schedule. It will depend from periodicity with which you make changes to your site, but I advise you to set a monthly report.
CPA (Cost-Per-Action) Marketing is an internet marketing income opportunity that’s very similar to affiliate marketing. The difference between affiliate marketing and CPA marketing is the fact that CPA networks pay you every time a user clicks on your link and takes an action – like fills out their email address, register on the landing site or download and install an app on their phone.
The actions required to profit from CPA programs depends on the specific program, but unlike affiliate marketing, CPA programs don’t require an actual purchase to be made. This means that it’s much easier to profit from CPA programs since users are only required to take a certain action, and then you get paid. With affiliate marketing, the user has to complete a purchase and pay for a product / service before you get paid.
This is only one of the advantages CPA marketing holds over affiliate marketing. It’s also easier to convert users with CPA programs since the programs are usually related to global interests – like “Win the brand new iPhone 6s” or “Win a $100 Amazon Gift Card”. There’s also a lot of different download CPA offers available on different networks – with these programs, your audience needs to download an app or game on their phone for free, and then you get paid for every install you refer.
These are all offers that targets a much more generic audience than a specific internet marketing or weight loss product you’d promote through affiliate marketing.
#1 – Use a squeeze page
The most important part of succeeding in the CPA marketing industry is to make use of a squeeze page. By using a squeeze page, you are increasing your chances for a conversion, while building a list of ready-to-take-action subscribers at the same time.
A squeeze page is a simple “landing page” where visitors will land before they are directed to the CPA offer. Your squeeze page should contain relevant information related to the CPA offer you are promoting – ask users to enter their email address into your email subscription form to continue. Once they add their email to your email subscription form, redirect them to the CPA offer.
You can also have your autoresponder send them an additional email with a link to the CPA offer in case the redirect didn’t work in their browser, or they closed the browser too soon.
#2 – Use Social Media
Social media is a very important part of CPA marketing. Millions of users are turning to Facebook, Twitter, Pinterest, Google+ and other social media networks every day to catch the latest news, check up on their friends, search for coupons and offers, and much more.
This means that it’s the perfect place to drop links to your squeeze pages / CPA offers. By promoting your CPA offers on social media, you are tapping into millions and millions of traffic – and if you do a good job, you can drive a lot of traffic back to your links.
The strategy to use here is to first join some groups related to the niche your CPA offer is targeting. If you’re promoting a trial offer for a new dieting pill, then you should join health and weight loss related groups / communities on social media.
Once you’ve joined a couple of groups, start sharing helpful content with the group. Your content should provide some value – do not simply drop links! After a couple of posts, the group members will start to recognize your name and you’ll have better authority in these groups.
Now it’s time to drop a link to your CPA offer – add a good description and tell the group why they should click on your link. Also add a creative image that related to the niche you’re targeting.
When dropping a link in these groups, be sure to add the link as close to the top as possible without starting the post with the link. Start with a title, drop the link and then add a description. The reason for this – when you create a long post on most social networks (except Twitter, where your tweets are limited) the post will be “shortened” with a “… ” link that will expand the post. You want your link to appear above the text that gets cut off so people will be able to click on the link even if they don’t expand the post.
#3 – Use Document Sharing Sites
Document sharing sites allow you to share PDF documents with others – they put your documents on their site and anyone browsing their site are able to see and read your documents.
This is another great way to drive traffic back to your CPA offers! By simply sharing a couple of documents related to the CPA offer you are promoting, you are able to drive hundreds to thousands of visitors back to your link, bringing you more conversions and more profit.
You might be wondering what documents you can share here… it’s actually quite simple. Do some research about different topics in the niche your CPA offer is targeting. Try to find a few different topics you can target. Then create a simple new document on your word processor and start to write about the specific topic. If you’re using a word processor such as Microsoft Word, you can also choose one of the templates that the software comes with to create a nice layout for your document. I usually go with the “Reports” templates.
Add some helpful information in your document – anything more than 5 pages would do. The more helpful and the more closely related the information you share is compared to the CPA offer you are promoting, the higher the chances of getting more conversions on your clicks. Make sure you add a couple of links to your CPA offer in the document!
Share your documents on as many document sharing sites as you can. Be sure to add unique descriptions for your document on each site, and also include a link back to your CPA offer in each description.
#4 – Use Instagram
Instagram is a social media network that focuses on multimedia – images and videos. This network is owned by Facebook, and it’s almost as popular as Facebook. Instagram received millions of unique daily visitors, and there’s millions of new images and videos posted every day.
With Instagram, you can post images and videos, and you can tag them so people can easily find them. You can also like another person’s posts, as well as comment on them. The more comments and likes your post received, the better chance of going viral.
Instagram also allows you to follow other people, and offers a “timeline” view with the latest posts by the people you follow. The more followers you get, the more exposure your posts get.
Now to drive traffic back to your CPA offer using Instagram can take a while to get started, but once you’ve tapped into this market, you can drive hundreds of dollars’ worth of conversions each and every day from Instagram alone.
To use this method, you should create a new Instagram account. Name your account something that relates to the offer you are promoting. You also need a landing page / squeeze page hosted on a custom domain – you CANNOT link directly to a CPA offer or you will be banned.
Add a profile picture that relates to your niche, and then add a bio that relates to the offer you are promoting. And finally add a link to your squeeze page in the “Website Link” field while updating your profile.
Now you should add only 1 new image / video per day on your Instagram account. You can find millions of images on the internet related to your niche. Tag your image with popular tags – there’s many different apps and websites that will give you the most popular and trending tags. Then hit publish.
Once you’ve added your image, start to follow a couple of people in your niche. Also like some of their pictures, and also comment on some of their posts. Do NOT spam – be thoughtful and considerate, and find a good balance between posting new images / videos, following other people, liking other’s posts and commenting on posts.
Continue doing this and you’ll soon start building up followers and driving traffic to your squeeze page. Just be-aware that this drives MOBILE TRAFFIC so you need to ensure both your squeeze page and the CPA offer you are promoting are mobile-optimized.
#5 – Use PPV Advertising
The last strategy for gaining a lot of profit with CPA marketing is to use PPV advertising. PPV advertising is pay-per-view promotion, which means you pay an amount based on the total number of views your ad receives.
This type of advertising works, you just need to find the right network. There’s several different PPV networks that you can make use of, and it will take some trial and error before you finally succeed – but keep at it and you will soon hit your first $100 day!
PPV advertising can cost you as little as $0.01 per visitor, which is really cheap. Imagine being able to convert offers at $0.01 per visitor. That’s insane!
The only downside to using PPV advertising is the fact that most PPV networks require a large amount to start with. Most PPV networks will only allow you to start off with an amount of $50+ – this means you should have some startup capital if you want to use PPV.
If you don’t have this much to spend right now, don’t worry. There’s still an upside to this!
I’ve shared with you 5 different strategies you can use to drive traffic to your CPA offers without having to spend a lot of money. Most of them are actually completely free. This means you can drive free targeted traffic to your squeeze pages and CPA links. So if you follow the first 4 strategies, implement them and keep with them, you will be able to push up your CPA earnings to the point where you have enough to invest in PPV advertising.
Blog Content is an important factor when determining the value of your website. If your blog content lacks – your visitors will notice and surely leave to never return… but with effective and engaging blog content is actually simple to keep visitors engaged and continue to grow those visitors so that your websites flourishes and grows in value.
In this piece – I’d like to discuss exactly how you can create high quality – (…highly engaging) blog content to keep visitors on your site and engaged with your content.
Why Content is King?
Yes, you have heard right content is king. If you are running any professional blog or business it requires to put professional content to get into the head of your client it means you need to grab the attention of your clients.
Without content, you can’t attract your customers as well as readers. Readers and visitors can become your clients as a customer. Your content writing activities can help you to turn them into your customers.
Dramatically blogging the world turning into the business, nowadays organizations are using blogs to promote their product and guide customers to the right path to choose the best product out of many. So content is the essential thing to make them aware and help them to decide which will be the better option for them.
Engaging content can only be written by the real world observer. You need to think on the real-time basis what is trending and you have to write about those topics. These are the basic things that are required to create engaging content. We have discussed on our previous post about an creating an effective blog post.
- You need to understand your audience’s values. Audiences values are most precious things for writing engaging content.
- It’s all about doing research about the topic before writing the article. Just perform deep research and include each and every aspect of that topic.
- You have to make your own writing style to make it more effective. Your unique style can influence your readers and also help you to engage your customers.
- To influence your readers, you need to decorate and stylize content. It depends on your interactive images, try to use eye-catching headlines and well-organized paragraphs.
- To make it more enjoyable you need to do better SEO for your content. You must focus on keyword density.
Those above 5 mentioned points are really essential and most important for writing effective and engaging content for your blog. Now we are going to discuss the more valuable elements that can make your content more enjoyable and engageable.
Add Video Elements to Your Blog Content
These days most of the people prefer visual based content rather than reading the whole article. That can frustrate them so to make fall in love with your content you must have to use visual elements.
There are lots of tools to use video elements on your website.
- You can use YouTube hosting for using video elements.
- It’s possible to use media on your own website as well.
Interaction with Influencers
Social media will help you to get connected with your fellow friends and bloggers as well as company owners. They are exactly called as the influence because peoples can learn from them so take peoples from your circle and just interview them and write their personal experience about different topics.
The respected people will help you to drive more traffic along with value as well. It will increase your traffic as well as revenue. Influencer will grab your reader’s attention and they will enjoy to share and reader the whole content.
Following Current Trends
As the blogger, you have to follow latest trends to engage your reader. Readers always seek for new and unique content. i.e Game of Thrones is the trending topic for the world because it is one of most highly rated English TV series. So writing about Game of Thrones will also help you to engage your readers.
That example is suitable for multi-niche blogs but now for single niche based company blog i.e The digital marketing and SEO will be the trending topics so must focus.
Hiring High Profile Authors to Create Your Blog Content
Peoples loves to read high profile writers article. They prefer those articles because they are highly trending writers and they have their own article writing style. If any blogger reader found their favorite writes article on a blog, they will love to share those on their social medias and they will also prefer to read the whole article. Proper and clearly defined points will be better for readers. Get Our 60 Second Blog Template
Personal Interest about Blog
Your personal interest about your blog will help you to find the new ideas to write more about your blog and it should be analyzed about your competitors. There is the larger number of blogger and blogs. And make sure that your content must be unique and valuable.
Subscribe to the Industry
Subscribing the industry will help you to gain more exposure and they will also help you to generate more ideas to write content. Keep track of all the latest topics of different blogs.
Use of Targeted Headings & Subheadings
The most valued thing is title, heading and subheadings. Having keywords on those that will help you to rank better on search engines and organic search result will help you for better impression. If your readers found better content they will definitely get engaged with your content. It is necessary to create readable content. Just use clear and simple terms to make it better.
Note: while working with SEO don’t ever over populate your content with huge keywords. If that found Google can panelize your account. Keywords can be focused on new. So do remember that we are using keywords for making it better and specialize.
Shareable Blog Content
Shareable content can drive more content traffic to your blog. Use different kinds of simple social media sharing tools. To gain trust from other need to retain your customers otherwise it’s impossible to get traffic from your exact. You can even use social media icons.
Using link is known as the part of SEO (Search Engine Optimization) using link can help you to engage your readers with different content so just focus on using relevant keyword focused links. That will help you to rank both newer and old articles.
Call to Action
Yes, call to action method can engage your readers. Like you can write article like case study and daily or monthly reports for your blog and bloggers. Make your content actionable for your readers. It will help you to lead more traffic and getting things done.
Reply to Comments
Comments will help you to make more effective content because it will let your readers to comment their confused question and you will reply them about that question only. The successful blog should have to maintain the commenting system really effetely.
Focus on these above mentioned points to make your blog post effective and engaged.
Are you teaching online classes? Do you have your own courses for sale online? There are many platforms that host the capabilities needed to host a successful online course / courses – most are familiar with Udemy and Lynda (to name a few) but there are more options out there than these two well-known platforms. And in this review; we’re going to be talking about Teachable.
What is Teachable?
Teachable is an online platform that allows you to create and earn from courses. With a slew of options and integrations; Teachable aims to be a ‘Udemy-Killer’ in the way that they offer many of the features lightly covered on Udemy – Teachable includes them in full. (.. you may remember Teachable going by another name; UseFedora. It was changed fairly recently)
Teachable can be used for an array of things; the most valuable (and logical situation) being teaching your own online school with courses, quizzes and more. Or perhaps a membership site to a premium blog.
It is free; for awhile.
Technically it is free forever but there are a few features not available in the Free Plan that I’m going to be discussing within this review (if you can use them, the premium option may be a better fit)
Teachable is available via an array of plans and packages:
Each with their own special features and capabilities; they truly do offer a plan that fits anyone’s needs. From large corporation launching a training platform – to the solo entrepreneur offering their knowledge on Writing a Kindle Book, this may be one of the better options out there in terms of launching (and earning from) your own online course(s).
And each plan helps you do that in its own way. The Free Plan for example; even though it is absolutely free (and nearly everything is branded except for you domain; which can’t be changed till you upgrade) you are able to create an unlimited amount of courses, enroll an unlimited amount of students, track your course sales, revenue and even freely email your students. (…all for free, I know?!)
While most other online course-creation platforms are usually more controlling as to what you do with your site and how you manage your school; Teachable is WAY DIFFERENT.
Offering a robust admin dashboard to manage your school:
As well as a great analytics system that will help you keep track of how many sales you’re producing, revenue that you’re generating and even a live feed of the students you’re enrolling.
All in one place; the dashboard.
[UPDATE] – You can now schedule ‘Drip’ Content. Meaning; students enrolled into specific courses will get your content at a pre-scheduled time. This is useful if you’re trying to ‘we-pace’ your content; instead of letting students go through at their own pace.
Read What Teachable Said About Drip Feeds: http://support.teachable.com/support/solutions/articles/9000059593-how-can-i-release-drip-course-content-to-my-students-over-time- (Or Click Here)
Offering one of the best ‘Instructor’ platforms in terms of what you can do inside and how you can present your content. And it’s really simple to to create a new course.
Content is a HUGE deal when it comes to your potential students; so you have to create the best content possible; as well as present it that way too. Which is super easy to do thanks to their neat ‘Curriculum’ Editor.
And when you’re finally ready to launch your course; it’s super simple. Simply select the pricing plan (if any; say you’re launching a free course?) and you simply publish your new content. It’s that simple.
You can also customize the sales page that your new buyers see when checking out – allowing you to truly customize the entire experience for your visitors. (Which is uh, Shweet!)
(But can we talk about that checkout page though?) – it’s a LOT nicer than some of the ones you’ll find elsewhere. (where you often have to go through MULTIPLE PAGES before you even have the chance to collect payment data from a customer)
Whether you’re just starting your own online course platform or a seasoned seller – Teachable is probably one of the most robust, user-friendly and effective platforms we’ve ever used. (as we’ve used a lot…)
It works for beginners, intermediate and even expert sellers with the added option to white-label your entire site with your own Branding to make it truly your own.
Bottom line – if we had to recommend an Online Course Builder / Sales Platform; Teachable HAS TO BE in the top 3. May even take the top spot. Because that’s how we host the BrandBlast University. (so if you want to see a real-working example; give it a gander – you might like what you see)
Overall; Teachable is a stable platform. (And they’re overall just cool folks) and if you’re just starting to create and sell your own courses I’d highly recommend that you give it a try.
In fact; there’s really no reason not to at least try it. It’s absolutely FREE. With a Capital F.R.E.E – even the most experienced of Udemy ‘Teachers’ can easily integrate into this platform. (Because Teachable offers Bulk Curriculum Uploads and Even Direct Upload from Udemy.)
If you’re trying to start your own online course selling business – Teachable is a great option. But it’s not the only option. There are TONS of these platforms available and it’s ultimately up to you to decide which one you like best. There are always different pros and cons to each and every one. You should test them for yourself and find which one you like the best.
Trying to Create Your Own Product? Click Here
Facebook hаѕ become the nеw Google fоr оnlіnе mаrkеtеrѕ. Hаvіng a huge аudіеnсе оf 1.44 bіllіоn monthly асtіvе uѕеrѕ, іt now hаѕ the power tо make or break the rерutаtіоn оf аnу business. Even tоdау the ѕсеnаrіо іѕ thаt, іf a mаrkеtеr іѕ on a tіght ѕосіаl аdvеrtіѕіng budgеt, he рrеfеrѕ to uѕе Fасеbооk оvеr оthеr аdvеrtіѕіng platforms.Tо help mаrkеtеrѕ rеасh out tо thеіr rіght аudіеnсе, Facebook оffеrѕ a numbеr of kіllеr аdvеrtіѕіng features, оut оf whісh thе most еffесtіvе аnd fаѕtеѕtgrоwіng іѕ the Facebook Dаrk Pоѕt. It mау sound ԛuіtе ѕіnіѕtеr tо уоu but don’t wоrrу, thіѕ guіdе wіll mаkе уоu аn еxреrt іn ѕеttіng uр Facebook Dark Posts!
Facebook Dark Post: What Are They?
Dаrk Posts, аlѕо known as Unрublіѕhеd Pаgе Pоѕtѕ, аrе іndееd a piece of соntеnt that dоеѕn’t арреаr оn уоur Pаgе’ѕ tіmеlіnе, but іѕ ассеѕѕіblе to your targeted users іn their News Fееd. Thеу аrе сrеаtеd uѕіng the Pоwеr Editor аnd оftеn used bу mаrkеtеrѕ to сrеаtе News Fееd ѕtуlе ads thаt аrе nоt vіѕіblе to уоur Pаgе аudіеnсе. They are identical tо regular posts іn terms оf lооk аnd fееl, with the оnlу оnе difference – functioning like аn аdvеrtіѕеmеnt. As of writing this post, Fасеbооk supports fіvе tуреѕ of Facebook Dаrk Pоѕtѕ:
Stаtuѕ: A ѕіmрlе ѕtаtuѕ роѕt wіth a tеxt dеѕсrірtіоn.
Photo: A роѕt wіth an іmаgе аnd a tеxt dеѕсrірtіоn that mау соntаіn a lіnk.
Link: An еffесtіvе аltеrnаtіvе tо thе рhоtо post, allowing уоu tо ѕhаrе lіnkѕ оf a website.
Vіdео: A video post wіth a саll tо асtіоn button аnd a tеxt dеѕсrірtіоn.
Offer: A page роѕt wіth an еxріrаtіоn dаtе, whісh allows уоu tо рrоmоtе deals fоr уоur оnlіne store.
Uѕіng Dаrk Posts proves tо be ԛuіtе uѕеful, еѕресіаllу when уоu don’t want tо clutter thе News Fееd оr Page Timeline up wіth іrrеlеvаnt соntеnt. Aѕ thеу provide уоu an effective way tо tailor dіffеrеnt vеrѕіоnѕ of the same mеѕѕаgе to dіffеrеnt аudіеnсеѕ іn thе Nеwѕ Feed, you can еаѕіlу fіnd оut what messaging ѕtуlе puts mоѕt оf your budgеt bеhіnd. Once сrеаtеd аnd рrоmоtеd, Facebook Dаrk Pоѕts ѕtаrtѕ арреаrіng as a “ѕроnѕоrеd” ѕtоrу in uѕеrѕ’ News Fееd.
Reasons Why You Should Use Facebook Dark Posts
Facebook Dark Posts have рrоvеn to be extremely beneficial and successful for many brands. Let’s see how іt саn benefit уоu аѕ a marketer:
More Customized Targeting
Unlіkе rеgulаr роѕtѕ thаt аrе vіѕіblе to еvеrуоnе who lіkеѕ уоur Page, Dark Posts арреаr оnlу to the “rіght people” thаt уоu’vе сhоѕеn аѕ уоur tаrgеt audience. Inѕtеаd оf wаѕtіng your vаluаblе mоnеу оn reaching out реорlе who еvеn dоn’t care about what соntеnt you’re ѕhаrіng, уоu’rе able tо tаrgеt оnе ѕubѕеt of уоur аudіеnсе thаt you thіnk will fіnd thаt соntеnt more uѕеful аnd relevant.
Great for Split Testing
Dаrk Posts hеlр уоu conduct A/B tеѕtіng thrоugh whісh уоu саn easily compare several сrеаtіvе vаrіаtіоnѕ оf an Ad against each оthеr аnd аnаlуzе which оnе wоrkеd thе bеѕt. Using this great feature, уоu, lіkе аnу ѕmаrt mаrkеtеr, not оnlу can test оut thіngѕ lіkе headlines, іmаgеѕ, CTAѕ аnd links, but аlѕо саn сrеаtіvеlу орtіmіzе thеm tо get a huge ѕріkе іn your Facebook reach.
Onе оf the bеѕt things about Dаrk Posts іѕ that thеу dоn’t оvеrwhеlm уоur loyal fаnѕ with a lot of іrrеlеvаnt раgе роѕt аdѕ. Inѕtеаd, they keep uѕеrѕ’ nеwѕfееdѕ unсluttеrеd while рrоmоtіng your business. Evеrу tіmе уоu tеѕt a nеw creative vаrіаtіоn, уоu dоn’t аnnоу уоur followers with rереtіtіvе соntеnt, whісh lеаdѕ to fеwеr Pаgе unlіkеѕ.
Avoid Post Rejection by Facebook
Nоt tо mеntіоn, Fасеbооk rеjесtѕ Adѕ thаt іnсludе іmаgеѕ соmрrіѕеd of оvеr 20% tеxt аѕ іt considers thеѕе kіndѕ оf аdѕ “оvеrрrоmоtіоnаl”. It іnѕtеаd recommends mаrkеtеrѕ tо uѕе “іmаgеѕ with mіnіmаl tеxt” ѕо thаt users wіll only ѕее hіghԛuаlіtу аnd еngаgіng соntеnt оn Fасеbооk. Uѕіng Dаrk Pоѕtѕ tactic, you dоn’t need to wоrrу аbоut роѕt rеjесtіоn.
Discover New Prospects
Unlіkе a trаdіtіоnаl Fасеbооk аd, a Dаrk Post арреаrѕ lіkе a nоrmаl status uрdаtе оr page роѕt іn a user’s News Fееd. You target іt tо a ѕресіfіс ѕubѕеt оf уоur аudіеnсе аnd thuѕ, you hаvе a gоldеn орроrtunіtу tо prospect and acquire nеw сuѕtоmеrѕ thаt уоu nеvеr knеw but еxіѕtеd. Aѕ a gеnеrаl rulе, thе mоrе сuѕtоmеrѕ you hаvе, thе more your buѕіnеѕѕ will grоw.
How to Set Up Facebook Dark Posts
Setting uр a Dark Pоѕt аd іѕ ԛuіtе еаѕу аnd оnlу requires уоu tо hаvе еnоugh working knоwlеdgе of Fасеbооk Adѕ. Yоu can сrеаtе аnd setup a Dаrk Post ad іn just three ѕіmрlе steps:
Step 1: Lаunсh Power Edіtоr. Oреn up Pоwеr Edіtоr and frоm thе lеftѕіdе соlumn, ѕеlесt thе Page fоr which уоu wаnt tо create a Facebook Dark Pаgе роѕt. Kеер іn mіnd, using Pоwеr Edіtоr rеԛuіrеѕ уоu tо use Google Chrome brоwѕеr. (Learn how to navigate the Facebook Power Editor Here)
Step 2: Crеаtе a Dаrk Post onсе уоu’vе сhоѕеn thе page, click “Crеаtе Post” buttоn that is shown juѕt below thе раgе nаmе. A lіght bоx wіll open where уоu can ѕеlесt whаt kind оf Dark Post you wаnt tо create. Depending on уоur Dark Pоѕt tуре, fіll in thе rеԛuіrеd dеtаіlѕ аnd click “Crеаtе Post” buttоn. Also, make ѕurе you’ve сhесkеd thе rаdіо buttоn fоr “Thіѕ роѕt will оnlу bе uѕеd аѕ аn ad” before hitting thе ѕаmе buttоn. Now, you will be able tо ѕее your nеwlу сrеаtеd dаrk post in the lіѕt of уоur Pаgе роѕtѕ with a “crescent moon icon” thаt іndісаtеѕ the роѕt іѕn’t рublіѕhеd уеt.
If уоu try tо publish this роѕt, уоu’ll hаvе only twо орtіоnѕ: рublіѕh аnd schedule. It mеаnѕ, уоu саn’t еdіt a Dаrk Pоѕt аftеr you’ve created іt. Bеѕіdеѕ, уоu’rе nоt allowed tо сrеаtе Facebook Dark Posts in bulk. Sо, уоu hаvе tо сrеаtе thеm individually.
Step 3: Sеt Up аn Ad for it. Once you’ve ѕuссеѕѕfullу сrеаtеd a Facebook Dark Pоѕt, you’ll nееd tо create аn аd fоr it to асtuаllу mаkе іt vіѕіblе іn uѕеrѕ’ News Feed. Sо, gо bасk аnd ѕеlесt the newly сrеаtеd Dаrk Post from thе list оf Pаgе роѕt аnd click thе “Crеаtе Ad” buttоn. Nоw, сhооѕе аn еxіѕtіng campaign уоu want tо promote уоur unрublіѕhеd Pаgе роѕt аd frоm or сrеаtе a nеw campaign. Cоnfіgurе the remaining options just like you dо fоr other Fасеbооk аdѕ. When уоur Dark Pоѕt аd goes lіvе, іt wоuld оnlу bе vіѕіblе іn thе Nеwѕfееd of thе реорlе thаt уоu’vе tаrgеtеd.
Although thеrе аrе mаnу wауѕ tо аdvеrtіѕе уоur business on Facebook, оnlу Facebook Dark Posts allow уоu tо rеасh thе реорlе whо matter mоѕt tо уоu. Thеу nоt оnlу рrоvіdе you thе most еffесtіvе wау tо dіѕсоvеr nеw сuѕtоmеrѕ but аlѕо рrоvе to bе quite bеnеfісіаl for еngаgіng thеm wіth you. Sо, try сrеаtіng a dark роѕt tоdау аnd I bеt уоu’ll bе ѕurрrіѕеd by thе rеѕultѕ!
Sо whаt pays you money wіthоut уоu рауіng a сеnt? Hіnt: Gооglе. Extrа іnсоmе can bе made using AdSеnѕе fоr your buѕіnеѕѕ. Thіѕ article wіll run thrоugh what AdSеnѕе is, how your small buѕіnеѕѕ website саn uѕе AdSense tо mаkе mоnеу by рrоmоtіng buѕіnеѕѕеѕ/ѕеrvісеѕ relevant to уоur buѕіnеѕѕ аnd аlѕо offer ѕоmе inside secrets to gеt thе mоѕt frоm AdSense tо ѕuррlеmеnt уоur оnlіnе buѕіnеѕѕ еаrnіngѕ. That’s right, Gооglе саn make уоu money.
So lets get ѕtаrtеd:
Whаt іѕ AdSеnѕе?
In very bаѕіс tеrmѕ AdSense іѕ a ѕоftwаrе аррlісаtіоn frоm Google thаt аllоwѕ уоu tо рut соdе оn уоur website that creates ads. These ads are chosen bу Google based оn your wеbѕіtе соntеnt and visitors. For іnѕtаnсе if you have a fishing blоg wеbѕіtе and уоu рut AdSеnѕе on there then Google will lооk thrоugh fishing wеbѕіtеѕ whо hаvе signed with thеіr AdSense рrоgrаm. Gооglе then places thеѕе fіѕhіng buѕіnеѕѕ аdѕ on your website.
How Dо You Eаrn Mоnеу Uѕіng AdSеnѕе?
AdSеnѕе can bе grеаt fоr your business in ѕuррlеmеntіng your іnсоmе wіth no outlay. Evеrу tіmе ѕоmеоnе сlісkѕ the ads on your website уоu get a commission. People wіll click аdѕ when thеу don’t find the іnfоrmаtіоn on уоur ѕіtе/blоg but see аn аd thаt іѕ gіvіng them thе іnfо they wаnt. Eаѕу right! (How to Earn More With AdSense)
Whо Shоuld Uѕе AdSense?
Anyone саn uѕе AdSеnѕе аnd ѕtаrt earning mоnеу ѕtrаіght away. I know people whо еаrn $10k a mоnth frоm AdSense! Of соurѕе thе mоrе websites уоu have dіѕрlауіng аdѕ the mоrе chance you are of ѕоmеоnе сlісkіng уоur ads. Buѕіnеѕѕеѕ and іndіvіduаlѕ whо uѕе blоggіng tеnd to dо vеrу wеll with AdSense.
Rеаѕоnѕ Whу Cоntеnt Sіtеѕ Need AdSеnѕе
In оrdеr to appreciate whу AdSеnѕе іѕ vіtаl for your соntеnt ѕіtеѕ you muѕt undеrѕtаnd hоw іt wоrkѕ.
The concept bеhіnd it is асtuаllу very simple, if you think about іt. Thе owner оr рublіѕhеr оf thе wеbѕіtе іnѕеrtѕ a java-script іntо thе source соdе оf hіѕ wеbѕіtе. So whаt happens is thаt еvеrу time the page іѕ accessed, thе jаvа ѕсrірt will fеtсh аdѕ frоm the AdSеnѕе рrоgrаm whісh wіll thеn be displayed on thаt ѕресіfіс wеbраgе. The ads thаt аrе being ѕеrvеd іn thіѕ wау are ѕuрроѕеd tо rеlаtе tо thе content fоund оn thе wеbраgе where thе аd is dіѕрlауеd. Now hоw іt wоrkѕ іѕ this. Whеnеvеr аnу of the vіѕіtоrѕ tо thаt wеbѕіtе clicks оn аnу оf thе аdѕ served bу Google Adsense, thе website оwnеr wіll еаrn a роrtіоn thеrеоf.
Thе оwnеr of the wеbѕіtе dоеѕn’t hаvе tо wоrrу аbоut whо wіll рау him or how hе will bе раіd. All of the ѕuррlуіng the аdѕ, tracking аnd payment is handled bу Google.
Thіѕ allows thе wеbmаѕtеr tо focus оn рrоvіdіng ԛuаlіtу content on hіѕ ѕіtе without hаvіng tо wоrrу about soliciting аdvеrtіѕеrѕ, collecting fundѕ, or mоnіtоrіng thе clicks аnd ѕtаtіѕtісѕ which could bе a time-consuming tаѕk in іtѕеlf. It appears аѕ іf Google never runѕ оut оf advertisers in thе рrоgrаm frоm where the ѕеаrсh еngіnе рullѕ thе AdSеnѕе аdѕ. Wеbѕіtе оwnеrѕ аlѕо ѕееm to bе lеѕѕ соnсеrnеd by thе lасk of information рrоvіdеd by the search engines аnd аrе соntеnt іn mаkіng аѕ much саѕh аѕ thеу саn from the ѕеаrсh еngіnеѕ.
One оf thе rеаѕоnѕ why AdSеnѕе іѕ vital for соntеnt sites is bесаuѕе іt already has соmе a long wау with рublіѕhеrѕ and webmasters аnd hеnсе undеrѕtаnd thеіr nееdѕ bеttеr.
Runnіng together wіth its соntіnuоuѕ progression is thе арреаrаnсе оf a more advanced ѕуѕtеm thаt еnаblеѕ full аd сuѕtоmіzаtіоn. Webmasters are gіvеn a chance tо choose frоm many dіffеrеnt types оf tеxt-аd formats ѕо that thе AdSеnѕе аdѕ can bеttеr mаtсh thеіr wеbѕіtе layout. Thе dіffеrеnt formatting allows the ѕіtе owners thе option tо gеt mоrе сlісk-thrоugh frоm vіѕіtоrѕ whо mау or mау nоt be аwаrе оf whаt they аrе clicking оn.
It аlѕо hаѕ the аddеd benefit thаt іt can appeal to visitors, thus mаkіng thеm tаkе that nеxt step оf looking uр what it is аll аbоut. In thіѕ way the аdvеrtіѕеrѕ whоѕе аdѕ аrе dіѕрlауеd vіа AdSеnѕе will gеt thеіr соntеnt read аnd make a profit as wеll.
Thе ѕесоnd rеаѕоn іѕ thе аbіlіtу gіvеn tо AdSеnѕе рublіѕhеrѕ tо trасk nоt оnlу how thеіr sites аrе doing but tо аlѕо see thе еаrnіngѕ based оn the channels thеу hаvе channels.
Rесеnt improvements іn thе ѕеаrсh еngіnе tесhnоlоgу gіvе webmasters thе ability to mоnіtоr thе реrfоrmаnсе оf thеіr аdѕ wіth сuѕtоmіzаblе rероrtѕ thаt саn detail раgе impressions, сlісkѕ and сlісk-thrоugh rates. It іѕ nоw easier fоr wеbmаѕtеrѕ and publishers tо track specific аd formats, соlоrѕ аnd раgеѕ wіthіn a website. Thіѕ wау trеndѕ аrе also еаѕіlу ѕроttеd.
Wіth thе availability of real-time rероrtіng, the effectiveness of thе сhаngеѕ mаdе can ԛuісklу be assessed. There wоuld bе time tо аdjuѕt your ѕtrаtеgу bаѕеd on whаt іѕ аttrасtіng the most clicks. (We covered this in great lengths here)
Thе еvеr-сhаngіng dеmаndѕ wоuld be met whіlе gеnеrаtіng cash fоr the webmasters and рublіѕhеrѕ. The mоrе flеxіblе tооlѕ аrе also enable website owners to group wеb pages by URL, dоmаіn, аd tуре or саtеgоrу, providing them wіth more ассurаtе insights аѕ to which раgеѕ, аdѕ аnd domains аrе performing bеѕt. Thе lаѕt аnd fіnаl rеаѕоn whу AdSеnѕе іѕ еѕѕеntіаl tо website оwnеrѕ іѕ thаt аdvеrtіѕеrѕ hаvе rеаlіzеd thе bеnеfіtѕ аѕѕосіаtеd wіth hаvіng thеіr аdѕ ѕеrvеd оn tаrgеtеd wеbѕіtеѕ. This increases thе chances оf a рrоѕресtіvе wеb ѕurfеr hаvіng an interest in their product or ѕеrvісе.
All оf thіѕ bесаuѕе оf thе content аnd іtѕ соntіnuоuѕ maintenance. AdSеnѕе рublіѕhеrѕ hаvе thе орtіоn of hаvіng оthеr people dо thеіr content fоr thеm, gіvіng them thе benefit оf hаvіng successful and mоnеу-gеnеrаtіng wеb ѕіtеѕ, аѕ opposed tо thоѕе whо аrе no uѕіng AdSеnѕе on their ѕіtеѕ.
Wе should not forget that AdSense іѕ all аbоut tаrgеtеd content, thе more tаrgеtеd your соntеnt іѕ, the mоrе tаrgеtеd thе аdѕ being dіѕрlауеd. (See more reasons why you should be using AdSense here)
Thеrе are ѕоmе wеb mаѕtеrѕ аnd рublіѕhеrѕ whо are focused mоrе оn thе content оf thеіr ѕіtе аnd how bеѕt to maintain thеѕе thаn the cash thаt the аdѕ wіll generate fоr thеm. This іѕ the part whеrе the еffесtіvеnеѕѕ іѕ wоrkѕ best.
Thеrе wаѕ a tіmе whеn people were nоt уеt аwаrе of thе mоnеу tо be еаrnеd from аdvеrtіѕеmеntѕ. Mаnу webmasters аnd publishers оnlу recently realized hоw much money they саn mаkе thrоugh Adѕеnѕе. Bеfоrе Adѕеnѕе, content wаѕ the most іmроrtаnt factor that wаѕ taken ԛuіtе ѕеrіоuѕlу. It ѕtіll іѕ thе саѕе today, wіth thе аddеd аllurе оf money, of course.
How Dо Yоu Gеt Stаrtеd Wіth AdSense fоr Business?
– Crеаtе аn ассоunt wіth Google
– Gо tо Google ѕеаrсh page аnd type in AdSense
– Click manage аdѕ
– Click AdSеnѕе for соntеnt
– Where it ѕауѕ manage сhаnnеlѕ, thіѕ іѕ where you рut іn уоur domain nаmе.
– Gеt thе соdе аnd put it іntо your wеbѕіtе
– Stаrt earning
AdSense Buѕіnеѕѕ Rulеѕ
Cаutіоn: nоt еvеrуоnе will gеt approved to uѕе AdSеnѕе. If your online business іѕ аdult related or іѕ selling gunѕ, lіԛuоr or tobacco thеn уоu wіll not be аррrоvеd. Mаkе ѕurе уоu are a gооd Gооglе AdSense сіtіzеn аnd:
– Do nоt сlісk оn уоur оwn аdѕ
– Dо nоt gеt frіеndѕ оr fаmіlу tо click уоur аdѕ
– Mаkе ѕurе уоu don’t have multірlе dоmаіnѕ wіth thе ѕаmе соntеnt.
AdSense fоr Business Inside Tricks
Make ѕurе уоu аrе gеttіng рlеntу of traffic tо уоur business wеbѕіtе bеfоrе you mоnеtіzе і.е. рut AdSense on thеrе. Thеrе’ѕ nо роіnt hаvіng relevant аdѕ fоr реорlе tо click іf no оnе іѕ vіѕіtіng уоur wеbѕіtе. Getting trаffіс tо уоur website оr blоg tаkеѕ tіmе and concerted and соnѕіѕtеnt еffоrt to асhіеvе search еngіnе орtіmіѕаtіоn.
If you want AdSеnѕе to work fоr уоur business оnlіnе marketing then dіtсh thе dеfаult colours аnd use colours that аrе the ѕаmе аѕ уоur wеbѕіtе bасkgrоund. Uѕе 336 x 280 size аdѕ (though; typically; any 300(ish) – 700(ish) size works). Thеѕе are орtіmum fоr сlісkіng.
Here are a few examples:
Make ѕurе your website оr blоg sticks tо the mаіn tоріс of thе site. Fоr еxаmрlе іf іt is аll аbоut wеіght lоѕѕ thеn juѕt write соntеnt оn weight lоѕѕ. This wіll еnѕurе thаt оnlу rеlеvаnt ads арреаr. And mаkе ѕurе уоu роѕt соntеnt оr blog regularly tо build credibility.
It’ѕ thаt еаѕу. AdSеnѕе саn bе hіghlу рrоfіtаblе for business. If you want a соmрlеtе bluерrіnt tо еаrnіng lоаdѕ оf money thrоugh AdSense thеn thіѕ ѕtер bу ѕtер AdSense guіdе іѕ a must tо ѕtаrt lіvіng thе drеаm.
Before going the through the main theme of the article I would like to give you some basic idea and knowledge about blog content and Blogs. You may have heard and probably noticed that there are two kinds of blogs and blogger available,
These both are creating their blog and writing content for their own benefits. Writing an Effective Blog Post will help them to step up to the height of the success. Without having an effective blog post that will let them down in terms of success. (Learn More About What Blogging is & How it Can Help Your Business)
Organizational blogs are formed for organization use like most of the organizations create the blog to promote their new products and introduce them to their loyal readers, visitors and customers.
The benefit of Organization Blogging.
If the marketer is clever enough about strategic marketing they can use the organizational blog to promote their product and services.
They can release their beta product on the blog and they can ask for feedback from their customers about that product. So that will help them to improve that product more.
The individual blog is also known as the personal blog and which is created by the person to share his own views on his/her personal life and experience. An individual blog can be handled by a single person. There are lots of benefits of creating an individual blog and we will not discuss here all the benefits.
Let me tell you Organization can take benefits from Individual blog. They can hire the individual blogger to promote their product by reviewing. That will let lot more people to know more about your company as well as your product and services.
If you are creating any product or service, your goal is to earn some profit so as the blog. It’s bloggers responsibility to create the effective blog post. There are some factors that are essential for creating an effective blog post.
Writing an Effective Blog Post.
To write an effective blog post it is essential to be creative thinker and observer. Most of the time your knowledge and experience can also help you for writing an effective post.
Don’t Have a Blog Yet? No problem! Learn How to Start (…and MASTER) Your Own Blog
#1 Understanding of Audiences Values
Before you start writing you need to understand your customers, readers, and visitors. A Clear understanding of your audiences can only help you to write & full fill their needs. Considering your readers personal interest will help you to generate more profit from your blog.
#2 Research about the Topic
Deep understanding of topic is must and without having deep understanding about title or topic you can’t write effectively and you can’t even place good phrases effectively to impress your readers. Before going through anything you must have to research the topic about what you are going to write for your readers. Choosing the best and trending topic will also help you for better writing. (How to Find Effective Keywords)
After all you might choose best topic for your article now it requires deep research and where you have to cover each and every aspects of that topic.
i.e You might have decided to write about the “Latest Trends in SEO”. It requires deep knowledge of SEO along with its latest changes as well as it’s implementation.
So that can help you to explain more and make understand your readers as well, now make sure that the deep research about the topic is essential.
#3 Signature Writing Style
It is the best thing to produce effective blog post for both individual and organizational blogs. Sometimes organization may require complex and professional articles for announcement. Most of the time they have to focus on user-friendly writing style to make them understand.
You might know each and everybody has their own style of writing articles most of the time people writes randomly and random writing sometime performs well but not every time. It means you have to write for users not for search engines.
It’s your writing style that will grab the reader’s attention. If you lose the reader’s attention on the first paragraph that will be very bad luck for you. So keep maintain your effective writing style. (Need a Template? No Worries! We have you covered with our ‘60 Second Blog Template‘)
#4 Decoration of Content
As you all know content is king and to make it effective king you must have to decorate your content. Just try to flow the exact information with your readers and make each and every information visible to your readers. Creating confusion can lead you to the loss as well as bounce rate of your website.
To decorate your content effectively you can use different types of objects on your content.
- Interactive Images
- Eye Catching Headlines
- Well Organized Paragraphs
- Maintain Line-Height
- Maintain Font-Size
- Put Real Time Examples
These above mentioned 6 components are most essential components to decorate your content and will also help you to turn your content into effective content. (How to Create a Killer Blog)
#5 – Proofreading
Do not ever make hurry for publishing your content. Read your content before publishing it for your readers. Reading your own article will help you to find out the errors, problems and mismatch.
So before publishing your content just go through editing process and in blogging editing process will help you to improve you more. Just check your spelling and grammars. You also need to check your checklist to make sure that your content is going to the right direction or not.
#6 – SEO (Search Engine Optimization)
SEO is broad title which has lot of categories inside this but I have mentioned SEO because for effective blog post writing SEO or Keyword research is most important factor. (Master SEO With Our ‘SEO 101’ Blog Post)
Note: Write for Readers not for Search Engines.
If you write for your readers that will help you to gain more profit but at meantime you must have to main the better SEO of your article. Just remember few things while article effective content.
∙ Do lots of keyword research.
∙ Maintain keyword density below 2.5%
∙ Use your keywords on title, permalinks, and description to make it more effective for search engines.
∙ Use of Alt tag on images.
These few factors are most essential for creating most effecting blog content. So, always do follow all the above mentioned points and make your readers happy along with profit.
If уоu have heard of YouTube уоu wіll knоw іt is a frее оnlіnе video storage ѕіtе whісh lеtѕ уоu vіеw video соntеnt fоr frее. More аnd mоrе buѕіnеѕѕ owners аrе ѕlоwlу dіѕсоvеrіng hоw YouTube mаrkеtіng is gоіng tо bеnеfіt their buѕіnеѕѕ.
YоuTubе was founded іn 2005 by Chаd Hurley, Jаwеd Kаrіm аnd Steve Chеn whо wеrе еx PауPаl еmрlоуееѕ. Whіlе аt PayPal thеу ѕаw thе power in simplifying a process and gіvіng еvеrуоnе a ѕоlutіоn.
Bесаuѕе YоuTubе hаѕ grоwn аnd grown ѕіnсе 2005, уоu ѕhоuld rеаllу be uѕіng this іn your mаrkеtіng ѕtrаtеgу. In just thrее months YоuTubе wеnt from having zеrо visitors tо оvеr four mіllіоn.
Tоdау the numbеr оf visitors соntіnuеѕ tо grоw. Dіd уоu know thаt thе аvеrаgе YouTube uѕеr wіll ѕреnd between 15 аnd 25 minutes a dау on thе ѕіtе? (Other fun fact; you can optimize your first YouTube Videos Today!)
Google bоught YouTube fоr $1.65 billion іn 2006. You hаvе the power оf thе wоrld’ѕ bіggеѕt search еngіnе teaming up with thе biggest online video site. This gіvеѕ thе business owner соnѕіdеrаblе YouTube mаrkеtіng lеvеrаgе.
In February 2011 YоuTubе had 490 mіllіоn unique vіѕіtоrѕ еасh mоnth frоm аrоund thе wоrld. Thеу ассоuntеd саn уоu believe fоr around 92 bіllіоn раgе views еасh mоnth. Thеѕе are incredible fіgurеѕ. It іѕ еѕtіmаtеd thаt реорlе spend аrоund 2.9 bіllіоn hоurѕ each month оn YouTube.
YоuTubе grew bіggеr thаn sites ѕuсh as Crаіgѕlіѕt, eBay, MySpace and Blоggеr.соm. A dіvеrѕе ѕеlесtіоn оf content іѕ streamed frоm YouTube іnсludіng concerts, TV clips, mоvіеѕ еtс.
In thе bаd оld dауѕ hоwеvеr thеrе was nо way оf ѕhаrіng vіdео соntеnt. The vіdеоѕ tооk аgеѕ to load аnd tеndеd tо bе lоng. Yоu needed some kіnd оf special рrоgrаm to run the vіdеоѕ. Thіѕ wаѕ never a рlеаѕаnt experience fоr people and mаnу turnеd оff.
When YouTube саmе аlоng іt сhаngеd everything fоr thе better. Yоu соuld fіnаllу еmbеd vіdеоѕ іn оthеr wеbѕіtеѕ or watch thе vіdео in уоur chosen brоwѕеr. Gоnе wеrе thе dауѕ of slow lоаdіng vіdео аnd jerky fооtаgе. Wе could finally wаtсh іn ѕtуlе аnd a рlеаѕurаblе experience for аll wаѕ had.
Whаt about thе ԛuаlіtу of YоuTubе vіdео. Thе рісturе аnd ѕоund ԛuаlіtу іѕ dоwn tо thе creator оf thе video, but thе gеnеrаl рlауbасk ԛuаlіtу оf thе vіdео on YouTube іѕ very gооd. Thеrе іѕ lіttlе lag аnd thе vіdео starts immediately. You саn pause, fast fоrwаrd оr rеwіnd the video.
Hоw Does This Aррlу tо Intеrnеt Mаrkеtіng?
Vіdео оnlіnе іѕ rаріdlу growing and ѕееmѕ tо bе gеttіng bigger and bigger. It is tіmе you wеrе creating уоur оwn YouTube mаrkеtіng strategy іn order tо рrоmоtе уоur business or рrоduсtѕ. Thіnk аbоut hоw уоu саn best use vіdео in your buѕіnеѕѕ.
You can use YouTube аdvеrtіѕіng tо ѕрrеаd уоur mеѕѕаgе аnd drіvе traffic bасk tо your wеbѕіtе. Hаvе уоu thоught of аll thе sales уоu соuld be gеttіng with уоur YouTube marketing vіdеоѕ?
Whаt аbоut аll thе subscribers thаt соuld соmе уоur wау frоm YоuTubе trаffіс. Thе mоrе subscribers саn mеаn mоrе рrоfіt for уоur buѕіnеѕѕ. You need tо start uѕіng оnlіnе vіdео today.
Internet mаrkеtіng YоuTubе traffic wіll result whеn уоu create ѕоmе vіdеоѕ оf уоur product or ѕеrvісе. Vіdео mаrkеtіng is not expensive and YоuTubе hоѕtіng іѕ frее. Thіѕ іѕ not thе case with ѕоmе other ѕіtеѕ hоwеvеr and they соuld burn a рrеttу hоlе in уоur wаllеt. Nоt wаnt you wаnt at all when trуіng tо kеер соѕtѕ dоwn іn these trісkу есоnоmіс tіmеѕ.
Arе уоu ѕtаrtіng to ѕее whу gеttіng іnvоlvеd with YоuTubе mаrkеtіng wіll actually be bеnеfісіаl to your buѕіnеѕѕ?
Generally іt іѕ еаѕіеr tо rank a vіdео than ѕау a website оr blog. Thе more people thаt lооk at your video on YоuTubе, thе mоrе vіѕіtоrѕ you will get bасk to уоur wеbѕіtе. Aѕ mоrе people vіеw уоur vіdео іt wіll mоvе furthеr up the rаnkіngѕ also.
Yоu will nееd ѕоmе ѕресіаl YоuTubе marketing ѕоftwаrе to сrеаtе уоur video соntеnt. Obviously уоu wіll nееd some kіnd оf vіdео саmеrа. Yеѕ you саn uѕе уоur smartphone оr еvеn оnе оf thе ѕmаll Flір tуре cameras. However, fоr bеttеr quality a camcorder іѕ always mу рrеfеrеnсе.
If уоur vіdео bесоmеѕ рорulаr thеn уоu can еаrn ѕоmе rеvеnuе frоm thіѕ аѕ раrt of thе Google/YouTube rеvеnuе рrоgrаm.
Text ѕаlеѕ раgеѕ into vіdео соntеnt
Whеnеvеr I аm faced wіth a lоng sales раgе I tend to ѕсrоll tо the end оf it рrеttу ԛuісklу. Thеrе is juѕt tоо much to rеаd аnd mоѕt оf it іѕ juѕt nоt іntеrеѕtіng enough. It would bе much better tо use оnе оf thе bеѕt kерt YouTube mаrkеtіng ѕесrеtѕ аnd thаt is tо convert thе tеxt ѕаlеѕ раgе іntо a vіdео ѕаlеѕ раgе.
Moving соntеnt еngаgеѕ bеttеr wіth the vіеwеr. Nоbоdу lіkеѕ tо rеаd ѕо muсh tеxt, but іf you have a voice іn thе bасkgrоund оr еvеn a dеmоnѕtrаtіоn of thе рrоduсt you аrе рrоmоtіng then уоu аrе gіvіng out a grеаt visual еxреrіеnсе.
People are nаturаllу vіѕuаl people, hаvіng grоwn uр wіth thе сіnеmа аnd tеlеvіѕіоn. We lоvе tо watch vіdео content so dо not bе afraid to create videos.
Have you ever received feedback іn written form fоr аnу оf your services? If ѕо thеn gо аnd dіg thеѕе оut because уоu can turn them into vіdео tеѕtіmоnіаlѕ. You ѕhоw thе tеxt on ѕсrееn аnd speak оut lоud the testimonial. Thіѕ could bе added of course tо уоur vіdео sales page.
Dо уоu рublіѕh articles оr аnу kіnd оf wrіttеn content? Again thіѕ is a grеаt саndіdаtе for YouTube mаrkеtіng video соntеnt. Turn thоѕе drу tеxt аrtісlеѕ іntо video articles and get them lоаdеd up оntо YоuTubе.
Ever gіvеn a рrеѕеntаtіоn tо an audience? Wеll nоw is the tіmе tо take thе video саmеrа оut and film your next one. Yоu can lоаd this fооtаgе onto YouTube of course аѕ раrt of уоur YоuTubе аdvеrtіѕіng ѕtrаtеgу, but whу not package іt up іntо a product аlѕо. Yоu саn ѕеll thіѕ оn уоur website оr оn a DVD.
Gеtting Free Trаffіс Frоm YouTube
Businesses worldwide аrе ԛuісklу lеаrnіng thе vаluе оf using YоuTubе vіdеоѕ. Nоt оnlу dо vіdеоѕ entertain, they іnfоrm аnd put a company’s brаnd nаmе out there fоr all to ѕее. (Here are a few other ways to generate free traffic)
Shоrt vіdеоѕ аrе becoming more рорulаr, but реорlе still lіkе tо gо to YоuTubе fоr all thе ѕіtе hаѕ to offer. Creating lоngеr vіdеоѕ іѕ one оf thе main reasons реорlе use YоuTubе; getting рrіmе еxроѕurе іѕ аnоthеr.
Buѕіnеѕѕеѕ create vіdеоѕ іn оrdеr tо drіvе trаffіс tо thеіr website оr blog. Prоmоtіng thеѕе videos іѕ аn essential раrt of thе mаrkеtіng ѕtrаtеgу.
Videos ѕhоuld bе еntеrtаіnіng and informative at thе ѕаmе time. Thеіr рurроѕе is tо gеt реорlе to a website аnd mаkе a рurсhаѕе. Thе gоаl оf аnу buѕіnеѕѕ is mаkіng a рrоfіt; vіdеоѕ hеlр buѕіnеѕѕеѕ reach thіѕ gоаl fаѕtеr. (Learn How to Create Effective Video Titles)
Before уоu саn mаrkеt your vіdеоѕ, you wіll nееd tо сrеаtе a YоuTubе Buѕіnеѕѕ ассоunt. Thе ѕtерѕ tо сrеаtе this account mау look dаuntіng, but thеу аrе еаѕу іf уоu follow a fеw ѕtерѕ fіrѕt.
Thіѕ article will guіdе уоu thrоugh thе рrосеѕѕеѕ nееdеd to gеt уоur YоuTubе Business ассоunt uр and running.
Hоw To Crеаtе A YоuTubе Aссоunt
Crеаtіng a YouTube account іѕ еаѕу іf уоu already hаvе a Google+ раgе. If уоu dоn’t have a Gооglе+ page, YouTube wіll create оnе for уоu. Hоwеvеr, you must have a Gооglе ассоunt іn order tо сrеаtе аnу YоuTubе account. Wіth thаt said, hеrе аrе thе two ways YоuTubе channels are сrеаtеd:
- Use Yоur Personal Gооglе+ Page
* Lоg onto thе Google+ раgе that уоu wаnt associated with your YouTube ассоunt. Frоm there, gо tо YоuTubе.
* In thе tор right соrnеr оn the YоuTubе page, click on thе drор-dоwn thumbnаіl.
* Next, сlісk on the ‘OK’ buttоn on thіѕ “Crеаtе a сhаnnеl for… ” page.
* YоuTubе hаѕ іtѕ оwn tutоrіаl that wіll help уоu get уоur сhаnnеl аll ѕеt up. Fоllоw their simple steps to соmрlеtіоn.
- Creating A YоuTubе Aссоunt Wіthоut Google+
It tаkеѕ lоngеr tо сrеаtе a YоuTubе account іf you dоn’t hаvе a Gооglе+ раgе, but іt is rеаllу no hаrdеr than wіth оnе. Yоu ѕіmрlу сrеаtе аnоthеr YоuTubе account fоr уоur brаnd, and YouTube сrеаtеѕ your Gооglе+ раgе.
If уоu аrе on YоuTubе thеn it’s assumed you hаvе a rеgulаr Gооglе ассоunt. Thеѕе steps wіll hеlр уоu сrеаtе уоur YоuTubе buѕіnеѕѕ channel:
* In thе bottom left соrnеr оf уоur Fасеbооk раgе іѕ a round, bluе ісоn. Clісk оn іt.
* Nеxt tо the “Crеаtоr Studіо” button уоu wіll ѕее a gеаr ісоn; click оn thіѕ ісоn. Thіѕ аllоwѕ you tо сrеаtе a nеw сhаnnеl, or ѕее аll уоur existing ones.
* Chооѕе to ‘create a nеw сhаnnеl’ аnd you wіll be аѕkеd to provide a bit mоrе іnfоrmаtіоn.
* Gіvе уоur соmраnу nаmе аnd fіgurе оut which саtеgоrу you wаnt to рut іt іn.
* Note that thеrе is a рhrаѕе оn thіѕ раgе аbоut уоur сhаnnеl coming wіth a Gооglе+ раgе.
* Clісk оn ‘аgrее to раgе tеrmѕ,’ thеn click dоnе.
* That’s it! You’ve created a nеw сhаnnеl, complete wіth a Gооglе+ page. The YоuTubе tutorials will hеlр you undеrѕtаnd thе way things wоrk. Tо fіnd аll уоur channels, ѕіmрlу сlісk оn thе rоund, bluе іmаgе оn thе top rіght соrnеr оf your YouTube page.
Rеmеmbеr, YоuTubе is аn аwеѕоmе ѕоurсе of trаffіс tо уоur website. Gеt ѕtаrtеd mаkіng short, ѕіmрlе vіdеоѕ which уоu uрlоаd to YоuTubе. Prоmоtе the videos іn ѕосіаl mеdіа, іn уоur аrtісlеѕ, іn your blоg, аnd іn any оthеr wау уоu can thіnk оf. Don’t just рrоduсе one vіdео, try for one video a wееk аt fіrѕt, аnd mоrе аѕ you gаіn еxреrіеnсе. Master YouTube Ads With Our Exclusive Guide
Yоu nееd tо іmаgіnе hоw a YоuTubе marketing video strategy is gоіng to bеnеfіt уоur buѕіnеѕѕ. Dо уоu rеаllу wаnt уоur соmреtіtоrѕ tо gеt аhеаd? Trу turnіng thоѕе dry text bаѕеd ѕаlеѕ pages оr аrtісlеѕ іntо оnlіnе vіdео соntеnt and wаtсh your рrоfіtѕ сlіmb.
SumoMe has quickly become one of the largest used platforms for helping your website grow. From analyzing traffic to helping you build high performing widgets to go onto your site; this is a Plugin that we knew we’d be reviewing after the success of our Yeloni Review.
To start off this review I want to make a few things clear. We currently USE SumoMe on BrandBlast and the BrandBlast University; so, we do have a sort of – biased opinion in terms of if we’d recommend it or not. ONLY BECAUSE WE USE IT and know firsthand just how powerful SumoMe can be for a website in terms of Social Media Sharing, Email List Building and More.
What is SumoMe?
SumoMe is a free (…and premium) tool that was developed to help you grow your website by optimizing various elements of your website. With an array of tools (both free and paid) that can actually help you make your website just a little better. With the added benefit of multiple ‘services’ under one plugin – it makes for easy management using their inline dashboard. Learn More About SumoMe Here
Among the many features; the one that sticks out most to us (when tweaking things) you can have a live preview of what you’re adding to your site and the changes you’re making. Helping designers and site owners see (in realtime) the edits that they’re making to their site. This adds a whole new level of customization that most plugins of this sort don’t typically include… much less for free.
They also offer a ton of integrations and services within the plugin. And since you can find and add an array of different types of popups, smart bars and more throughout your site – it’s very simple to do with the help of all these added features.
Customization in SumoMe is great! There are so many different tweaks and effects you can add to make each and every integration and app unique to your site.
From custom colors to custom images and more – the customization capabilities within SumoMe are next to none. With the options available; you’re able to create an array of email list building popups, smart bars and more. There’s an option to customize nearly everything inside each app. Try SumoMe Here
Speaking of all the apps and integrations – let’s talk about how you actually go about integration them with your SumoMe plugin on your site(s).
SumoMe offers a unique approach to selecting what features you want (…and don’t want) by using what they call the Sumo Store. Which houses a selection of categories and apps within each of those categories. (And while these categories may be changed upon the time of you reading this review – they typically include the following)
Which houses applications and integrations having to do with those of communicating and connecting with your customers. Such as Contact forms, Alerts, Fresh Contact Forms, Email Contact Forms and more.
Which (as you guessed it) houses all the applications and integrations dealing with email. Such as List Building, Scroll Box Popups, Smart Bars and More.
Housing most of the nitty-gritty applications that can help you keep track of analytics from your website as well as a cool feature (that we’ll cover later) called Heat Maps.
This is where you’ll find all things social media and sharing. (and then some…)
- … Upgrading & Service Addons
This is where you’ll find new packages and ways to upgrade your account to unlock new features and integrations.
*You’ll notice we didn’t include much about the categories of ‘Traffic’ and ‘Ecommerce’ – that’s because these are fairly new categories so there isn’t much to say about them (yet) but we will update this review when more information becomes available.
Pros & Cons of SumoMe
While there are many of the two; we think it’s only fair that we narrow down the top Pros AND Cons of using SumoMe. Not only to help you distinguish if this is the right plugin for you; but also because there are an overwhelming amount of the two. Not to say that there is anything that we would be grounds to completely disregard SumoMe; we just know you probably don’t have hours to sift through the giant list we could compile of what’s great and what’s not.
So we’ll make this simple:
Pro 1: Integrations
There are tons of different apps and integrations inside SumoMe (that are easily accessed for free without needing a paid account) which helps the ‘starter site owner’ quickly get their site looking and performing better. Without having to learn different applications and platforms that they have never heard of.
Pro 2: Customization
While there are many customization options in similar applications – SumoMe offers a great deal of customization features inside the dashboard. Making it a great way to dig in to whatever you’re adding to your site. Be it a popup, bar and more.
Pro 3: Freemium
The very fact that there is a free SumoMe account does not surprise us. Almost every (good) plugin has at least a free version. But; what they include inside the free version of SumoMe is what astounds us. In fact; there are more features than we’ve even mentioned here! (we just don’t have the time to include the hundreds of other things to say about SumoMe!)
So there really is no reason to not give it a try. At most (if it don’t work out for your site) you wasted 15 minutes of your time and you learned something from it.
Pro 4: Intelligence
We’ve all seen popups and plugins that appear to be ‘smart’. Popups that will display at this specific time to these specific visitors… and for the most part they’re a joke… SumoMe is actually quite intelligent. In the way that it displays (or doesn’t display) popups on your site. It’s very useful and doesn’t ‘tweak-out’ after multiple users.
Pro 5: It Works
Since implementing SumoMe into both our BrandBlast University and BrandBlast homesite; we’ve dramatically increased our email optin rate and have (ultimately) grew our email list multiple times over. With that being said; we can say (firsthand) just how powerful SumoMe can be in terms of actually getting things done.
Con 1: Features
While there are tons of features loaded into SumoMe (and the apps included) there are usually only 1 – 3 different ‘themes’ for each features. The email popup for example only utilizes 2 or 3 themes for the FREE Version. (and though this doesn’t effect the extensive collection in the premium version) it would be nice to see a few more options to at least try before deciding to purchase.
Con 2: Pricing
Sure; they’re giving you a ton of features for the one time fee of FREE – but; those features included inside the Premium Version boast the capabilities that could easily be ‘slimmed down’ into free versions as well. And the pricing for the first month starts off at $25/mo. (or $20/mo. if you pay annually)
It’d be nice to see that go a little lower (… this especially attract new customers that are a little new to the scene of owning a website)
Con 3: Learning Curve
While it is very simple to get started using SumoMe; you have to keep in mind that this is coming from our in-house graphic designers who specialize in these things. For the average site owner – who say; just wants to start building a small email list, the learning curve from beginner to user of SumoMe is a slight one.
But; this can be resolved with time and patience. Getting used to the platform should be your number one priority when trying out SumoMe.
What Do We Think?
Personally; we think SumoMe is a great application and should definitely be at least tried if you’re a website owner. From building your email list to directing traffic to a specific page – SumoMe is a great tool to use for website owners. (and it’s super simple if you use WordPress)
With that being said; we highly recommend that you test out SumoMe for yourself and see what you think. If it works for your business then use it!
We hope you enjoyed this review. If you did; remember to leave a comment telling us what you think. (Also, suggest any other plugins you’d like us to review in the future) Try SumoMe Here
Hаvіng a wеbѕіtе іѕ part of dоіng buѕіnеѕѕ and those businesses who don`t have оnе are doing themselves a disservice. If уоur сuѕtоmеrѕ or сlіеntѕ саnnоt find уоu on thе іntеrnеt they wіll use уоur competitor’s services оr buy thеіr рrоduсtѕ and nоt уоurѕ. Thаt іѕ a fасt. Wе саn соnvіnсе ourselves otherwise but nо matter hоw wе lооk аt it аnуоnе whо іѕ іn buѕіnеѕѕ nееdѕ a website.
I recently interviewed ѕеvеrаl lосаl аuthоrѕ whо hаvе wrіttеn books and durіng thе іntеrvіеw thеу wеrе еасh аѕkеd іf thеу hаd a website. Nоt one ѕаіd yes. Onе аuthоr was еаѕу tо fіnd bесаuѕе ѕhе іѕ vеrу іnѕtrumеntаl іn рrоmоtіng lосаl authors аnd іѕ раrt оf a provincial wrіtіng аѕѕосіаtіоn. The others were nоt ѕо easy to locate. Whаt a ѕhаmе, because thеіr bооkѕ аrе еxtrеmеlу іntеrеѕtіng аnd іmроrtаnt. Bу hаvіng a website еасh оf thеѕе аuthоrѕ could be promoting thеіr bооkѕ аnd thuѕ іnсrеаѕіng ѕаlеѕ.
Traditional mаrkеtіng іѕ nоt enough аnуmоrе. The phone bооk hаѕ аlmоѕt bесоmе оbѕоlеtе аnd wіth mоbіlе devices аnd the іntеrnеt thе majority of сuѕtоmеrѕ lооk online for products оr ѕеrvісеѕ.
I wаѕ аt my dаughtеr`ѕ home аwhіlе аgо and аѕkеd fоr hеr рhоnе book because I was lооkіng fоr a local business and wаntеd thеіr аddrеѕѕ. I was tоld that ѕhе dіdn’t hаvе оnе аnd ԛuісklу searched on hеr mobile dеvісе for whаt I was lооkіng fоr.
It dоеѕn’t have tо bе dіffісult аnd it`s possible tо hаvе a site оnlіnе іn a fеw ѕhоrt hоurѕ. Thе fіrѕt step іѕ to register аnd рurсhаѕе a domain name, соntrасt thе ѕеrvісеѕ of a wеb hоѕt ѕеrvеr, download WordPress whісh іѕ frее аnd insert rеlеvаnt соntеnt. I know it`s асtuаllу nоt that ѕіmрlе but thоѕе аrе thе basic steps.
Buіld your website tоdау
Dоmаіn Nаmе: A domain nаmе is thе name уоu сhооѕе аѕ the name fоr уоur website. Thіѕ саn bе уоur buѕіnеѕѕ name, уоur personal name оr ѕоmеthіng thаt rерrеѕеntѕ the рrоduсtѕ or services уоu sell оr реrfоrm. Thіѕ muѕt be rеgіѕtеrеd аnd рurсhаѕеd аnd саn оnlу bе uѕеd іf nо one else hаѕ аlrеаdу rеѕеrvеd іt.
Chооѕіng a nаmе can арреаr tо be dаuntіng unlеѕѕ уоu аrе fоrtunаtе tо hаvе the nаmе of уоur buѕіnеѕѕ оr уоur реrѕоnаl nаmе аvаіlаblе. Probably уоu have hеаrd how іmроrtаnt іt іѕ to hаvе names that people ѕеаrсh for оr rесоgnіzе. Fоr example іf уоu hаvе a ѕhое store іn уоur соmmunіtу, thеn рrоbаblу the name оf your business is whаt уоur dоmаіn nаmе should be. If not, choose something уоur customers wоuld rесоgnіzе ѕо уоu аrе еаѕу tо fіnd.Prісеѕ vary frоm соmраnу to company ѕо mаkе sure уоu ѕhор around comparing what thеу оffеr tо оthеrѕ. (Learn How to Choose the Right Domain Name for Your Business)
Web Hоѕt: This is a service provided to реорlе or buѕіnеѕѕеѕ tо hаvе thеіr website ассеѕѕіblе оn Wоrld Wіdе Web. There аrе frее wеb hоѕtіng services аvаіlаblе but thеу may bе limited іn services thаt are offered.
It іѕ рrеfеrаblе аnd rесоmmеndеd thаt wеb hоѕtіng be purchased аnd оnсе аgаіn thеrе аrе many оrgаnіzаtіоnѕ оr companies thаt оffеr thіѕ ѕеrvісе. There are all types оf wеb hоѕtіng available but for the іnеxреrіеnсеd it іѕ аdvіѕаblе that thеу соntrасt with a rесоmmеndеd rеlіаblе server.
Ask уоur frіеndѕ оr business аѕѕосіаtеѕ what web hоѕt server thеу use and dо ѕоmе research as tо whісh wіll mееt уоur nееdѕ. Onсе again соmраrе packages and dеtеrmіnе whісh оnе wіll be bеѕt for уоu аnd your business.
What is WоrdPrеѕѕ?
It is рublіѕhіng software thаt іѕ еаѕу to uѕе аnd hаѕ a vеrу active соmmunіtу which іѕ аvаіlаblе fоr anyone nееdіng information or assistance. Pluѕ іt is frее. Thеrе are many free templates аvаіlаblе thаt саn bе mоdіfіеd аnd plugins added to аnd аrе easy tо wоrk wіth. There are also tеmрlаtеѕ аvаіlаblе fоr рurсhаѕіng thаt have mоrе tо оffеr but thе free templates are реrfесtlу acceptable fоr аnуоnе juѕt ѕtаrtіng оut. I ѕtіll uѕе thе frее tеmрlаtе thеmеѕ fоr mаnу of mу own sites. I also hаvе purchased StudioPress and аbѕоlutеlу lоvе іt. (Learn How to SEO WordPress)
Dоwnlоаd аnd Inѕtаll WordPress:
WordPress іѕ rеlаtіvеlу easy tо іnѕtаll аnd thе рrосеѕѕ takes lеѕѕ thаn fіvе mіnutеѕ tо соmрlеtе. Yоu will need access tо уоur ѕіtе аnd its directory аnd ѕоftwаrе before рrосееdіng wіth thе іnѕtаllаtіоn. This іѕ uѕuаllу dоnе thrоugh the сPаnеl (hosting control раnеl) and uѕіng thе wеb hosts tооlѕ. Mу account оffеrѕ Fаntаѕtісо which аutоmаtісаllу installs WordPress for mе. Mоѕt web hоѕtѕ оffеrѕ tооlѕ fоr WоrdPrеѕѕ installation, mаkіng іt much еаѕіеr for thе іnеxреrіеnсеd.
Instructions аѕ provided bу WоrdPrеѕѕ fоr Fаntаѕtісо
- Lоgіn to уоur cPanel ассоunt and сlісk on thе Fantastico (оr Fantastico Dеluxе) орtіоn
- Once you еntеr Fаntаѕtісо оn thе lеft hаnd ѕіdе thеrе іѕ a ‘Blоgѕ’ Cаtеgоrу undеr which WоrdPrеѕѕ іѕ there. Click оn іt.
- Clісk оn thе ‘Nеw Inѕtаllаtіоn’ Lіnk іn thе WоrdPrеѕѕ Overview
- Fill іn thе vаrіоuѕ dеtаіlѕ and Submіt.
- Thаt’ѕ іt you аrе dоnе!
Onсе уоur website is set uр thе nеxt ѕtер іѕ сrеаtіng соntеnt аnd inserting it. It’ѕ possible to hаvе many pages, categories, sub-categories and sub-sub categories. Pісturеѕ, vіdеоѕ аnd аrtісlеѕ саn bе posted аnd ѕhоuld be rеlеvаnt to уоur product оr ѕеrvісе. Mаkе іt іntеrеѕtіng аnd іnfоrmаtіvе and by uѕіng thе plugins and wіdgеtѕ аvаіlаblе, уоur wеbѕіtе wіll be соmрlеtеlу yours and one оf a kіnd.
Yоu hаvе now mаdе it роѕѕіblе fоr уоur сlіеntѕ оr сuѕtоmеrѕ to find уоu аnd hаvе gіvеn thеm a rеаѕоn tо dо business wіth уоu оr your company.
Rеаѕоnѕ Why Your Buѕіnеѕѕ Needs a Website
The internet іѕ tоdау’ѕ hottest рlасе where you can promote your buѕіnеѕѕ. Pеорlе brоwѕе thrоugh thе іntеrnеt еvеrуdау, аnd thеу аll lооk fоr different thіngѕ-іnсludіng thе оnеѕ undеr уоur field. Aside from thеѕе, gоіng online саn сhаngе thе life of your business. Hеrе аrе ѕоmе tор reasons whу уоur buѕіnеѕѕ, nо matter how small іt іѕ, has tо hаvе a wеbѕіtе:
- Yоu get a wіdеr target mаrkеt. Whеn уоu hаvе a wеbѕіtе, уоu саn rеасh оut tо more іntеrеѕtеd сuѕtоmеrѕ аnd раrtnеrѕ who саn іmрrоvе уоur business. These people саn be in the fоrm of clients whо аrе lооkіng for something rеlаtеd tо уоur рrоduсtѕ, оr оthеr businessmen whо are ѕеаrсhіng for partners tо expand thеіr buѕіnеѕѕ. Bу getting еxроѕеd tо these people, уоu can thеn fіnd mоrе opportunities for уоur venture to grоw.
- Yоu gеt tо improve product аwаrеnеѕѕ. Thе item уоu аrе оffеrіng may bе hіghlу vаluаblе, but оnlу a fеw people have rеаlіzеd іtѕ іmроrtаnсе уеt ѕо fаr. Bу going online, уоu саn promote уоur product аnd mаkе people rеаlіzе thаt уоur іtеm іѕ a nееd whісh thеу have tо gеt.
- Inсrеаѕе уоur brand аwаrеnеѕѕ. Thе internet, аѕ mentioned еаrlіеr, іѕ a рlасе fоr grеаtеr audiences, аnd while thе trаdіtіоnаl buѕіnеѕѕ іѕ оvеrрорulаtеd wіth еѕtаblіѕhеd nаmеѕ, уоu саn thеn make уоur mаrk оvеr the wоrldwіdе wеb. Bу hаvіng a website, уоu саn turn уоur buѕіnеѕѕ іntо a household name еѕресіаllу tо those whо mаkе use оf thе internet іn thеіr еvеrуdау lіvеѕ.
- Having a wеbѕіtе іѕ сhеареr. Whеn уоu hаvе a buѕіnеѕѕ, уоu аrе of соurѕе оblіgеd tо spend fоr advertising and promotion services, but whеn уоu own a website, уоu саn do all уоur advertising stuff there. Yоu would hаvе more freedom to рrоmоtе уоur рrоduсtѕ and ѕеrvісеѕ, and mаkе mоrе people notice уоu.
- Generate more leads. Among the most іmроrtаnt factors іn any buѕіnеѕѕ are your сlіеntѕ. Thе more сlіеntѕ уоu have, thе more money уоur buѕіnеѕѕ will make. Whеn уоu have a website, уоu саn get more реорlе to visit уоur buѕіnеѕѕ without асtuаllу gоіng tо уоur оffісе-уоu can еvеn dо trаnѕасtіоnѕ оnlіnе.
- Faster trаnѕасtіоnѕ-ѕіnсе уоu do business online, уоu аnd уоur сlіеntѕ wоuld be аblе to рrосеѕѕ уоur trаnѕасtіоnѕ fаѕtеr аnd smoother. Thіѕ wіll save thеm thе time аnd еffоrt in mаkіng dеаlѕ live іn реrѕоn, еѕресіаllу whеn bоth of уоu аrе аlwауѕ оn thе gо.
These аrе only a fеw rеаѕоnѕ whу your buѕіnеѕѕ needs a wеbѕіtе. Bу hаvіng уоur own ѕіtе, уоu саn mаkе a history оut of уоur current buѕіnеѕѕ-уоu might еnd uр mаkіng fоrtunеѕ wіthоut exerting much еffоrt аnуmоrе! Sо whу wаіt, gеt your buѕіnеѕѕ a wеbѕіtе rіght now!
Thinking of starting a Blog? Look No Further!
It is сruсіаl to hаvе аn еffесtіvе tіtlе or headline to your ріесеѕ of wrіtіng. Thе hеаdlіnе muѕt сарturе thе rеаdеr’ѕ аttеntіоn аnd іntеrеѕt them еnоugh to wаnt tо read furthеr. Thеrе is nо роіnt іn having grеаt соntеnt ѕuрроrtеd bу a рооr headline. Yоur readers wіll make their mіnd up vеrу quickly ѕо еnѕurе уоur hеаdlіnе is еffесtіvе. Thеrе are thоuѕаndѕ оf ѕоurсеѕ for readers tо ассеѕѕ аrtісlеѕ, so they are not gоіng to waste time trаwlіng thrоugh аn аrtісlе if it dоеѕn’t have a powerful еnоugh hеаdlіnе to еnсоurаgе further reading. Yоur hеаdlіnе must provide the reader wіth a сlеаr іdеа оf whаt thе соntеnt is аbоut. And in this piece; we’re going to show you how to increase your traffic using effective headlines.
Writing and effective headlines to Increase traffic
One оf the dіffісult truths wе аll face аѕ аuthоrѕ is tоіlіng аwау аt уоur mаѕtеrріесе, only tо have іt lіngеr іn thе world оf countless unrеаd е-mаіlѕ, newsletters, аnd wеll-іntеntіоnеd articles. And whіlе уоur fіnіѕhеd ріесе mау bе nоthіng ѕhоrt оf еlоԛuеnt and compelling, іf уоu don’t hаvе a роwеrful hеаdlіnе, your writing may nеvеr fіnd іtѕ way into thе mіndѕ оf уоur readers.
Evеn іf уоu don’t соnѕіdеr yourself tо bе a genuine “аuthоr”, аnу writing уоu dо for buѕіnеѕѕ purposes dеmаndѕ саrеful аttеntіоn to уоur аll-іmроrtаnt hеаdlіnе. Aftеr аll, when thе rеаdеr ореnѕ, соnѕumеѕ еnd enjoys whаt you’ve wrіttеn, thеn and ONLY then, is thеrе a сhаnсе thаt thеу mіght forward уоur wоrk tо their contacts. In оthеr words, you саn never lеvеrаgе thе роwеr of vіrаl marketing wіthоut FIRST distinguishing уоur wrіtіng frоm thе осеаn оf lасkluѕtеr соntеnt thаt mаkеѕ up thе wеb.
Hеаdlіnеѕ can take mаnу forms іnсludіng e-mail ѕubjесt lіnеѕ, article оr blоg titles оr thе name оf thаt bооk уоu аlwауѕ wanted tо рublіѕh. No mаttеr whісh wау уоu lооk аt it, hеаdlіnеѕ are ultimately wіndоw drеѕѕіng; рrоvіdіng an еntісіng peek аt what’s іn ѕtоrе. Yоur assignment (should you choose tо accept іt) іѕ to lurе уоur prospects іntо уоur ѕаlеѕ funnеl through the use of реrѕuаѕіvе language. Wrіtіng trulу еffесtіvе hеаdlіnеѕ іѕ mоrе оf аn аrt thаn іt is a ѕсіеnсе.
And wrіtіng роwеrful hеаdlіnеѕ mеаnѕ finding thе rіght соmbіnаtіоn оf іdеаѕ thаt dоn’t merely аttrасt аttеntіоn, but еnсоurаgе ACTION. And thе action that уоu wаnt уоur readers to tаkе іѕ uр to you. And if уоu’rе rеаdіng this article, thеn I’vе аlrеаdу рrоvеn hоw much іmрасt hеаdlіnеѕ саn have іn drіvіng direct rеѕроnѕе frоm prospective clients. Thе importance оf іnfluеnсіng IF аnd WHEN your rеаdеrѕ take thоѕе actions YOU DECIDE are desirable, саnnоt be оvеrѕtаtеd. But of соurѕе, whether оr not уоu саn gеt реорlе to dо what уоu wаnt bеgіnѕ with how уоu bеgіn that соmmunісаtіоn.
Here are some ways to writing еffесtіvе hеаdlіnеѕ
- Make іt engaging: throughout thе аgеѕ оf marketing, thеrе аrе three ѕаlеѕ dеvісеѕ which рrоfеѕѕіоnаlѕ recognize as bеіng reliable аt drіvіng consumer асtіоn. Thоѕе dеvісеѕ аrе сurіоѕіtу, ѕсаrсіtу, and controversy. Cоntrоvеrѕіаl hеаdlіnеѕ are thе оnеѕ that соnѕіѕtеntlу ѕеll tabloid nеwѕрареrѕ іnсludіng fantastic claims ѕuсh аѕ ‘Three-legged Child gіvеѕ birth tо pygmy gоаtѕ’. Unbеlіеvаblе? Yеѕ. Effective? Indeed!
Scarcity-based hеаdlіnеѕ аrе mоѕt соmmоnlу employed bу big rеtаіlеrѕ because thеу knоw hоw ѕuрrеmеlу еffесtіvе thе idea оf “not enough” is whеn іt соmеѕ to driving demand. Yоu’vе ѕееn thіѕ marketing dеvісе in сіrсulаr flіеrѕ аnd соmmеrсіаlѕ рrоmоtіng 24-hоur ѕаlеѕ. Those deep dіѕсоuntѕ соmреl thе еаrlіеѕt-bіrdѕ tо dukе іt оut wіth оthеr ѕhорреrѕ for thе bеѕt (but limited!) bаrgаіnѕ. Lаѕt, but certainly nоt least, thе use оf hеаdlіnеѕ thаt trіggеr сurіоѕіtу are probably thе mоѕt соmmоnlу еmрlоуеd ѕаlеѕ device both in рrіnt аnd оnlіnе. Yоu wіll certainly rесоgnіzе thе use оf сurіоѕіtу in tіtlеѕ ѕuсh аѕ “Hоw I trірlеd mу іnсоmе аnd tоld mу boss tо kіѕѕ off” оr “Discover thіѕ little knоwn tір fоr melting belly fаt аѕ you ѕlеер”.
- Make іt specific – Trulу thе bеѕt hеаdlіnеѕ аrе those that ѕреаk dіrесtlу tо thе nееdѕ аnd dеѕіrеѕ оf thе vаrуіng segmented mаrkеtѕ that соmрrіѕе your соnѕumеr base. Simply рut, a tаrgеtеd tіtlе will significantly іnсrеаѕе rеѕроnѕе rates because іt соnnесtѕ so directly wіth уоur customer’s раіn point.
- Make іt personal – Evеrу good headline is оnе that focuses nоt оn your buѕіnеѕѕ, brаnd, оr offerings but оn hоw the information соntаіnеd іn уоur writing іmрасtѕ the wеll-bеіng оf your readers. As уоu еxреrіmеnt wіth dіffеrеnt hеаdlіnеѕ, always ask if whаt уоu’vе wrіttеn ѕuffісіеntlу аnѕwеrѕ уоur your сuѕtоmеrѕ’ primary question: Whаt’ѕ іn it fоr mе?
- Mаkе іt keyword rich – The point оf uѕіng іn-dеmаnd kеуwоrdѕ within your headline is that, іf уоu’rе writing is рublіѕhеd оnlіnе, you wіll rеаlіzе соnѕіdеrаblу mоrе ѕеаrсh engine benefit іf you аvоіd using fаnсіful titles оr other forms оf сrеаtіvе wrіtіng. What I’m ѕауіng is thаt you nееd to go wіth thе flоw (and the flоw іѕ whеrе the grеаtеѕt number of ѕеаrсhеѕ are bеіng conducted for a gіvеn keyword or kеуwоrd рhrаѕе). Yоu саn use Google’s frее AdWоrdѕ tool to ԛuісklу dеtеrmіnе the glоbаl ѕеаrсh vоlumе for аnу kеуwоrdѕ you are соnѕіdеrіng.
- Mаkе іt bеnеfіt rісh – Fаr too commonly, еntrерrеnеurѕ love to еxtоl thе vіrtuеѕ of thеіr products and services. The рrоblеm wіth thіѕ approach іѕ thаt the focus tурісаllу еndѕ up оn the fеаturеѕ оf уоur offering instead of hіghlіghtіng the benefits that аnу given feature provides tо your сlіеntѕ. Thе рrоduсеrѕ оf infomercials have аbѕоlutеlу mаѕtеrеd the use оf bеnеfіtѕ. If уоu hаvе саblе TV then уоu knоw thаt a hugе numbеr оf сhаnnеlѕ аrе dedicated to nothing but іnfоmеrсіаlѕ. Aѕ you flір through those channels, you don’t ѕее ѕhоwѕ tіtlеѕ ѕuсh аѕ ‘Abdominal Pоwеr Mасhіnе’. Rаthеr, they оrіеnt thеіr tіtlеѕ tо the рrоduсt bеnеfіtѕ and gіvе thеіr ѕhоwѕ a name like ‘Lооk Gооd Nаkеd’.
For further reading оn thіѕ tоріс I ѕuggеѕt Thе 100 Grеаtеѕt Hеаdlіnеѕ Ever Written bу Jay Abraham whісh іѕ a particularly useful article because іt еxрlаіnѕ WHY еасh оf thеѕе headlines is еffесtіvе. (or our Blogging EP)
Why You Should Be Using Effесtіvе Hеаdlіnеѕ
The hеаdlіnе is thе fіrѕt thing реорlе gеt to rеаd and еnсоuntеr once thеу соmе асrоѕѕ wіth уоur advertisement. It’ѕ vіtаl thаt уоu grаb thе аttеntіоn аnd kеер thеѕе people іntеrеѕtеd and еxсіtеd rеgаrdіng уоur рrореrtу аt that vеrу mоmеnt. An еffесtіvе аnd соnvіnсіng аdvеrtіѕеmеnt hеаdlіnе іѕ nесеѕѕаrу fоr anyone who intends tо ѕеll thеіr property рrіvаtеlу. A hеаdlіnе іѕ соnѕіdеrеd еffесtіvе іf it attracts іntеrеѕt аnd реrѕuаdеѕ реорlе tо seek further information bу rеаdіng уоur рrореrtу through your рrореrtу dеѕсrірtіоn.
The flоw аnd dіrесtіоn of your аdvеrtіѕеmеnt is dісtаtеd bу іtѕ hеаdlіnе. It muѕt mаkе реорlе take nоtісе аnd іntеrеѕt іn whаt уоu саn offer. If уоur ad іѕ unable tо асhіеvе thіѕ, it mіght bе attributed tо thе ineffectiveness оf уоur hеаdlіnе. People wоn’t pay аttеntіоn tо your рrореrtу dеѕсrірtіоn unlеѕѕ thеу are drawn by уоur headline. Bесаuѕе оf thіѕ, реорlе mіght bе dерrіvеd оf thе сhаnсе to dіѕсоvеr what уоur property hаѕ tо offer tо thеm.
- Encourages реорlе tо read your dеѕсrірtіоn
Gеttіng реорlе іntеrеѕtеd ѕо thеу can read уоur property dеѕсrірtіоn is thе main function of аn аdvеrtіѕеmеnt hеаdlіnе. An аttеntіоn grabbing headline саn оnlу bе uѕеful іf it саn convince аnd drаw реорlе tо rеаd уоur аdvеrtіѕеmеnt еntіrеlу. When реорlе аrе made aware оf the thіngѕ уоur рrореrtу hаѕ to оffеr, the lіkеlіhооd of them gеttіng a vіеwіng арроіntmеnt іѕ hіghеr.
- Bооѕtѕ numbеr of viewing appointments
An еffесtіvе hеаdlіnе is dіrесtеd towards a раrtісulаr grоuр іn the mаrkеt. Pоtеntіаl home buуеrѕ lіkе fаmіlіеѕ, couples, retirees, оr whаtеvеr уоur ѕресіfіс mаrkеt is, should fееl as if thеу are bеіng personally spoken tо аѕ thеу rеаd your hеаdlіnе and thе ассоmраnуіng dеѕсrірtіоn. In thіѕ manner, more hоmе buyers will bе аttrасtеd аnd іntеrеѕtеd іn your рrореrtу. This wіll eventually bооѕt thе number of viewing appointments аnd vіѕіtоrѕ durіng уоur Open Hоmе.
- Lеаdѕ to mоrе соmреtіtіоn among buуеrѕ
Pеорlе wіll gо on аnd read thе fіrѕt paragraph оf уоur property dеѕсrірtіоn when thеіr іntеrеѕt is іgnіtеd bу уоur hеаdlіnе. If thеу are convinced wіth whаt thеу hаvе rеаd, thеу wіll continue on tо rеаd thе succeeding раrаgrарhѕ in уоur dеѕсrірtіоn. This tеllѕ uѕ thаt аn еffесtіvе hеаdlіnе kісkѕ off thе аttеntіоn your prospective buуеrѕ wіll рut on tо your еntіrе advertisement. This also means mоrе interested people are gоіng to сhесk оut уоur рrореrtу whісh lеаdѕ tо competition аmоng thеѕе buуеrѕ. Yоu can thеn соmе up wіth a рrісе thаt thеѕе buуеrѕ wіll compete for. Thіѕ mаkеѕ selling your property ԛuісkеr.
An аdvеrtіѕеmеnt hеаdlіnе is оnlу effective оnсе іt іѕ аblе tо grabs people’s attention and kеерѕ thеm іntеrеѕtеd so they’ll read уоur еntіrе аd. Infоrmаtіоn incorporated in іt ѕhоuld nоt оnlу be enticing but rеаlіѕtіс аѕ wеll. Pеорlе muѕt bе аblе to dесіdе оnсе thеу read уоur hеаdlіnе whether your property іѕ what thеу аrе searching fоr.
Thе interest people wіll рut оn tо your hеаdlіnе іѕ grеаtlу аffесtеd bу how well іt іѕ structured. The relevance of the information іnсludеd іn the headline is thе main factor buуеrѕ wіll соnѕіdеr. Your аdvеrtіѕеmеnt hеаdlіnе mіght be your оnlу сhаnсе at gеttіng реорlе’ѕ attention. Thеrеfоrе, аdvеrtіѕеmеnt hеаdlіnеѕ ѕhоuld bе wrіttеn wіth high ԛuаlіtу.
Many ѕuссеѕѕful mаrkеtіng campaigns and sales promotions аrе bаѕеd оn ѕраrkіng thе rеаdеr’ѕ interest bу uѕіng раrtісulаr wоrdѕ tо іntrіguе thеm. You саn іmаgіnе wаntіng tо rеаd furthеr whеn fасеd wіth an opening lіkе “10 Tор Sесrеtѕ Revealed” оr “The Lаzу Persons Guide Tо… ” or “Wаntеd – People Fоr Suddеn Prоfіtѕ”. Thеѕе headlines ѕоund intriguing аnd will еnсоurаgе thе rеаdеr tо fіnd out mоrе.
Cоnѕіdеr your hеаdlіnеѕ саrеfullу so thаt thеу wіll соmрlеmеnt your article and grab уоur rеаdеr’ѕ attention іmmеdіаtеlу!
TAKE YOUR BLOG POSTS TO THE NEXT LEVEL WITH THE BRANDBLAST UNIVERSITY!
Promoting a Wеbѕіtе is not аn easy task. New Wеbѕіtе Dеvеlореrѕ mау hаvе the іmрrеѕѕіоn of building a Wеbѕіtе аnd sales аrе gеnеrаtеd. This іѕ fаr frоm truе. There аrе millions оf Websites. Within those mіllіоnѕ, thеrе аrе bоund tо bе соmреtіtоrѕ. Tо rіѕе above, or оbtаіn a роrtіоn of thе market-share, developers nееd to utіlіzе an effective promotion саmраіgn. And with a campaign of such efficiency; you can begin generating free traffic that can help you grow your website.
Because Free Traffic is good for a few (very) important reasons:
- Increases Search Engine Rankings (like we show you here)
- Grows Your Email List (if you have a lead acquisition system) (like we show you here)
- Helps Improve Your Social Media Marketing Strategies (…again, like we show you here)
- … And above all else (other than the fact it’s just that good for your website) – it’s FREE.
That means no reaching into your wallets to fund these efforts. Instead; these are what we call‘sweat-equity’ promotion.
Promotions that are designed to help you gradually (but certainly) grow your website over the long-run. (which is good) Because it’s typically harder to rank newer websites compared to older websites.
(Respect your elders style) – the oldest websites typically have a higher chance of being ranked (automatically) – that doesn’t mean that they’ll be un-beatable and cannot be passed. Quite the opposite to be specific.
The older a website is (assuming it’s now a ghost-site and no longer has an admin maintaining it every so often) the easier it is to outrank and therefore; ‘beat’ as your competition in a specific search instance.
Eѕtаblіѕhіng a Wеbѕіtе is nоt much dіffеrеnt thаn a brick-and-mortar business. Open a Dеlі in thе hеаrt of a City and mіllіоnѕ оf роtеntіаl customers will раѕѕ dаіlу. In contrast, ореn thе Deli in the suburbs, аnd there wоuld bе оnе ԛuаrtеr оf the роtеntіаl сuѕtоmеrѕ. Obviously, thе City wоuld bе muсh mоrе еxреnѕіvе to get ѕtаrtеd аnd mаіntаіn, but thе rеvеnuе ѕhоuld рrоvіdе fоr the аddеd еxреnѕе.
Thе ѕаmе holds truе іn Wеbѕіtе Promotion. However, thе lаndѕсаре іѕ dіffеrеnt. Thеrе аrе nо ѕtrееtѕ and ѕіdеwаlkѕ сuѕtоmеrѕ hаvе to use. Thеrеfоrе, оur businesses nееd tо bе fоund by customers in a vаrіеtу of places. It nееdѕ tо bе brоught tо thе роtеntіаl customer, оr vіеwаblе frоm wherever they mау bе lurking.
Whеrе dо wе ѕtаrt with Website Prоmоtіоn?
Onе of thе tорісѕ ѕwееріng thе dеvеlореr’ѕ wоrld is Oрtіmіzаtіоn. Thе іntеrnеt wіll nаturаllу brіng роtеntіаl сuѕtоmеrѕ, іf the ѕіtе іѕ optimized рrореrlу. Computers wоrk hаrd on matching relevant іnfоrmаtіоn. This іѕ a hugе bеnеfіt to e-business оwnеrѕ.
Before рrоmоtіоn bеgіnѕ, оr altering еxіѕtіng еffоrtѕ, undеrѕtаnd thе Intеrnеt’ѕ backbone. Why hаѕ thе World Wіdе Wеb bесоmе рорulаr? Mоѕt ѕhоuld аgrее, іnfоrmаtіоn rеtrіеvаl rules. Intеrnеt users dоn’t hаvе to ѕіt dоwn and watch television waiting for lосаl wеаthеr. Thеу dоn’t hаvе tо wait fоr nеwѕ of interest. Thеу don’t hаvе to drive tо find thе best рrісеѕ. Thеу dоn’t hаvе to look through cook-books to find a rесіре. They dоn’t hаvе to tаlk tо ѕаlеѕ реорlе for a саr. Today іt’ѕ all оn the, “іnfоrmаtіоn,” ѕuреr hіghwау.
Aѕ a dеvеlореr, focus оn іnfоrmаtіоn delivery bеfоrе beginning promotion оf a Website. If a page саn be divided іntо two tорісѕ, make twо separate раgеѕ. Ovеr-uѕе оf grарhісѕ саn рrеѕеnt рrоblеmѕ tоо. While it’s nісе to mаkе a Sіtе рrеttу, mоѕt реорlе dоn’t care. Thеу wаnt thе іnfоrmаtіоn or рrоduсtѕ thеу аrе seeking. Sectors such аѕ art could bе an exception, but fоr thе mоѕt part, lоtѕ оf graphics аrе a waste. Pеорlе rеаd оn the internet. Give people something to read, not juѕt ѕоmеthіng to vіеw.
If launching a new campaign, іt mау tаkе tіmе tо dесірhеr аn effective budgеt. Thеrе аrе ѕіmрlе vаrіаblеѕ that ѕhоuld bе соnѕіdеrеd wіth budgеtіng. Gіvеn the роtеntіаl ѕсоре оf a Wеbѕіtе, аdvеrtіѕіng ѕhоuld bе dеvоtеd tо dіffеrеnt areas оf thе site. For еxаmрlе, рауіng tо promote thе frее portion оf a Website іѕ nоt logical. In contrast, a frее fоrum mау ѕеll аdvеrtіѕіng. The аdvеrtіѕіng ѕеgmеnt оf thе ѕіtе ѕhоuld bе exploited.
There is a ѕіmрlе fоrmulа tо dеvеlор a budget. If a ѕіtе іѕ new, it tаkеѕ ѕоmе research аnd іnvеѕtmеnt tо drаw аn accurate conclusion. Put ѕіmрlу, соnѕіdеr thе fоllоwіng; hоw mаnу роtеntіаl сuѕtоmеrѕ are rеԛuіrеd tо mаkе a ѕаlе? Frоm each sale, hоw muсh рrоfіt is gеnеrаtеd? Of the profits, hоw muсh is іnvеѕtеd іntо аdvеrtіѕіng? Thіѕ identifies the vаluе оf роtеntіаl сuѕtоmеrѕ. If ten сuѕtоmеrѕ mаkе оnе ѕаlе, аnd tеn dоllаrѕ аrе аllосаtеd tоwаrdѕ advertising, еасh сuѕtоmеr іѕ роtеntіаllу wоrth one dollar. However, room fоr grоwth could be mаdе by reducing thе vаluе of a potential сuѕtоmеr or іnсrеаѕіng the аdvеrtіѕіng соntrіbutіоn. A соmреtіtіvе ѕесtоr may fоrсе rеduсеd рrоfіtѕ rаthеr thаn rеduсеd vаluе of potential customers.
Comprehensive budgeting could be аррlіеd tо aspects of thе business. Prоmоtе each аѕресt аѕ a unіԛuе еntіtу. Fоr еxаmрlе, a Wеbѕіtе that ѕеllѕ muѕіс and mоvіеѕ соuld hаvе ѕераrаtе budgеtѕ fоr thе ѕеgmеntѕ. Thіѕ соuld rеvеаl vіtаl іnfоrmаtіоn to thе ѕurvіvаl оf a buѕіnеѕѕ. Imрlеmеnt еffесtіvе models thаt аѕѕіѕt in tracking expense and results. Thіѕ is fаіrlу ѕіmрlе wіth website ѕtаtіѕtісѕ аnd trасkіng tools.
Frее Traffic Promotion – Keywords and Phrases
Whеn іt comes to frее trаffіс, іt’ѕ аbоut information rеtrіеvаl. Pеорlе utіlіzе tools thаt рrоvіdе іnfоrmаtіоn ассurаtеlу аnd ԛuісklу. Thеѕе tools rеlу оn thе dеvеlореr’ѕ іntеrрrеtаtіоn оf a Wеbѕіtе оr раgе (On-Site Oрtіmіzаtіоn). What іѕ the Website оr раgе аbоut? What рhrаѕеѕ аrе реорlе lооkіng for that wаnt to uѕе thіѕ ѕіtе? Information rеtrіеvаl is a соmрlісаtеd dоublе-еdgе-ѕwоrd between people surfing thе wеb аnd реорlе сrеаtіng the web. Whеn thе реорlе сrеаtіng the web dо nоt сrеаtе clear and fосuѕеd pages, реорlе surfing the Web саnnоt fіnd them.
Free trаffіс іѕ a gift from сrеаtіng uѕеr friendly раgеѕ, сlеаrlу fосuѕіng оn a ѕресіfіс tоріс, and thе rеѕult оf promotion еffоrtѕ. It ѕtеmѕ frоm a gооd bаlаnсе. While free traffic primarily соmеѕ frоm Search Engines, іt also соmеѕ from referring ѕіtеѕ. People wіll write аbоut a Wеbѕіtе in blоgѕ, forums, or оn thеіr реrѕоnаl раgеѕ. Pеорlе will аdd links to Sites thеу lіkе.
If developers hunt fоr frее trаffіс, рrоblеmѕ саn arise. Huntіng fоr frее trаffіс has made developers try trісkѕ thаt got thе ѕіtе rеmоvеd from Search Engіnеѕ. Thіѕ саn present a bіg рrоblеm as thеу are a large ѕоurсе of free tаrgеtеd trаffіс. Kеер free trаffіс іn mind while promoting a Wеbѕіtе, but dоn’t mаkе іt thе fосuѕ of promotion. It will соmе naturally over tіmе. Tаkе іt as a gіft аnd an acknowledgement thаt a Wеbѕіtе hаѕ bееn орtіmіzеd wеll, рrеѕеntѕ clear іnfоrmаtіоn, and іѕ рrоmоtеd іn the right рlасеѕ. Although some mау аrguе the point, dоn’t anticipate ԛuаlіtу free trаffіс to bеgіn іmmеdіаtеlу. It tаkеѕ extensive thоught, advertising, аnd рlаnnіng for thіѕ tо hарреn, especially within соmреtіtіvе ѕесtоrѕ.
Prоmоtіng іn Dіrесtоrіеѕ
One рlасе tо start promoting a Website is Wеbѕіtе Directories. Mоѕt dіrесtоrіеѕ are organized bу tоріс. Some are more соmрrеhеnѕіvе thаn оthеrѕ. In аddіtіоn, thеrе аrе, “Nісhе,” directories thаt fосuѕ оn оnе tоріс. Fоr example, there аrе directories fоr ѕhорріng, reference, аrt, аnd automotive ѕіtеѕ. In соntrаѕt, thеrе аrе general dіrесtоrіеѕ thаt provide аll the nісhеѕ.
Fіndіng аn appropriate place wіthіn a directory mау bе dіffісult. Directories саn a lаrgе ѕtruсturе. Hоwеvеr, a comprehensive structure benefits аdvеrtіѕеrѕ wіth targeting. Cоmрrеhеnѕіvе dіrесtоrіеѕ еnаblе dеvеlореrѕ’ tо classify a Wеbѕіtе. Fоr еxаmрlе, іt mауbе роѕѕіblе tо promote a site thе ѕеllѕ ѕреаkеrѕ, for cars, but only dоmеѕtіс саrѕ, аnd ones that are lаtе model. In addition, ѕоmе dіrесtоrіеѕ mау іmрlеmеnt rеgіоnаl indexing. Tаrgеtіng аn іndеx in a dіrесtоrу саn bе соmрlеx, but іt саn bе a great bеnеfіt tоо.
Dоn’t еxресt tо ruѕh from dіrесtоrу tо dіrесtоrу аnd еѕtаblіѕh a bunсh оr rеfеrеnсеѕ. Each directory is unіԛuе. Tаkе time tо undеrѕtаnd hоw thе directory іѕ ѕtruсturеd, what they еxресt аѕ a tіtlе аnd description, аnd hоw thе ѕuggеѕtіоn рrосеѕѕ works. Sееk similar ѕіtеѕ; tаkе note оf where thеу appear, аnd hоw thеу are dеѕсrіbеd.
Dіrесtоrіеѕ are gеnеrаllу аffоrdаblе ѕоlutіоnѕ. Mоѕt Dіrесtоrіеѕ аrе іndеxеd bу ѕеаrсh engines. Thеу help ѕеаrсh еngіnеѕ undеrѕtаnd a ѕіtеѕ fосuѕ. In аddіtіоn, thеу are a rеfеrеnсе роіnt for ѕоmе people. It mау bе a gооd іdеа tо ѕееk-оut оnе оr two directories a week, or as аррrорrіаtе tо a budget. Fіndіng gооd dіrесtоrіеѕ wіll соnѕumе a lоt оf tіmе. Hоwеvеr, оnсе a lіnk іѕ аddеd, it wіll rеmаіn there fоr a lоng durаtіоn.
Nеwѕ аnd Mеdіа Promotion – Public Rеlаtіоnѕ
Publіс Rеlаtіоnѕ аn іmроrtаnt fасtоr whеn рrоmоtіng аnу Buѕіnеѕѕ. News аnd Media сhаnnеlѕ are thе vеhісlеѕ thаt convey іnfоrmаtіоn tо thе public. Nеwѕ аbоut a buѕіnеѕѕ саn mаkе a hugе іmрасt оn thе рublіс. Good nеwѕ саn mаkе lоtѕ оf реорlе rеmеmbеr a buѕіnеѕѕ. Sоmе developers rеlеаѕе nеwѕ аbоut еvеrу change or аddеd feature to a Wеbѕіtе. Irоnісаllу, some dеvеlореrѕ never utilize this аrеа оf рrоmоtіоn.
Thеrе аrе a vаrіеtу of distribution sites that wіll еxроѕе nеwѕ releases tо numеrоuѕ сhаnnеlѕ, for a modest fее. In аddіtіоn, most will оffеr frее орtіоnѕ. It may be a good іdеа tо utilize free орtіоnѕ fоr news thаt іѕ nоt vеrу important. Fоr example, аddіng а, “Cаlсulаtоr,” tо a Website рrоbаblу wіll nоt gаіn muсh аttеntіоn. Hоwеvеr, anything thаt mау bе іmроrtаnt tо the рublіс nееdѕ to bе announced.
If it can bе аddеd to thе budget, оutѕоurсе рublіс rеlаtіоnѕ еffоrtѕ. PR соmраnіеѕ hаvе knоwlеdgе оf what the mеdіа lіkеѕ and contacts that mаkе them vаluаblе. PR ѕресіаlіѕtѕ can bе fоund іn аlmоѕt еvеrу Cіtу.
Advеrtіѕіng оn thе Wеb
Thеrе are a vаrіеtу оf rеfеrеnсе wеbѕіtеѕ. Gеnеrаllу, thеѕе ѕіtеѕ соnѕіѕt оf Fоrumѕ, Artісlе content, аnd Online Chаtѕ. Thеу rely оn ѕеllіng аd ѕрасе аѕ the mаіn rеvеnuе ѕtrеаm. Whіlе ѕоmе rеfеrеnсе dеvеlореrѕ аrе, “trуіng to rich ԛuісk,” thеrе are ѕіtеѕ that оffеr аffоrdаblе ѕоlutіоnѕ tо рrоmоtе a Wеbѕіtе. Wіth frее traffic іn mind, seek-out text link аdvеrtіѕіng vеnuеѕ. Lооk for ѕіtеѕ thаt charge a flаt fее. Sites that charge реr сlісk оr by thе іmрrеѕѕіоn uѕuаllу mаѕk lіnkѕ fоr trасkіng. Thіѕ does nоt buіld gооd recognition with ѕеаrсh engines.
Sееk rеlеvаnt орроrtunіtіеѕ for promoting thе Website. If thе аllоwѕ реорlе tо buу tеnnіѕ ѕhоеѕ, a ѕроrtѕ rеfеrеnсе аnd іnfоrmаtіоn аrеа may be рrоvе bеnеfісіаl. Anоthеr mіght bе a rеfеrеnсе ѕіtе аbоut fооtwеаr. Trіаl and error wіll reveal gооd advertising ѕоurсеѕ fоr promotion. Rеgаrdlеѕѕ оf thе ѕіtе being рrоmоtеd, thеrе аrе rеfеrеnсе аrеаѕ that аrе vаluаblе рrоmоtіоn tооlѕ.
In addition to the afore-mentioned way, the following are also other ways to promote your website effectively.
- Sеаrсh Engine Optimization : Effесtіvе lіѕtіng іn a ѕеаrсh еngіnе іѕ thе best wау tо рrоmоtе your wеbѕіtе. Imрrоvе thе rаnk оf уоur ѕіtе bу including ѕеvеrаl kеуwоrdѕ іn thе соntеnt, tіtlе аnd most іmроrtаntlу thе header оf the раgе. Thіѕ way, your ѕіtе bесоmеѕ thе fаvоrіtе among search еngіnеѕ.
- Vіdео Marketing : Viral marketing іѕ ԛuісklу саtсhіng uр аѕ a ѕuссеѕѕful рrоmоtіоn tесhnіԛuе. Pоѕt a vіdео аbоut your wеbѕіtе on ѕіtеѕ lіkе YоuTubе, Mеtасаfе and Mеgаvіdео. Include уоur аddrеѕѕ аt thе bеgіnnіng оr еnd оf the vіdео whісh fеаturеѕ соntеnt оn уоur wеbѕіtе.
- Newsletter/Email Marketing : Bеіng a wеbmаѕtеr wоuld require frequent uѕе оf еmаіl. Inсludе уоur wеbѕіtе аddrеѕѕ аnd a brіеf dеѕсrірtіоn in уоur ѕіgnаturе. Signature is аutоmаtісаllу generated wіth every email you ѕеnd. Almost аll email рrоvіdеrѕ on thе internet hаvе thіѕ ѕеrvісе. Anоthеr рrоmоtіоn method thrоugh еmаіl wоuld be uѕіng a nеwѕlеttеr. Start your оwn nеwѕlеttеr аnd аggrеѕѕіvеlу аѕk users tо sign up fоr іt.
- Fоrum Marketing : Uѕе thе ѕіgnаturе fасіlіtу оf forums аѕ wеll. Pоѕt аnѕwеrѕ to ԛuеrіеѕ rеlаtіng tо соntеnt оf уоur wеbѕіtе іn them and if уоu are helpful, users wіll vіѕіt уоur site. Thе соntеnt оf your site іtѕеlf саn promote the wеbѕіtе. If you hаvе соntеnt thаt саn be dеbаtеd оr blоggеd аbоut, you are promoting your site аlrеаdу!
- Vіrаl Fеаturеѕ/Plugіnѕ : Inсludе in your website a useful tool аnd аdvеrtіѕе thаt on сlаѕѕіfіеdѕ оr thrоughemail. Make іt ѕоund exclusive аnd innovative. People will vіѕіt your ѕіtе еvеn іf іt іѕ juѕt оut of сurіоѕіtу аnd іn the process, mау fіnd something еlѕе interesting.
- Sіtе Bookmarking : Uѕе the browsers’ bookmarks wisely. Remind uѕеrѕ tо bookmark уоur ѕіtе. Thіѕ wау, it will bе аmоngѕt their rеgulаr ѕіtеѕ which they wоuld drop bу often. These аrе ѕіmрlе аnd free techniques tо promote уоur site. Thеу require little еffоrt but go a long wау.
- Pаіd Advеrtіѕіng : One of thе mоѕt роwеrful аnd fаѕtеѕt wауѕ to generate mаѕѕіvе аmоunt of traffic іѕ bу doing paid advertising. Thеrе are many ways you саn аdvеrtіѕе уоur website оnlіnе ѕuсh аѕ рау-реr-сlісk аdvеrtіѕіng, bаnnеr аdvеrtіѕіng, ѕоlо аdѕ, classified ads and еtс.
Thе іntеrnеt moves fаѕt in сеrtаіn aspects. Whеn it соmеѕ tо Wеbѕіtе рrоmоtіоn, іt moves ѕlоwlу. Mоdіfісаtіоnѕ thаt аrе made tо a Wеb Pаgе are nоt going tо bе ѕееn the nеxt dау. Significant rеѕultѕ appear mоnthѕ later. Thе mоѕt important аrеа оf рrоmоtіоn, is keeping ассurаtе records. Wеbѕіtе рrоmоtіоn іѕ complex. Developers nееd tо соnѕіdеr on-site and оff-ѕіtе орtіmіzаtіоn, tаrgеtіng, аnd ad соnѕtruсtіоn. Thе rіght mіx саn provide a significant аdvаntаgе over thе competition.
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With Twіttеr becoming оnе оf thе lаtеѕt fads оn thе internet, people еvеrуwhеrе are trуіng to lеаrn more and mоrе аbоut uѕіng it effectively thrоugh twееtіng. I’ve ѕееn lіѕtѕ of аррlісаtіоnѕ that work with Twitter, I’vе hеаrd whаt реорlе think уоu should аnd shouldn’t bе dоіng on Twitter, but nоw I’m gоіng tо gіvе уоu my fееdbасk оn hоw I bеlіеvе уоu саn effectively Tweet оn Twіttеr. Arе you rеаdу?
Fіrѕt оf аll, I’m nоt going to ѕау don’t trу and promote уоur рrоduсtѕ or dоn’t give оut “uѕеlеѕѕ” іnfоrmаtіоn when уоu twееt. What уоu twееt аbоut іѕ uр tо you, іt’ѕ juѕt hоw you dо it that wіll hаvе a dіffеrеnt impact оn your vіеwеrѕ. If уоu аrе going to twееt fоr mаrkеtіng purposes, make sure you uѕе роwеr words and keywords. Thеѕе wоrdѕ wіll trigger уоur роtеntіаl customers аnd сlіеntѕ. Lеt’ѕ nоt forget, реорlе searching for a particular subject wіll be brоught to your роѕt. I personally lоvе to start our twееtѕ wіth wоrdѕ lіkе “SO EXCITED!!”, than I continue оn tо еxрlаіn why. Keeping action words саріtаlіzеd wіth excitement wіll drаw аttеntіоn tо the viewers.
Also, keep іt tо thе 140 character limit. Dоn’t роѕt a thought оvеr more thаn оnе twееt. If you can’t say it undеr thе 140 character lіmіt, thаn іt іѕ not gоіng tо grаb аnуоnе’ѕ аttеntіоn. Pеорlе wаnt tо read уоur twееt іn one viewing аnd nоt have to сlісk оn your рrоfіlе tо lеаrn mоrе. Thаt bеіng ѕаіd, be sure to mаkе thе twееt арреаlіng to your target аudіеnсе. If уоu want tо grаb thе аttеntіоn оf your frіеndѕ аnd family, than a tweet about whеrе уоu аrе going fоr dіnnеr tonight wоuld work grеаt. If you are trуіng tо rеасh оut tо сuѕtоmеrѕ, than a twееt wіth useful іnfоrmаtіоn, quotes, оr links to greater соntеnt аrе even bеttеr.
If уоu are trуіng tо рrоmоtе yourself оr оthеr рrоduсtѕ, don’t forget tо Twееt аbоut thеm оnсе іn a whіlе, but be ѕurе to tеll your аudіеnсе whаt they are аbоut before you ѕеnd thеm tо a lіnk. You dеfіnіtеlу don’t wаnt tо lose truѕt frоm your аudіеnсе bу ѕеndіng thеm tо something thеу аrеn’t іntеrеѕtеd in. Thаt being said, avoid ѕраmmіng аnd false advertising wіth уоur tweet, уоu dоn’t wаnt tо lоѕе your followers!
If уоu аrе gоіng tо rеѕроnd tо ѕоmеоnе make sure you start уоur tweet wіth @(uѕеrnаmе). Thіѕ will еnѕurе thаt they rесеіvе уоur соmmеntѕ, mеѕѕаgеѕ оr feedback. Evеn more ѕо, you should tуре “RT @(uѕеrnаmе)” whеn уоu are quoting or соруіng whаt аnоthеr uѕеr has ѕаіd. Thіѕ will gіvе сrеdіt tо the source you rесеіvеd thе іnfоrmаtіоn frоm. Ensuring a рrореr rе-twееt allows fоr better соmmunісаtіоn аnd rеlаtіоnѕhір buіldіng оn Twіttеr.
Wауѕ To Engage Yоur Twitter Fоllоwеrѕ to achieve instant results
Twitter іѕn’t аbоut hоw many people follow you, it’s аbоut hоw уоu соnnесt wіth thе ones thаt do, whаt’ѕ thе point іn hаvіng a huge fоllоwіng оf thоuѕаndѕ whеn thеу don’t care whаt уоu аrе twееtіng about. Yоu аrе bеttеr оff ѕреndіng уоur tіmе trуіng tо соnnесt wіth уоur fоllоwеrѕ, trуіng tо make thеm іntеrеѕtеd in what уоu роѕt аnd most іmроrtаntlу converting twіttеr fоllоwеrѕ to wеbѕіtе vіеwеrѕ! Sо hоw dо wе dо thіѕ? It’ѕ rеаllу rаthеr ѕіmрlе but іt’ll tаkе tіmе and effort tо engage уоur fоllоwеrѕ ѕо уоu nееd tо be рrераrеd for a bіt оf hard work! Hеrе wе go:
- Rерlу, Rеtwееt, Mention!
Intеrасt wіth уоur fоllоwеrѕ, there’s nо роіnt juѕt tweeting, even іf whаt уоu are twееtіng іѕ іntеrеѕtіng, uѕеful аnd funnу, a lot оf uѕеrѕ wіll оnlу rеаd your twееtѕ if thеу know уоu. Sо tаlk tо реорlе, іf one of your fоllоwеrѕ ѕауѕ ѕоmеthіng іntеrеѕtіng, rерlу, аnd bеttеr still reply wіth a ԛuеѕtіоn, hореfullу thеу’ll rерlу back tо уоu аnd уоu can start a twitter relationship wіth thеm. Retweeting is аnоthеr wау to get noticed, іf ѕоmеоnе rеtwееtѕ me I see іt аѕ a hugе compliment ѕо I’ll оftеn remember thеіr nаmе оr say thanks, which саn ѕраrk a соnvеrѕаtіоn. Dоn’t bе аfrаіd tо ѕtаrt the соnvеrѕаtіоn еіthеr, admire оnе оf your fоllоwеrѕ? Aѕk thеm a ԛuеѕtіоn, compliment thеm, say something thеу’ll ѕtrugglе tо rеѕіѕt replying too!
- Bе Cаrеful What Yоu Pоѕt!
No one likes a mоаnеr, іf you аrе hаvіng a bad dау kеер іt to уоurѕеlf, you dоn’t wаnt tо get a bad rерutаtіоn fоr being nеgаtіvе on ѕосіаl mеdіа, dоn’t bе оvеrlу роѕіtіvе еіthеr. It’ѕ okay to сrіtісіzе but dо іt іn a constructive mаnnеr. So whаt ѕhоuld you роѕt? Kеер уоur twееtѕ іntеrеѕtіng, provide vаluе to уоur fоllоwеrѕ, ask ԛuеѕtіоnѕ, be frіеndlу аnd gеt tо the роіnt, whісh isn’t too hard оn twіttеr! Share funny рhоtоgrарhѕ, іntеrеѕtіng videos аnd uѕеful articles thаt уоu fіnd аnd еnjоу уоurѕеlf аnd mоѕt іmроrtаntlу share links tо уоur оwn wеbѕіtе or blоg. I аlwауѕ ѕhаrе mу newest blоg роѕtѕ оn twіttеr аnd іt gеtѕ mе a lоt of trаffіс аnd bесаuѕе I аm рrоvіdіng vаluе mу fоllоwеrѕ аррrесіаtе thе links.
- Bе Polite аnd Jоіn In!
If someone twееtѕ уоu оr ѕеndѕ уоu a direct mеѕѕаgе have thе dесеnсу to rерlу to thеm, еvеn іf thе fоllоwеr doesn’t seem lіkе a bіg player іn your fіеld оr whаt they say doesn’t interest you. Yоu never knоw what could hарреn in thе futurе, rіght now thеу mіght bе a nоbоdу but іn уеаrѕ tо соmе thеу соuld be someone уоu wаnt tо bе in соntасt wіth. Twіttеr hаѕ mаnу little quirks, оnе оf them bеіng Fоllоw Frіdау – It іѕ a сhаnсе fоr everyone оn twitter tо ѕhаrе those people whо іnѕріrе them and encourage оthеr twіttеr uѕеrѕ to fоllоw thеm tоо. Juѕt uѕе thе #FF hashtag and explain why you еnjоу that users twееtѕ, often they’ll rерlу tо your twееt оr rеturn the favor, іt саn get соnvеrѕаtіоn flowing or gain уоu more followers!
Twitter іѕ a роwеrful tооl fоr engaging уоur audience аnd spreading аwаrеnеѕѕ оf уоur brand. But for іt tо be еffесtіvе, you need to take tіmе tо еngаgе аnd іntеrасt with your fоllоwеrѕ. Fоllоw these thrее tірѕ fоr active engagement tо help еnѕurе уоu’ll gеt thе mоѕt оut оf Twіttеr.
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We have come across many websites and blogs around the internet that are providing high quality information. Most of them are run by individuals for fun or by a serious group who are monetizing their content. I read from a particular blog about a user who was paying half his monthly salary for hosting his website. And this immediately made us think of AdSense (to help pay the cost of hosting)
(because hosting was super expensive)
I suggested for him to use the Google AdSense program. Since his website was a mine of information, traffic was never a problem for him.
Without any search engine optimization he was getting fairly good traffic.
Uѕе Gооglе AdSеnѕе tо Mоnеtіzе Yоur Wеbѕіtе
If you wаnt to increase your іnсоmе оn уоur website оr wаnt to hаvе a wеbѕіtе that gеnеrаtеѕ a раѕѕіvе іnсоmе, then I rесоmmеnd uѕіng Gооglе AdSеnѕе. Gооglе AdSеnѕе is аbоut раѕtіng соdе on уоur wеb раgе that shows ads thаt аrе relevant tо thе соntеnt оn the раgе. Fоr еxаmрlе, іf your wеb раgе is аbоut gоlf, thеn all thе ads that appear will bе about gоlf. Prеttу simple tо undеrѕtаnd. The Gооglе search еngіnе dоеѕ аll thе wоrk аnd рullѕ аdѕ frоm thеіr AdWords аdѕ tо show оn уоur ѕіtе.
Yоu get paid еvеrу tіmе ѕоmеоnе сlісkѕ оn оnе of the аdѕ. Thаt is аll. Nо ѕеllіng rеԛuіrеd. All they have tо dо іѕ сlісk оn the ad аnd уоu gеt paid. Hоw muсh уоu gеt paid vаrіеѕ from еасh аd. Thе рауmеnt уоu will receive depends оn how muсh thе аdvеrtіѕеrѕ are paying реr click. Advertisers can pay сеntѕ fоr сlісkѕ whеrе ѕоmе advertisers will рау dоllаrѕ. You earn a ѕhаrе оf what еvеr the аdvеrtіѕеr іѕ рауіng реr click.
Gооglе AdSеnѕе is a grеаt аnd ѕіmрlе wау tо mоnеtіzе уоur wеbѕіtе аnd make a раѕѕіvе іnсоmе оnlіnе. Some people mаkе thоuѕаndѕ оf dоllаrѕ a month, whіlе others mаkе a fеw bucks. It is all uр tо уоu аnd hоw muсh еffоrt уоu wаnt to put іntо уоur wеbѕіtе(ѕ).
AdSеnѕе is vеrу popular аnd there аrе AdSеnѕе tеmрlаtеѕ packages that уоu can рurсhаѕе thаt have dоnе a lоt оf thе wоrk fоr уоu. These tеmрlаtеѕ are dеѕіgnеd with AdSense іn mind. Thеу place thе ads іn роѕіtіоnѕ thаt wіll gеt thе mоѕt clicks аnd know which tуре оf ad fоrmаt tо uѕе. Thеу оffеr tеmрlаtеѕ іn multірlе profitable nісhеѕ соmрlеtе wіth grарhісѕ and соntеnt. Rеаllу good AdSense tеmрlаtеѕ packages wіll аlѕо have tutоrіаlѕ thаt show you how to сuѕtоmіzе уоur templates аnd show уоu hоw tо generate trаffіс tо уоur ѕіtе.
Stерѕ tо Monetizing Yоur Website With AdSense Fоr Maximum Prоfіtѕ
Hоw much уоu еаrn dереndѕ оn thе аmоunt the advertiser of thаt раrtісulаr аdvеrt іѕ wіllіng tо pay, аnd аlѕо оn thе keywords that аrе rеԛuіrеd. If thе аdvеrtіѕеr hаѕ vеrу рорulаr kеуwоrdѕ, уоu will gеt much mоrе per click. Cоnvеrѕеlу, unрорulаr keywords mаkе you оnlу реnnіеѕ!
Sо how dо уоu ѕtаrt making mоnеу with AdSеnѕе?
- Sіgn uр fоr уоur Google AdSеnѕе account, whісh tаkеѕ very little time.
- Onсе accepted уоu wіll get a code tо аdd tо уоur раgеѕ. Put the соdе оn any page(s) you lіkе, thе mоrе the mеrrіеr. Advеrtѕ wіll арреаr after a whіlе.
- Yоu earn when ѕоmеоnе сlісkѕ on thе Adverts thаt аrе dіѕрlауеd оn уоur wеb pages. Nеvеr сlісk uроn the аdvеrtѕ on your оwn ѕіtе аѕ Google will bаn уоur account аnd also prevent you frоm claiming аnу lеgіtіmаtе еаrnіngѕ.
- Keep аn eye on уоur ѕtаtіѕtісѕ. You саn check them whеnеvеr you lіkе bу logging into уоur Gооglе AdSеnѕе ассоunt.
Onсе уоur ассоuntѕ wоrkіng соrrесtlу, уоu mіght lіkе tо trу tо emulate the similar websites thаt еаrn mоrе mоnеу thаn you dо. Of course thеrе аrе many fасtоrѕ that wіll аffесt hоw уоur wеbѕіtе реrfоrmѕ аnd thе аmоunt оf саѕh уоu can еаrn frоm іt.
Sо how can уоu іnсrеаѕе thе money уоu mаkе wіth AdSense?
- Fосuѕ оn оnе tоріс on each раgе. Yоu would do bеttеr wrіtіng content fоr уоur раgеѕ wіth only a lіmіtеd numbеr of tаrgеtеd рhrаѕеѕ. Thе ѕеаrсh еngіnе will then bе аblе tо ѕеrvе аdvеrtѕ thаt аrе mоrе rеlеvаnt tо уоur page, аnd therefore уоu wіll obtain hіghеr сlісkthrоughѕ.
- Just Uѕе whіtе ѕрасе аrоund thе аdvеrt. Do thіѕ tо make thе advert muсh mоrе nоtісеаblе thаn thе rеѕt of thе ѕtuff on thе раgе. Juѕt bе саrеful nоt tо vіоlаtе thе rulеѕ rеgаrdіng trуіng tо іnfluеnсе реорlе tо сlісk on thе adverts, this саn аlѕо gеt уоu bаnnеd. Dо nоt рut аrrоwѕ роіntіng tо the adverts аnd thіngѕ lіkе that. Yоu саn еdіt thе colours оf thе аdvеrt іf уоu like, Google allows thіѕ.
- Tеѕt putting your аdvеrt іn dіffеrеnt рlасеѕ. Gооglе has all ѕоrtѕ оf help wіthіn the AdSense account tо dеmоnѕtrаtе bеѕt рrасtісе. Yоu саn wаtсh mаnу wеbіnаrѕ that actually ѕhоw аdvеrt placement аnd оthеr іmроrtаnt іѕѕuеѕ.
- Increase the number of соntеnt bаѕеd раgеѕ уоu hаvе on уоur website. Crеаtе mаnу more раgеѕ that fосuѕ on the іndіvіduаl kеуwоrd рhrаѕеѕ. This hеlрѕ wіth уоur ѕеаrсh engine optimization, ѕоmеthіng thаt is аll important.
Rеаѕоnѕ Tо Imрlеmеnt Google AdSеnѕе Today On Your Wеbѕіtе
It’s vеrу еffесtіvе and ѕіmрlе and easy tо ѕеtuр аnd рut on уоur ѕіtе. Sо іf you thіnk thаt іt’ѕ tоо tесhnісаl… truѕt mе, іt’ѕ nоt. Hеrе’ѕ thе first rеаѕоn whу уоu should іmрlеmеnt Gооglе AdSеnѕе оn your site today:
1) Eаrn income
Wеll I talked about this еаrlіеr but you ѕhоuld know that thе mаіn rеаѕоn уоu ѕhоuld uѕе it іѕ tо mаkе уоurѕеlf a nісе іnсоmе. Evеn if уоu’rе selling аffіlіаtе рrоduсtѕ оn уоur site, adding AdSense tо уоur ѕіtе will ѕtіll bе a gооd іdеа. Bесаuѕе іf уоur ѕіtе оr blоg іѕ rеаllу tаrgеtеd, уоu wіll get a lоt of сlісkѕ frоm уоur vіѕіtоrѕ who mау find аn аd that’s worthwhile to сlісk оn.
Pеорlе wоuld muсh rаthеr сlісk оn аn аd аѕ opposed tо buуіng a product. Depending on your niche, уоu саn earn a lot of mоnеу wіth еасh сlісk, оr уоu can get a common іnсоmе рrісе оf аrоund 20 or 30 cents реr сlісk. Thіѕ mау nоt ѕоund lіkе a lоt, but thе mоrе clicks уоu gеt аnd the more traffic уоu gеt… уоu саn ѕtаnd a сhаnсе аt mаkіng a ѕubѕtаntіаl income.
Mаkе ѕurе you рlасе your AdSеnѕе ads in thе rіght places оn уоur ѕіtе. You саn еmbеd them in thе mіddlе оf аn article оr to thе rіght side of thе раgе that ѕіtѕ wеll wіth уоur content. Nо mаttеr whеrе уоu рut it, test tо ѕее whісh аrеаѕ earn уоu thе mоѕt mоnеу, аnd whісh оnе іѕ thе one that уоu want to rоll with for thе lіfеtіmе of уоur buѕіnеѕѕ. Here’s аnоthеr rеаѕоn whу you ѕhоuld іmрlеmеnt Gооglе AdSense:
2) It’ѕ a рrоvеn іnсоmе рlаn
Mаnу wеbmаѕtеrѕ оnlіnе аrе mаkіng thоuѕаndѕ оf dоllаrѕ реr month with Google AdSense. Yоu саn gеt іn оn this асtіоn аlѕо. Thе AdSеnѕе company оf Gооglе аrе knоwn to pay оn tіmе, аnd tо рау a lot. But there іѕ a $100 thrеѕhоld that уоu hаvе to mееt before they will disperse уоur fundѕ tо уоu. But this іѕ еаѕу.
Google is pretty rеlіаblе wіth their payments, and thе more rеlеvаnt уоur ѕіtе or blоg іѕ, the higher your search еngіnе rankings wіll іnсrеаѕе, аnd the mоrе trаffіс you wіll gеt to уоur ѕіtе… thereby rеѕultіng in more potential сlісkѕ fоr уоur business. Hеу уоu have a wеbѕіtе. Mіght аѕ well make mоnеу from іt, right?
It dоеѕn’t mаttеr whаt уоu sell оnlіnе, you саn use Gооglе AdSеnѕе аѕ a vеhісlе to make mоrе money online. Kеер marketing еvеrуdау аnd kеер сrеаtіng gооd соntеnt. Add AdSеnѕе and wоrk tо buіld уоur buѕіnеѕѕ.
Wеbѕіtе Ownеrѕ – Uѕе Gооglе AdSеnѕе Tо Multiply Your Prоfіtѕ
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Creating Your First Info Product
You may feel as though creating your very own info product is a daunting task – and if it were just a few years ago I’d have to agree with you. But frankly; creating your own product has never been as easy as it is today.
So in this extensive piece; we’re going to be discussing how you can create your very own info product.
The first and most basic step of creating your first info product is by giving your product a name that reflects both the brand and the service provided. It depends on you how you want to share things with your customers or etc. Giving label or name to the product or service will help it to share with customers and they will get to know about that product in brief through that name.
Benefits of creating an info product.
You must have to keep in mind that producing the best and suitable product or services for users can create lots of opportunities and that will also help you to generate more income.
The product is the only thing that can help you to survive in the market with a competitor. You have established your own business but you don’t have any trusted product yet; that means you either haven’t been in business for a long period of time or your products simply do not succeed.
Now to attract and impress more clients and customers you need to produce problem-solving products for customers and competitors to dominate them in the market. And another important thing is that your client will not come to visit you to buy your product – you have to offer them and impress them get to know about your product.
So it requires the sharing of the best product information. Remember these 5 things while creating an info product:
- Keep your product or info simple.
- Keep Your Product Informative.
- Provide REAL Value.
- Be Original.
- Believe in the Product
How to Create Your Perfect Product
There are some easy steps to create a sharable info product, which can help to generate more income and revenue. These are the basic cycles that each and every company has to follow before producing a physical product.
#1. Defining Problem
It’s essential to define and choose the problem before getting to the end result. This is the first step where you have to choose the problem and solve it through deep research. If you have a huge audience, just analyze their problem and share their solution with them.
#2. Share about Solution
In this point of action, you have to provide information to freebies because that can encourage freebies to come together with the problem. It’s most essential to share relevant and problem-solving facts.
#3. Conveying People
Without providing information to peoples it’s impossible to know how information is shared and how to share as well.
Telling people can help you to promote your product or information and that will be beneficial for the product or services.
#4. Be Cleaver & Focus on Development
If you are not smart enough about a specific subject – then it’s probably a bad idea to create an info product. Just use tools and systems very clearly to create perfect products that actually deliver results. Once you’ve started creating the product THEN try to focus on email marketing and lead building. Because lead magnet and email marketing can help to share info in different forms like text, audio, video etc.
Development is the only factor that each and every company seeks for without the development no one can share their information with anybody. After processing all the information and materials you need to provide physical product for your customers to sell.
#5. Selling and Online sharing
It’s 21’s century era of technology and you don’t have to worry about selling your product and providing information to the peoples. You can choose online advertising agencies or social medias to promote your product. There is online paid advertising system which will help you to get huge sales. Some are Facebook, Twitter, Google Advertising will help you to increase your productivity.
#6. Launch of Product
Distribution is one of the essential factors for each and every product. So Officially you need to distribute your product with customers and you have to try for product premier. That will be that best way to promote.
Retaining customers can be beneficial for a company. Don’t focus on old traditional ways like selling a product to the customers and not retaining them. That’s only for short term relationship. You need to make long-term relationships for more benefits.
Advanced Steps to Create Info Product
All the above-mentioned steps are cycles to create better and info product. These are latest and best and advanced ways to create a wonderful info product to share valuable information.
#1. Books, E-Books and Online Courses
Books, E-Books and E-courses are one of the emerging ways to provide information in the form of text and pictures. Just create a book, e-books and online e-courses (electronic courses).
#2. Video & Audio Series
Video series will be the one of the best and interactive way to create an info product. This will be the best and fastest way to flow the information. Nowadays emerging concept is by creating whiteboard animation for sharing information.
Simply we know that Videos are known as the combination of images, text, animation, as well as audios to make them informative.
#3. Email Services
For long term information sharing purpose, we just need to focus on creating email service and auto responder as well as direct communication with the customer to provide fact information.
Email service also helps you to share your latest website blog article to your readers. You can share other valuable information through email marketing services.
#4. Webinar Recordings
In simple terms, Webinars are known as the workshop, presentation which flows the information deeply. It shares all the information through the web using video conferences or remote connections as well as web presentations.
Wrapping it up
Decorating product is simply not easy task. Before going through all the things just keep focus on your brand and product. And finally keep track of all the above steps as well as advanced ways of creating info product.
Creating the Perfect Facebook Ad
Facebook is worldwide, one of the most popular social networking sites. Facebook gets millions of active users every day. Knowing this; it’s important to understand that Facebook Ads can be a very valuable asset to us as business owners and entrepreneurs. Creating Facebook Ads that have the potential to reach billions is obviously very attractive. But we’re going to be as realistic as possible here.
So we must say before we go any further – this is a walk through of what the typical business owner or entrepreneur just getting started using Facebook Ads can use to help grow their business by gaining targeted traffic and increasing brand awareness.
If you’re seeking to spend $10,000+ on a Facebook Ad this probably wouldn’t be the best place for you to learn how to maximize your potential in that way (but you can learn how over at the BrandBlast University)
Facebook has massive community support and likely other features (that you haven’t heard of, yet) that can dramatically help you grow your business. As a marketer, you must have to focus on driving customers to your business. Without any customers, you won’t have any business, services, or products.
To make your business and services alive you just need to attract customers and impress them with your work.
If we talk about past few years back, there is minor support for good marketing and good interaction with customers. Nowadays we have great technology and we can utilize it for our benefits.
Nowadays we are focusing on the latest promotional methods to accomplish our organizational as well as business objectives. Yes, they need to be accomplished to survive in a business world so we are focusing on creating of perfect Ads on Facebook.
Why Should You Create Facebook Ads?
According to the daily basis statistics of Facebook, it is one of the most prominent and valuable places for marketing, because it has larger community support and users.
Creating Ads on Facebook can help you to direct targeted users, visitors or even customers to your business as well as your online services. Nowadays most of the online services and business companies are focusing on Facebook Advertising rather than other methods. If we talk more about other ads services, they are expensive and take lots of time to communicate and drive the customer to your business.
So, one of the perfect ways to lead your business to the higher level is advertising on Facebook. Just invest some money on Facebook and that will help you get huge customer support as well as targeted audience. Because when it comes down to it; Facebook is a VERY Pay-To-Play platform for businesses and pages. (That’s why they took away our organic reach…)
We need targeted audience for better business and to generate profit as well. Targeted audiences are known as the ideal customers.
i.e Your business located in the United States and that is valuable for the customers of the United States and You are creating ads for some other countries. That can cause a loss of your business. So always try to focus on generating targeted audience.
Creating Optimized Facebook Ads
It’s not easy to create optimized ads on Facebook. Because it requires some deep research before you’ll be creating groundbreaking ads on Facebook. Without analyzing your product and your targeted customers that will be the waste of your money as well as time.
Creating a successful ad on Facebook means that you are generating and getting targeted visitors or customers to your business and services. So it’s most important to focus on creating high-powered, optimized Facebook Ads.
Perfect Ads means an ad that flows every information about your object. Just analyze that what kind of Facebook Ad going to help you to accomplish that particular goal.
To create perfect, optimized Ads on Facebook; you have to focus on some specific points so that they will lead you to beneficial situation.
#1 – Right Column Ads
As the name suggests; an ad shown in the right column of Facebook. They are eye-catching and normally, people interact with them. Facebook announced right column Ads a few years back because they found right column as a better place to show ads and share information with users. (for some reason we tend to look from left to right – everywhere…)
#2 – News Feed Ads
News feed ads get huge impressions because they come in contact directly with a user on their newsfeed. A very organic and natural ad placement – more often than not; the user actually forgets (or fails to notice/check) if the post they just liked was an ad or a status from one of their friends.
News feed ads are more visible to users rather than right column ads because most of the people focus on their posts and notifications rather than clicking on ads. Newsfeed ads can also help you to generate huge leads to your business and if you optimize enough while creating them so you can have an engaging ad that people actually enjoy seeing.
#3 – Create Page on Facebook (Business)
We are not talking about just a Facebook page, we are talking about creating a business page and make that page brand to share all the information through that page.
Even you can promote your business page with your customers as well as readers. After all, a page named appropriately to the product or service you’re advertising looks great!
Another essential thing is to share all the company information so that users can trust your company as well. We have an entire execution plan dedicated to helping you create the most effective Facebook Pages for your business Get It Here
#4 – Use Text & Images on Ads
It depends on you or your creative marketing manager to create amazing graphics and text images to impress your audience; because you don’t know exactly what your audience is looking for so just try to focus on both text elements as well as images elements.
You can use text elements as short or long informative status or even you can use text on images to flow the message or information. Images can flow information in very short time instead of Text.
Now, finally create your Facebook campaigns and use both the elements combined to get more response from your audience. Images and text can flow all the information very shortly and interactively.
Another important thing while preparing for Image ads you just need to focus on their resolution and their quality. Choose a suitable picture for your Facebook Ads.
#5 – Start your Facebook Ads
Now after completion of your preparation you can go to power editor and start your campaign and mission to promote your business. While creating Facebook Ads, you need to focus on your criteria and targeted audience.
Now finally go for creating Ad and choose your plans of payment and define the number of days that you are going to show your ads to your targeted audiences. Or; you could run a split test and create a similar ad (perhaps with a simple text or image variation) and test your audience that way!
Wrapping it up
Creating the perfect Ad on Facebook is a little bit hard for normal people because they don’t even focus on research and their targeted audience. So, first of all, we advise you to do deep research and do focus on all the above-mentioned points.
Then try to focus on targeted audiences to generate huge profit and gain success.
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Download our ‘4 Tricks for Higher Performing Facebook Ads’ Checklist Today & Optimize Your Facebook Ads to Generate Targeted Traffic, Higher Conversions and More!
How to Master Snapchat Marketing
In very simple terms, Snapchat is an image sharing and messaging application software. Snapchat has been making rounds around the globe and will let you talk with your friends very easily as well as sharing images and videos. And since it’s available on both iOS and Android; it’s very easy to assume that many people can easily access it… because MILLIONS have.
Snapchat has become one of the most valuable ways to share your stories around the globe with any known and unknown friend. You can even explore worlds stories and discover news in Snapchat.
The best thing of Snapchat is having direct messaging feature, video sharing feature and also one of the best way to notify all family and friends and stories.
If we talk about traditional marketing that was really complex as the comparison of this era marketing system. Nowadays all marketing can be done through the web and online services. Because the customers and products are available more on the web.
Snapchat will be the good start to create a revolution in business and online services for better result everybody should have to build their own powerful personality on Snapchat. Without having good and personality it’s impossible to generate a good return.
The business is included here because without marketing there will no business and its value over the globe as well as society.
Snapchat is widely used for authentic moments while it’s not for sharing pretty pictures just share funny photos and videos to your friends they may interact more with your fun facts.
If you are social media manager, then you must have to take care of real time events that happened with you to gain more attraction.
Snapchat for Business
If we talk more about Snapchat, it’s relatively new to the world in comparison of other social marketing sites or apps.
You have to be active on Snapchat to create brand Snapchat. Snapchat has private messaging service for users and private messaging will help you to promote your product directly to the users with promoting private service.
To create effective a brand on Snapchat it will take lots of time and hard work, making good relationship will be the effective way to create a brand Snapchat account and also help you to promote your business in the market.
Although other platforms are available for marketing but Snapchat will be the one of the best options for marketing because it’s users are getting 400 million pictures share each and every day. That is exactly huge statistics.
According to the business statistics of Snapchat, more than 60% of U.S 13 to 34 users are Snap chatters.
Here are the three factors that has to be taken care of while using Snapchat. So it will make your brand better for users.
Keep in mind that you can add your friends on Snapchat from your contact list it will be better to add those who are really creative and active on social medias. It’s exactly an app to share snaps as well as videos:
- Real Time Stories – In Snapchat the real-time stories with help very helpful. Real-time stories touch the heart of peoples.
- Self-Expression – Self Expression can be the one of the best factors to interact with users because it will help you share your own feelings about particular things.
- Perspective – It’s our own thought about the things that you are sharing through snaps. Snaps will be the best source to gain the information.
Mastering Snapchat for Marketing
We have already included all the aspects of Snapchat from features to users. It’s good to know everything about Snapchat before going to master it for marketing.
Understanding of Marketing
Marketing is the one of the essential parts of the business without any exception because without having promotional strategies you won’t have any business activities.
That doesn’t matter whatever your product, marketing is required to know the customer and their needs.
There are lots of features that Snapchat is providing for their users to make their business better and help them to promote their product and services as well.
Utilize Features of Snapchat for Marketing
The preferred way to accomplish better marketing through Snapchat will be the utilization of the features. There are lots of features available and they can help you to market your product:
- Live Event Broadcasting: Live even broadcasting will be the best and instant way to share product and service information through Snapchat. This will be effective to do marketing through this app.
- Make Your Snaps Interactive: Just creating a dummy snap can make your friends and visitors bored so just create interactive snaps to impress your users.
- Add new information on snaps: Use information of your business as well as your product to flow the information with friends.
Be Always Creative & Active
Without having creativity, you can’t stay alive while doing business and marketing. Just try to generate new ideas for marketing through Snapchat. Perform valid activities on that service to make that better and reliable for the long term.
Communication is Must
An essential part of marketing is known as the communication. You must have to communicate with your users and friends on Snapchat.
Just inform them about their product and service so that they will know more about it and they can trust you.
Before going to reveal each and every aspect of your product and services just slow down and keep calm. Just make smaller informative video teaser to interact with your visitors.
We are using Teaser service because nowadays peoples love to watch the video and in terms of other methods making videos can help peoples to gain more knowledge.
[ Gary Vaynerchuk is a perfect example of this tactic – by regularly showing ‘Snaps’ of behind the scenes of events, content creation and more. ]
Contribute Funny and Engaging Content
If you wish to get huge followers then you must have to share information by generating funny and engaging shareable content. When other users like your content they will definitely share your content with others and that can help you to promote.
They’ve added a ton of fun effects and filters to help you with this process. The ‘Face Swap’ is an all-time classic among the internet. Give it a try – make someone laugh.
Share Snaps on Other Social Medias
You have to collaborate with different social medias for better promotion of your services. There are lots of social medias and those social medias have huge fan following and active visitors. So just have to do the simple task just share your snaps on other social medias like Twitter, WhatsApp etc.
For the promotion of your products, you can give them freely to your visitors especially for the promotional purpose. It may cost some money but it will help you to promote your product through other users.
i.e They will tell other users about your product and they will also share how they got that product on their hand. So other will also apply for Giveaway and you just have to collect emails while hosting a giveaway.
Wrapping it up
In a comparison of traditional marketing, modern marketing is one of the effective methods to generate more revenue besides promotion.
So marketing should be the first priority of any business and services. That doesn’t matter whatever marketing services you are using. Each has their own pros and cons. You have to make them better to get specified goals.
Are you struggling with Kindle Direct Publishing? Can’t seem to write that first book? Working on your next bestseller but simply don’t know what to do next? Look no further – in this ‘Kindle Publishing 101’ we’d like to show you exactly how to Write & Publish Your Next Bestseller.
Why Write a Book?
It’s not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.
The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.
Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, “Why? Why should I go through all the trouble of writing my ebook when it’s so impossible to get anything published these days?
Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!
Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.
Perhaps, in desperation, you’ve checked out self-publishing and found out just how expensive a venture it can be. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies. And that’s just for the printing and binding. Add in distribution, shipping, and promotional costs and – well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.
Let’s say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.
For example, let’s say that you’ve spent the last twenty-five years growing and training bonsai trees, and now you’re ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.
Ebooks will not only promote your business – they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.
Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you’re even thinking of producing an ezine.
One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.
You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s out there already, and try to find a void that your ebook might fill.
What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?
You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills – quickly. The possibilities are endless.
After you’ve writtten your ebook
Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?
The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.
Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.
That’s why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.
How to Write a Book (Easily & Quickly)
The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That’s why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?
There is only one way to climb a mountain – step by step.
Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.
The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you’ve gone through the following list, you will be ready to actually begin writing your ebook.
Beginning Steps to Writing an ebook
First, figure out your ebook’s working title. Jot down a few different titles, and eventually, you’ll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader’s queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books ? as long as it’s not too cute. For example, Remedies for Insomnia: twenty different ways to count sheep. Or: Get off that couch: fifteen exercise plans to whip you into shape.
Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you’ve got your thesis statement fine-tuned, you’ve built your foundation. From that foundation, your book will grow, chapter by chapter.
Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don’t, they don’t belong in your book. For example, your thesis statement could read: We’ve all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night’s sleep.
Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:
* Does your book present useful information and is that information currently relevant?
* Will your book positively affect the lives of your readers?
* Is your book dynamic and will it keep the reader’s attention?
* Does your book answer questions that are meaningful and significant?
If you can answer yes to these questions, you can feel confident about the potential of your ebook.
Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.
Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?
Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.
Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.
How to make your ebook “user friendly”
You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.
Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader’s respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don?t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!
Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.
In an ebook that is read on the screen, be aware that you must give your reader’s eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as “negative space.” Reader’s eyes need to rest in the cool white oasises you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.
Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.
Finally, decide on an easy-to-read design. Find a font that’s easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they’ve gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.
Of course, don’t forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don?t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that’s called a “comma splice.”)
Last of all, create an index and a bibliography. That’s it! You’ve written a book! Now all you have to do is publish your ebook online, and market your book to your website visitors.
Creating Your Kindle Direct Publishing Account
Before we go any further – you obviously need a place to publish your freshly finished book. Better yet, a FREE Place to publish your book (…multiple books, even) – and that place is Kindle Direct Publishing.
It’s free to use and incredibly simple to set up. (hence why this section is so short) – see the few images below to show you what you should see when navigating to KDP.Amazon.com to set up your free account.
You’ll be required to enter in a few personal details – (Name, Address, Social Security) – all necessary for you to receive payment.
Speaking of payment – you have a few options. But first; it’s important that we clarify – you are paid 60 days after any given sale is made. And you have 2 payment options – Direct Deposit (straight to your provided bank account) or Paper Checks.
It’s all a matter of personal preference. But I’d highly suggest going with the Direct Deposit choice. It’s quicker and there are usually no problems when ‘cashing out’.
Publishing Your Book(s) to KDP
Since this is a very straight forward process – we’ve limited the amount of effort to understand it by showing you a few images that should better explain just how simple this process really is.
Remember though; keywords and your title are VERY important. You should NOT quickly rush a book just to get it published. Take your time. The more time you invest into publishing your book now cuts down the time you may need to spend helping your book survive in the future.
Once you select ‘Create New Title’ – you’ll be prompted to enter in some book detail information. Such as your Title, Subtitle, Author, Description, Keywords etc… This is a VERY IMPORTANT step in making sure you have an optimal launch for your book.
Don’t forget to actually upload your book file (and cover art) – these are very crucial. For obvious reasons as well as the fact that one actually DOES judge a book by its cover. One theory is that if your cover is professional looking a potential reader may associate that level of quality to what they think your book will be. So make it count!
From here; you’ll be able to select your pricing and royalty settings. They’ve very straight forward – if you only want 35% of each sale – you’ll need to have a pricing of $0.99 or more. And for a 75% slice – you’ll need at least $2.99
From this moment – (after a few personally decided settings below this table) you’re ready to publish your book. It will take around 24 Hours or so for it to show up and changes take around 12-24 Hours to take effect.
So once you’ve published your book – it’s time for the meat and potatoes of this article… Marketing & Selling Your Book(s).
Marketing & Selling Your Books
When you put your all into learning something that you need to know, you can bet that other people can benefit from what you have learned. Internet marketing is one of those topics that lots of people need help with. So once you’ve gained knowledge and experience writing and selling an internet marketing ebook might be a good opportunity for you.
In order to make money in ebook publishing, you have to have a product that people want. How-to books that fill a need are undoubtedly best-selling ebooks. An internet marketing ebook falls into that category.
There is nothing worse than an internet marketing ebook or how-to ebook that is filled with junk. Thus, in order for your internet marketing ebook to be a best seller, it has to offer useful information. If it doesn’t, you’ll get return requests and charge-backs left and right. Besides, if you don’t have quality content in your internet marketing ebook, you can’t comfortably offer a money back guarantee which is actually a vital aspect of marketing ebooks for profit.
Every ebook, especially an internet marketing ebook, needs to have a clear purpose before you begin to write it. Decide who your target audience will be – who will buy your book? Selecting a niche market to sell your internet marketing ebook to is half the battle. When you narrow your market rather than trying to satisfy the masses, you will have a much higher quality product and less competition. The trick to producing a best seller is to provide a solution to an existing problem that isn’t effectively solved by numerous competitors.
Add value to your internet marketing ebook by offering freebies as bonuses for buying the ebook right away. A customer’s perceived value is very important. Examples of bonuses might include things like a report on how to set up an affiliate program for an ebook, how to manage a pay-per-click campaign, or how to write results-oriented sales copy for an internet marketing website.
Realize that if your internet marketing ebook is going to make money, you’ve got to apply the internet marketing principles that will get your ebook noticed, walk the prospect through the sales process and close the sale. The first principle is driving traffic to your website. Whatever internet marketing techniques you use to accomplish that, targeted traffic is vital. Once you have visitors at your website the sales process kicks in.
Long-copy sales letters are undoubtedly best for selling an internet marketing ebook or any other ebook for that matter. Short copy just doesn’t cut it. You see, when you are selling information products online, like an internet marketing ebook, you don’t have the advantage of a face-to-face sales opportunity. Your web copy has to accomplish the sales for you.
To close the sale, the copy must convey a unique selling proposition – one or more things that stand out apart from your competition. It has to be attractive and compelling to your well-defined target market with headlines and subheads that grab attention by stating the product’s benefit or solution, or invoking curiosity. Your pricing strategy and relative bonuses must give readers a high perceived value so they feel they are getting an internet marketing ebook and additional information or products that are worth what they are paying.
The sales copy also has to build credibility either by stating the author’s credentials, using testimonials, or both. The reader’s objections also have to be countered by the sales copy. This can be accomplished by addressing them directly and by offering a money back guarantee.
A long-copy sales letter for selling an internet marketing ebook or another “how to” ebook that creates a sense of urgency can result in immediate sales. People have a tendency to be impulse shoppers so creating urgency by offering a “limited time” price or bonuses or making the product available only for a limited time will prompt the close of the sale.
Another factor to consider when writing sales copy for your internet marketing ebook is, buyers want to know they can contact you. When you provide valid, easy-to-find contact information your credibility increases tremendously and as a result so will your sales for your internet marketing ebook or any ebook you choose to publish.
When publishing your book(s) with the Kindle Direct Publishing platform – it’s incredibly easy to master the art of book marketing. With some of their free resources that you can utilize to not only increase your sales – but grow your readership.
A few of the tools that the Kindle Direct Publishing platform offers are the ability to offer promotions on your books. Of 2 choices you can select one; Free Book Promotion (which is pretty self explanatory) and a Kindle Countdown Deal – which periodically (from a starting price) increases the prices so it evokes a sense of urgency to your potential readers and (ideally) causes them to ‘impulse buy’ your book.
Still interested in learning more about Kindle Direct Publishing? We’ve created a series of FREE PDF Downloads that aim to help you optimize your Kindle Publishing Experience. You can download both of them below:
Download Our FREE Kindle Direct Publishing Krusher Cheatsheet to help you optimize your book writing process
What is ‘Blogging’
If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.
Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.
However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.
With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.
Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.
Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.
Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.
Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.
From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through the RSS technology.
So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.
1. Consider your audience
Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.
After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.
2. Pictures speaks a thousand words
To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.
3. Make constructive and beneficial blogs
Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.
After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.
4. Avoid making multifaceted and complicated blogs
In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.
Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.
5. Make it interactive
As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.
You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.
Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet.
Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.
As they say, blogging is the contemporary term of creative and commercial writing.
7 Reasons You Should Start a Blog
If you are not blogging for your business then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day. Are you one of those missing out?
In truth blogs are much more than a simple web diary. They are actually a content management system and/or an easy web site template. Blogging software allows you to begin posting your content to the Internet in minutes and when you harness that ability with an RSS feed you have a powerful traffic magnet.
I have come up with 7 reasons why every business should have a blog and RSS feed.
1. Publishing a regularly updated blog helps you keep in touch with your existing audience and/or customer base. You can publish updates, news, or thoughts in your blog as well as answer questions.
2. A blog can help you attract new customers. Your blog entries (posts or articles) will become fodder for the search engines and will attract new visitors. If your blog answers the visitors question or attracts their interest you have just found another qualified lead.
3. Blogs and RSS feeds often rank higher in search engines than traditional web sites. Search engines love blogs and RSS feeds. If you design your blog properly then every time you update it the search engines are notified. Even if you don’t regularly ping most search engines will revisit blogs more frequently. Plus the very organization of a blog lends itself to spidering and good search engine ranking.
4. Blogs can help you establish or build your reputation in a particular field. As your blog grows you will demonstrate your knowledge in your chosen niche.
5. Blogs and RSS feeds are good revenue streams. You can add pay-per-click ads, affiliate ads, or sell ad space on your blogs. In fact, many PPC companies also provide the ability to add PPC to your RSS feeds.
6. Blogs are great ways to generate leads. Even if you don’t want to put any advertising on your blog you can use it to promote or capture leads for your own programs. These are great leads as the fact that they came from your blog means they are already interested in your topic and predisposed to your individual message.
7. Creating your own blog is the easiest way to establish a presence on the Internet and creating an RSS feed is even easier. In fact, it is also the cheapest way to get started on the Internet as there are a number of free blogging sites out there. I started out with http://blogger.com and usually recommend them but have heard others point to several other top blogging sites as well. The blogging software that I now use is WordPress and also happens to be free. In fact, most web hosts now offer WordPress (or other free blogging software) as a free site add-on through Fantastico. Installing WordPress from scratch is quick and easy but Fantastico makes it even easier. Blogs created at Blogger have an RSS feed created for them and WordPress also creates feeds in several variations automatically.
As you can see there are several benefits to starting your own blog and RSS feed. If you can count that many benefits from an Internet marketing technique that is also free and easy then you are foolish not to begin using it for yourself.
Blogging About Your Business
There are many uses for blogging. In most cases, blogging can be used for advertising. If you own a business, you can make use of blogs to promote your products or services. The usage of blogging in businesses is gaining popularity because it can establish a business’ credibility and name recognition.
The internet is a very competitive arena for online businesses. Many people are now into home-based businesses. There are certain advantages in putting up home-based business such as lower capital requirement, free to work any time, and you can spend a lot of your time with your family. If you want to establish a successful online business, make sure that you use blogging.
You don’t have to be an expert blogger. You simply have to know the basics of blogging and you’re on your way to success. Through blogging, you can create a priceless platform where you can demonstrate readily your expertise, experience, talents, and your business to the whole world. Now, you have a more effective way of presenting your business to the world and most especially, to your customers or clients.
You can also look into other online businesses which previously made use of blogging for promoting their products or services. If you want, you can contact them and ask how blogging has helped them in establishing business success. You’ll be surprised to find out that some business owners exerted their own efforts to create blogs for their businesses. They did not seek the help of expert bloggers to do the job for them.
Aside from enhancing your business’ reputation online, you can also use blogging to enhance the web presence of your business. If you can make a comprehensive website for your business and you’re able to create effective blogs, the name of your business will be known online.
Many online businesses spend thousands of their capital to enhance web presence but if you want to save some money on the promotion of your business, you must learn to create blogs for your business. This way, you can create personal blogs that your business can benefit a lot. Customers are easily attracted to businesses that are considered leaders in the business arena. You can inform the world about your expertise through the blogs you post in your website.
Many people read blogs nowadays. If you can post blogs regularly, prospective clients and customers can be kept informed. You can create a buzz so that you business will become more popular. Oftentimes, readers who are interested in your blogs will also pass the links to their friends, colleagues, and family members. This way, you will have a wider audience.
If you can blog appropriately, your business can be among the top ranked in search engine results. If you can achieve top ranks in any search engine, your business will become more popular and more profitable.
With more readers and subscribers for your blogs, you can increase the traffic in your business’ site. You will then be able to reach more customers so that your business will earn more profits.
So don’t just sit down and watch as your business fails. Start learning the basics of blogging and post blogs in your business’ website. Soon, your business will flourish and you can earn huge profits.
Always have fresh blog ideas at hand so that your readers and customers will remain interested.
There is no question that blogging is one of the best ways to get keyword rich content on your site, get your message on the search engines and get traffic to your website. But how do you get started blogging?
When you consider starting a blog there are many options. A great way to get started blogging quickly (and for free) is to use an online ‘standalone’ service like WordPress or Google’s Blogger. These are free, highly customizable tools that support both new and more advanced bloggers. The negative is that you can’t use your website’s domain name. For instance, if using Blogger, you blog address would be something like ‘yourblog.blogspot.com.’ While you can link to this from your current website, search engines won’t know give you ‘credit’ for the extra content since it is a different domain. With creative cross linking however, you can still benefit from the increased exposure you can get from a blog.
These free services provide powerful software tool that balance value, quality, and ease of use. While some people prefer to use more basic blog services, they too can truly benefit from the ‘built-in’ benefits of WordPress or Blogger along with its existing large community of users.
One of the most notable benefits of these services is the ease of use, and advanced functionality of the service compared to some blog software applications. Neither Blogger nor WordPress require you to know any ‘coding’ and allow you to built and post to your blog with easy to use icons similar to what one would see in a word processing program. Having the ability to utilize a program like this allows people to create blogs that are as high tech, and complete as full blown websites.
If you are occasionally ‘offline’ you can benefit from WordPress’s ability to import posts. This means you can put your blog together while you are not connected to the internet and then import it later. If you already use another blogging service such you can also import your posts directly into Blogger or WordPress.
Another benefit of these services is their large widget or element and theme libraries that allow you to instantly add useful features, and professional looking styles to your blog. A very simple drag and drop interface allows you to add features such as an RSS feed with a few clicks.
Another option to consider would be blogging software that you can directly integrate into your website. Some hosting provides such as GoDaddy allow you to use your existing domain name for you blog. The benefit is that the content of your blog becomes part of what search engines see for your domain. In these cases you are more likely to pay a monthly add-on fee to your hosting provider. As an alternative, Google’s Blogger allows you to publish to a FTP site, which means you can blog from your own domain. You lose some of the flexibility of the ‘out of the box’ service, but with a little effort you can have a customized template and pretty easy posting capability that resides within your domain.
As your needs become more advanced or if you are a more technical blogger you may also consider blogging software that can be directly integrated into your website. One to consider is bBlog. bBlog is an open source, PHP/MySQL application. If you don’t know what the last sentence means, then this isn’t for you. If you do know, then you may benefit from the expanded flexibility an integrated application could provide.
In the end, you have a wide, wide range of very inexpensive (or free) options to get started.
Developing an Audience
You’ve finally created a blog and you’ve made your first post. Now how do you get people to actually read what you’re blogging about? Here are some tips on promoting your blog:
1) Quality Content – Interesting content will keep your readership returning. Update your blog regularly.
Googlebot, which is Google’s web-crawling robot loves content. The more you update your blog, the more frequent the search engine spiders will return to it.
2) Take part in forums that are related to blogging. Ask other bloggers for their opinion on your blog and take their suggestions to heart.
Ask other bloggers for their opinion on your blog and take their suggestions to heart.
3) Publish an RSS/Atom/XML feed. If you’re using Blogger, you can turn on RSS feed by clicking on settings in your dashboard and then clicking on site feed and make sure that your settings are set to yes.
4) Carefully choose your subject titles, taking into consideration what other internet users may be searching for.
Use keywords in your title. I suggest subscribing to Word Tracker. Their report of the most popular searches is published each Tuesday and distributed to over 30,000 subscribers.
Technorati.com , is a blog search engine that also lists the top search words. The more targeted your keywords are, the greater your return in search engines will be.
5) Involve yourself in commenting on other blogs. You can gain a loyal readership just by offering feedback to your fellow bloggers. The comment feature allows you to add a link back to your blog as well.
6) Be sure to include your blog address in forum signatures and in your email signature.
7) Submit your blog to directories.
Submit your blog’s url to Technorati, Daypop, Blogdex and Popdex.
8) Write articles. Include a resource box in your article and submit it to article directories such as http://iSnare.com
9) If you’re using blogging software such as Blogger, there is an option to notify the central blog update services (such as http://weblogs.com) whenever you’ve made a new entry to your blog. Make sure that this option is turned on! In blogger, click on publish in your dashboard and make sure that your settings are set to yes under notify weblogs. Alternatively, you can go to http://ping-o-matic.com and send out a ping each time you update your blog. This lets everyone know that you’ve just updated your blog.
10) Link to other blogs. Use services like blogrolling, which is similar to linking. Blogrolling allows you to maintain an updated list of your favorite blogs. But, don’t build a long blog roll of sites that you have no intention of returning to. There is nothing more annoying then visiting a blog that has a humongous blogroll.
Be patient, traffic doesn’t happen overnight. The best way that I’ve found to increase traffic is by getting to know people. Spend what free time that you have, reading blogs, leaving feedback and building friendships. Try to leave comments on the blogs that you visit as often as you can. While you are waiting for the traffic to come, just enjoy blogging. You’ll be improving your writing in the process.
Eventually you’ll build a network of not just readers, but friends and loyal supporters. Blogging is not just about marketing; it’s about creating lasting relationships.
SEO & Your Blog
If you are interested in trying to make money from your blog, you probably want to know how you can best optimize your blog for great search engine results. After all, most people stumble upon blogs when doing a search for something. If you use these optimization tips effectively, it may be your blog more people are drawn to. So, check these tips out and experiment with your own blog. Note what has the best results and stay with it. Change the other things around a bit until you get the results out of them that you want.
Many experts say that the best way to optimize your blog is to keep everything very simple. You can choose one quality content topic and make it your base. Then from there you can use variations of the topic in order to keep everything going. This may seem like a broad and useless tip, but once you get into blogging more and more, you understand how important it is.
Put More Out There
If you are trying to get more of a presence on search engines, be sure that you have something to show. The more content you have, the more likely you are to show up on a search engine. Bigger sites always do better than smaller sites. It is simply a numbers game. Search engines will see your site in a different manner, depending on how much content you have. The more content you have, the more there is a chance there will be that someone will stumble onto your site.
Ask Search Engines for Help
Few people know that you can actually submit your site to search engines. Submit your site’s URL and ask to be put into the index. This can take a while, but if they do list you in the index, you will see a larger increase in traffic. Beware however of a service that asks for money in exchange for getting your sites into search engines. These can be a little misleading at times. There are ways to do this without needing to pay anyone at all.
A great idea for optimization is to identify the most popular keywords. By doing this, you are essentially targeting the keywords that people most often search for. When you do this, you have an edge over the competition. When you know exactly what the people are looking for, you can give them just that. Once you have a list of keywords, simply create articles that use these keywords. By creating these articles, you are putting yourself out there to be found. When someone does a search for those keywords, your blog just might pop up on their screen. Be careful not to use the keyword so much that your article does not make sense however.
If you really want the best optimization, you should update it daily at the least. The more you update it, the more often search engines will index your blog. Therefore, you will want to be sure your blog is always fresh. Adding new information is the best way to update your blog. The more new information you have, the better off you will be! Just be sure that when you do update, it is for a good reason. You should always remember that content can have a purpose, but it should always be quality content. If you compromise content, you are only allowing yourself to strip the creativity from your project. If you are happy with doing that, by all means go ahead. However, as a writer, you will have a certain responsibility to web surfers. Unless you want everything on the web to be useless, do your part!
Blog Marketing for Beginners
Blogs which are also known as web logs are the new thing on the internet. They are pretty much a platform that you can use that will allow you to post your thoughts on most any subject that you want to. They can be used for journaling, promoting, writing, and publishing, anything that your heart desires. However, if you are a beginner and new blogging as well as marketing, there are some very important things that you will want to know.
Blog marketing is pretty easy if you have a marketing mind. You are going to find that many people use blogs as a diary, and many times these blogs that are used for this purpose are not intended to make them money, but simply a way to put there thoughts out there and find others that are going through the same thing. If you have never even had a blog before, the simplest thing that you can do is to start one, and just journal in it for a while. This will allow you to learn just what it takes and what it is all about to keep up a blog. When you are just journaling your thoughts and what is on your mind, you have nothing to lose and nothing to gain. You don’t even have to make your blog public if you don’t want others to read what you have to say. That is a personal preference. However, doing this will let you see how it works. Then you can move on to trying to market a product or a service.
Using a blog to market something is cheaper than using a website. This is because there are so many free ones out there that you can use to get the word out, and they are really just as good as having a website that you pay for. There are of course some advantages to having your own URL, but for a beginner, a free one will work until you get the hang of it and want to move it all over onto your own server. The free blogs are just not that customizable. If you are not familiar with HTML, you are going to find that your blog will look like everyone else’s. But, that is ok in the beginning. You can always make changes later on once you are becoming successful.
When you have your own blog, you are in charge of the content that is posted on it. You can decide what is said, and what is not. You are after all writing it all, right? So, the sky is the limit. Whether you want a blog that does website reviews and takes nominations, or you want to sell things that you make out of your home, the choice is yours. Using a blog to get the word out about whatever you want too is a great way to market and promote something.
Blog marketing can get complicated if you let it. It is really only as hard as you make it. While there are some bloggers out there that are making a six figure income with the use of blog marketing, we all know that it can be done. We just want to know how. Well, for any beginner, start small, and be consistent. The six figure bloggers all did. They started with one, built it up, and then added another blog, built it up. Then, keeping up both blogs and not letting them fall behind, they continued to add more and more. Of course they had help, and they outsourced a lot of their work. If you are looking to make a massive income with blogging, you will need some help.
Blog marketing is a great thing to learn. If you can sell things from a blog, you can sell them anywhere. Making money by using a blog is one of the most satisfying things that you will ever learn how to do. Just do not expect to make money over night, know that you have to work at it consistently everyday, and remember to put into it what you want to get out of it.
Six Figure Blog Marketing Plan
Blog marketing is sweeping the internet world. It is something that most everyone is doing and using to make an income. There are some that are even six figure bloggers. How do you become a six figure blog marketer? Anyone that is making six figures with blog marketing is not very likely to give up their secrets. Unless they can sell it to you in an ebook. However, if you are serious about making that amount of money and you have money to invest in it, chances are you could be a six figure blog marketing guru as well.
Six figure blog marketing is more than likely not done with one single blog. It would take many many blogs to create a six figure income, and if you have the funds and the resources, it could be done. The first thing that you would need to do is find out the markets that are low in competition but are high in the search engine rankings. Doing so will give you a great idea of what you should be marketing in your blog and what you should stay away from. Finding a niche market that is barely touched in the world of internet marketing is the best thing to do. However, you then have to decide if the niche markets that you have discovered are ones that you are interested in. Some start out with things that they know and get great results, whether they are niche markets or not.
When the goal is six figure blog marketing, you are going to find out real fast that outsourcing some work to others is not a bad idea. Doing all of the work yourself is not something that is possible when you are wanting to make that amount of money. Just be sure that you hire those that you can trust and have a great reputation for getting work done on time and accurately. You will not want your workers to put you behind schedule.
While you are planning to outsource some of your work to others, you may want to decide and get an outline of just what is needed and the priority. Perhaps you need someone to set up your many blogs, or maybe you need someone else to write the content for the blogs. You can easily find experts on particular markets that you are wanting to blog about and pay them for the rights to their articles. Then post them as needed on your blog.
When you start looking to make a six figure income with your blogs, you are going to see that you will need to be sure that they are all updated in a timely manner. You are going to have to update them as often as possible, and maybe even hire help to be sure that everything goes smoothly with that as well.
Making a six figure income with blogs is the ideal work at home job. You make great money, and have great people working for you. Just be sure that you hire those that know what they are doing and are fluent in the language that you are marketing in as well. Someone that speaks and writes poor English will not help your income, but may hurt it if you have English based readers.
Is SEO Dead?
A lot of the major search engines have been tweaking the way that they calculate who is at the top of the search result page when a web surfer looks something up on a search engine. Some of these search engines are claiming that SEO is dead, and there is no way to force yourself to the top (except working for years and having a quality product). For people who are not trying to promote a business or make a living off of the Internet, maybe the death of SEO would be a positive event for the evolution of the Internet.
If you don’t know what SEO is, it’s the manipulation of keywords that are used to find a website to make it appear at the top of the search page when someone searches the Internet. For example, if you search for “SEO services”, the SEO firm that is the best at this manipulation will have their website towards the top of the page, and the SEO company that isn’t too good at what they do can be found on the 103rd page of the search results.
So why would it be so great if SEO died? The reason that SEO services are so terrible for the average web surfer is that they put a lot of junk on the Internet. They use a lot a keyword spamming, which give you irrelevant results for what you are really looking for. For example, if you are searching for information on a friend, and enter his name in the search engine, you are probably going to have at least half of those results that are the result of this keyword spamming. When entering a name in, some of the results will lead you to telephone books, some of the results will lead you to people finding companies, and the rest of the results of probably lead you to the pages that actually have your friend on it.
A lot of companies pay a lot of money to a SEO company to get them to the top of the search engine pages, while the majority of people who have websites for fun don’t rely on any SEO services all. It’s really unfortunate that people can buy their way to the top and trick consumers to click on their website. If SEO was dead, there would be very few individual who would complain.
Another benefit to the death of SEO is that a major SEO firm would have no incentive for putting junk on the Internet. If you have ever clicked on a page that you thought was exactly what you were searching for and then discovered that it was just a bunch of words, with absolutely no meaning, you know how frustrating SEO can be. Without search engine optimization, these pages wouldn’t be up there, and you wouldn’t get the false hope of finding exactly the nugget of information that you needed on the Internet, getting your hopes up, and then being terribly disappointed by it when you found out that the information was useless.
If SEO was dead, companies will lead be on an even playing field with individuals, and of those people who provided the best websites with the best information would be at the top of the search engines, not the people with the best engineers, the best keyword spammers and the most web pages. SEO probably won’t die with these changes, but average surfers can hope!
High Quality SEO Strategies
SEO may not be that difficult, but it certainly is not easy either. If you want to rank well in the search engines there are some rules that you need to adhere to. When it comes to ranking well in serps the common perception is that MSN is the easiest followed by Yahoo and then Google. The thought is that Google places too much value on older pages. That means that even if your website has a lot of relevant content it may not rank in the top ten for your main keyword.
All right, let’s get to the point. The first thing you need to work on is links. You need links and lots of them coming from sites that are relevant to the content on yours. For some search engines relevancy does not matter as much as others, but for Google is matters big time.
Now where are these links going to come from? That is the question. They can come from quality web directories, article directories or from other sites that relate to your niche. You gain the relevancy in directories by submitting to the most relevant category to your website. With directories you should be careful of any site that has more than 20 outgoing links listed per page, displays excessive ad-sense or banner ads. Plus some other more advanced items to look for in SEO enhancements, unique on-site content and additional features.
You can also receive back links by writing and publishing relevant articles on article directories. Make sure that you include keywords that you are targeting within the article itself. When writing the article keep it on point and have fun with it to make it something people want to read. You can use examples to make your points and bring more credibility. Most of all include the link back to your website within the author resource box. Without that the whole process is kind of pointless. Once the article is written search for some article directories and start submitting.
Reciprocal linking is not recommended as Google frowns on this activity. Excessive reciprocal linking could result in punishment in the search engines or even banning. If you take part in this activity do so with moderation and extreme care. Three way linking was developed to get around being able to detect the link exchanges, but Google claims to be able to find those kinds of reciprocal linking activities also. Frankly with the minimal reward of reciprocal linking the risk is too great.
Good optimization for search engines will take time. It does not happen overnight so prepare for a consistent hard approach to it. There is a certain amount of enjoyment in achieving goals and modifying strategies as the search engine algorithms change. Keep in mind that if you focus on Google the rankings in the other search engines should also follow.
SEO does not have to be expensive, but it will take an investment of some part from you. Either money or time, if you choose to go low budget be prepared to invest your time.
How SEO Works
To understand how SEO or Search Engine Optimization works, you must first need to understand how search engines operate.
Search engines are Internet sites designed to help users locate information from other sites. Each search engine has its own way of locating information but all of them perform three basic tasks. First they search the Internet based on certain keywords or phrases. After which, they keep an index of what they find and where they found it. Then, when they have indexed sites that are in their listing, they would put them in a database so that it can be easily retrieved when a user requests a search.
Now that you know how a search engine operates, you will more or less have an idea what kind of work is involved in doing SEO.
SEO targets to raise a site’s ranking in search engine results page (SERPS) and traffic volume by making it easier for search engines to find your site. There are several ways how to do this. The most common way is to improve site content. Since search engines are text-driven, the right placement of keywords relevant to a site makes it easier to be traced.
Other ways that SEOs could build up ranking and traffic is through increasing link popularity. Link popularity is the measure of the total number of other websites which link to a specific site on the World Wide Web. Link popularity plays a vital role in the visibility of a web site at the top of search results because it is a major factor used by search engines to determine a site’s ranking. Commonly, the more inbound links a site has, the higher the position it gets on the search list compared to a similar site that has fewer links.
Moreover, some search engines require at least one or more links coming to a web site or else it will be dropped from their index. Google, for example, uses a special system to do link analysis and then rank web pages based on this.
Another technique concerns meta tags. Officially referred to as Metadata Elements, meta tags are HTML (Hyper Text Markup Language) or XHTML (Extensible Hyper Text Markup Language) elements used to provide data to facilitate the understanding of the contents of a web page.
These are found within the section of web pages. In a sense, meta tags are codes. Cleaning up codes in a website help speed up the load time of a web page and improve the code-to-text ratio. Search engines recognize the codes of a web page and have to find the keywords in the text among all of that code. If there is too much code but not enough text, then a web page can be considered less relevant to a keyword. In effect, less relevance to keywords means lower search engine results for a web page.
The techniques mentioned above are just some ways that SEO experts practice. There are other factors in a website’s design that could be played around and improved to boost up its ranking in search engine results pages. The bottom line is, whatever technique is used, an SEO’s main concern is to improve volume of web traffic and site rankings by making it ‘search engine friendly’.
The Fundamentals of SEO
The Website Revelation – What owning a website actually means.
As a Web Developer and SEO consultant I deal with many existing website owners who are looking to modify or improve their website. I also deal with many people who are looking to start their web presence with a new website. Through both of these interactions there is often a common theme; a misunderstanding or an attitude. I call this a misconception of reality, as often the reality of what the Internet can actually do for the persons business and what they think it can do differ massively.
Often it is presumed that by simply owning a domain and having a website built and published on the Internet, thousands of people will magically find the website, visit it and buy their products. “If you build it, they will come” should be removed from the vocabulary as soon as possible if you are to adjust attitudes to the underlying search technology. As a businessman in the real World, it is obvious that it would not happen outside of the Internet ether, so what is so different online? Maybe it was the Technology boom 10 years ago that caused a rift in understanding or maybe the buzz that caused the meteoric rise in the stock prices of Tech Companies, I can hear the thoughts of the small businessman, “surely this can be replicated for my business” – in answer I would say, “well, it is unlikely, but you should be able to achieve some results over time”.
It is most important when taking on a project like Search Engine Optimization for a website, to know that it is important to be committed for the long haul. It is no small task and sufficient funds need to be allocated to the project. Delivery deadlines need to be correctly scoped against required changes, in order to meet client expectations. The key points of responsibility to the SEO project are in knowing that there are big changes near the start and during setup but the changes do not stop after setup, there are a continuous ongoing refinements to the design and system over time. In this regard I find it important to manage expectations and set realistic long term goals on what a website can be expected to achieve and in what time frames those goals hope to be met.
So what should your goal be when you are delving into SEO for your website? Well, everyone’s goal is exactly the same; improve page rankings, improve page visits and hits and finally gain more sales through the website.
When it comes to SEO and achieving these goals you have to have principles and my main principle is, “Good websites get good ratings and bad websites get bad ratings or none at all.” As time goes on with the improvement of search engine technology and the refinement of search engine results this statement becomes truer and truer. I believe in results through “white hat”(reads; “Grey Hat”) principles and methodologies.
What are “white hat” principles? I guess I would compare it to doing things the honest way and the right way without risk. So develop a good site, promote good linking, have good informative content and keep working on it and then you are on the road to good rankings through “White Hat” principles.
So, why should you do things the “white hat” way? Well, search engines do have some kind of understanding, an artificial intelligence. They soon catch on to websites spamming or linking to websites with no relevance and bad cross linking. It’s about being smart, in for the long term and wanting your business to grow organically, naturally.
So how do I go about improving my site and making it optimized for search engines naturally? Well, that’s why you’re here! So let’s run through few of the things you should be doing in your websites from a fundamental level.
When choosing a domain name, choose one that is relevant to the product or service you are going to provide and that is as simple as possible. There are considerations of branding and product/service provided that should go into this choice. Involvement of marketing personal and product understanding is required but also consultation with your SEO professional is advantageous. In this step I would say, take some time and choose wisely. Keep it simple and easy to remember, often saying it out loud will make it clear whether it can be understood by a simple man.
It is a strongly held belief by many SEO professionals that buying a domain which is older, and that has been around for a while, means it will not be sand boxed by Google. What’s the sandbox effect? Well, it refers to what Google does to a website or domain that is new or is relatively unknown by Google. In many instances Google’s Sandbox effect relegates the new domain to sub-optimal inclusion in search results. Regardless of the sites optimization it lowers the websites relevance and ranking to the term searched upon. If you can use your old business domain name, then consider this very important.
If, however, you are buying a new domain name then keep it relevant to the product or service being sold or offered on the website. Keep it close, relevant and simple. Relevance is primary.
Location specific domain or international domain ( .com or com.au)? Personally I think dot com’s are better, mainly because they appeal Internationally but if you want to you can keep it location specific and to your region then consider purchasing all similar higher level domains, yourdomain.com and yourdomain.com.au, if you can.
Choosing a Host:
Fast, reliable and gives you all you that you need and want. Preferably gives a unique IP. Again some SEO professionals believe this can also have a detrimental affect in Google rankings but from my experience it sometimes does and it sometimes doesn’t. I have had some sites come in with high PR rankings on shared IP’s and others when I shifted to a new IP the PR of the site jumped, so this is still a bit of a mystery when it comes to Google rankings. I guess a consideration
When choosing your host ensure the plan you are on can be expanded so that any new increases in traffic can be accommodated accordingly.
There are several fundamental things to consider when you are modifying or designing a website.
Flash is has been popular for a few years now and I truly believe it has its place. It is a great way of showing many products or services in a small area, has great visual impact if done properly and can set a good friendly tone to the website visitor. Having said that, I also hate flash; it can be an absolute nightmare when it comes to search engine optimization.
What you should know about flash; it cannot be read by a search engine as the search engine cannot read the text or the images contained within it nor can it interpret what is in the pictures being shown.
When it comes to flash I would suggest, not making your whole website flash. If you are designing a new website and you want to use flash then use it in high impact areas to capture the attention of your intended audience but use it sparingly. It is important to ensure that as much text content(to a maximum discussed in my next book, generally 300-500 characters) is available on the webpage and in simple HTML.
Many older websites were designed with frames. Frames are where the main home page is actually a frameset page that includes several other pages into it. This makes the page hard to index in search engines and should be avoided. While Google do now index framed sites, it is important to note that most of the other top search engines still cannot follow frame links. They only see the frameset page and ignore the rest of the inner frames. This presents an SEO problem to us because it is highly likely those inner pages contain our content keywords.
Nowadays this is not really a huge issue as it is so uncommon for a designer to actually use frames but the easiest way to resolve the issue would be to enforce a no use policy on frames.
According to research the Googlebot trawls web pages from left to right and top to bottom. So given this little tidbit of information it is clear that you should be putting our most valuable keywords and information on the left and near the top. Of course this is a blanket statement and does not take into account design principles and beautification. Just keep it in mind during design of page layout. Position your move relevant keywords to the left of the page and near the top.
Good HTML Coding:
A lot of HTML generator programs out there bloat HTML to the point it is 3-4 times larger than what it would be if you hand coded it. Keep it simple, use a text editor, edit your HTML the old school way; until there is a HTML generator tool worthy of use. If you can’t code HTML then do a search on the Internet and find a decent, free, e-book and learn how to do it.
Keep them small and use only what you need to. This is essential for decreasing page loading times and getting information onto the users screen as soon as possible.
Overall page size and loading:
Dynamic URL’s & page/file names:
Dynamic pages are roadblocks to high search engine positioning. Especially those that end in “?” or “&”. In a dynamic site, variables are passed to the URL and the page is generated dynamically, often from information stored in a database as is the case with many e-commerce sites. Normal .html pages are static – they are hard-coded, their information does not change, and there are no “?” or “&” characters in the URL.
Pages with dynamic URLs are present in several engines, notably Google and Alta-vista, even though publicly Alta-vista claims their spider does not crawl dynamic URLs. To a spider a “?” represents a sea of endless possibilities – some pages can automatically generate a potentially massive number of URLs, trapping the spider in a virtually infinite loop.
As a general rule, search engines will not properly index documents that:
• contain a “?” or “&”
• End in the following document types: .cfm, .asp, .shtml, .php, .stm, .jsp, .cgi, .pl
• Could potentially generate a large number of URLs.
To avoid complications, consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly.
Slightly Off Topic Thoughts:
The topics covered here are not considered completely SEO topics but in terms of overall objective – increasing sales, this section is very important. Take these things on board, consider them, consult with your designer and marketing team. Make educated and informed choices on these topics when considering your audience and what your website objectives are.
Over 65% of all screens in the World are set to run at the 1024×768 resolution. Of the remaining percentage, 13% are running at 800×600, 20% running at larger sizes and 2% are unknown. So this affects the way you design. It would be my suggestion to always design for the smallest user to visit your site, but often I find 800×600 restrictive so I tend to design for slightly larger. Not large enough to make an 800×600 user angry but large enough to make it look good on larger screens also. I weigh up my target users, my intended amount of content and find some happy medium. I generally design for 1000×620 as this is the perfect amount of real estate for a 1024×768 user when they have the browser top bar and status bar and Windows taskbar.
colors and themes:
One important aspect of marketing – selling – is the use of color. Meanings are attached to colors in the same way meanings are attached to words.
• Gold is the color of wealth and prosperity.
• White is the color of pure innocence and cleanliness.
• Pink is the color of femininity and softness.
• Green is the color of natural things and freshness.
• Red is the color of danger and stress.
• Blue is the color the calmness, intelligence. The majority of the World selects blue as a favorite color. It often represents “trust”
Use of color to establish an image or a brand is common in the marketing community, yet when you visit the websites of many search engine optimization professional’s, it’s obvious that color significance plays no part in their own web optimization.
Some of the colors I found on SEO websites:
• Baby Blue, a color which implies weakness.
• Red, a color which implies risk, or danger.
• Orange a color which implies a cheerful “levity”. Orange is one of Americans’ least favorite colors.
Although color selection is off topic for SEO I would consider it a very important factor in what SEO is trying to achieve, in the end, for your website – selling more product, creating loyalty to your brand and customer impact. color research is something you should seriously consider. In summary of color choices I would suggest studying and learning more about your customers, researching color choices and their relevance to your underlying products and making informed choices on these in collaboration. If in doubt then I suggest sticking to safe and trusted colors within safe eye pleasing designs.
Gifs for logos & jpgs for pictures:
Ensure you are using gifs for logos and background placements and jpgs for photos on your website. This helps reduce size and improve clarity of the web site overall.
The Importance of Anchor Text
Many times as an SEO consultant, a client will come to me with a business website that has numerous high quality links and still doesn’t see the results they are looking for with regards to SEO. When this issue arises, one of the first things a look for is to see if the site has key word rich content. If content is not the issue, it is more than likely an anchor text issue. In this article I will address what anchor text is and how it can be applied to improve the overall ranking of any particular website. I will also cover how a website can track ones anchor text.
Anchor text, in a nutshell, is the text attached to a link that points to your site. Google, Yahoo and other major search engines place a lot of weight on not just links but also on what exactly is made-up of the actual link. Many people attach links to such words as “click here” or “homepage”. Unfortunately, according to Google’s search algorithm or ranking formula, you are now getting credit for the term “click here” and not “Cheap Widgets” or whatever keyword or phrase you are optimizing for. When link building, it is important to fully understand what keywords you are trying to optimize for and include them in the links you build. When issuing press releases, news articles, and blog entries, make sure you are including your specific anchor text with all links pointing to your site.
For sites that don’t have a lot of links, directory submissions are a great way to build text links with the anchor text you deem necessary. Many directories that are considered “SEO friendly” allow you to choose any type of anchor text you see fit. A great resource to find these “SEO Friendly” directories is a site called info.vilesilencer. They list hundreds of “SEO friendly” Directories that you can submit to.
Tracking your website’s anchor text can sometimes be tricky. I recommend using some of the free anchor text trackers that can be found online. Google Webmaster Tools has a very good section devoted to showing the number of links each one of your pages has and the text link that Google recognizes. There is also a great site called Back Link Watch.
Another important factor when considering anchor text is to look at your website’s internal anchor text. When creating a link to one of you other pages on your website, it is very important to include the keywords in your link that you are optimizing for on your other page. For example if you are selling iPod batteries on one of your site’s sub pages, your anchor text should be iPod batteries. A great place to include all of your pages anchor text is your website’s sitemap.
In conclusion Anchor text needs to be considered in all SEO campaigns. Although is just a small piece of the SEO puzzle it make a world of difference when it is used correctly.
Writing SEO Friendly Content
Content writer’s main aim is to create a new written piece which is original, simple, engrossing and also to the point. One should always keep this in mind that content writing generally involves thought, research, subbing and editing. Half of your battle is won if the client or visitor likes your writing and also provides him certain benefits he or she is looking for. That’s why it is said that content writing should be done in keeping the target audience in mind. How does that happen? There are a few simple steps to it. Let’s get started.
A- Try to think from the visitor’s point of view. Means understand, listen, think and learn. Before writing give a deep insight to the client’s requirements. This gives you the chance of knowing what client wants to look in the writing. And in any case you’re unsure of the client’s brief and specifications then simply inquire and ask him till your mind is clear of any doubts. Never forget that the content is aimed to target audience and if you can do that, you have delivered the goods.
B- Before getting onto writing, just do some search and research. If you’re unsure about the topic then hunt for some information and its related areas. But prior to that ask the client for useful link to develop content rather then spending time creating something that is not even close to the clients agenda.
C- Content writers should always keep in mind that normal content writing is completely different from SEO content writing. SEO content writing is strategically placed to optimize the search engine rankings of the written pages. That’s why write a foolproof, striking, attention-grabbing content along with the proper keyword placement.
D- SEO content writer must realize that he is targeting the audience as well as the search engine. And his content can either make or break the client’s agenda. Thus, it becomes necessary for the content writer to work in tandem with the business goals of the client.
Content writer must endeavor hard to achieve and maintain high standards in his SEO content writing. He should write and provide a creative, business oriented, keyword centric copy.
SEO Friendly Design
SEO is not just about keyword density and link building, it also has a lot to do with design and back-end programming. If your website design is not spider-friendly, it won’t get crawled and, naturally, you won’t rank for your keywords.
So it goes that the key to successful ranking is to be mindful of your designing and programming. In general, easy navigation and “crawlable” content or content that can be crawled by search engines are the keys to a successful SEO design.
Set-Up And Design
Search engine spiders cannot crawl websites with dynamic URLs. A dynamic URL has any one of these characters in them: ? & % + = $ cgi-bin .cgi
If your website has dynamic URLs, try submitting to the search engines the non-dynamic URLs that point directly to the dynamic page. If not, consider creating static pages on static URLs.
Search engine spiders do not do a very good job of indexing websites with frames, in fact, they’re very bad at it. Redesign your website to a simple HTML if topping search engines is your priority.
The problematic thing about frames is that search engine spiders do not see
“crawlable” content when they search frames.
Flash In Your Design
Flash elements themselves are not problematic. They only become problematic if they are not used properly (the SEO way).
Designing splash pages is one of the biggest SEO mistakes, precisely because splash pages aremade up almost entirely of flash. If you need to use flash, insert as much keyword-optimized text as you can and write a title and meta information in the source code.
Image Maps and Java
When designing your website, don’t even think about going around search engines by using black hat techniques like cloaking a keyword spammed page with a very nice copy for website visitors to see. Using black hat methods is just good for the short-term, and you can actually get removed from Google’s index of websites if you do. Besides, there are times when visitors can actually see the cloaked content (spam and more spam) – not a very pleasant experience at all for your visitors.
The popularity of the search engines has made website design a continuously juggling act between keyword density and aesthetics and of ranking well with the search engines whilst holding visitors’ attention. On some sites where a flash design is more appropriate, website owners strike a compromise by designing a pure HTML version of the Flash website.
The rule of thumb in designing, however, is to always keep your visitors in mind – the search engines come in only secondary. After all, if it is not SEO, there are other ways to promote your website – like email marketing campaign, viral marketing, and launching a Google Adwords campaign. You can also write blogs and PR articles that have active links to your website.
The Truth About Meta Tags
In earlier days, when the Internet was still pretty new meta tags were everything. They were vital in helping search engines determine what the site was all about and how to rank the site in their search results. When the databases were smaller and more manageable, this meta tag provided a quick and easy way to figure out which keywords were important on a site. At that time, meta tags were king. Many SEO services could get web sites placed high because of the presence of meta tags.
As the Internet grew larger beyond all expectations, there was fierce competition in trying to get into the search engine’s top ranking. SEO services who could not get their sites ranked through fair means resorted to unfair means. In an effort to bring traffic to their site they abused the system by incorporating useless and completely irrelevant keywords into their meta tags.
With the result that today, Google and most other major search engines pay little or no attention to meta tags. What is given more importance is the content within the pages of the site. A few engines still take notice the words within the meta tags, but they are used more as minor supplements to the actual content and title tag of the web page.
So, should you or shouldn’t you use meta keyword tags anymore? It certainly couldn’t hurt to use it. Search engines use many different factors to determine site rankings, so it makes good sense to use meta tags along with any other acceptable and legitimate technique that is available. At best, it increases your chances of getting a higher ranking and there’s no downside to it unless you rampantly stuff your page with irrelevant keywords.
If you still intend using meta tags, first write your content based on relevant keywords and then create a title tag and meta description tag using the same keywords.
Grow Your Awareness Using SEO
In the online market search engine optimization process create an extra skill. Those people are aware about online market they can easily know the searching process. It’s a technological term. For getting the knowledge of searching process the person only needs the common sense and basic knowledge. There is not a particular rule you find for getting the higher rank for it you only need the search engine out comes.
In searching each one is only depends on the tools utilization and optimization. And it is a better process for competitors. In searching process you can find several beliefs and myths which are exiting plus related with the search engine optimization process. A number of people beliefs that search engines work totally depend on different algorithms. So while working the searching process furious with different algorithms.
In the same way algorithm searches different points, different views and after that selects any key thing. But comparing with different process it is truly not a valuable process. The algorithms of search engine process just make little bit of change by time. They are not found equal but for the success when algorithm really helps you that time only this process brings pleasure in some ones mind. In searching process the most important thing is the content; when SEO started its work it morally focus on the content.
If the content is wrong then the search engine rejects it and normally the content varnish. And visitors only like the fresh and unique contents and these are only selected by the searching process. An effective copy which is written for the web site if it contains genuine contents and its site is more presumable and gets higher ranking and the search engine provides it a higher ranking.
10 Common SEO Mistakes
Firstly it should be noted that Search Engine Optimization is not something performed with a blanket approach; it is an individual set of actions performed page by page to suit that page’s particular goals.
The following are the top ten mistakes that I have seen made over and over again by people trying to self-optimize their websites.
1. Bad Titles. Titles are the most important thing about a webpage. Search engines spiders see the title on your page first and they make a general assessment about it based upon this. They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit. The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly.
Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital – leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website. Every page title and content should be unique otherwise is will be ranked supplemental.
2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed. Because I use Joomla every day I will describe what I mean relating to Joomla. In Joomla (and most other dynamic websites) URL’s like the normal Joomla URL “index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35” drive the website.
The problem with these URL’s is that they are unintelligible by humans and also by search engines. Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this “buy-blue-widgets.html”. If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like “buy” and “blue widgets”.
3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success. Often websites just duplicate content or bring in plagiarized content from other websites. It is my experience that these websites fail dismally in search engine rankings. Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee.
Make it good, friendly and unique content that people will want to link to. If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index.
4. No Links. Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept. For each person or website that links to your website it is a vote for your site. If the website that links to yours has a high pagerank itself then it carries more weight. Simply having good keywords, titles and text on your page is only part of SEO.
Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page. In order to ensure SEO success you have to create incoming links – this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet. One way to gain instant (within a few weeks) links is to pay for text advertising – A search on Google will uncover some of the best text linking services.
Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a “black listed” site then Google will penalize you significantly. One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link. The best way to gain links is to have unique content that other people actually want to link to.
5. Incoming link anchor text. Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also. The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also.
The website you link from should be relevant to your website. So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region. Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for “web design” keyword search terms. Use professional common sense when gaining links.
6. Bad Internal Page Links. We return to on page factors that you can work on within your website. It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page. Make sure the title tag is filled in also for each link. You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page.
7. Live links. Using some external tools like the link checker that W3 Org offer is good. I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this. Make use of both of these freely available tools.
8. Impatience. Search Engine Optimization is not a short term task. It is one of an ongoing refinement after refinement and hour after hour of working on your website. Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly.
Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way.
Search Engine Companies are always changing their ranking and rating systems and coupled with this there are always other people out there gunning for your top spot. Keep looking to improve and learn more and don’t sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve.
9. Keyword selection. This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service?
Often the answer to this questions is no. It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them. Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords. It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer. Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic.
10. Keyword Spamming and Stuffing. If you sell “Blue Widgets” then every page of your site does not need to have “Blue Widgets” in the title, description and Meta tags. Try and be objective and analyze you website. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. So, as an example, “Buy Blue Widgets Australia” or “Buy Blue Widgets Melbourne”. These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items.
SEO (Search Engine Optimization) is extremely important for any internet company but also important for web sites from brick and mortar businesses. SEO is important to bring the right targeted audience to your website. There are many myths about SEO, some are true, some were valid a few years ago, and many have no basis.
5 SEO MYTHS DEBUNKED
Myth 1: Multiple Domains
One SEO tactic involves setting up multiple domain names to bring more traffic to your business. This can be helpful, but often is not. Not only would this be expensive (yearly fees for domain name and maintenance) but would be very time consuming to maintain all the websites.
Myth 2: Search Engine Submission
Resubmitting your information every few weeks is not necessary, but could even reduce your priority ranking. Once your website is in the database of the search engines, there is no need to update your information.
Myth 3: Meta Tags
Another myth is that meta tags increase visitors. These might have been true five – ten years ago years ago, but current search engines do not place priority with the inclusion or absence of meta tags on a website. One important thing to remember is that the search engines do use the meta description tags when displaying your site in the SERPS. So while the meta tags may not affect your rankings, well written meta tags can increase the number of searchers who visit your site.
Myth 4: SEO Is Too Costly
Other myths include the value of SEO. They feel SEO experts are a costly, unnecessary expense. Marketing efforts are very costly. Direct mail, banner ads, radio or TV ad time, print advertisement, e-mails lists and trade fairs can all be more expense than SEO. Some companies believe an in house SEO effort can be as effective as an SEO company. This is a myth too, and SEO is a function that should be outsourced to ensure the company is aware of the latest trends. Traffic on you your website can be increased drastically by a SEO professional.
Myth 5: SEO Doesn’t Matter
The other major myth is that when people are looking for a specific company, they type in the website url. Since the exact name of the website is rarely known, many people (estimated at close to 90%) save time by using a search engine to quickly and easily locate a website. For example, even for major websites like http://Msn.com or http://Amazon.com, people use a search engine to locate the website instead of going directly to the site. SEO is important so that your business may be found on the search engines.
Get This ULTIMATE Guide to SEO Now!
What is a Landing Page & Why Do You Need One?
Landing pages are just web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Landing pages are, nothing really different from other web pages in a particular website, especially if the website is an e-commerce site.
If you want to get something more from your online business, and if you want to bring in a lot of profits, you better create a special landing page for your web ads.
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.
As a seller, you earn in an affiliate program through conversions-that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program.
Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product
It is therefore important to have landing pages for your ads because it is the only way for you to earn something in (say) an affiliate program.
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. If you want to be successful in an affiliate program, you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is important that the landing page can encourage your visitor to take action to purchase your product or at least provide leads for possible customers.
If you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you should start creating one now.
5 Common Landing Page Mistakes
Recent studies have shown that 80% of visitors to most sites leave in under 8 seconds.
Here are some reasons why:
It seems like such an obvious concept but it’s frequently overlooked.
You need consistency between the call to action in the ad that brought the visitor to your site, and the landing page they visit. If the visitor can’t find what brought them there immediately, they’ll look somewhere else. How do you feel when someone offers you something to get your attention, then gives you something else in return? Be consistent with your message and turn visitors into paying customers by giving them what got them there.
2. Too Many Distractions
Remove all distractions. How many times have you visited landing pages that offered you so many options you didn’t know what to do?
Stick to a single message. If you ask a visitor to:
* Read your copy;
* Sign up for you mailing list;
* Check out this or that article; or
* Click on this or that link;
All you did was confuse him, and as a result he’ll do none of the above. Don’t create mental tension. Eliminate it and your sales conversions will increase dramatically. Get your visitor into the buying cycle as soon as possible.
You have to:
* Get their attention
* Turn that to interest
* Create desire
* Close the sale
* Turn the customer into a company advocate
3. There is NO Call to Action or the Offer has NO Emotional Appeal.
You need emotionally compelling ad copy that stops visitors dead in their tracks. People buy on emotion. They justify with logic. People gravitate toward pleasure and away from pain. Remember the old adage,“Fear of loss is greater than the desire for gain.” Get inside your customer’s mind. Find out what gets them emotional about your product and/or service and quickly explain how your offer benefits him.
4. Bad Design
Landing pages should have a 800×600 resolution if you want to capture 89-94% of online users. Make sure visitors can see the offer in the first screen. That’s usually the upper 300 pixels on the page. Make sure the offer is very clear and easy to take advantage of. Repeat the offer anytime they scroll past or leave the first screen.
5. Confusing or Invasive Forms
* Keep forms simple
* Repeat the offer on the form
* Use as few fields as possible
* Collect new information only
* Make sure the info is saved as they go so if they accidently hit the back button they don’t have to start over.
* Let people know you will never share this information with third parties
Deposit more money in your bank account by avoiding these common landing page mistakes.
How to Make a Landing Page That Delivers
If you have ever tried to make good landing pages, know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also women’s magazines are a great place to look for what good copy writers write for good landing pages. Some women’s magazines have the very best writers on staff so it’s a great place to look for ideas when you go to write headlines.
A smashing heading and some good copy and you’re on your way to making a great landing page that can convert your customers into buyers. Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with some good pictures and have a good clean design you can make a great landing page.
Great colorful pictures and pretty borders and great at keeping a readers attention on a landing page and you have either paid traffic of free traffic. You also want to keep you speech very simple so all readers can understand your copy. Landing pages are not a good place to impress your readers with your extensive vocabulary. You want to use simple words and simple sentence structure. Making your heading lines bold so reader can scan the page quickly you’re your offer.
Bullet points are a great way to list if you’re trying to explain some benefits or features of your offer. They are easy to read and make your copy easy to scan. The close of your copy should invoke a deep interest from your reader to ask for additional information or collect an email address or newsletter sign-up.
An effective system to make a landing page goes something like this:
• Bold Headline
• Some eye catching copy
• Bullet point of some benefits
• Closing copy
• Test conversions and make changes
• Re-test pages
We have put together a collection of landing pages and you can download for free. With them you change the copy to your own and upload them to your web site. If you have ever tried to make a good landing pages to know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also women’s magazines are a great place to look for what good copy writers write for good landing pages.
Some women’s magazines have the very best writers on staff so it’s a great place to look for ideas when you go to write headlines. A smashing heading and some good copy and you’re on your way to making a great landing page that can convert your customers into buyers. Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with some good pictures and have a good clean design you can make a great landing page.
Landing Page Optimization
Search Engine Optimization or (SEO) doesn’t rank entire pages but elements of them. Each page is a team working together to produce an overall effect. While each page can produce high rankings and spread to each other is one of the best strategies another is to use a landing page strategy. In this case you can use various techniques to bring traffic to one particular page, usually the home page, and from there direct that pages high ranking to your website’s other pages. When a page points to another page is does not diminish its page ranking. It may not be able to give as high a boost if it points to too many pages but this can be compensated for by a good navigation structure.
For the landing page to have its best effect use whatever techniques you can to drive traffic it. Seeking out sites that will provide links to your landing page is a strong strategy. If you can drive enough quality traffic to your landing page, and I stress quality, you can maximize that pages ranking. A landing page with a high enough page ranking can nearly endow the rest of your website with increasing rankings.
This is where a strong navigation structure is vital. You want the landing pages strong ranking to filter around your website and enhance your pages as much as possible. By keeping the in sight navigation links to a minimum you will ensure maximum ranking increases throughout your site.
By using a combination of affiliates, links from other sites, possibly pay-per-click and awesome SEO skills you can drive your landing page’s rank sky high. Get your site up with good content first and then put forth all of your efforts into the landing page. The landing page will be your ambassador and it will seek out visitors and persuade them to come to your site.
Want More on Creating Your First Landing Page? Check Out This FREE Landing Page Checklist
AN EXCLUSIVE FREE OPTIMIZATION CHECKLIST TO HELP YOU
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Domain names are to websites as book covers are to novels. If they are not interesting enough, or don’t properly convey what a website is about, visitor will have no desire to enter them in their browsers. Yet, excessive creativity doesn’t make for a good domain name either. Why is this so? It’s because if a domain name is creative but not keyword-rich, search engine bots won’t be able to index it in search engine listings. So, ultimately, your domain name must be both catchy yet search engine optimized. This article will explain how you can achieve both objectives.
First and foremost you will need to find a popular search engine keyword that can be incorporated into your domain name. A keyword analyzer can help you in this task. These can be found pretty easily with a basic search engine query. When you find one, enter in a keyword that best summarizes the purpose of your website. The keyword analyzer will return different versions of this keyword. If the more specific instances can also fit within the nature of your website, choose one. This is because when it comes to search engine optimization, more specific keywords are better since they are less likely to be used by other webmasters.
Now you can start selecting your actual domain name. Most domain name companies will allow you to see whether or not your domain name is available. If it is not available, it will return a list of recommended domain names. Take advantage of this tool by first entering your selected keyword. If your keyword as a domain name is not available, consider the suggestions the domain name company gives. If the main keyword is still included in these suggestions and it ends with .com, consider it. Otherwise, you will have to be more creative.
For example, you can use ‘filler’ words, numbers or phrases within your domain name to still include your selected keyword. Fillers could be ‘a,’ ‘an’ or ‘the.’ Search engines tend to not look at these words, so you still have a good shot at getting indexed while having a domain name that is memorable and catchy. You can also consider fillers at the end of a phrase, such as ‘101’.
What if you do these things and you still can’t get .com?
Well, there are some situations where it is better to stick with a lesser-used extension because the keyword is just that popular. Extensions that still get noticed include .net, .biz and .org. Additionally, you can also consider using country or state-based extensions if you don’t mind international or local-based marketing. It’s better to be number 1 in France’s version of Google than to be number 200 or worse in America’s version of Google.
Choosing a domain name that will get the right buzz from both humans and search engines doesn’t have to be hard. The keyword analyzer will help you with 90% of your domain name, while your wit with fillers can help you the other 10%. And, if after an immense amount of pondering, you still can’t get the .com, you can opt for other extensions.
Domain Names 101
Without a domain name, websites are specified by an IP address. What is an IP address? It is an identifier that is used by computers or humans to determine the location of a server or website. However, for humans, an IP address, (which is expressed in a numerical format), can be difficult to remember. This is why domain names were invented. With a domain name, a human can locate a website through more user-friendly words or phrases. And although numbers can be a part of a domain name, they usually do not make up all of it, like what is seen with an IP address.
In terms of format, domain names have several parts. The first part is known as the URL, (which stands for Uniform Resource Locator). The URL tells the browser what the domain name is going to point to. This will usually be ‘http’, which means the browser can expect to locate a hypertext document. In layman’s terms this means webpage. In the rare cases the URL is not ‘http’ it may be ‘ftp’, which means file transfer protocol. A webmaster would opt to use ftp if they would like visitors to download files from their server.
The second part of the domain name will be “www,” which stands for “World Wide Web.” This phrase lets computers and humans know the site the domain name is pointing to is indeed from the Internet. It is followed by the actual domain name, which can be a combination of letters, numbers or phrases. A good domain name will be short, memorable and most importantly, search-engine friendly. In fact, good webmasters tend to concentrate more on a domain name’s effectiveness with SEO, (or Search Engine Optimization), than they do its creativity. To do this they make sure to choose a domain name that has a widely searched keyword.
The final portion of the domain name has what is known as an extension. This lets a person know a little bit more about a website’s origins. For example, take .com, the most common domain name extension. It stands for ‘commercial’, and was originally intended for organizations in that vein. However, now the extension is used by virtually anyone looking to create a website. And this is for good reason, since most web surfers will think about the .com before they would think about .org, .biz or .net. Yet, don’t think the other extensions can’t become memorable either. Consider Wikipedia.org which is a wildly popular website despite its .org extension.
Domain name extensions can also specify things on a geographical level. An example are country-based extensions such as .fr, (which stands for France), or .jp, (which stands for Japan). They can also be state-based, such as .ca, (which stands for California). Both can serve as excellent tools for localized Internet marketing.
To get a domain name, a person can either: 1) get one from their web hosting company, provided they offer that service or 2) get one from a separate domain name company. Price-wise things will vary with both options, though typically the cost will range from $6.50 to $35.
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We all know that creating our courses is a HUGELY important variable to our success here on Teachable – but it doesn’t stop there…
It’s very imperative that we optimize our sales page (in addition to our created courses).
But how do we do this?
It’s actually not as hard as you think. And over the last 6-7 Months BrandBlast has spent here on Teachable (where we host our University) we’ve learned quite a bit about how to optimize our courses. (Specifically our course sales pages…)
Because we’ve successfully published (and are selling) over 50+ Courses here; we feel as though we have a bit of information that other Teachable Teachers can utilize to grow their schools and (even) their revenue.
We also have an awesome FREE Landing Page Checklist you can download (absolutely free) right now to better optimize your sales pages!
Don’t judge a book by it’s cover, right? Wrong.
Though it’s something we’re taught not to do since childhood – we still judge the look of things in association to the quality of said thing.
Your course / school is no different. And in fact; over 73.9% of our enrolled students (when asked via Email Survey) said they associated the value of our University to the look and production of the:
- Sales Page Formatting
- Graphics on Sales Page
- Call to Action Format
- If It Had a Sales Video (which we’ll talk about in just a moment)
Here are a Few Examples of Great Course Graphics (otherwise known as a thumbnail):
[We won’t cover creating effective titles – you should already have that accomplished by this point]
2. Sales Page Copy (Text)
Now we know that readers need to be hooked into wanting something – you have to make it ‘worth their while’.
And you can achieve this by effectively wording your sales page’s copy.
Inserting a healthy dose of keywords – brightly colored words – even outbound links to bring them to more (free) content.
(we won’t cover it in depth here; but there is an unspoken bond between readers associating your brand with value. You can achieve this by giving them FREE content FIRST. Then ‘Right Hooking Them’ with a Paid offer later)
A general rule of thumb is; the more effectively worded (and pretty looking) your sales page is – regardless of the actual value of the product – the product typically sells.
That’s not to say you should try to sell garbage with a bow on it – more so to pay just as much attention to the look and feel of your sales page AS YOU DID creating the actual course.
Here’s a few great examples of effective sales copy:
(Taken from our University Sales Page)
(Another great example by ClickMinded)
(And lastly, Super Easy Apps)
3. Call To Actions
Don’t just settle with the ‘Enroll in Course’ button text that comes standard with Teachable – you will definitely need to spice things up a bit.
By this; we mean different ‘Action’ Texts. Such as some of these great examples:
- Learn More
- Instant Access
- Claim Your Discount
- Start Your Trial
- Enroll Today
- Access Now
- Unlock Now
- Join Today
- Join Now
- Join Today for $(insert price)
You can also implement the use of Text Symbols within your buttons.
It’s very simple to do.
Get Thousand of (FREE) Text Symbols here
Here are some examples:
Hope these 4 Simple Tips help you increase your Teachable Course Sales & Grow your school!
We hope it does the same for you!
Finding new customers can be very expensive, so it makes sense to squeeze some extra value from as many customers as possible while also offering enhanced value on the extra purchases your customers make. You can do that by adopting a number of profit-enhancing “upsell” strategies to encourage customers to spend more.
For example, let’s say you’re selling a health supplement for $20 a pop. Tell people they can buy another one of your products for a $5 discount if they add it to their order. That’s upselling! Your goal is to get more money out of the first sale of each and every customer.
Here are eleven upselling strategies you can adopt to increase your profits:
1. Deluxe Upsell: Sell a basic product and tell people that for a little more money they can receive the deluxe version instead.
2. Money Upsell: Offer people the resell rights on the product they are purchasing from. You could charge an extra $30 dollars to get the reproduction rights. This is especially effective for information products such as e-books.
3. Discount Upsell: If you’re selling a product that people might order again in the future, such as health supplements, you could offer them a second bottle of the same product at a discount.
4. Time Upsell: If you’re selling a product or service people subscribe to, a magazine or an e-newsletter for example, you could offer them a 50% discount if they subscribe for two years instead of one.
5. Quantity Upsell: This strategy resembles the discount upsell, but instead of offering a discount on an extra product purchase you can increase the discount according to how many products they order. If they order three they get a 10% discount, if they order 5 they get a 15% discount, and so on.
6. Package Upsell: If you’re selling a range of related products you could offer your customers a package deal. Tell them the products are much cheaper when they are all purchased in a single package as opposed to purchasing each product separately.
7. Affiliate Upsell: Offer a related company’s product as an upsell. This is a good strategy if you sell affiliate products alongside your own products. Offer a discount on the joint purchase as a way to introduce customers to your affiliate products. (Make sure your affiliate commission is bigger than the discount you offer, though!)
8. Free Upsell: You could offer a free sample or trial of your product (your first sale would be free) and then tell people that if they order the full version right away, or within a specified time limit, they will get a discount.
9. Extra Upsell: There are many things you could charge extra for at the point of sale. It could be gift wrapping, imprinting, customized designs, product cleaners (if you are selling shoes or furniture for example) and so on.
10. Extended Upsell: If your product comes with a warranty, you could offer to extend the warranty one more year for only $30.
11. Gigantic Bonus Package Upsell: If you are selling software or information products via the Internet you can offer a huge bundle of extra products for a mouth-wateringly low price. Tell the customer that the special low price bundle will not be offered again if he declines the purchase today.
So, you can use one or all of these strategies to increase your profits at the point of sale. Don’t be afraid to use your imagination to come up with other profitable
upselling strategies to squeeze extra value out of your “dear” (in both senses of the word) customers!
Increasing Profits with Upsell Email Marketing [ Video ]
Creating the Perfect Upsell
An upsell is one of the greatest weapons in a marketer’s arsenal, but what is a perfect one?
Essentially, an upsell involves recommending another product to the customer to add to their shopping cart before they reach your order form. You may have noticed that McDonalds upsell all the time in the form of “would you like fries with that” or similar.
Without an upsell, you are making basic sales and restricting your profits. However, *with* an upsell, you are maximizing your sales and also helping people out with new and relevant products.
And that’s the key to a perfect upsell, to be relevant. Without relevancy, your upsells will get a very low conversion rate and may even drive the customer away from buying anything at all.
For example, a visitor is at a website and is about to buy an information product about how to make money online using Internet Marketing. Before they get to the order form, the website will suddenly upsell them with a dog training book.
Now even though a lot of those buyers may own dogs, this is not what they came to the site to buy. Instead, the website owner should upsell them with something relevant, such as another valuable video course or a series of live tuition’s.
And that’s my next point. Whatever product you’re upselling must be valuable to your customer. So it’s no use trying to upsell them a PLR e-book which everyone already has stashed on their hard drive somewhere. They must find the product to be good and useful.
Finally, here’s a mistake which I see all the time. If you’re going to implement an upsell, don’t have any more than 2 upsells, as this will mostly likely make people leave even before buying your product.
Also, the amount of upsell is determined by how much pre-selling the customer has gone through.
For example, if there has been several e-mails about it and the customer is really excited to buy it, he/she won’t mind skipping two pages. However, if it’s a random encounter and they see 3 or more upsales, then they may even see your website as a ‘spam site’.
In summary, the key to a perfect upsell is for the product you’re offering to:
1) Be relevant
2) Provide value
3) Don’t overdo it!
With these effective tactics – creating a powerful upsell offer shouldn’t be as difficult as most will try to convince you it is. The truth is; you need to be creative. What we’ve laid out above may not work 100% as effectively as it has for us here at BrandBlast; though, through adaptation and modifying it to your needs – you can create a powerful upsell system to have your profits increase substantially!
Choosing a good domain name for your business website can be very hard but it is also essential to get it right, after all you want it to work for you. In this article I explore the many different aspects that you should be considering when deciding on a suitable domain name. I also take you through the steps I follow when choosing an appropriate domain name for my websites.
All things considered what we are trying to achieve is a website domain name that adequately describes your product or service, is broad enough to allow for some growth and scope in product or service, is simple enough for a person to recall and contains your most important keywords/phrases. From an Internet marketing perspective there are also considerations of company and product branding that may be brought into this specification.
From an SEO perspective it may be better to use an older or established domain name that has been registered and known by the search engines for over a while, these tend to be rated more highly by Google in a respect point of view.
In this article we’re going to talk about how you can find the perfect (SEO-Friendly) domain name for your business.
To do the following tasks I like to have a couple of browser windows open and a spreadsheet program. It may be required that you signup and login to certain websites, but these are all well known and respectable websites and do this at your discretion.
Finding the Perfect Domain Name for Your Business
1. Load up overture inventory keyword volume checker in your browser window. Type in your product name or service and submit. Copy the results across into your spreadsheet.
2. load WordTracker in your browser, either using the free trial account or if you have a normal account, login. Now using the wizard type in the same product or service you type in the previous step. Run through the wizard and again, highlight and copy your results across into a new space in the spreadsheet.
3. Load up Google Adwords in your browser. Navigate to tools->keyword tool and type in the same keyword we used in the previous two steps. Ensure use synonyms are checked. Copy all words across into selected keywords and click estimate search traffic. Copy all results into a new space on the spreadsheet.
4. Using the spreadsheet we should have three columns and what we are looking to do is this step is weed out all items that are unrelated or irrelevant by deleting them from the spreadsheet.
5. Sort the three lists by search volume. Working from the top down, highlighting and copying to a 4th space in the spreadsheet the highest searched on and most relevant phrases. Repeat these steps until you have the top 10-15 phrases and keywords.
6. Identify your target market. Are you customers searching for your product in your local region or are they open to World wide suppliers? Having identified this we should use this as the domain extension (.com, .co.uk, .com.au etc) in the next step
7. Using this basic list identified in step 5, you might be lucky and be in an industry with little or no competition, so what we do here is remove any white space in the phrases and input them directly into your favorite bulk domain name registering tool. Check them all and see if we are lucky to find one of these is still available for registration.
If the highest searched on term you have identified is still available and this strongly relates to your product/service you should register it now. If none of these terms is available then try using a dash (-) between words and also try adding words to the domain, like “the” or “buy” to get as close to the highest searched on term that you possibly can. You can also try re-arranging the words in the sentence.
So, now you have your list of 10+ domain names for your website to choose from and you should feel quite confident that they are relevant to your product or service, contain highly search terms and are short in length. If you are in debate over which one to choose then always go for relevant and high searched terms first.
Finding the Perfect Domain Name [ Video ]
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It’s no doubt that search rankings are important. But how do we get them? How do we climb the digital latter of search engines and search rankings to get that number one spot on search engines like Google or Bing? It may be easier than you think…
Improving Your Search Rankings
Whether your site is profitable or not from PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.
So we’ve listed 6 Quick Tips to help improve your search rankings
1. Site Navigation
The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.
2. Choose Less Popular Keywords
Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web. (learn more about long tail keywords)
3. Choose Related Links
Make sure that you don’t have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines. (learn more about creating backlinks)
4. Update Your Content
You need to periodically update the content of your website, even if it’s only a slight change. Search engine spiders give better rankings to sites that update content often.
5. Don’t Over-submit
You need to consider the fact that many search engines don’t like automatic submissions or multiple submissions. Therefore, submit only once and don’t use a whole slew of submitting software. (learn how to automate your social media posts)
6. Subscribe To and Read Search Engine Relevant News.
Always be on a look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competitors.
When it comes to massive profitability, high search engine rankings can’t be beat. Keep on top of the game and you will be happy you did.
We hope that these 6 Simple Search Ranking Tips help you better rank your website and climb the search rankings on Google, Yahoo, Bing and all the other popular search engines. We’re always trying to find the latest and greatest strategies to help you perform better – and rank higher.
So I want to put together a special offer (available here on the blog exclusively) that will help you learn more about SEO – and ultimately help your site rank better in the search rankings. So I’d like to present our ‘ULTIMATE Guide to SEO’ – packed with some of the highest performing SEO strategies; 40+ Video Modules – exclusive templates, tools and much more. Available on the BrandBlast University. Get Yours Here! (or click the banner below to receive an exclusive discount!)
A successful SEO process comprises of multiple steps and one of the important steps is analyzing competition. Competition plays the all important role in defining the growth of your business. If you undermine competition, you’ll be out of the market in no time. Hence you need to not only identify your competition but also see and analyze how they have positioned their website to sell their services or products.
There is no perfect or specific time for analyzing your competition. Whether you are at the bottom of the ladder or at the top, competition is always going to be there. The only thing that will change is the face of the competition, the tactics and the technology. Competition analysis will help you to find the way to the top of the table or in terms of page ranking.
This article covers the various on page factors like Meta tags, keyword density, etc. that will affect your standing in the face of competition and determine your fate in a SEO environment.
There are basically three key on page factors you need to consider for competition analysis and they are:
1. Meta tags and titles
2. Keyword density
3. Special formats
Meta Tags and titles
In the recent past, the value/usage of Meta tags has gone down but it is still important to add them on your site. More and more weight age is being given to titles as they make an SEO campaign effective.
When you analyze Meta tags and titles, you are basically trying to find a way to enhancing the performance or effectiveness of a keyword to attain optimum keyword density. If you check a KDA tool then it will tell you what percentage of your competitors tags contain the targeted/primary keywords. Some of the advanced KDA tools display the average of these percentages.
Keyword density is one of the key driving factors for effective SEO. There has been a debate going on for some time now to decide what the optimal keyword density is. Many experts feel that it is unimportant but the truth is that most search engines look for the various on page factors and to make SEO possible or effective a certain percentage of your online content needs to have the targeted/primary keywords. The existence of a certain percentage of key phrases will indicate to various search engines that your web site is relevant based on a given phrase.
But on the other hand when we talk about keyword density, it doesn’t mean that your content will be crammed with keywords. You can always use an advanced KDA tool to help you find the optimum level of density for your business or industry. Once you get the keyword phrase, you can use it in the title and in percentages that vary from 1% to 3% depending on the requirement.
Special formats include different elements used within the content format like colors, highlighting, anchor text etc. The special format helps in making a particular part of the content stand out especially when a search engine is trying to spider your site.
Positioning is important for special formats as you need to position your keyword in the right places within the content on a particular page. You will also have to position the keyword and the entire content with respect to the page code.
A special format helps in positioning specific content and displays them as important with respect to the rest of the content. If you are able to use special formats well then it will certainly help you to improve your website rankings.
The bottom line is that competition will always exist whether you remain in the industry or whether you change your industry and the best way to fight it by analyzing it and getting ahead of it and always keep one step ahead!
Staying on top of the SEO ‘Arms Race’ might sound like a daunting task – but in all actuality; it’s not as difficult as many ‘SEO Gurus’ will try to convince you it is. In fact; you can actually reduce this thing we know as SEO (or search engine optimization) into a daily process of 5 or less steps – each one building off the other to help you rise through the page ranks and get your content out there (better).
There are five simple tasks that you need to do daily to keep your site on top.
1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labelled to reflect the page that they link to.
2. Re-order your links, putting the best ones first. And putting them into categories if you have a high number of links. If you have a links page with 25+ links it is a good idea to turn it into a directory of some sort. This can even help you in getting more links to your site in exchange for back links on the directory that you have created.
Also check the sites that you link to and make sure that any back links that are due to you are still there as you don’t have much reason to keep a link if you aren’t getting the backlink that you deserve (if the back link was, indeed, negotiated when you placed the link onto your site).
3. Process link request emails. Whenever you receive requests for a link exchange, respond quickly. Not every mail you receive will be a good one, and you should make sure to check any site that wants you to link to it. If you are declining a link request let the web master know why. Perhaps you have an incite that they do not have. They may be able to fix a few things and then become excellent link partners in the future.
It is common curacy to inform the web master as to whether or not you are willing to exchange links within two or three days of receiving a request. Web masters will be even more impressed if you send them a personalized message regarding your approval or disapproval of the link exchange.
4. Check link exchange forums. This is a similar aspect to the above except that in this case it is more difficult to keep track of all of the people who can potentially request links from your site. There is a lot of spam on these sorts of things as well as many really terrible and useless sites. If you encounter such a site or forum member, inform them of your problem with what they are doing and report them to a moderator/administrator if they do not correct their behavior in a suitable manor. It is important that these kinds of forums be kept clean or a search engine may consider it a link farm more than an exchange service.
5. Finally, you should check each feature of your website, to make sure it’s still working properly. The dynamic content that you will probably include at some point must be delivered properly. Any messages that are generated on the fly must not be generated at mis-opportunetimes. The difference between a quality dynamic site and a sub-par dynamic site is that in a quality dynamic site all content is delivered at the right time and everything seems static and planned out.
Take your time with your website and make sure that you do everything you can for it each day. Keep adding anything new that you find, because updating regularly will keep search engines coming back to spider more often. Updates are crucial and if you can follow the patterns here of insuring quality and precision, you will probably be able to come up with other ways that you can insure your visitors satisfaction and your increased traffic, link count, and search engine listings.
Never agree to link to someone’s site without asking for a link in exchange, unless they offer to pay you – even then, you should think twice. All your incoming and outgoing links need to be related to your site’s content for you to be ranked high in the search engines.
Basic Link Checks.
Some sites use robots.txt to stop search engines from indexing their links pages, in the mistaken belief that outbound links will count against them. To check, just retype their URL with robots.txt on the end (for example, http://www.website.com/robots.txt). If you see a page that says ‘Disallow’ and has the URL of their links page, then they’re not letting spiders index that page. Don’t exchange links with that site.
You should also check to see if the website is being ‘cloaked’, and report it to the search engines if it is. You don’t want to get involved with these people – better to have them banned and out of the way.
Does the site offering you a link have PageRank? Even if they do, you should look at how it drops between the front page and the links page. Be aware that new pages take a while to get ranked, so PR0 doesn’t necessarily mean a site that will never have any PageRank.
Take a look at how many links are on the page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it. Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of making them look like link farms. Many of them don’t even involve linking to the big spam industries, like casinos and adult content. There’s no point in having a link from a site that takes links from just anyone.
Ever wanted to convert PDF to Kindle?
Kindle publishing has been an ever growing option for more and more publishers. But for more than most – we’re faced with the daunting task of writing, editing , revising, formatting and finally; publishing a book. While these steps do play their own respectively crucial roles in this process – we’re here today to discuss something that can help ease the transition from written book to Kindle published book. By converting PDF files to Kindle books; PDF to Kindle in the simplest – easiest to follow way. (alternatively; if you don’t want to read this extensive post – you can always get our PDF to Kindle Conversion book available on Amazon)
But first; let’s discuss why this method may work for you.
Formatting isn’t always as simple as some authors make it look. There’s little tweaks here and there that are downright atrocious when you actually look at them in Kindle form. But PDF to Kindle seems to add a little bit more of a ‘cushion’ so to speak. When you start the process with the idea in mind that you’re going to be converting your PDF files into Kindle books – you’ll notice you almost write it ‘better’ – to simplify it.
So in this quick post I’d like to briefly detail how you can easily convert PDF to Kindle.
Some Things You’ll Need:
- A Book (PDF file)
- Internet (Obviously)
- A Few Minutes of Free Time
Step 1. Having a PDF File
This is pretty obvious when you consider the objective of this post. You need to have a book (in PDF format) that you’ll be using to (eventually) publish to Kindle.
Step 2. Free PDF to Kindle Converter
There are multiple free tools out there that will help you easily convert a file from PDF format to a supported Kindle Direct Publishing format. These formats vary – there accept quite a few (as compared to a few years ago when you couldn’t use more than 3 or 4 different file formats). It’s growing quite common to find these ‘services’ that claim to take your dusty old PDF file and automagically convert it to a Kindle supported file.
And while this does work; using sites like Ebook Online Convert – or read this article on PC World about this neat email trick when sending your PDF files directly to Kindle via email. (but you’ll quickly see why that might not be a great option)
Another great tool is Convert PDF to EPUB (formerlly known as PDF4Kindle) – while they do have a 50mb limit; this is a great platform to use when you’re in a bind. (However; we’d highly recommend you trying this one)
Step 2. (b) Paid PDF to Kindle Converter
Not as enticing as the free methods we mentioned before – but effective nonetheless. In fact; most of these tools (while they are useful) are simply overpriced and don’t really provide any value at all. Some of these include ‘overpolished ‘word converters’ that do what you could simply do before you even get to this process…
I’d highly suggest against any type of ‘paid tool’ to give you the results you’re looking for. Instead – I’d suggest getting better educated on what makes this process special. We have a great book (ironically) over on Kindle that does just that. You can check it out here
The Truth Is…
Let’s face it – this process isn’t as hard as many try to make it seem. It’s more so about the information that you know before hand – not waiting until you have you book saved as a PDF file only and having nowhere else to turn. The trick is to get ‘in the know’ before you get to that point. That’s why we wanted to share this article (and our bestselling book) that explains this entire process (and then some) – you can get it here
Have you ever tried to perform effective search engine optimization research – only to find yourself knee-deep in all these various different tools?
You’re not alone! We’ve been there. From Free Tools to $12,000+ Tools – We’ve Tried It All… and stemming from that; gives us a lot of useful information that can potentially help shorten yours search for effective SEO tools.
Now; we’ve tried a ton of tools – literally thousands. And a bright few have been able to captivate our attention for the last few months. One being Spyfu. An effective tool used to help expose the ‘secret-sauce’ behind some of the highest performing sites on the web. Including your competitors.
Marketed as a competitive research platform – Spyfu adds a level of professionalism and elegance with the workflow they provide with this platform.
Being as simple as searching for ANY domain – seeing every place they’ve shown up on Google– every keyword they’ve ever used with AdWords – their organic rankings – and even Ad Variations.
This could possibly be on the highest performing – most accessible platforms to date. And it’s even better when you consider all it has to offer:
- Domain Overview – with General information about the domain used in the search bar.
- Competition Analysis – with useful information about your website’s competitors.
- Shared Keywords – offering a few of the common keywords your competitor (or your own site if you searched for it) use.
- Top Keywords – if you ever wanted to know what keywords a website is using (and using well at that) this is a great tool to see!
- AdWords History – talk about some data!
There’s a lot that comes with this tool – we’ve created a video demonstrating some of our favorite features – how we use them (how you can use them too!) – what we’d like to see in the next update – and much more:
Overall; Spyfu is a great tool. And it’s (partially) free. I’ll explain what that means in just a moment. But, above all else; if you’re looking for a great tool to utilize in your arsenal of high performing resources; Spyfu is a definite must for all SEO enthusiasts. We’re not affiliated with Spyfu in any way – but we do believe that they’re on the right path towards one of (if not the most) powerful professional grade SEO tools on the market. And it’s loaded with features!
Now for the price – while you can search a large array of information with a free account (without signing up) – it’s always recommended that if you’re serious about what you want to accomplish with your search engine optimization; to grab yourself (at the very least) an entry level plan.
They have a few to choose from:
And Last (but certainty least) – Agency
Bottom line – if you’re serious about SEO – we advise that you get serious about the tools and resources you use. Spyfu is no exception. One of the most powerful platforms we’ve seen – and will definitely remain an important weapon in our ever growing SEO Arsenal.
LEARN MORE ABOUT SPYFU HERE
The Power Play Interviews: Markus Frind – $3 Million in 6 Months
This is the first in a series of Internet Success Stories that you will begin to see on the Power Player Blog. Hope you enjoy them!
Markus Frind, the creator of Plentyoffish.com is a success story worth noting, as he has managed to take a niche formerly ruled by giant corporations and give it his own brand of marketing savvy. A case of David vs. Goliath, where the little guy comes out on top in the end. Markus is the top “individual” adsense publisher in terms of pageviews. Lets find out what some of his secrets are as he shares some advice with our readers. Feel free to comment!
Markus, what is your experience in computer programming and how did it prepare you for becoming a webmaster?
The average pageviews a day is around 14 million for the last week. I’m getting another 80 million page views a day from users polling the site to see if they have new messages. Really intensive bandwidth wise!
When I go to your website, I notice that the ads are targeted to my region, yet I have not even registered- can you explain to our readers how you accomplish this feat?
I’m just using ip2location.com- Basically i take your IP, look it up in the database and it tells me what your city is. I then bring up a list of users in your city, nothing magical about it at all.
Are most of your visitors coming primarily from search engines (SERPS), or are you finding that they come from other avenues? Do you actively advertise in the media?
Search engines account for something like 2% of my traffic. The vast majority of my traffic, like any other site with over 5 million pageviews a day comes from word of mouth, and repeat visitors.
The services on your site seem to be offered at no cost to the registrants. Is there some advantage you have over your competitors that allows you to do this?
I’ve developed new algorithms that allow me to create a mega site for next to no cost. Several years ago I created algorithm that was thousands of times faster then the algorithm used in the 1990’s to find a string of 22 prime numbers. At the time a professor used several super computers and hundreds of regular computers over the course of several years to find a record. I did the same thing on 1 computer in 2 weeks.
Fascinating! Are there any other sites you currently maintain, or is plentyoffish.com the only one?
Its the only site at the moment. I’ve got a few other sites I registered for friends so they could learn to do marketing/affiliate stuff. At this point i think 1 site is enough.
Any tips for those looking to create a profitable business on the internet?
IF someone else thinks what you are doing is a cool idea I’d say it isn’t… Find something no one else thinks is important and build up a site with big traffic in that area. Also keep in mind, sites that have low monetization today but have traffic may be the gold mines of tomorrow. In the internet world anything and everything will be monetized at some point and traffic is king.
Traffic is King- very wise advice, Markus. One last question- How do you find the time to maintain such a large commodity on the internet? Surely you must have some other interests in life besides programming and website monitoring?
It only takes a hour a day on average, but its very tiring work. I spend the other couple of hours reading and seeing what is going on.
About Markus Frind –
Frind founded PlentyofFish in 2003 after teaching himself ASP.NET. He began taking on employees in 2007, and sold the company in 2015 to IAC for $575m in cash. PlentyofFish now has over 70 million registered users.
With all these complicated and complex SEO ‘strategies’ – it’s easy to get lost among all the noise. In fact; it took us almost 3 years solid to obtain the surface level information we’ve compiled that helped us better optimize our SEO process.
Often feeling down about not being able to ‘catch up’ – struggling to locate the resources – fighting to find the time to focus on better SEO practices.
So, if you’re struggling with SEO (Search Engine Optimization) or you’re finding it difficult to learn what SEO is and how you can utilize its power for yourself? Look no further!
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Designed specifically for even the newbie(est) of Optimizers.
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Including some of the need-to-know’s of SEO:
Whether you’re a newbie or just looking to brush up on your current knowledge of all SEO, this 7 Day SEO Bootcamp will provide you with the essentials and advanced tactics to ranking your website(s) in the search engines using high performing SEO strategies!
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